Sunteți pe pagina 1din 30

HBS’s Classics

List of Case Studies

Contents

Accounting

2

Business and Government Relations

4

Economics

5

International Business

5

Entrepreneurship

6

Finance

8

General Management

12

Human Resource Management

14

Information Technology

15

Marketing

16

Negotiation

19

Operations Management

20

Organizational Behavior

22

Service Management

24

Social Enterprise

25

Strategy

27

Owens & Minor, Inc. (A) by V.G. Narayanan

Precision Worldwide, Inc. by William J. Bruns

Prestige Telephone Co. by William J. Bruns

Salem Telephone Co. by William J. Bruns

Sears, Roebuck and Co. vs. Wal-Mart Stores, Inc. by Gregory S. Miller, Christopher F. Noe

by V.G. Narayanan, Susan Kulp, Dennis Campbell

Super Project by Richard F. Vancil

Kulp, Dennis Campbell Super Project by Richard F. Vancil Superior Manufacturing Co. by David F. Hawkins,

Superior Manufacturing Co. by David F. Hawkins, James W Culliton

Urban Water Partners (A) by Karthik Ramanna, George Serafeim

Vyaderm Pharmaceuticals by Robert L. Simons

Serafeim Vyaderm Pharmaceuticals by Robert L. Simons Wilkerson Co. by Robert S. Kaplan Page 3 of

Wilkerson Co. by Robert S. Kaplan

Vyaderm Pharmaceuticals by Robert L. Simons Wilkerson Co. by Robert S. Kaplan Page 3 of 30

Singapore Inc. by Richard H.K. Vietor

Toys "R" Us Japan by Debora L. Spar

U.S. Current Account Deficit by Laura Alfaro, Rafael Di Tella

Investing in the Russian Oil Industry by Debora L. Spar Xerox and Fuji Xerox by Benjamin

Xerox and Fuji Xerox by Benjamin Gomes-Casseres

Economics

Harmon Foods, Inc. by William B. Whiston

Freemark Abbey Winery by William S. Krasker

Merton Truck Co. by Anirudh Dhebar

Cambridge Software Corp by Anirudh Dhebar

International Business

Decision Time at the European Central Bank by Gunnar Trumbull, Dante Roscini Page 5 of 30

Entrepreneurship

Bill Gates and Steve Jobs by Anthony J. Mayo

Rhodes-Kropf Bill Gates and Steve Jobs by Anthony J. Mayo Challenges of Launching a Start-Up in
Rhodes-Kropf Bill Gates and Steve Jobs by Anthony J. Mayo Challenges of Launching a Start-Up in

Challenges of Launching a Start-Up in China: Dorm99.com by William C. Kirby, F. Warren McFarlan

China: Dorm99.com by William C. Kirby, F. Warren McFarlan Clocky: The Runaway Alarm Clock by Elie
Design Thinking and Innovation at Apple by Stefan Thomke Heather Evans by Howard H. Stevenson How

Heather Evans by Howard H. Stevenson

Icedelights by Michael J. Roberts

Ingvar Kamprad and IKEA by Christopher A. Bartlett

Roberts Ingvar Kamprad and IKEA by Christopher A. Bartlett iZumi by Robert F. Higgins Johnsonville Sausage

iZumi by Robert F. Higgins

Johnsonville Sausage Co. (A) by Michael J. Roberts

NanoGene Technologies, Inc. by Linda A. Cyr, Michael J. Roberts

Nantucket Nectars by Joseph B. Lassiter, William A. Sahlman

Nectars by Joseph B. Lassiter, William A. Sahlman Negotiating Equity Splits at UpDown by Noam Wasserman,

Negotiating Equity Splits at UpDown by Noam Wasserman, Deepak Malhotra

Malhotra Ockham Technologies: Living on the Razor's Edge by Noam Wasserman Page 6 of 30 http://www.thetube.co

