Scribd Logo
Încărcați

Bine ați venit la Scribd!

  • Globalization of MTV

    Încărcat de

    Tage Nobin
    258 vizualizări9 pagini
    MTV, founded in 1981 in New York, has established a global presence through 131 cable channels across 6 continents, reaching over 150 countries. MTV Networks utilizes a 'glocal' strategy, balancing global consistency with localization, including using local languages and cultures, increasing locally produced content, and acquiring regional channels. This approach has led MTV to capture 70% of European ad revenue and see Indian ratings increase over 700% between 2000-2010, demonstrating MTV's success in establishing itself as a global phenomenon.

    Descriere originală:

    Case Study on Globalization of MTV

    Drepturi de autor

    © Attribution Non-Commercial (BY-NC)

    Formate disponibile

    PPTX, PDF, TXT sau citiți online pe Scribd

    Vi se pare util acest document?

    Este necorespunzător acest conținut?

    Raportați acest document
    MTV, founded in 1981 in New York, has established a global presence through 131 cable channels across 6 continents, reaching over 150 countries. MTV Networks utilizes a 'glocal' strategy, balancing global consistency with localization, including using local languages and cultures, increasing locally produced content, and acquiring regional channels. This approach has led MTV to capture 70% of European ad revenue and see Indian ratings increase over 700% between 2000-2010, demonstrating MTV's success in establishing itself as a global phenomenon.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    258 vizualizări9 pagini

    Globalization of MTV

    Încărcat de

    Tage Nobin
    MTV, founded in 1981 in New York, has established a global presence through 131 cable channels across 6 continents, reaching over 150 countries. MTV Networks utilizes a 'glocal' strategy, balancing global consistency with localization, including using local languages and cultures, increasing locally produced content, and acquiring regional channels. This approach has led MTV to capture 70% of European ad revenue and see Indian ratings increase over 700% between 2000-2010, demonstrating MTV's success in establishing itself as a global phenomenon.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 9

    Globalization of MTV

    Company Information
    MTV, originally an initialization of Music Television, is an American Cable Television Channel based in New York city.

    Launched on August 1, 1981.


    Currently, owned by media conglomerate VIACOM.

    Discuss strategies for MTV to establish a global presence.

    MTV is already a Global Phenomenon!

    MTV around the world


    1. 2. 3. 4. 5. 6. MTV Europe MTV Asia MTV Oceania MTV Middle East MTV Africa MTV America

    MTV- Current Status


    Family- 131 Channels MTV Networks has a presence in 6 continent Reach in more than 150 countries 140 languages Between 2000 2010, MTV-India rating scaled more than 700%. MTV captured about 70% of its European Advertising revenue as of 2010.

    GLocal Strategy
    Use of Local Languages

    Creative Control
    Increase shared of Local Programs

    Acquisition of Local Channels


    Respect for culture and tradition of the country/region Strong Online presence Sponsorship

    Source
    Case Study: Management Focus
    - Charles Hill, Arun Kumar, INTERNATIONAL BUSINESS,Competing for the Global Marketplace, 6TH Edition.

    S-ar putea să vă placă și