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  • Consumer Perception Survey Premium Branded Shirts

    Încărcat de

    Joshua Stalin Selvaraj
    1K vizualizări5 pagini
    The document is a questionnaire for a study on consumer perception and brand preference for premium branded shirts. It contains 21 multiple choice and rating scale questions regarding respondents' demographics, media consumption habits, awareness and purchase of various shirt brands, factors influencing purchase decisions, usage and satisfaction levels. The questions aim to understand consumers and collect data on their perceptions and preferences for premium formal shirt brands.

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    Questionnaire on consumer perception on branded shirts

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    Questionnaire on consumer perception on branded shirts

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    The document is a questionnaire for a study on consumer perception and brand preference for premium branded shirts. It contains 21 multiple choice and rating scale questions regarding respondents' demographics, media consumption habits, awareness and purchase of various shirt brands, factors influencing purchase decisions, usage and satisfaction levels. The questions aim to understand consumers and collect data on their perceptions and preferences for premium formal shirt brands.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca DOCX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    1K vizualizări5 pagini

    Consumer Perception Survey Premium Branded Shirts

    Încărcat de

    Joshua Stalin Selvaraj
    The document is a questionnaire for a study on consumer perception and brand preference for premium branded shirts. It contains 21 multiple choice and rating scale questions regarding respondents' demographics, media consumption habits, awareness and purchase of various shirt brands, factors influencing purchase decisions, usage and satisfaction levels. The questions aim to understand consumers and collect data on their perceptions and preferences for premium formal shirt brands.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca DOCX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 5

    QUESTIONNAIRE I, BASAGOUDA C PATIL, student of DON BOSCO Institute of BIO Science and Management Studies- MBA Program,(11wjcma015) conducting

    a survey on a study of CONSUMER PERCEPTION AND BRAND PREFERENCE

    FOR PREMIUM BRANDED SHIRTS as a part of my academic assignment,


    in which, I seek your kind support in providing necessary information. Your opinion is highly valuable and I assure that information provided by you will be strictly kept confidential.

    QUESTIONNAIRE
    1. Name : 2. The age group. a. 18-25 ( ) b. 25-35 ( ) c. 35-45 ( ) d. 45+ ( ) 3. Sex a. Male b. Female 4.

    ( ) ( )

    Educational Qualification a. SSLC ( ) b. PUC ( ) c. Under Graduate ( ) d. PG ( ) e. No qualification ( )

    5. Occupation a. Self-employed b. Salaried c. Student d. Others 6. Annual Income a. < 50,000 b. 50k-1Lac c. 1Lac-3Lac d. 3Lac+

    ( ( ( (

    ) ) ) )

    ( ( ( (

    ) ) ) )

    7. News Papers Read a. TOI b. Deccan c. ET d. Others 8. Magazines Read a. Bus today b. Bus World c. India today d. Others

    ( ( ( (

    ) ) ) )

    ( ( ( (

    ) ) ) )

    9. Modes of Publicity through different media in Formal shirts a. TV ( ) b. Newspapers ( ) c. Hoardings ( ) d. Friends ( ) e. Retail outlet ( ) 10. Brand awareness of Premium shirts a. Van-Heusein ( ) b. Louis-Philippe ( ) c. Park avenue ( ) d. Allen-Solly ( ) e. Zodiac ( ) 11. The impact of Advertisements with respect to various brands a. Van-Heusein ( ) b. Louis-Philippe ( ) c. Park avenue ( ) d. Allen-Solly ( ) e. Zodiac ( )

    12.Role of Advertisements a. High b. Medium c. Low

    ( ) ( ) ( )

    13.The brands which respondants Purchased a. Van-Heusein ( ) b. Louis-Phillipe ( ) c. Park avenue ( ) d. Allen-Solly ( ) e. Zodiac ( ) 14. Influencing Factors while purchasing a. Brand name ( ) b. Price ( ) c. quality ( ) d. Style ( ) e. Colour ( ) 15.What categorizes a shirt in a premium class? a. Brand name ( ) b. Price ( ) c. Quality ( ) d. Style ( ) e. Durability ( ) 16.Place of Purchase a. Company outlet b. Reputed Retail store c. Others 17. Frequency of use a. Daily use

    ( ) ( ) ( )

    ( )

    b. Occasionally c. Parties 18. Frequency of Purchase a. Monthly b. 2m - 3m c. 3m - 8m d. 8m - 12m e. >1 year 19.Style & Pattern of Shirts a. Plain b. Checks c. Stripes d. Others

    ( ) ( )

    ( ( ( ( (

    ) ) ) ) )

    ( ( ( (

    ) ) ) )

    20. Satisfaction with current brand? a. Yes ( ) b. No ( ) 21. Rate of Satisfaction with current brand

    Factors\rating Price Quality Style Colour

    High

    Medium

    Low

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