Champion: The premium milk food drink

Anushree Abhishek Anveeksha Deepak Mukul Nishant

Target Group
SEC ABC From states of 1. Assam, Delhi, Haryana, Rajasthan 2. Arunachal Pradesh, HP, TN

Market prioritization
State Assam Rajasthan Delhi Per household consumption (ABC) 78.95 63.46 15.64 Reach (TV + Press) 96 95 94

Haryana

11.1

96

Already ahead in Karnataka Kerala Maharshtra

Media Goals
Media Plan A National level HHs SEC ABC TV + Press (reach) of 90% Exact budget of 6 crores

Media Mix
TV & Satellite + Press (refer excel sheet)

Calculating Media Schedule

Week 3 and week 4 Day 4 (best day)

(refer graph PTO)

Detergent (Monthly)
%age sales of detergents
35

Week
30 25 1st 2nd 3rd 4th

%age sales
31 21.7 19.4 28.3

20
15 10 5 0 1st Week 2nd Week 3rd Week 4th Week Marketing Effort

%age sales of detergents

Detergent (Daily)
Series 1

Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Series 1