Proteus Biomedical: Making Pigs Fly by Richard G. Hamermesh

Proteus Biomedical: Making Pigs Fly by Richard G. Hamermesh R&R by Howard H. Stevenson New! Video

R&R by Howard H. Stevenson New! Video Short Available

Saffronart.com: Bidding for Success by Mukti Khaire, R. Daniel Wadhwani

Wright Brothers and Their Flying Machines by Tom Nicholas Vermeer Technologies (A): A Company Is Born

Zipcar: Refining the Business Model by Myra M. Hart, Michael J. Roberts

Roberts Zipcar: Refining the Business Model by Myra M. Hart, Michael J. Roberts Page 7 of

Finance

Allston: Brand vs. Architecture by Arthur I Segel, Andre F. Perold

American Chemical Corp. by William E. Fruhan, John P. Goldsberry

American Home Products Corp. by David W. Mullins

AXA MONY by Andre F. Perold, Lucy White

Belco Global Foods by C. Fritz Foley

by Benjamin C. Esty Belco Global Foods by C. Fritz Foley Beta Management Co. by Michael

Beta Management Co. by Michael E. Edleson

Butler Lumber Co. by Thomas R. Piper

Cartwright Lumber Co. by Thomas R. Piper

Clarkson Lumber Co. by Thomas R. Piper

Cooper Industries, Inc. by Thomas R. Piper

Cost of Capital at Ameritrade by Erik Stafford, Mark L. Mitchell

at Ameritrade by Erik Stafford, Mark L. Mitchell Debt Policy at UST, Inc. Page 8 of

by Mark L. Mitchell

Dell's Working Capital by Richard S. Ruback

Diageo plc by George Chacko, Peter Tufano

Tufano Dimensional Fund Advisers--2002 by Lauren H. Cohen Dividend Policy at FPL Group, Inc. (A) by

Dividend Policy at Linear Technology by Malcolm P. Baker, Alison Berkley Wagonfeld

E.I. du Pont de Nemours & Co.: Titanium Dioxide by W. Carl Kester, Robert R. Glauber, David W. Mullins

Equity International: The Second Act by Nicolas P. Retsinas, Ben Creo

Framedia (A) by Li Jin

by Nicolas P. Retsinas, Ben Creo Framedia (A) by Li Jin Globalizing the Cost of Capital

Google and Earnings Guidance by Francois Brochet

A. Desai Google and Earnings Guidance by Francois Brochet Gulf Oil Corp.--Takeover by Kevin F. Rock

Gulf Oil Corp.--Takeover by Kevin F. Rock

Intel Corp.--1992 by Kenneth A. Froot

Interco by Scott P. Mason

Kohler Co. (A) by Belen Villalonga

by Richard S. Ruback

Massey-Ferguson Ltd.--1980 by Carliss Y. Baldwin, Scott P. Mason

by Bruce C. Greenwald, Wilda L. White

Corp.--1983 by Bruce C. Greenwald, Wilda L. White Merck & Co.: Evaluating a Drug Licensing Opportunity

by Timothy A. Luehrman, Peter Tufano

Ocean Carriers by Erik Stafford

Opportunity Partners by Robin Greenwood

by Erik Stafford Opportunity Partners by Robin Greenwood Petrolera Zuata, Petrozuata C.A. by Benjamin C. Esty

Pinkerton (A) by Scott P. Mason

C.A. by Benjamin C. Esty Pinkerton (A) by Scott P. Mason PlanetTran by Lauren H. Cohen,

PlanetTran by Lauren H. Cohen, Christopher Malloy

by Lauren H. Cohen, Christopher Malloy Play Time Toy Co. by Thomas R. Piper Radio One,

by Thomas R. Piper

Radio One, Inc. by Richard S. Ruback

by Richard S. Ruback

Roche's Acquisition of Genentech by Carliss Y. Baldwin, Bo Becker

Rosetree Mortgage Opportunity Fund by Victoria Ivashina, Andre F. Perold

Sampa Video, Inc. by Gregor Andrade

by Gregor Andrade, Todd Pulvino, Stuart C. Gilson

Shenzhen Development Bank by Li Jin, Yuhai Xuan

H. Wruck Shenzhen Development Bank by Li Jin, Yuhai Xuan SKS Microfinance by Shawn Cole Subprime

SKS Microfinance by Shawn Cole

The Tip of the Iceberg: JP Morgan and Bear Stearns (A) by Daniel B. Bergstresser, Clayton Rose

