A RESEARCH REPORT ON MARKETING STRATEGY OF CONSUMER DURABLE COMPANIES

For the partial fulfillment of Master of Business Administration Program

UNDER THE GUIDANCE OF SUBMITTED BY

ACKNOWLEDGEMENT

This report is an outcome of mutual support and guidance of many persons towards whom I am in debated. I express my profound reverence and heartfelt gratitude to ______________ who suggested me proper guidelines towards the project and for his unconditional co-operation and kind support in preparing the report and doing the activities required for the same.

(____________)

TABLE OF CONTENT

Sr. No.

Topic

Page No.

W H A T A R E C O N S UM E R D U RA B L E

WHAT ARE CONSUMER DURABLE

Consumer durables involve any type of products purchased by consumers that are manufactured for long-term use. As opposed to many goods that are intended for consumption in the short

term, consumer durables are intended to endure regular usage for several years or longer before replacement of the consumer product is required. Just about every household will contain at least a few items that may be properly considered to be of a consumer durable nature. One of the most common of all consumer durables would be the furniture found in the home. This would include items such as sofas, chairs, tables, bed frames, and storage pieces such as chests of drawers and bookshelf units. While once thought to be limited to only items made of sturdy metal or wood, any type of furniture today that is intended for use over the period of at least a few years can rightly be classified as consumer durables. Another common example of customer durables in the possession of most households is appliances. These items may include ovens, refrigerators, toasters, and gas or electric water

heaters. Consumer durables of this type are intended for use on a

6

continuing basis, and often are sold with some type of warranty or service contract that helps to ensure the appliance will continue working for an appreciable period of time. Business Analytics Learn Key Benefits of Biz Analytics How it Relates to BI- Free Report

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The

family

car

is

also

understood

to

be

among

the

various consumer durables owned by many households. Considered a major investment by many consumers, the expectation is that the vehicle
7

will remain operational for at least the amount of time it takes for theconsumer to pay off any loans associated with the acquisition. Further, consumers anticipate that the vehicle can be utilized on a regular basis without fear of being destroyed by the frequent usage. Manufacturers of consumer durables do tend to sell

their consumer products with an eye toward long term use by the buyer. At the same time, many of these manufacturers normally provide documentation that defines what is considered reasonable use of the goods. This serves to set the standard for how long a consumer can reasonable expect any form of consumer durables to function, provided that the durables are not abused or utilized in an inappropriate manner. Buy Kitchen Appliances Stylish & Modern Range of Kitchen Appliances. Free Shipping & COD!

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OVERVIEW
Demand for consumer durables has increased significantly Characterized by the emergence of MNCs Major target is the growing middle class of India Bargaining power of suppliers in consumer durables sector is limited due to threat of imports and intense competition. Some of the entry barriers in consumer durables sector are distribution network, capital, and ability to hire purchases. Demand is seasonal and cyclical Competition among players is on the basis of difference in prices and well-acknowledged brands.

CONSUMER DURABLE OF VIDEOCON

10

CONSUMER DURABLE OF VIDEOCON

Company Profile Today the group operates through 4 key sectors

Consumer Electronics and Home Appliances

Videocon Industries Limited manufacture, assemble and distribute a comprehensive range of consumer electronics, products and home appliances, including finished goods such as television, Home entertainment systems, refrigerators, Washing machines, Air Conditioners and other small household appliances and components such as glass shell(panels & funnels), compressors, motors etc.
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Oil and Gas In the domestic oil & gas business, the Group has interests in exploration, prospecting and an intention to get into gas distribution. Beyond borders, Videocon is displaying considerable entrepreneurial flair by becoming active in bagging exploration and production in countries like Brazil, Mozambique, East Timor, Indonesia and Australia. This gives the Group hegemonic status in those countries along with the possibility of earning extraordinary profits. Power Business The Company is developing the Papaya power project through a wholly- owned subsidiary of the Company, Papaya Energy Private Limited. The Project is designed to have a capacity of 1200 MW and comprises two units of 600 MW each. The Company is also developing the Chhattisgarh power project through a wholly- owned subsidiary of the Company, Chhattisgarh Power Ventures Private Limited. The Chhattisgarh power project is designed to have a capacity of 1200 MW and comprises two units of 600 MW each.

Telecommunication Videocon Group operate the GSM mobile services through Videocon Telecommunications Limited (VTL). VTL was granted a license by the Government of India to provide unified access services in the following 21 circles in India: Delhi, Mumbai, Tamil Nadu, Chennai, Kolkata, Maharashtra, Gujarat, Andhra Pradesh, Karnataka, Kerala, Haryana, Uttar Pradesh(West), Uttar Pradesh (East), Rajasthan, Madhya Pradesh, West Bengal, Himachal Pradesh, , Bihar, Orissa, Assam, North East, Jammu & Kashmir.
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CONSUMER DURABLE PRODUCTS OF VIDEOCON

VIDEOCON CONSUMER DURABLE PRODUCTS

CONSUMER DURABLE ELECTRONICS 1TV Plasma LCD Slim Flat Conventional

Plasma About plasma technology Plasma television technology is similar to the technology used in a fluorescent light bulb. The display itself consists of cells. Within each cell two glass panels are

13

separated by a narrow gap in which neon-xenon gas is injected and sealed in plasma form during the manufacturing process. The gas is electrically charged at specific intervals when the plasma set is in use. The charged gas then strikes red, green, and blue phosphors, thus creating a television image. Each group of red, green, and blue phosphors is called a pixel (picture element).

