Sunteți pe pagina 1din 11

BIBLIOGRAFIE

1. Aaker, D. A., Myers, J. G. 2. Adam, D. 3. Anghel, L. 4. Audigier, G. 5. Ashworth, J. 6. Balaure, V. i colab. 7. Balaure, V., coord. i colab. 8. Baker, M. 9. Baker, M. 10. Baker, M. 11. Baker, M.

Managementul publicitii, vol I i II, HispanoEuropea, Barcelona, 1984 Les Ractions du consommateur devant le prix, Sedes, Paris, 1958 Marketing, Editura ASE, Bucureti, 2000 Les etudes marketing, Dunod, Paris, 1992 Tills ring at midnight as Windows 95 opens, The Times, Londra, 1995 Marketing, Editura Uranus, Bucureti, 2000 Marketing, Ediia a II-a revzut i adugit, Editura Uranus, Bucureti, 2002 The Marketing Book, Ediia a treia, Butterworth, Heineman, 1995 Homing in, n Marketing Business, Londra, 1995 Marketing, Editura Societatea de tiin i Tehnic, Bucureti, 1997 Dezvoltarea i lansarea unui produs industrial, n volumul Manual de marketing, editat de M. J. Thomas, Editura CODECS, Bucureti, 1998 Cartea roie a publicitii, Folio, Barcelona, 1994 Managementul aprovizionrii i desfacerii, Editura Economic, Bucureti, 1996 Dictionary of Marketing Terms, American Marketing Association, Chicago, 1988

12. Bassat, L. 13. Banu, Gh., Pricop, M. 14. Benet, P. D.

Marketing

15. Birn, R. 16. Blythe, J. 17. Bon, J., Michon, C., Ollivier, A. 18. Booz, A. 19. Booz, A. & Hamilton

Studiul pieei n dezvoltarea propriei afaceri, Editura Alternative, Bucureti, 1998 Comportamentul consumatorului, Editura Teora, Bucureti, 1998 Influence de la publicit sur la dure de vie des marques, Fondation "Jours de France", Paris, 1981 New Products Management for the 1980s, Boz Allen Hamilton, Londra, 1982 New Products Management for 1980's, Marketing, Management and Strategy. Third Edition, Prentice Hall Inc, New Jersey, 1984 The concept of the marketing - mix, n Journal of Advertising Research, June, 1964 Marketing Management, Harcourt Brace Inc., New York, 1972 Unilevers NPD blues, Marketing week, Londra, 1995 Marketing, Editura Economic, Bucureti, 1999 Braun goes straight, Marketing, Londra, 1994 The PIMS Principles: linking strategy to performance, Free Press, Londra, 1987 International Marketing, Richard D. Irwin, Inc., Chicago, 1983 Comportamentul consumatorului. Teorie i practic, Editura Economic, Bucureti, 1997 Le marketing stratgique, Ellipses, Paris, 1995 Marketing: creating value for customers, Richard D. Irwin, Inc.&Austen Press, Burr Ridge, 1995 Marketing: creating value for customers, Richard D. Irwin, Inc.&Austen Press, Burr Ridge, 1995

20. Borden, H. N. 21. Boyd W. Harper, Massy, F. W. 22. Brierley, S. 23. Bruhn, M. 24. Burnside, A. 25. Buzzell, R. D. A., Gale, B. T. 26. Cateora, R. P. 27. Ctoiu, I., Teodorescu, N. 28. Chirouze, Y. 29. Churchill,G. A. Jr., Peter, J. P. 30. Churchill, G. A. Jr., Peter, J. P.

Bibliografie

31. Clipson, C. 32. Cohen, M. 33. Cohen, M. 34. Cook, L. 35. Coley, R. H. 36. Corrons Prieto, L. 37. Croft, M. 38. Dayan, A. i colab. 39. Dalot, M., Donath, L. 40. Davila, M. M., Bassa, J. M., Campo, E. P., coord. 41. Dean, J. 42. Demetrescu, M. C. 43. Derrick, S. 44. Diez de Castro, E., Martin Armario, E. 45. Diez de Castro, E., Landa, Bercebal, Francisco, J. 46. Doyle, P.