Tottenham Hotspur plc by Joshua D Coval, Lauren H. Cohen, Christopher Malloy

Toy World, Inc. by W. Carl Kester

Vodafone AirTouch's Bid for Mannesmann by Simi Kedia Walt Disney Co.'s Yen Financing by W. Carl
Pincus and emgs: The IPO Decision (A) by G. Felda Hardymon Yale University Investments Office: August

General Management

General Management Newly added to the collection. 1366 Technologies by Joseph B. Lassiter, Ramana Nanda 3M

Newly added to the collection.

1366 Technologies by Joseph B. Lassiter, Ramana Nanda

Body Shop International by Christopher A. Bartlett

Children's Hospital and Clinics (A) by Amy C. Edmondson, Michael Roberto New! Video Short Available

EMI and the CT Scanner (A) by Christopher A. Bartlett

EMI and the CT Scanner (B) by Christopher A. Bartlett

GE's Talent Machine: The Making of a CEO by Christopher A. Bartlett

Machine: The Making of a CEO by Christopher A. Bartlett Global Wine War 2009: New World

Honda (A) by Evelyn T. Christiansen

A. Bartlett Honda (A) by Evelyn T. Christiansen INSEAD by Srikant M. Datar, David A. Garvin

INSEAD by Srikant M. Datar, David A. Garvin

Johnson & Johnson (A) by Francis J. Aguilar

A. Garvin Johnson & Johnson (A) by Francis J. Aguilar Jollibee Foods Corp. (A): International Expansion
A. Bartlett Leaders Who Make a Difference: Sam Palmisano's Smarter IBM: Day 1 Page 12 of

by Joseph L. Bower

Lincoln Electric Co. by Norman A. Berg New! Video Short Available

Lincoln Electric: Venturing Abroad by Christopher A. Bartlett

McKinsey & Co.: Managing Knowledge and Learning by Christopher A. Bartlett New! Video Short Available

Microsoft: Competing on Talent (A) by Christopher A. Bartlett

The SK-II Globalization Project by Christopher A. Bartlett Paul Levy: Taking Charge of the Beth Israel
Toward a Digital Transformation by Rosabeth Moss Kanter Say on Pay by Jay W. Lorsch, V.G.

Say on Pay by Jay W. Lorsch, V.G. Narayanan

Silvio Napoli at Schindler India (A) by Michael Y. Yoshino, Christopher A. Bartlett

Canada Trust (A): The Green and the Red by Dennis Campbell Volkswagen of America: Managing IT
of America: Managing IT Priorities by Robert D. Austin Wanxiang Group: A Chinese Company's Global Strategy

Wanxiang Group: A Chinese Company's Global Strategy by F. Warren McFarlan, Regina Abrami, William C. Kirby

Youth Villages by Allen Grossman

Happened at Citigroup? (A) by Clayton Rose Youth Villages by Allen Grossman Page 13 of 30

Human Resource Management

Human Resource Management Newly added to the collection. Appex Corp. by Nitin Nohria Arck Systems by

Newly added to the collection.

Appex Corp. by Nitin Nohria

Arck Systems by Ian I. Larkin

Corp. by Nitin Nohria Arck Systems by Ian I. Larkin Black Caucus Groups at Xerox Corp.

