ON CUSTOMER SATISFACTION WITH HERO HONDA TWO WHEELER WITH SPECIAL REFERENCE TO AMMAN MOTORS SATHYAMANGALAM INTERVIEW SCHEDULE

I. PERSONAL DETAILS 1. Name : 2. Address : 3. Age a) Below 30 b) 30-40 c) Above 40. 4. Sex a) Male b) Female. 5. Occupation a) Agricuture b) Business c) Profession d) Others. 6. Educational Qualification a) School level b) Diploma c) Degree d) None 7. Marital status a) Married b) Unmarried 8. Family Members a) Below 3 b) 3 to 6 c) Above 6 9. Income(Monthly) a) Below Rs 7,000 b) Rs 7,000 to Rs 10,000 c) Above Rs 10,000 II. ABOUT HERO HONDA TWO WHEELERS 1. Model of Bike a) Splendor Plus b) Super Splendor c) Passion Plus d) Glamour e) Others 2. Source of Awareness a) News Paper b) Television c) Family & Relatives d) Dealer e) Others 3. Period of Purchase a) Festival Period b) Normal Period c) Exchange period 4. Mode of Purchase a) Cash b) Installment 5. Purpose of Vehicle a) Personal b) Business 6. Already owned Vehicle a) TVS b) YAMAHA c) BAJAJ d) Others 7. Comparison to Previous Vehicle a) Better b) Inferior c) No difference III. LEVEL OF SATISFACTION

A STUDY

S.No Consumption

Highly Satisfied Satisfied

Neutral

Dis satisfied

Highly Dis Satisfied

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25

Price Mileage Colours & Model Design Speed & Pickup Engine Power Lighting & Horn Facility Break Self Start & Kicker Seating Arrangements Gear Option Road Grip Fuel Consumption Maintenance Cost Spare Parts Availability Cost of Spares Vehicles Size & Weight Guarantee period Handling the Bike & Long Ride Tyres Consumption Load Capacity Suspension Facility Fuel Tank Capacity Resale Value Tools Kit IV. PROBLEMS INVOLVED IN USING HERO HONDA TWO WHEELER 1. Do you have any problem in using Hero Honda Two-Wheeler? a) Yes b) No 1.1. If yes please mention the problem? a) Maintenance b) Mileage c) Service facility d) Poor Quality of Spare parts e) High rate of Spare parts V. Give your valuable suggestion for improve the satisfaction level of Hero Honda customers.