BUDDY ASSIGNMENTS

MKT 620 (Business Marketing) (5%)

Please choose ONE well-established company in Malaysia that involved in Business market industry. The industry and the types of company will be varies. The examples are Air Asia / DIGI / KFC /Coca-Cola/Honda and etc. Answer all questions. a) Explain how the company identifies the demographic variable of business market and the target marketing strategy practiced. b) Copy, clip or explain 2 examples of newspapers or trade magazines ads that showing any possible advertising objectives of the companys product or service. Explain. c) Find and attach together ONE journal article related to ethical advertisements or Islamic value in advertisements.

Due date:

23 November 2012

i) Not more than 3 pages. ii) Arial: 11 iii) 1.5 spacing