An Analysis Of Five

Market Entry Strategies

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Dr. Mohamed Hawela
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Table of contents
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ANALYSIS OF FIVE MARKET ENTRY STRATEGIES ............................................................................................... 2

1.
2.

INTRODUCTION .......................................................................................................................................... 2
REVIEWING FIVE M ARKET ENTRY STRATEGIES ........................................................................................ 2
2.1
Exporting ........................................................................................................................................ 2
2.1.1 Advantages ....................................................................................................................................... 2
2.1.2 Disadvantages .................................................................................................................................. 2
2.2
Franchising .................................................................................................................................... 2
2.2.1 Advantages ....................................................................................................................................... 2
2.2.2 Disadvantages .................................................................................................................................. 2
2.3
Licencing ........................................................................................................................................ 2
2.4
Joint venture ................................................................................................................................. 3
2.5
Merger and Acquisition .............................................................................................................. 3
3. CASE STUDY ............................................................................................................................................. 4
4. DISCUSSION AND CONCLUSION ................................................................................................................ 4
REFERENCES ..................................................................................................................................................... 5

Analysis of Five Market Entry Strategies

1. Introduction
The focus of this assignment is Or the aims of this assignment are.
This assignment is organized as follows .

2. Reviewing Five Market entry strategies

In this part a review of the following five market entry strategies will be provided

2.1

Exporting

Define, types and then discussion

2.1.1

Advantages

2.1.2

Disadvantages

Examples of companies that use exporting

2.2

Franchising

Define, types and then discussion

2.2.1
2.2.2

Advantages
Disadvantages

Examples of companies that use exporting

2.3

Licencing

Define, types and then discussion

2.3.1
2.3.2

Advantages
Disadvantages

Examples of companies that use exporting

2.4

Joint venture

Define, types and then discussion

Advantages
Disadvantages
Examples of companies that use exporting

2.5

Merger and Acquisition

Define, types and then discussion

Advantages
Disadvantages
Examples of companies that use exporting

3. Case Study

4. Discussion and Conclusion

References