This technology is different from that of a traditional television. A traditional television has a cathode ray tube, or CRT. A CRT is basically a large vacuum tube in which an electronic beam, emanating from a single point in the neck of the tube, scans the face of the tube very rapidly, which, in turn lights up red, green, or blue phosphors on the tube's surface in order to create an image.

The main advantage of Plasma over CRT technology is that, by utilizing a sealed cell with charged plasma for each pixel, the need for a scanning electron beam in eliminated, which, in turn, eliminates the need for a large Cathode Ray Tube to produce video images. This is why traditional televisions are shaped more like boxes and Plasma televisions are thin and flat.

Plasma screens, as the name suggests, use a matrix of tiny gas plasma bubbles coated by phosphor and charged by precise electrical voltages to create a picture.
14

Plasma technology operates on the premise that each sub pixel within a plasma display is a microscopic fluorescent lamp that emits one of the primary colors (red, green or blue). Technicians are able to create a multitude of tints by varying the intensity of the light from these three sub pixels. When its time to display an image signal (RGB or video), a digitally controlled electric current flows through the flat screen, causing the plasma inside designated bubbles to give off ultraviolet rays. This light in turn causes the phosphor coatings to glow the appropriate color. The millions of RGB bubbles glowing and dimming combine to make a rich, vivid image. Because the light emitted by the plasma is ultraviolet radiation, which is invisible to humans, it must be changed into a visible form of energy. To achieve this transformation, the wal ls of the plasma tube are coated with a UV-sensitive powder that emits white light. This powder, often called a phosphor, is known as a scintillator - a material that converts one type of radiation to another. Crts also contain scinitillators that convert the electron beams into visible red, green or blue light.

LCD
Brief Overview The flabs are out and now technology has switched over to sleek and slim products, LCD being the prominent amongst them. LCD technology is the recent breakthrough in consumer electronics and because of its esteemed advantages this segment is growing day by day. The LCD technology is penetrating very fast worldwide and it is right time to take advantage of this pace to excel our sales

15

under this category. To have more confidence, better understanding regarding the technology and exclusive features of the product, brief details regarding our range is as under. We are launching this range under the sub brand Integra. INTEGRA term indicates the integration of various systems connectivity with LCDTV. This is anintegration of best sound quality and excellent picture quality.

LCD Display Technology

What is TFT-LCD? Meaning of this term is Thin Film TransistorLiquid Crystal Display. TFT technology used in this category offers the best image quality in flat panels. This technology is also called as Active Matrix Technology.

Working of LCD

16

The liquid crystals are sandwiched between two transparent electrodes and thin film transistors. Above shown diagram is self explanatory. Thin film transistors and liquid crystal are used in LCD TV with control circuit. These thin film transistors are acting as a switch. When the respective transistor is switched ON then liquid crystal is aligned in such a way that the backlight (lamp at the back of LCD) passes through liquid crystal. This light will pass further through color filters which produces the required color image on screen.

Slim
Picture Tube

Picture tube is the part of the television which converts the video Electrical signals in to the actual Images.

A picture tube which is also known as the Cathode Ray Tube (CRT) is consisting of Electron Gun, Anode, & Accelerating Plates.

17

Electron Gun generates the electron beam which is accelerated towards the anode which is nothing but the phosphor coated screen by the high potential accelerating plates. At the screen this beam is get scanned from top to bottom & left to right resulting in the actual Video information i.e. the Images.

Slim Picture Tube

With Continuous Research & Development Videocon brings a revolutionary advancement in physics & brings new Slim & Trim Television.

The Most significant feature of the Slim & Trim Television is its one kind of super slim picture tube technology. This has enables us to make the TV 42% Slimmer.

Slim Picture tube is a product with reduced depth providing the TV and monitor producers with opportunity to design Slim, flat and stylish TVs comparable to plasma or LCD panels maintaining Good picture Quality

Flat
Videocon Bada Woofer With Surrounds Bass Technology Bass Amplification by Dynamic Alignment (BADA) woofer is a revolutionary technology that offers a new sound to create an unbelievable sound scape. The BADA Woofer enables a laminar flow of air from the precisely matched ports, even at high volumes. Thereby, reducing distortion and increasing the depth clarity and throw of bass. So, while announcing the arrival of the dream sound, this television provides you with the dynamic of a home theatre, the clarity of a CD System and the realism of life itself.

18

Videocon unique Bazoomba Woofer Technology Videocon's superior Bazoomba Woofer Technology incorporates a unique conjugate arrangement of Woofer motors that ensures rich bass reproduction.

The Bazoomba Woofer Technology Enables the generation of the lowest bass frequencies from a small enclosure (Bazoomba tube). Enables cleaner and tighter bass reproduction due to acoustic cancellation of distortion in the even harmonics (the human ear is most susceptible to distortion in even harmonics). Powered by suitably matching output amplifiers, the Bazoomba Woofer Technology delivers powerful bass, with frequencies all the way down to below the realms of DEEP BASS, giving you a truly theatre at home experience.