Cirque du Soleil by Thomas J. DeLong

John Smithers at Sigtek by Todd D. Jick

Merck & Co., Inc. (A) by Kevin J. Murphy

Merck & Co., Inc. (B) by Kevin J. Murphy

People Express (A) by Leonard A. Schlesinger

People Express Airlines: Rise and Decline by Michael Beer New! Video Short Available

Portman Hotel Co. by Charles C. Heckscher

Recruitment of a Star by Boris Groysberg

C. Heckscher Recruitment of a Star by Boris Groysberg SG Cowen: New Recruits by Thomas J.

SG Cowen: New Recruits by Thomas J. DeLong

United Parcel Service (A) by Jeffrey A. Sonnenfeld

Webster Industries (A) by R. Roosevelt Thomas Jr.

Information Technology

Adobe Systems, Inc. by Mary Tripsas

Information Technology Adobe Systems, Inc. by Mary Tripsas AtekPC Project Management Office by F. Warren McFarlan

AtekPC Project Management Office by F. Warren McFarlan

AtekPC Project Management Office by F. Warren McFarlan CareGroup F. Warren McFarlan, Robert D. Austin Cathay

CareGroup F. Warren McFarlan, Robert D. Austin

Charles Schwab Corp. (A) by F. Warren McFarlan, Nicole Tempest

Cisco Systems Architecture: ERP and Web-enabled IT by Richard L. Nolan, Kelley Porter, Christina Akers

Cisco Systems, Inc.: Implementing ERP by Robert D. Austin, Richard L. Nolan, Mark Cotteleer

Jack Welch's Leadership by Christopher A. Bartlett Harley-Davidson Motor Co.: Enterprise Software Selection
Co.: Enterprise Software Selection by Robert D. Austin iPremier (A): Denial of Service Attack (Graphic Novel
Service Attack (Graphic Novel Version) by Robert D. Austin Li & Fung: Internet Issues (A) by

Li & Fung: Internet Issues (A) by F. Warren McFarlan

Mrs. Fields Cookies by James I. Cash Jr.

Prediction Markets at Google by Peter A. Coles, Karim R. Lakhani, Andrew McAfee

Royal Caribbean Cruises Ltd. by F. Warren McFarlan

by Benson P. Shapiro

Dove: Evolution of a Brand by John A. Deighton New! Video Short Available

elBulli: The Taste of Innovation by Michael I. Norton

Gillette Indonesia by John A. Quelch

Elie Ofek, Jason Riis Gillette Indonesia by John A. Quelch Goodyear: The Aquatred Launch by John
A. Quelch Goodyear: The Aquatred Launch by John A. Quelch Harrah's Entertainment, Inc. by Rajiv Lal

Harrah's Entertainment, Inc. by Rajiv Lal New! Video Short Available

Inc. by Rajiv Lal New! Video Short Available Heineken N.V.: Global Branding and Advertising by John

IKEA Invades America by Youngme Moon

Inside Intel Inside by Youngme Moon

Kingsford Charcoal by Das Narayandas

KONE: The MonoSpace Launch in Germany by Das Narayandas Marketing at The Vanguard Group by John

Marketing at The Vanguard Group by John A. Quelch, Carin-Isabel Knoop New! Video Short Available

by Anita Elberse

Medicines Co. by John T. Gourville

Optical Distortion, Inc. (A) by Darral G. Clarke

Real Madrid Club de Futbol by John A. Quelch, Carin-Isabel Knoop

Sealed Air Corp. by Robert J. Dolan

Snapple by John A. Deighton New! Video Short Available

Starbucks: Delivering Customer Service by John A. Quelch, Youngme Moon New! Video Short Available

Steinway & Sons: Buying a Legend (A) by John T. Gourville, Joseph B. Lassiter

Leadership, Multimedia Case by Rohit Deshpande TiVo by Luc Wathieu Tweeter etc. by John T. Gourville,

TiVo by Luc Wathieu

Tweeter etc. by John T. Gourville, George Wu

UnME Jeans: Branding in Web 2.0 by Thomas J. Steenburgh

Wu UnME Jeans: Branding in Web 2.0 by Thomas J. Steenburgh XM Satellite Radio (A) by

XM Satellite Radio (A) by David B. Godes, Elie Ofek

by Thomas J. Steenburgh XM Satellite Radio (A) by David B. Godes, Elie Ofek Page 18

Negotiation

Negotiation Newly added to the collection. American Airlines, Inc.: Revenue Management by Adam M. Brandenburger, Anirudh

Newly added to the collection.

