House of Quality

X #
Direction of Improvement Design Requirements (How) Customer Requirements (What) Speed Improve Value Cycle time Reduce Defects Cost Cycle time Reduce Defects Cost Evaluation Competitor 2 Competitor 3 Competitor 4 Absolute Importance 0 0 0 0 0 3 2 1

Strong + Positive Negative Strong Customer Rating

Design Criteria 1

Design Criteria 2

Design Criteria 3

Design Criteria 4

Design Criteria 5

Importance (1-5)

= 9 High

Competitor 1

Competitor 2

Competitor 3

Competitor 4

=3 = 1 Low

Company