Bluetooth Technology

(An Emerging Technology)

Empowering the Internet Generation

 What is Bluetooth..????
 It is a cable-replacement technology.

 Bluetooth provides a way to connect and exchange

information between devices such as mobile phones,
telephones, laptops, personal computers, printers, GPS
receivers, digital cameras, and video game consoles.

 The heart of the Bluetooth brand identity is the name, which

refers to the Danish king Herald "Bluetooth" Blaatand who
unified Denmark and Norway.
How Does Bluetooth Works..????

Web Based Bluetooth Mobile

Manager Server Devices

Cell Phones,
Which allows you to Adjusts what it is Laptops,
completely manage all of your Sending According to Other Bluetooth
files online without the
need for FTP Access. Phone Type. Enabled Devices
Evolution of Proximity Marketing

Posters Pamphlets

Bluetooth Banners
Advertising
Advertising
Traditional Marketing VS Bluetooth Marketing
What is Advertising..??

Advertising to Mobile phones using

Bluetooth Marketing tools is one of the
new ways to get ahead of your
competitors.

Bluetooth Advertising is a method of

mobile advertising that utilizes
Bluetooth technology to deliver
advertisements to mobile devices such
as cellular phones.
Over 1 Billion mobile phones were sold
worldwide last year 91% of which were
Bluetooth enabled.
How Does Bluetooth Advertising Works..??

Local Shop1 Server Local Shop2 Server

Bluetooth Server
An Interesting Example (Shopping Mall)

Shopping
Mall

Do You Want to
Receive the Messages
via Bluetooth
An Interesting Example (Shopping Mall)…Contd….
An Interesting Video
 Software's
Bluetooth Advertising with Bluetooth Marketing tools
Software's used for Advertising

Bluetooth Blue Fexmax

Blue Magnet Broadcaster
Radar

The Bluetooth It allows them

It will keep With Fexmax
Radar units to interact with
monitoring you can send
operate with a devices like
business area text, picture and
waiting for a 4 combined head phones car
multimedia
new possible Class 1 kits and music
messages over
customer, it will Bluetooth players.
Bluetooth
offer him to devices which You can send technology to
receive a video gives a range promotional mobile and
promotion, a
of 100m in content to any handheld
photo or even
free space. Bluetooth enabled
your business devices.
mobile from your
card!.
own computer.
Security
Bluetooth Vs OSI Model
 Bluetooth Problems & Security
Bluejacking involves
Blue Jacking Bluetooth users sending a
business card (just a text
Blue Bugging message) to other Bluetooth
users within a 10-meter
radius.
Car Whisperer
Bluebugging is more of a
problem, because it allows
The Car Whisperer is a
hackers to remotely access a
piece of software that
user's phone and use its
allows hackers to send
features, including placing calls
audio to and receive audio
and sending text messages, and
from a Bluetooth-enabled
the user doesn't realize it's
car stereo.
happening.
Applications
 Bluetooth Advertising

“Once a new technology rolls over you, if you're not part of the
steamroller, you're part of the road.”
Stewart Brand quotes

“The people who resist change will be confronted by the

growing number of people who see that better ways...are available
thanks to technology.”
Bill Gates quotes
 Areas Of Bluetooth Advertising

Schools & Restaurants Shopping Mall

Banks
Colleges
Areas Of Bluetooth Advertising

Travel Doctor’s & Festivals

Agencies Clinics
Snapshot of Bluetooth Technology in Doctors & Clinics
 Advantages

Simple Robust

Permission Cost
Based Effective
Recent Example--- Coca Cola & Beijing 200
Recent Example--- Royal Challengers & IPL 2008
 Future Scope

Bluetooth has a good future ahead because it meets a basic need of connectivity in
close proximity, is the result of initiatives of nine leading communications and
computer industry vendors including companies like 3-COM, Ericsson, Lucent,
IBM, Intel, Microsoft, Nokia, Toshiba etc.

Bluetooth Technology allows us to have three way phones. At home, your phone
functions as a portable phone (fixed line charge). When you're on the move, it
functions as a mobile phone (cellular charge). And when your phone comes
within range of another mobile phone with built-in Bluetooth wireless technology
it functions as a walkie-talkie (no telephony charge).

Implementation of the Bluetooth technology is expected to grow the market for

personal mobile devices and indirectly increase airtime usage for wireless data.
Companies Using Bluetooth Advertising

Pepsi Delivers Largest U.S. Bluetooth Campaign to Date

 Thank You

 Presented By :-

 Suneha Verma (MCA)

 Anshul Kumar Saxena (MCA)

 BHARATI VIDYAPEETH UNIVERSITY, PUNE

 Institute Of Management & Entrepreneurship Development