American Airlines, Inc.: Revenue Management by Adam M. Brandenburger, Anirudh S. Dhebar

Beauregard Textile Co. by Francis J. Aguilar

C.K. Coolidge, Inc. (A) by John S. Hammond

Catawba Industrial Co. by Francis J. Aguilar

J. Aguilar Charles River Jazz Festival by George Wu Colonial Broadcasting Co. by George Wu Confederated

Confederated Pulp & Paper by David E. Bell

Dave Armstrong (A) by George Wu

Paper by David E. Bell Dave Armstrong (A) by George Wu Deworming Kenya: Translating Research into
Kenya: Translating Research into Action (A) by Nava Ashraf Frasier (A) by Guhan Subramanian L.L. Bean,

Frasier (A) by Guhan Subramanian

Luna Pen (A) by Michael A. Wheeler, Kathleen L. McGinn

Luna Pen (B) by Michael A. Wheeler, Kathleen L. McGinn

Marsh & McLennan (A) by Paul A. Vatter, Howard W. Pifer

W. Pifer Sunk Costs: The Plan to Dump the Brent Spar (A) by Michael D. Watkins

Operations Management

Operations Management Newly added to the collection. American Connector Co. (A) by Gary P. Pisano Barilla

Newly added to the collection.

American Connector Co. (A) by Gary P. Pisano

Barilla SpA (A) by Janice H. Hammond

McAfee Commercializing an MRI Breakthrough by Lee Fleming Cradle-to-Cradle Design at Herman Miller: Moving Toward

Donner Co. by Roy D. Shapiro

Enterprise IT at Cisco (2004) by Andrew McAfee,F. Warren McFarlan

Flextronics International, Ltd. by Robert S. Huckman, Gary P. Pisano

Genzyme Center (A) by Michael W. Toffel

Robert D. Austin Genzyme Center (A) by Michael W. Toffel Hank Kolb, Director, Quality Assurance by

Innovation at 3M Corp. (A) by Stefan Thomke

ITC eChoupal Initiative by David M. Upton

Kristen's Cookie Co. (A) by Roger E. Bohn

Le Petit Chef by Alan MacCormack, Sandra J. Sucher Managing Innovation at Nypro, Inc. (A)

Le Petit Chef by Alan MacCormack, Sandra J. Sucher

Managing Innovation at Nypro, Inc. (A) by Clayton M. Christensen

National Cranberry Cooperative by Jeffrey G. Miller, R. Paul Olsen

Southwest Airlines in Baltimore by Rogelio Oliva, Jody Hoffer Gittell

Sport Obermeyer Ltd. by Janice H. Hammond, Ananth Raman

Mishina Virginia Mason Medical Center by Richard Bohmer We've Got Rhythm! Medtronic Corp.'s Cardiac

Zara: IT for Fast Fashion by Andrew McAfee

Organizational Behavior

Organizational Behavior Newly added to the collection. Army Crew Team by Scott A. Snook, Jeffrey T.

Newly added to the collection.

Army Crew Team by Scott A. Snook, Jeffrey T. Polzer

Fund: Doing Well by Doing Good by Christopher Marquis Coach K: A Matter of the Heart

Coach K: A Matter of the Heart by Scott A. Snook, Leslie A. Perlow

Coach Knight: The Will to Win by Scott A. Snook, Leslie A. Perlow

The Will to Win by Scott A. Snook, Leslie A. Perlow Columbia's Final Mission (Multimedia Case)

Columbia's Final Mission (Multimedia Case) by Michael Roberto, Amy C. Edmondson, Richard Bohmer

Dan Silver and KNP Communications by Amy J.C. Cuddy Corporate Solutions at Jones Lang LaSalle (2001)