Conventional
Videocon Bada Woofer With Surrounds Bass Technology Bass Amplification by Dynamic Alignment (BADA) woofer is a revolutionary technology that offers a new sound to create an unbelievable sound scape. The BADA Woofer enables a laminar flow of air from the precisely matched ports, even at high volumes. Thereby, reducing distortion and increasing the depth clarity and throw of bass. So, while announcing the arrival of the dream sound, this television provides you with the dynamic of a home theatre, the clarity of a CD System and the realism of life itself. Videocon unique Bazoomba Woofer Technology

19

Videocon's superior Bazoomba Woofer Technology incorporates a unique conjugate arrangement of Woofer motors that ensures rich bass reproduction. The Bazoomba Woofer Technology Enables the generation of the lowest bass frequencies from a small enclosure (Bazoomba tube). Enables cleaner and tighter bass reproduction due to acoustic cancellation of distortion in the even harmonics (the human ear is most susceptible to distortion in even harmonics). Powered by suitably matching output amplifiers, the Bazoomba Woofer Technology delivers powerful bass, with frequencies all the way down to below the realms of DEEP BASS, giving you a truly theatre at home experience.

HOME APPLIANCES
Frost Free Refrigerators

D240

D275 DX

D280

D280 DX

D280 WD DX

D312 DX

20

315 X-FF

D 350

D350 DX

D452 MFE

India's First ever Germ Free range of refrigerators from Videocon! How Videocon's Anti Bacteria Liner stops germs from building empires in your refrigerator:

Silver Ions According to the moisture level the anti bacterial liner releases silver ions to destroy cell membranes of germs. Thereby, stopping their growth by 99.9%.

Active Oxygen Active oxygen generated from the action of silver ions helps in sterilizing your refrigerator environment. Giving your food all round protection by keeping it fresh for longer durations.

21

Anti-Bacterial Liner (Something no other refrigerator can promise) Videocon has always brought you state-of-the-art technology. The Anti-Bacterial Liner for its refrigerator range is another one. As the name suggest, the Anti-Bacterial Liner protects the entire refrigerator by preventing bacteria, fungi and other germs from entering the refrigerator. So that healthy eating will never be a problem for both you and your family. By totally banning the entry of germs, this technology guarantees an all-round protection for the food stored in your Videocon refrigerator.

Direct Cool Refrigerators

55X DC

S 091 DX

S 180

S 180 DX

S 180 SS DX

S 180 WD DX

S 181 TT

S 182 SS DX

S 220

22

S 220 HT

S 220 DX

S 220 SS DX

S 220 WD DX

S 261 WD

S 332

S 332 WD FULLY AUTOMATIC WASHING MACHINES

Videocon FA 55

K 5200

K 5500

K 5800

K 6000

K 6200

23

K 7500

K 7500 DX

MICROWAVE OVEN

20 ltr. Capacity Feather Touch Control Panel 10 Power Levels Weight Defrost Child Safety Lock Painted Steel Cavity 360 Reflection Wave Dimension: WxDxH 458 x 383 x 295 mm

Net Weight 14 kgs.

SOLO VS 2200

24

20 ltr. Capacity Feather Touch Control Panel 5 Power Levels Weight Defrost Child Safety Lock Painted Steel Cavity 360 Reflection Wave Dimension: WxDxH 458 x 393 x 295 mm

Net Weight 15 kgs.

GRILL VG 2200

23 ltr. Capacity Feather Touch Control Panel 5 Power Levels Weight Defrost Child Safety Lock Painted Steel Cavity 360 Reflection Wave Dimension: WxDxH 508 x 395 x 305 mm

25

Net Weight 16.5 kgs.

GRILL VG 2600

25 ltr. Capacity Tactile Control Panel 10 Power Levels Weight Defrost Child Safety Lock Stainless Steel Cavity 6 Preset Menus Multi-Stage Cooking
26

360 Reflection Wave Dimension: WxDxH 508 x 428 x 310 mm

Net Weight 19 kgs.

CONVECTION VC 2800S

27

30 ltr. Capacity Feather Touch Control Panel 10 Power Levels Weight Defrost Child Safety Lock Stainless Steel Cavity 6 Preset Menus Multi-Stage Cooking 360 Reflection Wave Dimension: WxDxH 525 x 304 x 305 mm

Net Weight 22 kgs.

Air Conditioners
STAY COOL NO MATTER WHAT

Light Wave Technology for Pure Air

Videocon intoduces to you a new range of Split Air Conditioners with Light Wave technology. It purifies air by killing air-borne bacteria, with the help of a strong Light Wave that breaks down bacteria DNA into completely eco-friendly by-products.

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Light Wave technology is best healthy solution to your room air treatment. Improving the Quality of air we breathe

Videocon presents a state-of-the-art range of Air Conditioners equipped with a unique Ion Recharger. The oxy-ion generator produces negative oxyions to remove air-borne pollutants such as smoke and dust particles. The positively charged atoms in the pollutants are neutralised by negative ions released by the oxy-ioniser. Thereby, ensuring an improved quality of air in your homes and offices.

