The NINE CONCEPTS of

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What is CONCEPT?

Basic IDEA

Principles
THEMES

Generally accepted rule

Mnemonic:
Penang Indian Food Restaurant In Jalan Tunku Abdul Rahman

The 9 Concepts
Probity/honesty Integrity Fairness Responsibility Independence Judgment Transparency Accountability Reputation

1. PROBITY
HONESTY & TRUTH NOT MISLEADING

STRONG MORALITY

I cannot tell a lie -Abraham Lincoln

2. INDEPENDENCE
Independent Free from conflict of interest Vested Interest Influences Connection/Relationship

Decisions/actions

3. FAIRNESS
EQUAL-HANDED

BALANCED
NO BIAS RESPECT RIGHTS & VIEWS

Stakeholders

Stakeholders

4. Responsibility
Clearly defined Roles & Responsibilities

Track Credit & Blame

It was not my responsibility

5. Integrity
High MORAL VALUE STRICT adherence to moral code High PROFESSIONALISM

independent, etc without compromise

ACTIONS are honest, truthful, fair,

6. Judgement
DECISIONS for the good of the org BALANCED EVALUATION FACTORS

7. Transparency
Open & clear DISCLOSURE Not CONCEALING info Transparency vs. Confidentiality?

Tajudin-Danaharta Case

Tajudin-Danaharta Case
Owes RM589m

Tan Sri Tajudin Ramli (former MAS CEO)

Sue in court to recover the debt

A government linkedcompany (GLC)

February 2012 out of court settlement But the terms of the settlement remain

CONFIDENTIAL!

There should be transparency for the interest of the public (the principal)

8. Accountability
ANSWERABLE for the actions/decisions Can ask QUESTIONS

In all relationships Companies to Investors Professionals to their values Business to stakeholders etc

9. Reputation
GOOD NAME of the entity
Affects the business

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