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  • A Compelling Campaign, Questions To Consider

    Încărcat de

    tylerthigpen
    54 vizualizări13 pagini
    "Engagement is not about numbers, it's about people," says elizabeth sosnow. The big goal is not just to get downloaded and read, but to get people to share the content, she says. In what ways can your campaign connect with people's emotions?

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    A Compelling Campaign, Questions to Consider

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    "Engagement is not about numbers, it's about people," says elizabeth sosnow. The big goal is not just to get downloaded and read, but to get people to share the content, she says. In what ways can your campaign connect with people's emotions?

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    54 vizualizări13 pagini

    A Compelling Campaign, Questions To Consider

    Încărcat de

    tylerthigpen
    "Engagement is not about numbers, it's about people," says elizabeth sosnow. The big goal is not just to get downloaded and read, but to get people to share the content, she says. In what ways can your campaign connect with people's emotions?

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 13

    Tragedy of the Commons

    1968 Garrett Hardin Science

    Tragedy of the Commons

    http://www.youtube.com/watch?v=3 IdzaEiYx5o

    The point: The main difficulty in solving environmental problems is the conflict between the shortterm interests of individuals and the long-term welfare of society.

    Reduce Recycle - Reuse

    How do you know when someone is engaged with your idea?

    Engagement is not about numbers, its about people. So, if you want to measure engagement, better start by carefully researching and identifying the group of people you want to activate. You may not need an army of thousandsyou may only need the right five people to care about your content. @elizabethsosnow

    For us, the big goal is not just to get downloaded and read, its to get people to share the content with others. That says, I endorse this. Im happy to link my reputation to it. @dougkessler

    Hope Happiness Amazement Fear Wonder Anger Surprise Joy

    Discuss: In what ways can your campaign connect with peoples emotions?

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