The air we breathe is not what it used to be. Every but of smoke, dust and pollution which has been released into our fragile ionosphere remains suspended. And negative ions are nature's way of getting rid of them. Since polluting chemicals are positively charged atoms, any source that generates
29

negatively charged atoms can neutralize them. An oxy-ioniser replenishes negative ions, which reduce pollution and other impurities. Thereby, recharging the air.

Product Range Window AC Models Line Up: VAW 1022 VAW 1222 VAW 1822 VAW 1823 VAW 1833 i VAW 2434 Back to top Split AC Models Line Up: VAS G102 VAS G123 VAS G182/VAS G183 VAS G182LW/G183LW VAS G243

30

Cassette AC Models Line Up: VA 2400 SPCA SC 3600 SPCA

Tower AC Models Line Up: VA 1800 SPGT VA 2400 SPGT VA 2400 SPT SC 3600 SPT

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PANASONIC CONSUMER DURABLE

32

PANASONIC CONSUMER DURABLE

Corporate Profile Headquartered in Osaka, Japan, Panasonic Corporation is a leading global manufacturer of electronic products and solutions for consumer, business and industrial needs. Panasonic uses innovative technologies to provide solutions, not just products, to make everyday home and business life simpler, convenient and energy efficient. With a clear vision to become the number 1 Green Innovation company in the worldwide electronics industry by year 2018, Panasonic strongly believes in designing products and solutions keeping the environment in mind. Under its global Eco Ideas umbrella, the company develops energy-efficient, stateof-the-art products and encourages customers to live eco-conscious lifestyles with an aim to reduce carbon emissions in households and manufacturing units.

Workforce: Panasonic has a strong workforce of over 385,000 people spread over 75 companies across the world,

Turnover & Operations: USD 105 billion and operations panning across nine countries. The company has built 297 manufacturing facilities across the world, and has an annual spend exceeding USD 5 billion on research and development.

Ranking worldwide: Panasonic is ranked 65th on the Fortune 500 list of the largest global corporations, ranked 4th on the Fortune 500 Index of Electronics and Electrical Equipments; and is on Forbes World Super 50 list. It recently acquired Sanyo with a USD 9 billion deal, making it the worlds second largest conglomerate in the electronics industry. Panasonic in India Panasonic commenced its operations in India in the year 1972 and has shown a 200 percent growth in the past three years; and visions to become Indias largest
33

electronics and durables brand by 2018. At Panasonic, designers and engineers constantly endeavor to ensure that each evolution of product is better than its previous version by following stringent process to develop products that are more energy efficient, water efficient and durable.

Workforce of 10,500 people across India currently Market outreach: Over 110 exclusive Brand Shops pan-India and over 700 service centers to provide one-stop solutions. Panasonic currently has 22 branch offices

Turnover: Panasonic India registered healthy sales of USD 628 million in FY 2010 and has recently invested USD 300 million in the country to set up an R&D and manufacturing facility and on various marketing initiatives. Panasonic largest manufacturing Unit at Jhajjar is under construction and is envisaged to be completed by April 2012. The unit will house facilities that can manufacture an estimated 1,000,000 sets of air conditioners, 400,000 sets of washing machines and 25,000 sets of welding and cutting machines per annum. The new unit will manufacture air-conditioners, washing machines, welding and cutting machines after March 2012; with an investment of about US $200 million over a period of five years and the mass production will start in August 2012. Panasonic India Pvt. Ltd. (PI) operates through following companies/divisions:

Consumer Product Division (CPD): Makes available consumer electronics appliances from the Panasonic stable.

System Sales Division (SSD): Makes available display, projectors, telephones, PBX/KTS, fax machines, security and networking products.

Panasonic Automotive Systems India (PASI): Specializes in sales and support of in-car equipment and systems that provide comfort, such as multimedia equipment, safety, environmental protection and power management solutions.
34

Panasonic Industrial Devices Sales India (PIDSIN): For making available compressors, motors for air conditioners and refrigerators, various types of batteries for application such as UPS, E-Bike / windmill, solar energy systems, and many other industrial applications, components for printed circuit boards (capacitor, resistor, coil, switches, sensors, semiconductors, and more), flat and plasma panel for flat TV and plasma TV, heat exchanger for BTS relating applications, welding and SMT equipments for manufacturing industry.

Panasonic Appliances India Co., Ltd. [PAPIN]: For manufacture, import, marketing and sales of kitchen appliances and small domestic appliances. Product categories include beauty care, personal care and health care items. PAPIN is headquartered in Chennai, Tamil Nadu.

Panasonic AVC Networks India Ltd [PAVCI]: For manufacturer of CRT TVs and LCDs. PAVCI is based in Noida, UP

Panasonic Energy India Co Ltd [PECIN]: For manufacture and sales of dry cell batteries. PECIN is based in Baroda, Gujarat.

Panasonic Carbon India Co Ltd [PCIN]: For manufacture and sales of carbon rods. PCIN is based in Chennai, Tamil Nadu

Panasonic Welding Systems India [PWSI]: For manufacture of arc welding equipments and related products based in Gurgaon, Haryana.