Innovation by Design, n Managing Inovations, Sage Publications, Londra, 1991 Politica de promovare a vnzrilor, Guadiana, Madrid, 1969 Publicitatea la locul de vnzare, Guadiana, Madrid, 1973 Heinz breaks its taboo over own-label beans, n The Times, Londra, 1995 Defining Advertising Goals for Measured Advertising Results, New York, 1961 Marketingul direct, Deusto, Bilbao, 1993 Name Dropping, Marketing Week, Londra, 1995 Marketing, Press Universitaires de France, Paris, 1990 Managementul firmei prin planul de afaceri, Editura Sedona, Timioara, 1997 Marketing fundamental, McGraw-Hill, Madrid, 1998

Pricing policies for new products, Harvard Business Review, November-December, 1950 Metode de analiz n marketing, Editura Teora, Bucureti, 2001 The Real Thing, n Marketing Business, Londra, 1995 Planificarea publicitar, Piramide, Madrid, 1993 Merchandising. Teorie i practic, Piramide, Madrid, 1993 Marketing Management and Strategy, Prentice Hall, Londra, 1994

Marketing

47. Doyle, P. 48. Drgan, J. C., Demetrescu, M. C. 49. Drgan J.C., Demetrescu M. C. 50. Drucker, P. 51. Drummond, G. 52. Dubois, P. L., Jolibert, A. 53. Dubois, P. L., Jolibert, A.

Realitile ciclului de via al produsului, Quarterly Review of Marketing, 1976 Practica prospectrii pieei, Editura Europa Nova, Bucureti, 1996 Noul marketing n mileniul III, Editura Europa Nova, Bucureti, 1998 The discipline of innovation, n Harvard Business Review, Londra, 1985 Food for Trought, n Marketing Business, Londra, 1995 Marketing, Economica, Paris, 1989 Marketing. Teorie i practic, vol. II, traducere i adaptare tiinific Dican D., Funar Sabina, editat sub egida Universitii de tiinte Agricole, Cluj-Napoca, 1994 Distribution - la nouvelle donne, Les Editions dOrganisation, Paris, 1988 Msurare, investigare i informare n publicitate, Edipo, Madrid, 1996 Marketing, 4th Edition, MacMillan Publishing Company, New York, 1990 A multinational approach to new product development, n European Journal of Marketing, vol. 19, Londra, 1985 Createurs dentreprise: votre strategie marketing, Les Editions dOrganisation, Paris, 1990 How Prices, Expeditures and Profits Are Linked, Harvard Business Review, 1979 Marketing, Editura Grupul academic de marketing, Bucureti, 1992

54. Dupuis, M. 55. Eguizabal, R., Caro, A. 56. Evans, J., Berman, B. 57. Espey, J.

58. Farganel, J. P. 59. Farris, P. i colab. 60. Florescu, C. i colab.

Bibliografie

61. Florescu, C. 62. Florescu, C., Mlcomete, P., Pop, N. Al. (coordonatori) 63. Foltean, F., Ladan, L., coord. 64. Florescu, C., coord. 65. Fox, H. L. 66. Fundatur, D., Banu, G., Pricop, M., Popescu, D. 67. Frone, F. 68. Gabor, A., Granger, C. 69. Gavrilescu, D., Giurc, D., coord. 70. Gherasim, T., Gherasim, A. 71. Gilchrist, S. 72. Gilchrist, S. 73. Glemet, F., Mira, R. 74. Handy, C. 75. Harrison, T. 76. Helfer, J. P., Orsoni, J.

Marketing, Editura Independena economic, Brila, 1997 Marketing. Dicionar explicativ, Editura Economic, Bucureti, 2003

Marketing, Editura Brumar, Timioara, 2001 Marketing, Editura Uranus, Bucureti, 2001 SKB adds fibre to Ribena Juice, n Marketing, Londra, 1995 Dicionar de management, Editura Diacon Coresi, Bucureti, 1992

Dicionar de marketing, Editura Oscar Print, Bucureti, 1999 Pricing as an indicator of quality: a report of an inquiry, Economica, Paris, 1966 Economia agroalimentar, Editura Expert, Bucureti, 2000 Cercetri de marketing, Editura Economic, Bucureti, 2003 Persil Power, n The Times, Londra, 1995 Service takes over from price as the new retail battle ground, n The Times, Londra, 1995 To brand or not to brand, n Marketing Business, Londra, 1995 The Age of Unreason, Arrow Books, Londra, 1991 Tehnici de publicitate, Deusto, Bilbao, 1993 Marketing, Collection Vuibert, Paris, 1981

Marketing

77. Hewitt, M. 78. Hiaru, A. 79. Hill, E., OSullivan, T. 80. Huxley, J. 81. Hill, E., OSullivan, T. 82. Hippel, von E. 83. Iosif, Gh., i colab. 84. Jones, H. 85. Joseph, R. 86. Kapferer, J. N., Laurent, G. 87. Kotler, P., Dougall, C. H. G. Mc., Picard, J. L. 88. Kotler, Ph., Dubois, B. 89. Kotler, P., Armstrong, G. 90. Kotler, Ph. 91. Kotler, Ph., Armstrong, G., Saunders, J., Wong, V. 92. Kotler, Ph.

