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CAZUL XII: ROMSTAR (I)

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Pentru promovarea la export a avionului CONDOR este necesar  R FXQRDWHUH


principalelor produse concurente.

DP QXQ LW DSHUIRUPDQ HORUVDOHLFRPSDUDUHDDFHVWRUDFXDOH

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celor trei tipuri cele mai apropiate de el din acest punct de vedere.
Tabelul nr.1
&$5$&7(5,67,&,7(+1,&($/($9,218/8,2,08

,$/(35,1&,3$/,/25&21&85(1

&DUDFWHULVWLFDWHKQLF

TB-30
Epsilon
3

T-35
Pillan
4

1 MP
Lycoming
AEIO 540
LIB 5 de
300 CP

1 MP
Lycoming
AEIO 540
LIB 5 de
300 CP

1 MP
Lycoming
AEIO 540
LIB 5 de
300 CP

Condor

1
Motor

Dimensiuni:
Lungime (m)
6XSUDID

SRUWDQW  PS

$QYHUJXU  P
Q O LPH P

Ecartament (m)
Ampatament (m)
*UHXW

IAK-52
5
1 MP
M 16
de
300 CP

7,838
15,00
9,30
2,50
2,715
1,86

7,6
9,00
7,90
2,66
1,80
2,30

8,02
13,64
8,80
3,34
3,02
2,09

7,75
15
9,50
2,70
2,75
1,86

900
1.210
208

932
1.250
210

922
1.315
272

1.000
1.290
130

275

380

311

285

260
108
360
6

358
148
520
9,40

298
120
446
7,60

250
110
360
10

5.000
1.100
232
239
+/-5g

7.000
1.250
410
250
-6,7/-3,35g

6.250
1.334
293
243
-6/-3g

4.000
550
1,70
260
+7/-5g

L

Greutate gol (kg)


*UHXWDWHPD[LP GHGHFRODUH NJ

Combustibil (l)
3HUIRUPDQ H
9LWH]D PD[LP  GH ]ERU RUL]RQWDO

(km/h)
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'LVWDQ

GHDWHUL]DUH P

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Suprasarcini admisibile

- sistem integrat de
pilotaj MIKBO - 3

GHGHFRODUH P

- compartiment bagaj
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KING

GH]ERU NP

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- compartiment bagaj

'LVWDQ
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RS LRQDO

Plafon (m)

De asemenea, n tabelul nr.2 sunt prezentate caracteristicile economice cele mai


LPSRUWDQWHDOHDYLRQXOXL&21'25vQFRPSDUD LHFXFHLWUHLFRQFXUHQ LSULQFLSDOL

Tabelul nr.2
&$5$&7(5,67,&,(&2120,&($/($9,218/8,&21'25,$/(

PRINCIPALI/25&21&85(1
&DUDFWHULVWLFDHFRQRPLF

Condor

3UH XODYLRQXOXL 86'

TB-30
Epsilon
300.000
650
750
7.000

140.000
500
540
6.500

3UH XOXQHLRUHGH]ERU 86'


*DUDQ LH RUHGH]ERU

Resursa (ore de zbor)

T-35
Pillan
250.000
500
600
6.000

LQkQG VHDPD GH GDWHOH GLQ FHOH GRX  WDEHOH GH PDL VXV
SR]L LRQDW SH SLD D LQWHUQD LRQDO

IAK-52
112.000
300
500
4.000

avionul CONDOR poate fi

 VXE DVSHFW WHKQLF L HFRQRPLF Q DFHVW VFRS VH IDFH R

HYDOXDUHSHED]DSDUDPHWULORUGHILQLWRULLDDFXPDXIRVWHLSUH]HQWD LFXDMXWRUXOFRW ULLILHF UXLD


FXQRWHGHOD IRDUWHVODE OD IRDUWHEXQ $SRLVHIDFHRPHGLHDULWPHWLF SRQGHUDW DDFHVWRU
QRWHFXSRQGHUHDSURFHQWXDO DILHF UXLSDUDPHWUXvQSDUWH3RQGHUHDDFRUGDW DWULEXWHORUWHKQLFH

este de 60% iar cea acordat

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SHQWUXLQIOXHQ DUHDPRWLYD LHLGHFXPS UDUHDFOLHQ LORU

Cnd s-DVWDELOLWFHUHUHDLSR]L LDSHQWUXDYLRQXO&21'25V-a recurs la mai multe surse


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GH LQIRUPD LL $VWIHO V

DHURQDXWLFHLFKLDUXQRUSLOR LGHvQFHUFDUHvQVSHFLDOODWkUJXULLQWHUQD LRQDOH'HDVHPHQHDDX


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GH DYLRQ FRPSDQLL DUH vQFKLULD]  DYLRDQH L H[SHU L vQ LQGXVWULD DHURQDXWLF  Q VIkULW DX IRVW
WULPLVHFKHVWLRQDUHXQRUGLUHFWRULGHFRPSDQLLGLQGLYHUVH
LIDFFHUHULOHGHRIHUW DOHSRWHQ LDOLORUFXPS U WRUL

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SULQFLSDOLORU V L FRQFXUHQ L V DX vQWRFPLW GRX  WDEHOH XQXO SHQWUX LQWHUYLXO GH DSUHFLHUH WHKQLF 