Eden McCallum: A Network-Based Consulting Firm (A) by Heidi K. Gardner, Robert G. Eccles

Erik Peterson (A) by John J. Gabarro

Heidi Roizen by Kathleen L. McGinn

Henry Tam and the MGI Team by Jeffrey T. Polzer

Karen Leary (A) by Linda A. Hill

Linda A. Hill Leadership, Culture, and Transition at lululemon, Multimedia Case Page 22 of 30 http://www.thetube.co

by Michael L. Tushman

by Michael L. Tushman Leading Change at Simmons (A) by Tiziana Casciaro, Amy C. Edmondson Leslie

Leading Change at Simmons (A) by Tiziana Casciaro, Amy C. Edmondson

Leslie Brinkman at Versutia Capital by Julie Battilana, Robert S. Kaplan

Lisa Benton (A) by Linda A. Hill

Managing Creativity at Shanghai Tang by Roy Y. J. Chua, Robert G. Eccles

Mount Everest--1996 by Michael Roberto

Richard Grasso and the NYSE, Inc. (A) by William W. George Rob Parson at Morgan Stanley

The Rise of President Barack Hussein Obama by David A. Thomas, Laura Morgan Roberts

Hussein Obama by David A. Thomas, Laura Morgan Roberts UBS and Climate Change--Warming Up to Global

UBS and Climate Change--Warming Up to Global Action? by Felix Oberholzer-Gee, Forest L. Reinhardt

Service Management

Benihana of Tokyo by W. Earl Sasser

Commerce Bank by Frances X. Frei

Euro Disney: The First 100 Days by Gary W. Loveman, Leonard A. Schlesinger

Intermountain Health Care by Richard Bohmer, Amy C. Edmondson

NYPD New by James L. Heskett

Ritz-Carlton Hotel Co. by Sandra J. Sucher

Shouldice Hospital Ltd. by James L. Heskett

Social Enterprise

Social Enterprise Newly added to the collection. Accounting Fraud at WorldCom by Robert S. Kaplan Analyst's

Newly added to the collection.

Accounting Fraud at WorldCom by Robert S. Kaplan

Analyst's Dilemma (A) by Joseph L. Badaracco Jr.

Ann Hopkins (A) by Joseph L. Badaracco Jr.

Conflict on a Trading Floor (A) by Joseph L. Badaracco Jr.

Kathryn McNeil (A) by Joseph L. Badaracco Jr.

Marriott Corp. (A) by Lynn Sharp Paine

Martha McCaskey by Bart J. Van Dissel, Joshua D. Margolis

Peter Green's First Day by John B. Matthews Jr.

India--Will Balbir Pasha Help Fight AIDS? (A) by Elie Ofek Royal Dutch,Shell in Nigeria (A) by

Royal Dutch,Shell in Nigeria (A) by Lynn Sharp Paine, Mihnea C. Moldoveanu

in Nigeria (A) by Lynn Sharp Paine, Mihnea C. Moldoveanu Sears Auto Centers (A) (Abridged) by

by James E. Austin New! Video Short Available

The Robin Hood Foundation by Alnoor Ebrahim

Wei-Skillern The Robin Hood Foundation by Alnoor Ebrahim Timberland: Commerce and Justice by James E. Austin,

Timberland: Commerce and Justice by James E. Austin, Herman B. Leonard

Strategy

Strategy Newly added to the collection. Adolph Coors in the Brewing Industry by Pankaj Ghemawat Airborne

Newly added to the collection.

