Biscuit Industry Annual growth rate :

2003-04 2004-05 2005-06 2006-07 2007-08 2008-09

- 15% - 14% - 14% - 13% - 15% = 17%

15% to 20% during the next five years

Annual Production

2003-04 2004-05 2005-06 2006-07 2007-08

11.00 12.54 14.29 16.14 17.14

Segments

organized and unorganized sectors = 60%:40% ratio

EXPORTS

15%

of the annual production during the year 2007-08

IMPORTS

The quantum of imports has not so far increased alarmingly and has remained at around 3.75% of the consumption of biscuits in the country in the year 2001-02.
Rural-urban penetration of Biscuit:

Urban Market :75% to 85% Rural Market : 50% to 65%

Pattern of Biscuit Consumption(On Zonal basis) in the country

Northern Zone - 25% Western Zone - 23% Southern Zone - 24% East and North East Zone - 28%

Main Categories of Biscuits are broadly as under:

Glucose, Marie. Sweet, Cream, & Milk Biscuit can he broadly categorized into the following segments: (Based on productions of 2000-01) Glucose 44% Marie 13% Cream 10% Crackers 13% Milk 12% Others 8%.
Popular Brands of Biscuits in the country

Britannia, Parle, Priyagold, Anmol, Sunfeast, Biskfarm, Dukes, Cremica, Priya, Veeramani, Bonn, Bhagwati, Raja, Champion,Sobisco,Madhabi, Nezone, Windsor, Cookieman Ankit, Shangrila, Nalanda, etc Major brands: Britannia, Parle, Sunfeast

Per capita consumption of Biscuits in the country is

only 1.8 kg, as compared to 2.5 kg to 5.5 kg in South eastern countries and European countries & USA respectively.
India 3rd after US and china in Global Biscuit production. According to the NCAER Study, biscuit is predominantly consumed by people from the lower strata of society, particularly children in both rural and urban areas with an average monthly income of Rs. 750.00.

GlaxoSmithKline Consumer Healthcare: Junior Horlicks Biscuits-toddler biscuit category. PepsiCo India Launched biscuit brand Aliva, it will be produced by food division Frito Lay India. United Biscuits (UK), worlds third largest biscuit company, is set to enter India market. Shakti Bhog plans to enter biscuits segment.