Mang Inasal Philippines Inc.

Company Profile
Mang Inasal Philippines, Inc. operates quick service restaurants. It specializes in chicken inasal and various pinoy products. The companys menu include pinoy palamigs, pinoy and keso burgers, beef sinigangs, and bangus sinigangs`. The company was founded in 2003 and is based in Iloilo City, the Philippines. It has additional offices in Luzon, Visayas, and Mindanao. As of November 22, 2010, Mang Inasal Philippines, Inc. operates as a subsidiary of Jollibee Foods Corp.

Fuentes St. Iloilo City, 5000 Philippines Founded in 2003 Phone: 63 33 508 9000 Fax: 63 33 508 5111 www.manginasal.com

COMPANY PROFILE
MANG INASAL - Philippine's fastest growing barbeque fast food chain, serving chicken, pork barbeque and other Filipino favorites, was first established on December12,2003 in Iloilo City. Currently, there are 445 branches nationwide and with over 10,000 employees system wide. MANG INASAL is doing its share in alleviating the unemployment burden of the country. The presence of every MANG INASAL in a certain area provides not only employment but also opportunities to community members including suppliers of kalamansi, charcoal, banana leaves, vegetables, bamboo sticks, and other ingredients. It also indirectly

gives income - generating activities to many. MANG INASAL is operating at the following areas: Bacolod, Iloilo, Roxas, Laguna, Bicutan, Metro Manila, Davao, Cagayan De Oro, Koronadal, Ozamiz, Iligan, Surigao, General Santos, Pagadian, Batangas, Lucena, Naga City, Davao del Norte, Davao del Sur, Tagaytay, Palawan, Tacloban, Ilocos Sur and Tarlac. MANG INASAL is targeting to open 500 stores by 2012. Mang Inasal Manila Corporate Office is located at 2316 Aurora Boulevard, Tramo St., Pasay City with fax number (02) 854 - 5692 and Landline (02) 854 - 3346.

History
Edgar Sia II engaged in business at twenty six years of age. He opened the first branch in December 2003 at the Robinson's Mall Carpark-Iloilo. The restaurant was instantly successful that it spread throughout most of the Visayas, to Mindanao, and then Metro Manila. It applied for franchise a couple of years later.[1] By 2009, Mang Inasal opened one hundred stores. In October 2010, 70% of Mang Inasal was acquired by Jollibee Foods Corporation for P3 billion ($68.8 million).

Our Vision
To be the preferred quick service restaurant of every pinoy everywhere!

Our Mission
To consistently provide our customers a great pinoy dining experience.

MANG INASAL- MR. BARBECUE I. INTRODUCTION A. COMPANY PROFILE Edgar "Injap" Sia II is the man behind Mang Inasal, one of the fastest growing food companies in the Philippines, which has become a modern icon of the Ilonggo culinary culture.

His parents gave his the nickname Injap because Sia is originally from China while Jaruda, his mother's name, is originally from Japan. Injap stands for Intsik-Japan. His parents are businesspersons and it was expected that he take up some business-related course in college. He took up Architecture instead. Sia's first taste of running a business was when he was 20 years old. It was at the Four-Season Hotel, followed by Mister Labada, a Laundromat, then Injap Color Express, a photo developing shop. All these are based in Iloilo. Then, he cooked up the idea of operating Mang Inasal, the specialty of which, is grilled chicken and the Philippine's fastest growing barbeque fast food chain, serving chicken, pork barbeque and other Filipino favorites. It opened on December 12, 2003 at the Robinson's Mall Carpark in Iloilo City. . The restaurant was instantly successful that it spread throughout most of the Visayas, to Mindanao and then Metro Manila. It applied for franchise a couple of years later.By 2009, Mang Inasal opened one hundred stores.In October of 2010, 70% of Mang Inasal was acquired by Jollibee Foods Corporation for P3 billion ($68.8 million). Currently, there are 306 branches nationwide including the following areas: Bacolod, Iloilo, Roxas, Laguna, Bicutan, Metro Manila, Davao, Cagayan De Oro, Koronadal, Cavite, Cebu, Boracay, Baguio, Pangasinan, Tuguegarao, La Union, Pampanga, Bulacan, Mindoro, Agusan, Zamboanga, Ozamiz, Iligan, Surigao, General Santos, Pagadian, Batangas, Lucena, Naga City, Davao del Norte, Davao del Sur, Tagaytay, Palawan, Tacloban, Ilocos Sur and Tarlac. Mang Inasal is targeting to open 500 stores before 2012 and they have over 8,000 employees system wide.