Anchor Electricals: A wholly owned subsidiary of Panasonic electric works which manufactures over 3000 products under 20 major product groups including Switches and Wiring devices, Wires and Cables, Circuit breakers & Protection devices, Fans, Lights & Luminaries and caters to core sectors of the Indian infrastructure economy viz., Electrical and Electronics Industry.

Sanyo and Panasonic Electric Works: Product categories presently being handled are LCD Projectors, LCD TVs, Cold Chain, Commercial Air-

35

conditioning, and Compressors for commercial AC, Solar etc. The company has fully amalgamated with Panasonic Corporation Product categories:

Digital audio-visuals: Plasma/LCD/3D TVs, DVD players, cameras & camcorders

Home appliances: refrigerators, washing machines, air conditioners, microwave ovens, rice cookers & mixer grinders

Health & Beauty appliances: handheld massager, water purifier & hair dryer Professional communications: cordless phones & faxes Business solutions: multi-function copiers & notebook PCs Professional audio-visuals: professional cameras & security systems. Industrial components: compressors, motors for Air conditioners &

Refrigerators; Batteries for industrial applications; Flat and Plasma panels; Welding and SMT equipments for manufacturing Industry

Car equipments: in-car equipment and systems Outline of Panasonic India

Registered Name Registered Address

Panasonic India Pvt. Ltd.(PI)

No. Mount Phone:

88,

6th Road,

Floor, Guindy,

SPIC Chennai

building

Annexe 600032

+91-44-61089300

Fax: +91-44-61089899 Head Office First Sector Phone: Floor, 25, ABW Gurgaon Tower, 122001, IFFCO Haryana, Chowk, India

+91-124-4596600

36

Fax: +91-124-4596625 President Date Establishment Wholly Daizo Ito of Panasonic India Pvt. Ltd.(Consumer Sales Division) was established on 14th July 2006.

Owned Panasonic Corporation

Subsidiary Principal Activity Panasonic India Pvt. Ltd.(Consumer Sales Division) is a sales, marketing and distribution company for the Panasonic brand of consumer durable and home appliance products in India. PI registered office is in Chennai, Tamil Nadu.

37

CONSUMER PRODUCTS Digital AV Panasonic Digital AV is the place for all the latest home audio and digital cameras you're looking for. Home Appliances Panasonic home and kitchen appliances will make your life easier. Check out the latest home and kitchen appliances

TV System Camera Digital Still Camera Camcorder DVD Players Blu-ray Portable Audio Home Audio Car Audio System AV Accessories

Air Conditioner Laundry and House Cleaning Kitchen Appliances

Health and Beauty Find all your Health & Beauty answers right here and continue looking good and feeling great.

Health Care Personal and Beauty Care System Products

38

Business Solutions Find all your business needs here with everything from Mobile PCs to Imaging Products and Electronic Whiteboards.

Communications Whether it's telephones, fax machines or PBX systems, all your communication needs are right here.

Electronic Whiteboard Imaging Products Notebook PC

Fax PBX Solutions Telephone

Professional AV Discover all your Broadcast, Professional Visual display and even Security System answers here.

Security System

Broadcast Professional Visual

Analog Cameras Controllers Digital Video Recorders i-Pro Series i-Pro Smart HD LCD Monitors Matrix System Switcher

39

HOME APPLIANCES
Air Conditioner Laundry and House Cleaning

Single Split Air Conditioner Industrial Air Conditioners VRF-FS Multi Air Conditioning System Kitchen Appliances

Washing Machine Electric Iron Vacuum Cleaner

Refrigerator Microwave Oven Automatic Cooker Mixer Grinder Coffee Maker Sandwich Maker Pop-up Toaster Oven Toaster Juicer Mixer Grinder Food Processor Thermopot Hand Mixer Slow Cooker

