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  • Definition

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    komal_student
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    'Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer'

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    © Attribution Non-Commercial (BY-NC)

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    'Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer'

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPT, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    4 vizualizări1 pagină

    Definition

    Încărcat de

    komal_student
    'Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer'

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPT, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 1

    Marketing Definitions

    Chartered Institute of Marketing


    The management process responsible for identifying , anticipating and satisfying customer requirements profitability

    Philip Kotler
    Satisfying needs and wants through an exchange process

    Learnmarketing.net
    Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of
    the customer (P.Tailor Learnmarketing.net 7/00)

    The common theme is meeting needs and providing benefits.

    www.learnmarketing.net

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