Airborne Express by Jan W. Rivkin

by Pankaj Ghemawat Airborne Express by Jan W. Rivkin Alibaba Group by Julie M. Wulf Apple

Alibaba Group by Julie M. Wulf

Apple Computer, 2002 by David B. Yoffie

Apple Computer, 2006 by David B. Yoffie

Apple Inc., 2008 by David B. Yoffie

Apple Inc. in 2010 by David B. Yoffie

by David B. Yoffie Apple Inc. in 2010 by David B. Yoffie Bitter Competition: The Holland

BMG Entertainment by Jan W. Rivkin New! Video Short Available

Carnival Cruise Lines by Lynda M. Applegate

Crown Cork & Seal in 1989 by Stephen P. Bradley

Curled Metal Inc.--Engineered Products Division by Benson P. Shapiro, Frank V. Cespedes

Inc.--Engineered Products Division by Benson P. Shapiro, Frank V. Cespedes Page 27 of 30 http://www.thetube.co

Ducati by Giovanni Gavetti

Jones in 2006: Confronting Success by David J. Collis eHarmony by Mikolaj Jan Piskorski, Hanna Halaburda

eHarmony by Mikolaj Jan Piskorski, Hanna Halaburda

Globalization of CEMEX by Pankaj Ghemawat

A. Bartlett Globalization of CEMEX by Pankaj Ghemawat Google Inc. by Benjamin Edelman, Thomas Eisenmann Gucci

Google Inc. by Benjamin Edelman, Thomas Eisenmann

Gucci Group N.V. (A) by David B. Yoffie

Haier: Taking a Chinese Company Global by Krishna G. Palepu, Tarun Khanna

HTC Corp. in 2009 by David B. Yoffie

by Richard L. Nolan HTC Corp. in 2009 by David B. Yoffie Husky Injection Molding Systems

Ice-Fili by Michael G. Rukstad

Intel Corp.--1968-2003 by Ramon Casadesus - Masanell, David B. Yoffie

Kodak and the Digital Revolution (A) by Giovanni Gavetti, Rebecca Henderson

(A): Barnes & Noble vs. Amazon.com by Pankaj Ghemawat Lincoln Electric by Jordan I. Siegel LinkedIn

Lincoln Electric by Jordan I. Siegel

LinkedIn Corp., 2008 by David B. Yoffie

Jordan I. Siegel LinkedIn Corp., 2008 by David B. Yoffie L'Oreal and the Globalization of American

Matching Dell by Jan W. Rivkin, Michael E. Porter

Microsoft's Search by Jan W. Rivkin, Eric J. Van Den Steen

Netflix by Willy Shih, Stephen P. Kaufman

Newell Co.: Corporate Strategy by Cynthia A. Montgomery

News Corp. by Bharat N. Anand

Nucor at a Crossroads by Pankaj Ghemawat New! Video Short Available

PepsiCo's Restaurants by Cynthia A. Montgomery

Competitive Battle Continues by Christopher A. Bartlett Power Play (A): Nintendo in 8-bit Video Games by
Breakfast Cereal Industry in 1994 (A) by Kenneth S. Corts Responding to the Wii? by Andrei

Responding to the Wii? by Andrei Hagiu, Hanna Halaburda

Strategic Outsourcing at Bharti Airtel Ltd. by V.G. Narayanan, F. Asis Martinez-Jerez

TiVo 2007: DVRs and Beyond by David B. Yoffie

Toyota Motor Corp.: Launching Prius by Forest L. Reinhardt, Dennis Yao

Wal-Mart Stores, Inc. by Stephen P. Bradley, Pankaj Ghemawat

Wal-Mart, 2005 by David B. Yoffie

Bradley, Pankaj Ghemawat Wal-Mart, 2005 by David B. Yoffie Wal-Mart, 2007 by David B. Yoffie Walt

Wal-Mart, 2007 by David B. Yoffie

Walt Disney Co.: The Entertainment King by Michael G. Rukstad, David J. Collis

Entertainment King by Michael G. Rukstad, David J. Collis WellPoint, Inc. by Regina E. Herzlinger Whole

WellPoint, Inc. by Regina E. Herzlinger

Whole Foods Market, Inc. by John R. Wells

ZARA: Fast Fashion by Pankaj Ghemawat

by John R. Wells ZARA: Fast Fashion by Pankaj Ghemawat Zespri by Jose B. Alvarez Page

Zespri by Jose B. Alvarez