Model de bibliografie BIBLIOGRAFIE

Aaker, D. (2006). Brands portfolio strategy, Brandbuilder Group Publishing, Bucharest Barbu, C.M. (2011). Cultural Adaptation of Products, Management & Marketing, Vol. IX, Issue 1, pp. 105-110. Chernatony, de L. (2003). Malcom Mcdonald, Elsevier Publishing, London Chevalier, M. & Mazzalovo, G. (2004). Pro Logo, Palgrave Macmillan Publishing Murphy, J. (1987). Branding: a key marketing tool, Macmillan Press Ltd., London Murphy, J. & Hart, S. (2000). Brands, the new wealth creators, Macmillan Business Publishing, London Pearson, S. (1996). Building brand directly. Creating business value from customer relationship, Macmillan Press, London Popescu, R.I. (2007). Oraul i competiia urban, Editura Economic, Bucureti. Schroeder, J. & Salzer-Morling, M., (2006). Brand Culture, Routledge Publishing, Berlin Lessons Learned from Global Brands (2006). Accesat de la: http://www.brandchannel.com/papers_review.asp?sp_id=1260

Cum se scriu crile: Popescu, R.I. (2007). Oraul i competiia urban, Editura Economic, Bucureti. Cum se scriu articolele:
Popescu R.I., Corbo, R.A. (2011). Studiu privind sursele de cretere a competitivitii Muzeului Naional de Istorie a Romniei n contextul dezvoltrii urbane prin analiza percepiei vizitatorilor, Revista Transilvan de tiine Administrative, nr. 2(29), pp. 156-173.

Cum se scriu sursele de pe Internet:

Grosu, R. (2010). Topul celor mai cheltuitori turiti strini n Romnia, Wall Street, [Online] disponibil la adresa: http://www.wall-street.ro/top/Turism/86138/Topul-celor-mai-cheltuitori-turististraini-in-Romania.html, accesat la data de 2 martie 2012.