Nokia Case study

Lector Univ. Dr. Silviu Cojocaru

Agenda
Componenta tehnologic Sistemele informatice economice din perspectiva unei companii globale

Repere
1865 - este nfiinat compania 1992 - primul telefon GSM 1999 - primul telefon care suporta WAP 2002 - primul telefon 3G 2008 - lansare OVI

Nokia - market share trim. 3/ 2010

Gartner trim.2 2011

Vendor
Source: Gartner (August 2011)

Nokia Samsung LG Apple ZTE Research In Motion HTC Motorola Huawei Device Sony Ericsson Others Total

2Q11 Units 97,869.3 69,827.6 24,420.8 19,628.8 13,070.2 12,652.3 11,016.1 10,221.4 9,026.1 7,266.5 153,662.1 428,661.2

2Q11 Market Share (%) 22.8 16.3 5.7 4.6 3.0 3.0 2.6 2.4 2.1 1.7 35.8 100.0

2Q10 Units 111,473.7 65,328.2 29,366.7 8,743.0 6,730.6 11,628.8 5,908.8 9,109.4 5,276.4 11,008.5 103,412.6 367,986.7

2Q10 Market Share (%) 30.3 17.8 8.0 2.4 1.8 3.2 1.6 2.5 1.4 3.0 28.1 100.0

Nokia cota de pia

1995 - aprox. 80% 2011 - 22.8%

Smartphone
Telefon inteligent Funcii multiple de birou (e-mail, acces la Internet, aplicaii office) Dotat cu sistem de operare i procesor

Worldwide Smartphone Sales to End Users by Operating System in 2Q11 (Thousands of Units) Source: Gartner (August 2011)

Operating System Android Symbian iOS Research In Motion Bada Microsoft Others Total

2Q11 Units 46,775.9 23,853.2 19,628.8 12,652.3 2,055.8 1,723.8 1,050.6 107,740.4

2Q11 Market Share (%) 43.4 22.1 18.2 11.7 1.9 1.6 1.0 100.0

2Q10 Units 10,652.7 25,386.8 8,743.0 11,628.8 577.0 3,058.8 2,010.9 62,058.1

2Q10 Market Share (%) 17.2 40.9 14.1 18.7 0.9 4.9 3.2 100.0

Competitori n era SmartPhone

Samsung Apple Research In Motion

Samsung
4 sisteme de operare
Android Bada Windows Mobile 6.x Windows Mobile 7.x

Raport cost performan extrem de bun

Research in Motion
O nou concept: o platform de comunicare pentru mediul de afaceri Un sistem de operare construit de la zero / Blackberry OS

Apple
Design inovator Un sistem de operare complet nou Strategie de marketing Dezvoltarea unei comuniti de dezvoltatori i utilizatori

Nokia cifr de afaceri

2007 - 51,1 miliarde EUR / Profit operaional 7,98 miliarde EUR 2010 - 42,5 miliarde EUR / Profit operaional 2,75 miliarde EUR Scdere - 16,82% Rata profit 2007 - 15,7% Rata profit 2010 - 6,5%