HAVELLS INDIA

powering lives

Havells enterprise is one of the largest

Indian electrical product companies,
manufacturing products ranging from
building circuit protection equipment
to industrial switchgear

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 OVERVIEW

 To be a globally recognized corporation that provides

best electrical & lighting solution, Delivered by best
in class people.
 To achieve vision through fairness, business ethics,
global reach ,technological expertise, building long
term relationship with all associates, customer,
partners and employees

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 VALUES
 Customer delight

 Leadership by example

 Integrity and
transparency

 Pursuit of excellence

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IMP LE MENT ATION OF MARKE TING
MIX

PEOPLE PREDICTIVE
MARKETING MIX
PROCESS ANALYSIS
POSITIONING PURPOSE

PRODUCT
CFLS PLACE PROMOTION PRICE
Location Advertising Corporate
Fan’s
Showroom Sponsor’s discount
switches

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 CFLS PRODUC
T
FANS

 Eco-Friendly CFLS Compact fluorescent lamp

SWITCHES
 Fans

 Switches

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 PL AC
E
 Owning 91 Branches/Representative office in 50
countries.

 More than 10,000 “HAVELLS GALAXY” Showroom

Across different countries.

 Easily available product through “MARKET

SPECIALIZATION”.

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 PR IC
E

PREMIUM
PRICING

 Corporate Discounts
 Pricing are Done Commensurately PENETRATION
to the Quality PRICING

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 i n g
er
P o w PROM OTI O
es N
liv
 Heavy emphasis on Advertisement PRINT And ELECTRONIC

 Sales promotion Through SPONSERSHIP Of Cricket events

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 SPO NSO R
S

a t e
l ti m
U m N S
raFA
Aa

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ADDITIONAL MARKETING APPROACH

 Emphasis on Safety

 Focus on Research &

Development

 Protection Against
Risk of Electrocution
& Risk of Fire

 Customer care
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 THANKS FOR PAYING HEED

RIPUNJAY KUMAR
M.B.A I

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