40

BUSINESS SOLUTIONS Electronic Whiteboard Imaging Products

Colour Series Interactive Board Metalic Series Slim Series Notebook PC

Laser Multi-Function Printer (A4) Multi-Function Printer

Business Mobile PC Field Mobile PC

41

COMMUNICATIONS Fax PBX Solutions

Business Fax Personal Fax

IP Conference phone PBX Main Unit PBX Telephone

Telephone

2.4 GHz 5.8 GHz Corded Phone Integrated Telephone Systems

SECURITY SYSTEM

Analog Cameras

Controllers

42

Digital Video Recorders

i-Pro Series

Network Cameras Network Video Interfaces Network Video Recorders Software

i-Pro Smart HD

LCD Monitors

Fixed Dome Network Camera Fixed Network Camera Video Encoder

Matrix System

Switcher

43

HAVELLS CONSUMER DURABLES

44

Company profile
Havells India Ltd is a billion-dollar-plus organization, and is one of the largest & India's fastest growing electrical and power distribution equipment manufacturer with products ranging from Industrial & Domestic Circuit Protection Switchgear, Cables & Wires, Motors, Fans, Power Capacitors, CFL Lamps, Luminaires for Domestic, Commercial & Industrial applications, Modular Switches, Water Heaters and Domestic Appliances covering the entire gamut of household, commercial and industrial electrical needs. Havells owns some of the prestigious global brands like Crabtree, Sylvania, Concord, Luminance, Linolite & Standard. With 94 branches / representative offices and over 5000 professionals in over 50 countries across the globe, the group has achieved rapid success in the past few years. Its 12 state-of-the-art manufacturing units in India located at Haridwar, Baddi, Noida, Faridabad, Alwar, Neemrana, and 6 state-of-the-art manufacturing plants located across Europe, Latin America & Africa churn out globally acclaimed products. Havells is a name synonymous with excellence and expertise in the electrical industry. Its 20000 strong global distribution network is prompt to service customers. The company has acquired a number of International certifications, like CSA, KEMA, CB, CE, ASTA, CPA, SEMKO, SIRIUM (Malaysia), SPRING (Singapore), TSE (Turkey), SNI (Indonesia) and EDD (Bahrain) for various
45

products. Today, Havells and its brands have emerged as the preferred choice of electrical products for discerning individuals and industrial consumers both in India and abroad. In an attempt to transform itself from an industrial product company to a consumer products company, Havells launched the consumer electrical products such as CFLs, Fans, Modular Switches Luminaires, Water Heaters and Domestic Appliances. The company has been consistent in its brand promotion with sponsorship of Cricket events like T20 World Cup, India-Australia Series and IPL Season first, second, third and fourth. The company has also taken the initiative to reach directly to the consumers through "Havells Galaxy" a one stop shop for all electrical and lighting needs. Havells has more than 100 such Galaxies across the country. Social and environmental responsibility has been at the forefront of Havells operating philosophy and as a result the company consistently contributes to socially responsible activities. For instance, the company is providing mid-day meal in government schools in Alwar district, covering 30000 students per day. Besides this company has acquired land for constructing a larger kitchen with all the modern facilities to serve freshly cooked food to 50000 students in the area. Havells runs a mobile Medical Van, equipped with a trained doctor and necessary medicines in the rural areas of Delhi & NCR for the very poor and needy villagers. We also set up free medical check-up camps. In the past also, the company has generously contributed to the society during various national calamities like the Bihar Flood, Tsunami and Kargil National Relief Fund etc. The essence of Havells success lies in the expertise of its fine team of professionals, strong relationships with associates and the ability to adapt quickly and efficiently, with the vision to always think ahead.

46

HAVELLS CONSUMER DURABLE PRODUCTS

Domestic Appliances Havells Modular Switches Crabtree Modular Switches Geysers Building Circuit Protection Industrial Circuit Protection Lighting Cables and Wires Fans Motors CFL

> Capacitors

Building Circuit Protection

ACCL

Miniature Circuit Breaker

Isolator

Changeover Switch

47

Residual Current Circuit Breaker

RCBO

Distribution Board

Indicator Lig

Havells has emerged as a preferred choice for discerning individual and industrial consumers. Havells is the largest manufacturer of MCBs in the country. Our products are approved by international quality bodies such as KEMA, UL,CE,CSA and VDE and are as per IEC standards.

48

PANASONIC PRISES OF CONSUMER DURABLE STOCK

49

PRISES OF CONSUMER STOCK DURABLE COMPANIES

Panasonic Stock Price / Ratings Information contained in this article is at time of release. Please note that it may be outdated due to any reason such as end of life and sale, change of specification, price, organization and contact address. Stock Price

ADR Stock Price Information

Ratings (as of February 22, 2012) Rating Agency Moody's A2 (outlook:negative) Standard & Poor's Rating and Investment Information, Inc. Corporate Bonds (Unsecured Straight Bonds in Japan) Panasonic
50

Long-term

Shortterm -

A(outlook:negative) AA(outlook:stable)*

A-2

a-1+

Series

Years

Coupon rate (per annum)

Aggregate principal amount of issue

Maturity date

6th

1.140%

100 billion yen

March 20, 2012

7th

1.404%

200 billion yen

March 20, 2014

8th

10

2.050%

100 billion yen

March 20, 2019

9th

0.380%

150 billion yen

March 19, 2013

10th

0.752%

200 billion yen

March 18, 2016

11th

1.081%

150 billion yen

March 20, 2018

Panasonic Electric Works* Series Years Coupon rate (per annum) 2nd 10 1.5% 20 billion yen December 20, 2013 3rd 7 1.7% 40 billion yen June 19, 2015 4th 10 1.6% 30 billion yen June 20,
51

Aggregate principal amount of issue

Maturity date

2019 SANYO* Series Years Coupon rate (per annum) 18th 10 0.82% 10 billion yen June 17, 2013 20th 10 2.02% 30 billion yen August 26, 2014 Aggregate principal amount of issue Maturity date

Date & Time (JST): 16/03/2012 15:00 Share Last High Low (+/) Panasonic (TSE) Panasonic ADS (NYSE) 9.19 9.25 9.17 0.17 1.88 226,418 772 773 751 16 2.11 10,152,800 % Volume

52

SHARE GRAPH

Share Data Currency Previous Close 52 Weeks High 52 Weeks Low 52 Weeks % YTD % JPY 756 1,058 592 -19.42 18.04

Market Data Market Symbol List Industry TSE 6752 1st section Electric Appliances 2,453.05 1,854,508.44

