CAZUL XIII: ROMSTAR (II)

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n dezbaterile care au avut loc n Serviciul de marketing cu ocazia analizei propunerii

referitoare la promovarea avionului CONDOR, s-D FRQWXUDW R LGHHFDUH DGHYHQLW REVHVLY FXP
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la exportul avionului CONDOR. De aceea, Serviciului de marketing i s-a cerut ca, n colaborare
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TB 30 Epsilon: 300.000 USD;

T 35 Pillan: 250.000 USD;
IAK 52: 112.000 USD.
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costul programului total este cel din tabelul nr.1.

Tabelul nr.1
COSTUL PROGRAMULUI PENTRU AVIONUL CONDOR
Nr.
crt.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.

Categorii de costuri
Cercetare proiectare
Stabilire resurse DYLRQLDJUHJDWHILDELOLWDWH
Realizarea prototipului
6SHFLPHQHSUREHSHQWUXvQFHUF ULVWDWLFHYLEUD LHRERVHDO

SDVGE-uri pentru prototip

SDVGE-uri pentru produsul din serie
=ERUXULGHFDV

Probe de zbor, omologare

Probe structurale, experimentare
Promovarea produsului
'REkQ]LODVXPDvPSUXPXWDW

TOTAL

Suma (USD)
15.300
100.000
130.000
83.700
15.000
100.000
15.000
50.000
50.000
250.000
81.000
890.000

Aceste costuri se rHSDUWL]HD]

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ebuie exportate pentru a amortiza toate cheltuielile de mai sus se

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CONDOR. Grupul care s-D RFXSDW GH DFHDVW

din tabelul nr.2.

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Tabelul nr.2
6758&785$3((/(0(17('(&267$35(

8/8,$9,218/8,&21'25

Categorii de costuri
1. Costuri materiale
a) Motor
b) Material brut
c) (OLFHLUR L
d) $SDUDWHHOHFWULFHLHOHFWURQLFHGHERUG
Total 1
2. Costuri cu manopera
a) 0DQRSHU GLUHFW
b) &RVWXULFXPDQRSHUDPHGLHRUDU 86'RU
3. Costuri la nivel de societate (1 + 2)
4. Profit minim (5,5%)
5. Profit maxim (15%)
6. 3UH Fu profitul maxim
7. Comision (inclusiv service) 2%
8. 3UH LQWHUQ
9. &RW GHDPRUWL]DUH
10. &RW GHULVF
11. 3UH WRWDOIDEULF
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Suma (USD)
40.000
10.000
12.000
17.000
79.000
8.000
20.000
107.000
5.935
16.185
124.085
2.482
126.567
5.934
2.966
138.467

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Probleme de rezolvat:
1.

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2.

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