Documente Academic
Documente Profesional
Documente Cultură
on
Woodland Shoes
PROJECT REPORT ON
Woodland Shoes
SUBMITTED TO
PROF. KAVITA SHETTY
SUBMITTED BY
We are also thankful to all those seen and unseen hands, which
have been of direct or indirect help in completion of this project
work.
Last but not the least we are also thankful to our colleagues who
has helped us a lot to complete our project successfully, without
their support and helping hand this project wouldn’t have been so
fruitful.
CONTENTS
Indian shoe market is one of the most dynamic markets in the world.
Although there are different valuations about the Indian Shoe Market.
It is estimated to be worth around Rs 11000 crores. The market is
traditionally price driven and dominated by the unorganized sector.
Formal shoes:-
Woodland has a wide variety of formal shoes starting from
Rs. 1445 onwards. These shoes are light in weight,
comfortable and attractive.
Price :
2495.00
Casual shoes:-
Woodlands casual shoes are more in demand among the
youths. They provide good quality, comfort and classic
look to their customers. These shoes are available for
Rs.1145 onwards. Shoes are available in full size from 1 to
13.
ShopID :2742
Rs.2395
Athletic shoes:-
These shoes are beautifully designed and they provide
ankle coverage, lightweight and durability to their
customers. Shoes are available for Rs.1545 onwards.
ShopID :7738
Rs.2795
Velvette shoes:-
These shoes are more in demand by the ladies as these
shoes are beautifully designed with Velcro closure and
elastic back. These shoes are available for Rs. 1645
onwards.
Price : 2850.00
Trekking shoes:-
Trekking shoes are the most known shoes in the market.
These shoes have excellent foot grip. They also provide
good cushioning and deep treaded sole for all terrains,
dust, mud, ice, water. These shoes are available for Rs
1595 onwards
ShopID :3647
Rs.2695
ShopID :6667
Rs.2195
Baby shoes:-
Woodland also has a good variety of baby shoes. They
provide
Multi coloured kid’s shoes with attractive looks. These
shoes are very comfortable with a soft fabric lining sole.
These shoes are available for Rs. 995 onwards.
RS: 1195.00
FUTURE PLAN OF THE COMPANY
"About 50 per cent of the stores are owned by the company and 50
per cent are based on the franchise model. They would follow the
same model for there new stores, where around 50 per cent of the
stores would be owned by the company,
They are also planning to import the latest technology in a big way
to set up 100 percent robotics based automated plant.
TECHNOLOGY USED
The key raw material for shoes, leather, and a good part of
Woodland’s soles are all made in-house.
Hand-picked Italian hides are tanned and finished on Italian
machinery.
It is specially imported to the Group’s own tanneries to allow it
to produce the same products available in the best design houses
across the globe.
The unique rugged, tough rubber soles are also produced using
German Technology at its own manufacturing facilities in India.
New projects on the anvil include high-class footwear with
directly injected dual density soles with high-tech machines and
robots from the Germany.
SERVICES PROVIDED TO THE CUSTOMERS
Warranty period:-
Shoe mela:-
Woodland also conducts shoe mela at various cities where they
sell there shoes at discounted rate. They have conducted shoe
mela at Hyderabad, Chennai, Bangalore and many more.
Online purchase:-
The desire to explore does not have any boundaries. Adventure does
not come with any limits. Discovery does not have an end. These are
as vast as the greatness of the outdoors. And it is this belief that has
been continuously driving.
Woodland forward in all its endeavors. It is this belief that has taken
Woodland beyond India’s borders and into the forefront of global
outdoor products. And it is these beliefs that will help Woodland push
the frontiers of the style and quality to bring you only the best. With a
number of showrooms already opened and opening in cities around
the world, Woodland is truly becoming a global brand.
Now, without losing focus on its Indian customer, the company has
once again set its eyes back on the international market, this time
through its powerful retail brand – Woodland. In the very near future,
consumers around the world will be able to buy Woodland products
available in cities beyond the Indian Sub-continent.
Canada
SWOT ANALYSIS
STRENGTHS:-
WEAKNESSES:-
THREATS:-
CONDUCTED AREA:
1200
1000
800
Demand
600
400
200
0
1 2 3 4 Supply
April to January
July to Sept Oct to Dec
June to March
SALES GROWTH OF WOODLAND SHOES
Woodland is an Indian company and is taking great efforts
for their sales by adopting technologies from various countries like
Japan, Europe, Germany.
Following are the sales of woodland shoes from last five
years which shows the same.
RETAILERS SURVEY RESULTS
Woodland has slowly but steadily carved it’s place in the world of
shoes.
Elasticity of demand