Namaste India

Made By: Vikhyaat Shukla- 1650 Utkarsh Pandey-1649 Shikhar Virmani-1644 Radhika Sharma-1638 Shahzad Shameem-1643

About
NAMASTE INDIA FOODS PVT. LTD. is an Indian Dairy

Company that is committed to supply Pure Milk & Milk Products. It is situated at Shivrajpur,31 km far away from Kanpur Nagar. Company has established a developed Agriculture & Cattle Farm where Agriculture & Cattle Farming is done by the scientific method. The unit is fully automated with International Standards. And is planning to collect, process and pasteurize 4 Lacs Litres milk per day. It has collection centres in hundred villages and will be extending to 1000 villages by upcoming three years

Products
The product portfolio includes Pasteurized Milk, Pure Ghee, Cheese, Curd,

Flavoured Milk and other dairy products.

It includes I. Full Cream Milk II. Toned Milk III. Active Milk

Segmentation
Young

Children
Urban Family

MOTIVATIONAL FACTORS
Aggressive Marketing
Television 2% Banners 13%

Hoardings 25% Radio 55%

Pamphlets 5%

INTERPRETATION: As per our survey on 100 people we came to know that about 75% bought Namaste India due to its higher advertisement.

Aggressive Marketing Strategy During Promotion

Places Of Survey
Govind Nagar- 1/2 Litre Parag is sold more than Amul and Namaste India

Overall Sale of Parag is Higher

Birhana Road- 1/2 Litre Namaste India (Full Cream Milk) is sold more than Parag

and Amul Overall Sale of Amul is Higher

P. Road- 1/2 Litre Amul (Active Milk) is sold more than Namaste India and Parag

Overall Sale of Namaste India is Higher

Kalyanpur- 1/2 Litre Namaste India is sold more than Parag and Amul

Overall Sale of Amul is Higher

Jajmau- 200 MililitreLitre Parag is sold more than Amul and Namaste India

Overall Sale of Parag is More

Are they still using it?

63% of the people responded positively Reasons Better in Quality

No Leakage

Better Availability

Have they stopped using it?

37% of the people responded negatively

Reasons
Resistance to change Local Vendors Rumours

Pricing
Litres 19 Rs. Litres 15 Rs. 200 Mililitre 6 Rs.

Over all experience with Namaste India ?

fair 23%

good52%

poor 11% Very good 14%

INTERPRETATION: When customers were asked that what is the overall experience with Namaste India then, 14% of customers replied with the answer very good, 52% customers replied good, 23% customers replied fair and 11% of the customers responded with the answer poor.

Thank You