Number of Shares(mil) Market Cap(mil)

53

CONSUMER DURABLE PRODUCTS PRICE LIST

(Videocon)

54

CONSUMER DURABLE PRODUCTS PRICE LIST

Price List Videocon integra 20 inch LCD TV Price Rs.11,990/

Screen size (inches) 20.1Resolution 640480 / 800600 Contrast Ratio 600:1 / 700:1 HDTV ready Brightness 500/450 cd / m2Dimensions Viewing angle (160deg/130deg) / (160deg / 140deg) Videocon integra 26 inch LCD TV Price Rs.17,990/Contrast Ratio 20000:1 HDTV Ready Display Resolution 1366 x 768 HDCP Support Videocon integra (VAP32HBG-FPA) 32 inch LCD TV Price Rs.21,400/-

81 cms Plasma TV 5000:1 Contrast Ratio 3 D Video Noise Reduction 550cd/m2 Brightness 3D Comb Filter
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Videocon integra 32/32C LCD TV Price Rs.25,000/

Aspect Ratio 16:9 Screen size (inches) 32 Resolution 1366768 Contrast Ratio 1200:1 HDTV ready Videocon integra (VBL32HBT-FLAT-HDMI) 32 inch LCD TV Price Rs.27,000/-

81 cms LCD TV 6.5 ms Response Time 30000:1 Super Contrast Ratio 16.7 Million display color 16:9 aspect ratio Videocon integra (VDL32HBT-FLAT-HDMI) 32 inch Full HD LCD TV Price Rs.29,000/-

81 cms LCD TV Full HD 1080P*50000:1/30000:1 Super Contrast Ratio Response Time 6.5 ms 16:9 aspect ratio 480/500 cd/m2 brightnessdVBS(Digital Video Boosting Station) Videocon integra 42 inch Full HD LCD TV Price Rs.45,000/Screen Size 42 inch Contrast Ratio 50000:1 Full HD Display Resolution 1920 x 1080

56

Videocon Hero VDL32 Price Videocon Hero VDL32 LCD TV Features & Specification: Screen Size: 32 LCD FHD / HD Ready:... Category: LCD/Plasma/Flat TV Price List, Videocon

Videocon VAM32FBB Price Videocon VAM32FBB LCD TV Features & Specification: Screen Size: 32 LCD FHD / HD Ready: HD Contrast... Category: LCD/Plasma/Flat TV Price List, Videocon

Videocon VSL42FBT Price Videocon VSL42FBT LCD TV Features & Specification: Screen Size: 42 LCD FHD / HD Ready: FULL... Category: LCD/Plasma/Flat TV Price List, Videocon

Videocon VSL42FBM Price Videocon VSL42FBM LCD TV Features & Specification: Screen Size: 42 LCD FHD / HD Ready: FULL... Category: LCD/Plasma/Flat TV Price List, Videocon

57

Videocon TORNADO VRL22HPL Price Videocon TORNADO VRL22HPL LCD TV Features & Specification: Screen Size: 22 LCD FHD /HD Ready:... Category: LCD/Plasma/Flat TV Price List, Videocon

Videocon TORNADO VRL24HPL Price Videocon TORNADO VRL24HPL LCD TV Features & Specification: Screen Size: 24 LCD FHD /HD Ready:... Category: LCD/Plasma/Flat TV Price List, Videocon

Videocon TORNADO VRL32HPL Price Videocon TORNADO VRL32HPL LCD TV Features & Specification: Screen Size: 32 LCD FHD /HD Ready:...

58

CONSUMER DURABLE PRODUCTS PRICE LIST

59

Panasonic VIERA TH-L24C20D Price Panasonic VIERA TH-L24C20D LCD TV Features & Specification: Screen Size: 24 Resolution:... Category: LCD/Plasma/Flat TV Price List, Panasonic

Panasonic VIERA TH-L19C20D Price Panasonic VIERA TH-L19C20D LCD TV Features & Specification: Screen Size: 19 Resolution:... Category: LCD/Plasma/Flat TV Price List, Panasonic

Panasonic VIERA TH-L22C31D Price Panasonic VIERA TH-L22C31D LCD TV Features & Specification: Screen Size: 22 Panel: High... Category: LCD/Plasma/Flat TV Price List, Panasonic

60

Panasonic VIERA TH-L24C31D Price Panasonic VIERA TH-L24C31D LCD TV Features & Specification: Screen Size: 24 Resolution: Panel:... Category: LCD/Plasma/Flat TV Price List, Panasonic

Panasonic VIERA TH-L32C33D Price Panasonic VIERA TH-L32C33D LCD TV Features & Specification: Screen Size: 32 Resolution: Panel:... Category: LCD/Plasma/Flat TV Price List, Panasonic

Panasonic VIERA TH-L42E30D Price Panasonic VIERA TH-L42E30D LED TV Features & Specification: Screen Size: 42 (106 cm) Resolution:... Category: LCD/Plasma/Flat TV Price List, Panasonic

Panasonic VIERA TH-P42UT30D Price Panasonic VIERA TH-P42UT30D 3D TV Features & Specification: Screen Size: 42 (106 cm) 3D Resolution:...

