CADBURY BOURNVITA

Tayari Jeet Ki

PRESENTED BY: HARMEET RIKHRAJ DIPTI RANJAN BHOI GURUPADA MISHRA

HISTORY
Cadbury , the
leading global confectionery company with an outstanding portfolio of chocolate, gum and candy brands began its operations in 1948 in India by importing chocolates. Its corporate office in India is in Mumbai.

Cadbury Bourn vita was lunched in 1949 in India. The drink was named by Cadbury which was derived
from Bourneville , the model village which is the site of the Cadbury factory. (Milk Food Drink) brand in the country.

Bourn vita has always been the leading brown MFD

INTRODUCTION
OVER VIEW COMPETITOR

Core Values Physical & Mental Fitness Chocolaty Taste

2.3

Sales

Target 2-14 age group

12.1 12.6 43

Bournvita Boost Chocolate Horlicks Complan Others

3 Flavors Cadbury Bournvita. Cadbury Bournvita 5-star magic Cadbury Bournvita Lil Champ.

30

Source: AC Nielsen , Parsoli Research

Marketing Research
MARKETING RESEARCH IS THE S Y S T E M AT I C D E S I G N , C O L L E C T I O N , A N A LY S I S , A N D R E P O RT I N G O F D ATA A N D F I N D I N G S R E L E VA N T TO A S P E C I F I C M A R K E T I N G S I T U AT I O N FA C I N G T H E C O M PA N Y.

TYPES
Qualitative: o Focus group o In depth interviews Quantitative: o Survey Method:
Structured Questionnaire Given to a sample of a population Designed to gain specific information

The Marketing Research Process

Define the problem Develop the research plan Collect the information Analyze the information

Present the findings

Make the decision

Steps In Demand Estimation

Identification of Variables Analysis with independent variables Parameters

Forecasting Techniques
Expert opinion

Survey
Econometric Models Barometric Forecasting

Delphi Method

Different Flavours

500g : Rs. 163 200g : Rs105 500g : Rs215

1Kg: Rs 315

500g : Rs. 171 50g : Rs. 25

Acti Life : Nutritional Health Drink for Adults