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TEMATICA I BIBLIOGRAFIA pentru concursul de admitere la MASTERAT Specializarea:ADMINISTRAREA AFACERILOR N TURISM, COMER I SERVICII sesiunea iulie 2013
1. Chi, Al., Marketing n turism, Presa Universitar Clujean, Cluj-Napoca, 2006; 2. Chi, Al., Marketing n turism, Note de curs, 2013 2. Gherasim, T., Gherasim, D., Marketing turistic, Ed. Economica, Bucureti, 1999; 3. Holloway, J.C., Marketing for Tourism, Prentice Hall, 4th edn 2004; 4. Kotler, Ph., Bowen, J., Makens, J., Marketing for Hospitality and Tourism, Prentice Hall, 2nd edn 1999; 5. Lupu, N., Hotelul. Economie i management, Ed. BIC ALL, Bucureti, 1998; 6. Middleton, V.T.C., Clarke J., Marketing in Travel and Tourism, , Butterworth Heinemann Ltd, 3rd edn, 2001; 7. Nedelea, Al., Piaa turistic, Ed. Didactic i Pedagogic R.A. Bucureti, 2003; 8. Snak, O., Managementul serviciilor n turism, Academia Romn de Management, Bucureti, 1994; 9. Stncioiu, A.F., Strategii de marketing n turism, Ed. Economic, Bucureti, 2000; 10. Vorszak, A., s.a., Marketingul serviciilor, Ed. Alma Mater, Cluj-Napoca, 2006. Director de departament, Prof.univ.dr. Ioan PLIA Responsabil specializare, Conf.univ.dr. Alexandru CHI