FdA Creative Practices - UCY MODULE HANDBOOK CREATIVE PRACTICES 1 (Media Practice) UA1ADA-30-1 Level: 1 UWE Credit Rating:

30 Module Type: Coursework Module Leader: Karl Rawstrone Module Staff: Karl Rawstrone Owning UWE Faculty: FACE Assessment Deadline: Monday 7th January 2013 (9pm) Contact time: 6 hrs/wk Independent study: 14-15 hrs/wk

Exploring Creative Practices Introduction:

Through practical work and reflection this module focuses on transferable skills relevant to the Creative Industries and introduces you to the notion of different audiences and contexts for the reception of your work. You will participate in exercises of observation and communication using a range of media including drawing, photography, video, IT, sound and the written word. This will broaden and deepen your practical skills and also reveal the strengths and weaknesses of various media in the communication of information/ideas. Reflection on these exercises and on the issues/opportunities revealed in the reading of industry-related publications will be recorded in your online Learning Journal, and used to inform the specific reflective and communication tasks submitted with the Learning Journal for assessment. In addition, working in a small group, you will produce a media artefact covering news, events and issues in the Arts and Media. Your product/presentation should cover a wide range of arts and media forms and not simply focus, for example, on film news. You will present this artefact towards the end of the module. You will be taught through a combination of workshops, demonstrations, visits, practical exercises and the Tutor Group meeting. Individual research, preparation for presentations and the other requirements of the Learning Journal are not timetabled. The Tutor Group meetings reflect on the work in this and other modules so that as well as academic concerns this module incorporates a level of pastoral care. Your progress will be monitored and reviewed as the module progresses and assessed at the end of the semester. It is vital that you keep evidence for assessment as you work. Do not discard anything you have recorded, written, or created in the course of your work, no matter how insignificant it may seem. We can accept evidence in electronic or paper form and will guide you in its collation.

Your collected evidence should take the form of:

Learning Journal (Blog): Notes on workshops Reflective report on workshops (min 400 words) An update of your c.v. Notes on reading, listening and viewing Evidence of presentation based on reading Reflective statement on visits made (2-300 words) Presentation Small group presentation: Reviewing the Arts and Media. 10 minutes with media artefact. (This may be a film you have produced, or a more traditional slideshow you decide. They key thing is that you provide evidence of your engagement with Arts and Media news, events and issues and turn it into some sort of presentation.) Specific Audience Communication Tasks 1. 1 Artists/Designers Statement, between 200-250 words 2. 1 blog entry, maximum 100 words 3. 1 press release (for another member of the tutor groups SP1 Assignment 2 documentary), between 300-400 words 4. 1 60 second pitch (for your SP1 Assignment 2 documentary) 5. 1 review of an exhibition or event aimed at a general audience, between 180 200 words (for example Time Out Magazine or the Western Gazette) 6. 1 review of an exhibition or event aimed at a specialist art, media or design audience, between 180 200 words (for example Broadcast, Art Monthly, British Journal of Photography, Creative Review, Fashion Practice)

Assessment: Weighting between components A and B (standard modules at levels 0-3 only) A: 50% B: 50% The assessment methods for this module seek to encourage students to respond through a variety of different (including new) media. Whilst the word counts for tasks are identified, it is not necessary for the submissions to be in written form. If alternative format presentations are submitted, they should be of comparable standard to written submissions, well-documented and presented and supported by appropriate research. Description of each element A. Learning Journal B. Presentation and tasks Element weighting 50% 50%

At each specialist pathway assessment point you will be expected to hand in these along with any finished pieced required for inspection by the assessing staff.
Remember to ensure that your work is original and does not breach the University regulations regarding plagiarism.