A car by any other name, n Marketing, Londra, 1994 The Postable M.B.A., n Marketing, Maxima, Paris, 1994 Marketing, Editura Antet, Oradea, 1997 Bar Wars, n The Sunday Times, Londra, 1985 Marketing, Editura Antet, Bucureti, 1994 Successfull industrial products from customers ideas, Journal of Marketing, nr. 42, 1978 Analiza calitii produselor, Editor Tribuna Economic, Bucureti, 2002 The test is yet to come, n Marketing Week, Londra, 1993 What! Someone adores Le Piat dOr, n The Sunday Telegraph, Londra, 1994 La sensibilit aux marques, Fondation "Jours de France", Paris, 1981 Principes de marketing, Edition Prfontaines, Qubec, 1983 Marketing management, Publi Union, Paris, 1992 Principiile Marketingului, Ediia a VI-a, Prentice Hall, Londra, 1994 Managementul marketingului, Editura Teora, Bucureti, 1997 Principiile marketingului, Ediia European, Editura Teora, Bucureti, 1998

Principiile marketingului, Editura Teora, Bucureti, 1999

Bibliografie

93. Kreitman, M. 94. Laitner, C. 95. Laitner, C. 96. Lambin, J. J. 97. Lambin, J. J. 98. Lambin, J. J. 99. Laurent, G., Kapferer, J. N. 100. Loutrel, S. 101. Levitt, T. 102. Lusch, R. F., Lusch, V. N. 103. Lendrevie, J., Lindon, D. 104. Magrath, J., Hardy, K. G. 105. Magrath, A. J.

Letter from Tulsa, n Marketing, 1993 You must remember this, n Marketing, Londra, 1995 The mass production of ideas and other imposibilities, n The Economist, Londra, 1995 Marketing strategic, McGraw-Hill, Paris, 1986 Marketing strategic, A treia ediie, McGraw-Hill, Madrid, 1995 Peeters R., La gestion marketing des entreprises, Presses Universitaires de France, Paris, 1977 La sensibilite aux marques, Fondation "Jours de France", Paris, 1981 Nouveaux produits: Le poids de la distribution, Stratgies, 1985 The Marketing Mode, Mc Graw Hill, Londra, 1969 Principles of Marketing, Kent Publishing Co, Londra, 1987 Mercator. Theorie et pratique du marketing, Dalloz, Paris, 1990 Avoiding the Pitfalls in Managing Distribution Channels, n volumul Marketing, Pepperdine University, Anual Edition, 1990/1991 Strengthen brands with 8 essential elements, Marketing Annual Edition, 1991/1992, Dushkin Publishing Group, Inc, 1991 Marketing, Editura ASE, Bucureti, 2000 Agromarketing, Editura ASE, Bucureti, 2003 Marketing, Ariel, Barcelona, 1993

106. Manole, V. i colab. 107. Manole, V. i colab. 108. Martin Armario, E.,

Marketing

109. Mlcomete, P. 110. Meghian, Gh., Nistorescu, T. 111. Mickwitz, G. 112. Mitchell, A. 113. Mitchell, A. 114. Mitchell, A. 115. Monroe, K. B. 116. Monroe, K. B. 117. Morden, A. R. 118. Morita, A. 119. Myers, J. H. 120. Nagle, T. 121. Ni, C., Popescu, M. 122. Ni, C. 123. Ortega Martinez, E. 124. Ortega Martinez, E. 125. Ortega Martinez, E.

Marketing, Fundaia Academic Gheorghe Zane, Iai, 1993 Bazele marketingului, Editura Economic, Bucureti, 1998 Marketing and competition, Centraltryckeriet, Helsingfors, Finlande, 1959 Fresh approach, n Marketing Business, Londra, 1995 Puppy on a roll takes on the world, n The Times, Londra, 1995 No value in image over innovation, n Marketing Week, Londra, 1995 Pricing: making profitable decisions, McGraw-Hill, New York, 1972 Buyer's subjective perception of price, Journal of Marketing Research, nr.10, 1973 Elements of marketing, 3rd Edition, DP Publication, London, 1993 Selling to the world: the Sony Walkman story, n Managing Innovation, Londra, 1986 Marketing, McGraw Hill Inc., New York, 1986 The Strategy and Tactics of Pricing, Englewood Cliffs, New Jersey, Prentice-Hall Inc., 1997 Dicionar de marketing i afaceri, Editura Economic, Bucureti,1999 Bazele marketingului, Editura Economic, Bucureti, 2003 Managementul marketingului, Esic, Madrid, 1981 Managementul publicitar, Esic, Madrid, 1991 Noul dicionar de marketing, Esic, Madrid, 1990

Bibliografie

126. Ortega Martinez, E. 127. Ortega Martinez, E. 128. Ortega Martinez, E. 129. Osborn, A. F. 130. Peterson, R. A. 131. Petrescu, P., Gherasim, T. 132. Pistol, Gh. 133. Pop, Al. N. 134. Prun, T., 135. Prutianu, t. 136. Prutianu, t. i colab. 137. Rabassa Asenjo, B. 138. Richards, A. 139. Richards, A. 140. Ristea, A. L. i colab. 141. Ristea, A. L. i colab. 142. Ristea, A. L. i colab.

