SWOT Analysis SWOT Analysis does is show the restaurant is, or will be, placed in the current market,

and how well the restaurant is able to compete in the market. It breaks down the good and bad points of the restaurant or concept against those of the competitors. This gives an opportunity to amend or strengthen certain operating practices or promotions the business is running to gain an advantage in the marketplace. Strength Weaknesses Opportunities Threats Operating costs are set to increase soon Other food establishments are opening A new office complex is opening nearby New housing development is being built nearby Main competitor is moving to other area Building next door has become available so expansion may be an option Restaurant is new and not established Have limited funds available Offer a product which is already available on the market Dlicieux exterior is clean, tidy and has a good ambiance Cost/prices of the products are cheaper than competitors Service style is new to the area Offer a product no other business offers(specialty) Have a branded image