Learning Outcomes:
On completion of the module you will have demonstrated: Knowledge and understanding i) Explored of a range of practices within the creative industries; ii) Kept a record of industrial /professional issues, opportunities and ethics relating to their professional ambitions; Intellectual Skills iii) iv) Researched and explored a variety of ways of observing; Researched and explored a variety of ways of communicating;

Subject/practical skills v) Researched and explored a wide range of recording and image making techniques through practical exercises/projects; vi) Explored and identified different audiences relevant to Creative Practices and the reception of Creative Practitioners work Transferable skills vii) viii) ix) x) Made a presentation combining image and text (e.g. Powerpoint); Shown personal organisation and time management in their engagement and participation; Communicated and worked with others; Documented and communicated their thinking and ideas;

Assessment Criteria Criteria i) extent to which the student has shown commitment and participation, as recorded in the Learning Journal extent to which the student has explored materials and methods of communication and recorded this activity extent to which the student has organised and communicated ideas extent of recorded personal development level of engagement with and research into the Creative Industries Relates to Learning Outcomes vi) vii) viii) Source of Evidence Learning Journal, presentation, tasks

ii)

i) iii) iv) v) vi)

Learning Journal, presentation, tasks

iii)

vi) ix)

Learning Journal, presentation, tasks Learning Journal, presentation, tasks Learning Journal, presentation, tasks

iv) v)

ii ) ix) i) ii) vi)

Undergraduate achievement threshold statement

Creative Practices 1 UA1ADA-30-1 Assessment Criteria: Students will be assessed according to their fulfillment of the learning outcomes in respect of the following criteria: i) extent to which the student has shown commitment and participation, as recorded in the Learning Journal ii) extent to which the student has explored materials and methods of communication and recorded this activity extent to which the student has organised and communicated ideas extent of recorded personal development level of engagement with and research into the Creative Industries

Threshold standard (UG Level) The student has been able to keep an organised, coherent and concise record of the workshops. Notes and report on workshops, notes on reading, and reflective statement on visits is included in the Learning Journal. Written record of presentations, and the different methods of communication undertaken in the workshops has been kept. Where practical a visual record is included. All required sections of the Learning Journal are complete; it is organised and coherent.

iii)

iv)

C.V. updated Reflective report and statement included. Written reviews of relevant experiences are included. Notes on reading are included.

v)

Scheme of work Contact time for this module will be Thursdays from 0900-1630 Week Available Content Contact time (hrs) 6 6 6 6 6 6 6 6 6 6 6 6 Investigating creative practices in the media. Workshop1. Workshop 2. Workshop 3. Tasks 1, 2. Workshop 4. Reading Week Workshop 5. Tasks 3, 4. Workshop 6. Workshop 7. Tasks 5, 6. Workshop 8. Preparing for presentation and assessment Group presentations. Preparation for assessment Christmas vacation Assessment deadline Monday 7th January 2013 (9pm) Assessment period

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

Assessment feedback: You will receive written feedback within FOUR WEEKS of the submission deadline. If you have agreed with your tutor, this feedback will be emailed to the address you have supplied. Alternatively, if you have supplied an email address but would prefer your feedback NOT to be emailed, you will be notified that your feedback is available in printed form from the Administrators Office at UCY. If you have not supplied your tutor with an email address, please check the course website for information on picking up your feedback from the UCY Administrators Office. The percentage mark/grade on your feedback is not final until the University Award Board has been conducted. Your final marks / grades will be available to you through myUWE.

Reading, Listening and Viewing Strategy The presentation element of this module required you to, as a small group, produce a media artefact reviewing news, events and issues in the Creative Arts and Media through the module. The audience for this work is informed that is, they are not merely consumers but practitioners, academics and writers in the creative industries and media. In order to be informed, you will need to watch, listen and read about the Arts and Media in specialist programmes and publications. The following journals are available in the UCY and YC Learning Resource Centres: Journals
AN: Artists Newsletter Arts Industry Arts Professional Computer Arts Contemporary Packaging News Packaging Today Tate Etc Animation Magazine Art World Baseline Black and White Broadcast Photography Blueprint British Journal of Photography Broadcast Ceramic Review Creative Review Design Week Digital Arts Digital Photo Magazine Elle Embroidery Magazine Flash Art Frieze Furniture and Cabinet Making Media Magazine Modern Painters National Geographic Printmaking Today RA Magazine Sculpture Vogue Wallpaper

