Chapter 5 SWOT Analysis

5.10 SWOT Analysis of TVC Advertising of AFBL:

5.1 Strength:
1. Quality Product: Akij Food and Beverage produce quality product. Every product maintain high quality 2. Skilled and committed team: The team of Akij Food and Beverage is very skilled and committed 3. Largest Factory: The factory of Akij Food and beverage Ltd. is largest factory in Bangladesh.

5.2 Weakness:
1. Sales team not active: The sales team are not active maximum time they cannot done there work timely. 2. Store capacity: The product store capacity of Akij Food and beverage Ltd. in factory is low. Maximum time they face the store capacity problem.

5.3

Opportunity:
market of Akij food and beverage Bangladesh and abroad. Akij Food and beverage Ltd Export there product.

1. Big Market: The market of Akij Food and beverage Ltd. is very high. The

2. Large audience vs. Low cost: Online advertisement give a large number of audience with in low cost compare to others sector to promotion.

5.4 Threat:
1. Cannot fulfill the market Demand: Although the factory of Akij Food and Beverage Ltd. is largest but maximum time in cannot fulfill the market demand.

2. Competitor: The competitor of Akij Food and Beverage Ltd. is very high because the close competitor is out of our country they have very strong brand image.