LDOWXOSHQWUXFULWHULXOGHDSUHFLHUHHFRQRPLF QWDEHOXOQUV

unt prezentate, pe scala de la 1 la

DWLWXGLQLOHLSR]L LDRFXSDW GLQSXQFWGHYHGHUHWHKQLF 

IRDUWHVODE

IRDUWHEXQ 

Tabelul nr.3
&5,7(5,8/'($35(&,(5(7(+1,&

Atribute tehnice
6XSUDID DSRUWDQW
*UHXWDWHPD[LP ODGHFRODUH

Combustibil
Plafon
'LVWDQ

GH]ERU

'LVWDQ

GHDWHUL]DUH

Suprasarcini admisibile
'HVLJQ HVWHWLF

Nota pilot
Atitudine pentru fiecare
produs n parte
Atitudine din punct de vedere
tehnic 60%
3R]L LDRFXSDW

Condor

TB-30
Epsilon

T-35
Pillan

IAK-52

5
5
3
3
3
5
5
4
5

2
4
4
5
4
3
4
5
4

4
2
5
4
5
4
2
4
3

5
3
1
2
1
1
5
2
3

Ponderea
caracteristicii
(%)
5
7,5
10
5
10
17,5
15
2,5
10

0,32022

0,23435

0,24866

0,19678

100

0,19213

0,14061

0,14919

0,11806

II

III

IV

$SUHFLHUHDHFRQRPLF DFHORUSDWUXDYLRDQHHVWHSUH]HQWDW vQWDEHOXOQU

Tabelul nr.4
&5,7(5,8/'($35(&,(5((&2120,&

Atribute tehnice

Condor

TB-30
Epsilon

T-35
Pillan

IAK-52

4
4
4
4

2
2
5
5

3
4
3
3

5
5
2
1

Ponderea
caracteristicii
(%)
50
25
10
15

0,28365

0,51950

0,23049

0,29078

100

0,11347

0,07801

0,09219

0,11631

II

IV

III

3UH DYLRQ
3UH RU ]ERU
*DUDQ LH RU ]ERU
5HVXUV  RU ]ERU

Atitudine pentru fiecare


produs n parte
Atitudine din punct de vedere
tehnic 40%
3R]L LHRFXSDW

3H ED]D DSUHFLHULORU UHIHULWRDUH OD FHOH GRX  FULWHULL VH RE LQH FULWHULXO GH DSUHFLHUH
JHQHUDO SULQvQVXPDUHFDvQWDEHOXOQU

Tabelul nr.5
&5,7(5,8/'($35(&,(5(*(1(5$/

Atribute tehnice

Condor

6XPDWRWDO DDWLWXGLQLORU

0,3056
I

3R]L LDRFXSDW

TB-30
Epsilon
0,21862
IV

T-35
Pillan
0,24138
II

IAK-52
0,23434
III

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$FHDVW SR]L LRQDUHIRDUWH EXQ G  SRVLELOLWDWHD RIHULULLDYLRQXOXL&21'25 FXDQVHPDUL LSH
SLH HOHWUDGL LRQDOHFRQFXUHQWH$VLD$PHULFDGH6XG(XURSDL

ULOH

francofone.

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ILHvQFXQRWLQ

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GHFDX] QDFHVWV

cop, tot Serviciul de Marrketing a avut misiunea de a veni cu


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Tabelul nr.6
352*5$08/35202

Nr.
crt.

1.

$F LXQHDPRGGHUHDOL]DUHFRVWXULXQLWDUH
,QIRUPD LLJHQHUDOH

(3.000 chestionare 86'EXFDW


2.

,21$/,%8*(78/$&(678,$

Costuri (USD)
6.000

3OLDQWHEURXULSURVSHFWH

10.000

H[HPSODUH86'EXFDW

3.

Cataloage
EXF

4.

3.000
L86'EXFDW

,QVHU LLvQ0HQVLOHGL$HURQDXWLFD
SDJLQ 86'DSDUL LL

15.000

5.

,QVHU LLvQ,QIR3LORWH

6.

,QVHU LLvQ)OLJKW,QWHUQDWLRQDO

(1 paJLQ

3.750

86'DSDUL LL

30.000

SDJLQ 86'DSDUL LL
,QVHU LLvQ,QWHUDYLD

7.

7.500

SDJLQ 86'DSDUL LL
,QVHU LLvQ/H)HFWXL

8.

3.000

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9.

2.250

SDJLQ 86'DSDUL LL

10.
11.

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7kUJXULLH[SR]L LL

-H[SXQHUHDYLRQPS86'PSH[SR]L LL
- stand intern 6 mp 150 USD/mpH[SR]L LL
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15.

16.

48.000
6.300
35.000
2.250

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86'H[SR]L LL

12.
13.
14.

40

- tUDQVSRUWSkQ ODWkUJXUL 86'H[SR]L LL


Raid aerian (3 raiduri 2.000 USD/raid)
Emisiuni la televiziune (6 emisiuni 1.500 USD/min 1 minut)
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(10 panouri 300
USD/panou)
Cadouri publicitare:
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Total

1.500
30.000
6.000
9.000
3.000

500
2.000
600
250
60
300
350
225.000

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