61

CONSUMER DURABLE PRODUCTS PRICE LIST

62

63

RESEARCH METHODOLOGY

64

RESEARCH METHODOLOGY
INTRODUCTION This chapter aims to understand the research methodology establishing a framework of evaluation and revaluation of primary and secondary research. The techniques and concepts used during primary research in order to arrive at findings; which are also dealt with and lead to a logical deduction towards the analysis and results RESEARCH DESIGN

The research design applied here was exploratory research and descriptive research. Exploratory Research is one in we dont know about the problem, we have to find about the problem and then work on solving the problem. Whereas in case of descriptive research, we know the problem, we just have to find the solution to the problem. Generally descriptive research design is applied after exploratory research design. Here after doing the secondary research, we found the general perception about the retail baking but then in second phase we tried to figure out where the difference lies and on what basis the banks differ from each other

65

RESEARCH TOOL Research tool The purpose is to first conduct a intensive secondary research to understand the full impact and implication of the industry, to review and critique the industry norms and reports, on which certain issues shall be selected, which remain unanswered , this shall be further taken up in the next stage of secondary research. This stage shall help to restrict and select only the important question and issue, which inhabit growth and segmentation in the industry. DATA COLLECTION: Both primary and secondary data have been collected very vigorously. Secondary data: it is collected by the study of various reports. The reports studied under secondary data. THE RESEARCH REPORT The report is the result of a survey which was undertaken in

Lucknow city. The objectives of the project has been fulfilled by getting response from the customer associated to these segments through a personal interview in the form of a questionnaire.

66

DATA ANALYSIS

67

DATA ANALYSIS
1. Do you like the idea of purchasing Consumer Durable products

Yes No

87 13

13%

87%

Yes

No

68

2. Have you ever purchase product of Panasonic Products ?

Yes No

77 23

23%

77%

Yes

No

69

3. What helps you to decide which product of Videocon you purchase ?

TV Advertisement Personal recommendation Special offer Radio advertising News paper Word of mouth

23 36 11 17 7 6

7% 17% 11%

6%

23%

36% Personal recommendation Radio advertising Word of mouth

TV Advertisement Special offer News paper

70

4. How frequently you see advertisement of Havell India Limited product ?

Weekly Monthly daily None

27 37 27 19

17%

25%

25% 33%

Weekly

Monthly

daily

None

71

5. For which one of the following purpose you visit in your product ?

Purchasing brand goods Purchasing local goods Only information Others gathering

57 23 11

9% 11%

23%

57%

Purchasing brand goods Only gathering information

Purchasing local goods Others

72

6. What according to you are attractive features that buy Panasonic ?

Quality Economy Durability

32 49 19

19%

32%

49%

Quality

Economy

Durability

73

7.

Are you satisfy with Consumer Durable Product ?

Yes No

91 9

9%

91%

Yes

No

74

8. How will you rate your present Consumer Durable product performance?

Poor Satisfactory Fair Good Very good Excellent

7 23 27 21 13 9

9% 13%

7% 23%

21% 27%

Poor

Satisfactory

Fair

Good

Very good

Excellent

75

LIMITATIONS

76

LIMITATION
Though, best efforts have been made to make the study fair, transparent and error free. But there might be some inevitable and inherent limitations. Though outright measure are undertaken to make the report most accurate. The limitation of the survey are narrated below: It was not possible to cover each and every Retail shop due to time constrains. There may be some biased response form the respondents Some respondents did not provide the full data. Unwillingness on the part of the customers to disclose the information as per the questionnaire. The decisiveness on the part of the customers regarding some question hence difficulty faced in recording and analyzing the data.

77

CONCLUSIONS

78

CONCLUSIONS

During the survey it is observed that what are the real problems faced by the customer. Meeting different people in various segments, interviewing with corporate and actual users helped me to learn the basics of Consumer Durable Companies.

During the survey I came to know the real competition between the major players
of Consumer Durable Companies. It helped me to understand the future of Consumer Durable Companies with its opportunities and threats.

With respect to the above study and the findings thereby, the Companies has definitely entrenched into the urban market.

79

BIBLIOGRAPHY

80

BIBLIOGRAPHY
www.google.com www.scribd.com http://www.havells.com/PriceList.aspx http://www.videoconworld.com http://panasonic.net/eco/ http://www.priceindia.in/tv/category/lcd-plasma-flat-tv-price/videocon/

81

ANNEXURE

82

QUESTIONNAIRE
1. Do you like the idea of purchasing Consumer Durable products Yes No 2. Have you ever purchase product of Panasonic Products ? Yes No 3. What helps you to decide which product of Videocon you purchase ? TV Advertisement Personal recommendation Special offer Radio advertising News paper Word of mouth

4.

How frequently you see advertisement of Havell India Limited

product? Weekly Monthly Daily None 5. For which one of the following purpose you visit in your product ? Purchasing brand Goods Purchasing local goods Only gathering information Other
83

6.

What according to you are attractive features that buy Panasonic ? Quality Economy Durability

7.

Are you satisfy with Consumer Durable Product ? Yes No

8.

How will you rate your present Consumer Durable performance? Poor Satisfactory Fair Good Very Good Excellent

product

84