Indicative websites This list is by no means comprehensive, but indicates the kind of content you should be looking for.
Watt, J (2008) The art of blogging, a-n Collections February 2008 available at: http://www.an.co.uk/publications/document/406716 Artists Newsletter Artists Talking http://www.a-n.co.uk/artists_talking Ellen Lupton - http://www.designwritingresearch.org/ Design Museum Podcasts - http://www.designmuseum.org/podcasts Victoria and Albert Museum Artists Blogs - http://www.vam.ac.uk/activ_events/do_online/blogs/index.html Tate Exhibitions Bulletin online - http://www.tate.org.uk/bulletins/exhibitions.htm Time Out London, Critics Videos - http://www.timeout.com/london/connect/video/ Frieze Foundation Talks - http://www.friezefoundation.org/talks/ Resonance 104.4FM Art Radio - http://resonancefm.com/ Arnolfini Press Releases - http://www.arnolfini.org.uk/press_releases/ Axis Web artists database - http://www.axisweb.org/ One minute film Artist Neville Gabie - http://oneminuteweek.tumblr.com/ Media Releases, Design - http://www.designmuseum.org/press/media-releases/2008 The Photographers Gallery Press Releases - http://www.photonet.org.uk/index.php?pid=83 Additional Reading Camp, L (2007), Can I change your mind? : the craft and art of persuasive writing, A & C Black, London Graziella, T and Richardson, J (2004) Writing as a visual art, Intellect Books, UK Arts Council England - http://www.artscouncil.org.uk/artsdebate/reading.php Design Icons Lecture Series - http://www.designmuseum.org/events/lectures

Give your eyes a rest There are a number of radio programmes and podcasts covering the arts and media, including (but not limited to) this selection from the BBC and the Guardian:

The Media Show Guardian Tech Weekly Front Row Arts and Ideas

Saturday Review Start the Week The Film Programme Guardian Media Talk

Guardian Culture Podcast Guardian Film Weekly Guardian Music Weekly Guardian Books Podcast

All periodicals are available in the library and through the online UWE e-library. Additionally, students will be signposted to appropriate blog and online magazine sites in addition to marketing from galleries, professional organisations and individual practitioners.

Levels of Achievement 80% and above the student has produced a substantial body of work demonstrating an exceptional level of critical and creative independence in the research, analysis, recording and presentation of contextual material. The student has made an outstanding contribution to the knowledge and understanding of their peers through their active participation in seminars. The work exceptionally exceeds the threshold profile in respect of all criteria. 70% - 79% the student has produced a substantial body of work demonstrating a very high level of innovation, critical and creative independence in the research, analysis, recording and presentation of contextual material. The student has made a considerable contribution to the knowledge and understanding of their peers through their active participation in seminars. The work exceeds the threshold profile in respect of all criteria. 60% - 69% the student has produced a body of work demonstrating innovation, critical and creative independence in the research, analysis, recording and presentation of contextual material. The student has made a considerable contribution to the knowledge and understanding of their peers through their active participation in seminars. The work meets the threshold profile in respect of all criteria. 50% - 59% the student has produced a body of work demonstrating critical independence and creativity in the research, analysis, recording and presentation of contextual material. The student has made a significant contribution to the knowledge and understanding of their peers through their participation in seminars. The work meets the threshold profile in respect of all criteria; 40% - 49% the student has produced a body of work demonstrating engagement with the programme of study. The student is competent in the researching, recording and organization of contextual material. The student has participated in seminar groups and contributed to the knowledge and understanding of the peer group. The work substantially meets the threshold profile in respect of all criteria. 30% - 39% the body of work is incomplete and demonstrates a lack of engagement with aspects of the programme of study. As a result the student lacks confidence in the researching, recording and organization of contextual material. Contribution to seminar groups has been erratic. The work substantially fails to meet the threshold profile in respect of all criteria. 20% - 29% the body of work is substantially incomplete and demonstrates very poor engagement with the programme of study. The student has not acquired the core skills introduced in the module and has made an inadequate contribution to seminar groups. The work fails to meet the threshold profile in respect of all criteria. 0% - 19% very little evidence of engagement with the module. No evidence of progression. The work fails to meet the threshold profile in respect of all criteria. * for the purpose of assessment the level of achievement is measured against the overarching profile given through the six threshold statements.