MANG INASAL CORPORATE SOCIAL RESPONSIBILITY

In cognizance of the public support for and acceptance of the business, Mang Inasal Philippines is committed to play back a substantial portion of its ROI to the community in which the business is situated. For more than 6 years since its foundation, the company is visible in its contributions to charitable institutions, religious organizations, socio-civic clubs, educational institution, LGUs, sports activities, myriad of competitions both local and national levels, professional conferences, artistic endeavours of varied disciplines and the traditional Mang Inasal Missions. Consider these as expressions of generosity or civic consciousness but if one has to cut through the heart of the business organization, what is laid bare

before him is the beating heart of social responsibility. Mang Inasal will continue to nurture a grateful relationship with the general public. It concretely contributes to the alleviation of the unemployment burden of the Philippines and spurs economic activities through its suppliers and service providers in every branch of the company. MICSR is corporate consciousness borne out spontaneous response to expressed community needs and obvious social realities. The spontaneity knows no amount or clock boundaries. 1.) Massive Reforestation Since 2008, in partnership with E-cube International, the company is engaged in massive reforestation project initially in the island of Guimaras and after 2010 in strategic sites in Panay. 2.) Funds For Children Care Institutions As financial resources would allow the company contributed amounts for ABSCBN BANTAY BATA Foundation, SOS Children Village in Zarraga, Iloilo as well as numerous orphanages and homes for the elderly. 3.) Assistance For Persons With Disabilities Pursuant to its commitment, the company entered into a memorandum of agreement with ALDEARS, the local association of persons with disabilities for employment of qualified members. The company also serve as a major sponsor in their annual affairs. 4.) Awareness Raising Partnerships The company has consistently partnered with government agencies and nongovernment organizations in various advocacies such as prevention of foot and mouth disease, dengue eradication drive, nutrition month activities, fire prevention seminars, disaster awareness programs. 5.) Sponsor Of Sports And Cultural Activities In its bid to promote tourism and wholesome recreational/sports activities, the company is annually sponsoring Dinagyang tribes and projects of Iloilo Dinagyang Foundation. Myriad of sports activities and cultural programs nationwide had been recipient of Mang Inasal sponsorship. In 2008, the company maintained a basketball team, Mang Inasal Warriors, as its contribution to the basket league of the country. 6.) Calamities Relief Operations Mang Inasal made substantial contributions to victims of calamities

nationwide: typhoon, flood and fire. 7.) Economic Development Of Communities Barangays of Maasin, Iloilo must have felt the demands of bamboo growers in the area for increased output of bamboo skewers as Mang Inasal expands nationwide. More and more citizens in the barangays are provided with gainful employment as a result of the expansion. This is not true only among bamboo growers but banana growers in other towns of the province have wisnessed the resurrection of the banana leaves business ( Consider before as a sunset enterprise) since this material is an important component in Mang Inasal food presentation. 8.) Assistance To Small And Medium Entrepreneurs Of Western Visayas Since marketing of their products is in major stumbling block for many small entrepreneurs, the company established a pasalubong shop that showcases the major suppliers of pasalubong in Iloilo and Guimaras charging them with meagre amount from their gross sales and the rest of the expenses are borne by the company. 9.) Medical/Dental Mission In various occasions, the company in partnership with the local chapters of Philippine Dental Association conduct medical/dental mission for indigent families of the city.