Publicitatea prin televiziune, Mundi Prensa, Madrid, 1992 13 mari teme de marketing, Esic, Madrid, 1984 Comunicarea publicitar, Piramide, Madrid, 1997 Imaginaia constructiv, Dunod, Paris, 1971 A note on optimal adopter category determination, Journal of Marketing Research, nr.10, 1973 Elemente de analiza valorii, Editura Academiei, Bucureti, 1981 Marketing, Editura Fundaiei Romnia de mine, Bucureti, 1999 Marketing, Editura Didactic i Pedagogic, Bucureti, 1994 Psihologie economic, Editura Didactic i Pedagogic, Bucureti, 1976 Comunicare i negociere n afaceri, Editura Polirom, Iai, 1998 Inteligena Marketing Plus, Editura Polirom, Iai, 1998 Promovarea vnzrilor. Pregtirea campaniei, Editura Piramide, Madrid, 1987 Tesco pulls the plug on Power, n Marketing, Londra, 1995 Persils Power failure, n Marketing, Londra, 1995 A fi sau a nu fi comerciant, Editura Didactic i Pedagogic, Bucureti, 1996 Distribuia mrfurilor, Editura Didactic i Pedagogic, Bucureti, 1996 Marketing. Premise i provocri ale economiei nalt competitive, Editura Expert, Bucureti, 2002

Marketing

143. Robinson, W. T. Fornell, C. 144. Rogers, E. M. 145. Rogers, E. M. 146. Rostand, F., Le Roy, I. 147. Ryan, Jr, B. 148. Santesmases, M. M. 149. Santesmases, M. M. 150. Sasu, C. 151. Scaramazzino, B. 152. Schnarch, A. 153. Serraf, G. 154. Skinner, S. 155. Stncioiu, A. F. 156. Stanton, W. J. 157. Stanton, W. J. 158. Stoetzel, J.

Sources of marketing pioneering advantages in consumer goods industries, n Journal of Marketing Research, Londra, 1985 Diffusion of Innovations, Ediia a treia, Free Press, Londra, 1983 Difussion of innovations, The Free Press of Glencoe, New York, 1962 Le prix comme lment d'analyse du comportament du consommateur, Revue Francaise du Marketing, 1986 ntr-adevr: funcioneaz!, Business Tech International, nr. 19/1993 Marketing. Concepte i strategii, Piramide, Madrid, 1996 Termeni de marketing, Piramide, Madrid, 1996 Marketing, Editura Universitii Alexandru I. Cuza, Iai, 1995 La grande distribution juge ses fournisseurs, Action Commerciale, 1986 Produsele noi. Strategii pentru creare, dezvoltare i lansare, McGraw Hill, Mexico, 1992 Stratgie des produits et structure de ligne, Revue francaise du marketing, nr. 46, 1973 Marketing, Houghton Mifflin Company, Boston, 1990 Strategii de marketing n turism, Editura Economic, Bucureti, 2000 Fundamentele marketingului, Ediia a treia, McGraw Hill, New York, 1971 Fundamentele marketingului, McGraw Hill, Madrid, 1992 Le prix comme limite, La Psychologie conomique, P. L. Raynaud, Paris, 1954

Bibliografie

159. Stoian, Mirela 160. tefnescu, P. 161. Torres, J. M., Cordoba, J. L. 162. Urban, G., Hauser, J. 163. Varela Gonzalez, J. A. 164. Ward, B., Highfield, R. 165. Wasson, C. R.

Ecomarketing, Editura ASE, Bucureti, 2003 Bazele marketingului, Editura Tipoalex, Bucureti, 1995 Tehnici de marketing, Deusto, Bilbao, 1993 Design and marketing of new products, Englewood Cliffs, New Jersey, Prentice Hall, 1980 Agenii de vnzri, Ariel, Barcelona, 1991 Computer users discover the catches with Windows, n Telegraph, Londra, 1995 The Importance of the Product Life Cycle to the Industrial Marketer, Marketing Management and Strategy, edited by Ph. Kotler, Keith Cox, 3rd Edition, Prentice Hall.Inc, New Jersey, 1984 Marketing. Ghid propus de The Economist, Editura Nemira, Bucureti, 1998 Dictionary of Marketing Terms, American Marketing Association, Benet, P.D. editor, Chicago, 1988 The defenestration of Bill, n The Economist, Londra, 1995 Anchor, materiale de marketing, Anchor Foods Ltd, Londra, 1989

166. 167. 168. 169.

* * * * * * * * * * * *

S-ar putea să vă placă și