MBA

Internship Report 2012

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DEPARTMENT OF MARKETING STUDIES & INTERNATIONAL MARKETING CHITTAGONG UNIVERSITY -----------------------------------------

TOPIC:
Marketing Strategies of Real Estate Companies A Case Study of Sanmar Properties ltd.

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Prepared By:

Arifa Alam MBA, Session 2009-10 Class roll 15606 Exam roll - 2010/95 Mail: Arifa.luna@gmail.com

Date of Submission: The 3rd June, 2012.

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Abstract
Bangladesh is a small but one of the most densely populated countries in the world with quite a small and poor economy. Majority of its population fall in the low income bracket and therefore basic needs fulfillment is the main concern for them. One of the five basic needs is shelter and state is supposed to ensure that. But state cant do that due to resources scarcity and this is the point in which most experts stick on for the development of the real estate sector in Bangladesh. The sector is dominated by the private investors, though the government is present in the market through some housing projects. These private investors are widely treated as profit concerns, but they are working hard to meet the rising housing demand in the country too. Though the pace of growth in real estate business in Bangladesh is a bit slow now, it has been experiencing an increasing pace throughout the whole period since its birth in late 70s. In late 90s the sector got the highest pace since its origin and lots of real estate developers came to the market to invest. Current low pace can be explained by the irregular political practice in the country as there is a non political interim government in power right now. Real Estate Sector contributes about 10% in GDP (in 2005-06 it was 8.04% - source, BBS, 2006).

Initially though real estate business was limited to the Dhaka city, now the sector expands its reach to the outskirts of Dhaka city, surrounding districts of Dhaka district, and other divisional cities, especially in Chittagong. At the same time high population density increased the demand of housing while the land was decreasing. These two factors together helped real estate sector a lot to expand. Land scarcity and the lack of social security are the two major reasons people think lie behind the development of the real estate sector in Chittagong also Bangladesh. There are other important factors too for example price of houses, rapid growth in population, rapid urbanization, and complexities in buying lands to build houses etc. A Sanmar properties Limited is leading real estate

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company in Chittagong (market share 17.6%, source: REHAB) which play vital role in development of real estate sector in Chittagong. This report emphasize on the Overall Marketing Strategies of Sanmer Properties Ltd, highlights the wide range of activities of marketing and promotions of products and services offered by the Sanmar Properties limited to its customers in order to maintain quality of products and services. Researcher expresses her observation and personal experience towards the organization. She made necessary recommendation to be adjusted to maintain the organization journey to the excellence according to her viewpoint. To summarize the whole situation, researcher would like to say that , this organization is try their best and putting a lot of efforts to standardize the marketing strategies and as per her understanding this organization will definitely progress with the modernization of business environment as time progress.

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Acknowledgement
At first express whole-hearted gratitude to Almighty God for bringing out the work.

At the very beginning researcher express deep gratitude to supervisor teacher, Mr. S.M. Salamat Ullah Bhuiyan, Professor; Department of Marketing Studies and International Marketing, Chittagong University for his generous help, valuable guidance and useful suggestions regarding this report help me in all the way to complete this report. Without the flexibility of honorable teacher that he has given me it would not be possible for me to finish my research works.

I express my deepest sense of gratitude to the respected Atika Huque, Director, Sanmar to give me opportunity in this organization. I am also greatly indebted to Mr. Tulu Ush Shams, Deputy General Manager, Operation, Sanmar for his co-operation. I am grateful to Mahbubur Rahman, Assistant General Manager, Head of Marketing, SPL who gave valuable advice to me and guided me to perform my work efficiently. I am also grateful to all the staffs for their cooperation I would also like to extend my thanks to Naushad Md Siddiquee, Manager, HRM, SPL for giving me the opportunity to do my internship in this organization and for his generous help and direction. My thanks are due to several of my friends for their helpful suggestions in preparing of the report. ____________________________ Arifa Alam MBA, Class roll: 15606 Session: 2009-10 May 31, 2012

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Table of Contents:
CHAPTER ONE PAGE INTRODUCTORY ANALYSIS
10 10 11 12 Problem definition Scope Limitations of the study Real estate market*

INTRODUCTORY ANALYSIS
Introduction Importance of the study Objectives of the study Methodology of the study

PAGE
13 14 14 15-16

COMPANY AT A GLANCE
Corporate Background Sanmar properties ltd Profile of SPL Vision Mission Philosophy Pillars

CHAPTER TWO PAGE COMPANY AT A GLANCE

18 18 19 20 20 20 21 Pride Believe Portfolio Objectives Organogram Projects list Project picture

PAGE
21 21 21 22 22-24 25-26 27-29

MARKETING ANALYSIS

STRATEGIES

CHAPTER THREE PAGE MARKETING ANALYSIS

31 32-33 34-35 36-37 38-40 41-42 Targeting

STRATEGIES

PAGE
43-44 45 46-58 59-61 62 63

Marketing outline Marketing objectives Marketing strategies Departmental structure Market value Segmentation

Corporate branding Promotional strategies Selling strategies Social marketing Online marketing

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Service strategies Strategic group map Agreement with bank Sanmar marketing skill

64-71 72-73 74

Other strategies Competitive Analysis Comparison

75 76-80 81-83 84

CHAPTER FOUR
PROBLEMS OF SPL Challenges Drawbacks to marketing PAGE 86-87 87-89 PROBLEMS OF SPL Drawbacks to telemarketing Limitations of customer care PAGE 89-90 90

CHAPTER FIVE CONCLUSION & RECOMMENDATIONS

Recommendations Conclusions Bibliography

PAGE
92-93 94 95

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Introductory Analysis

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Introduction:
"Real Estate" includes real property, leasehold and business whether with or without

premises, fixtures, stock-in-trade, goods or chattels in connection with the operation of the business. By Real estate market means constructing and selling new houses or flats, developing lands and selling them as plots, and buying and selling old houses or lands.

Importance of the Study:

The internship program is very much conducive for the internee students on account of achieving practical experience, which leads to build up their career and ambition. But it is a research paper. And the main importance is to benefit with others by this research paper. This research is conducted on current marketing strategies of real estate Company here Sanmar properties Ltd is a representative case study company. Almost most of the companies adopt similar strategies of marketing. Whole research is deliberated on the view point of current strategies and at last shown more strategies should be adapted to the match with customer demand. If somebody will read this research paper then he/she gets idea about real estate marketing strategies in Bangladesh especially in Chittagong and he/she adopts new remarkable strategies or appropriate planning on the based of this study. This research can be minimized research gap of this topic. Still real estate marketing strategies didnt focus through research in Bangladesh. When researcher found any research paper of this topic in internet or other way but it wasnt found. So this research paper will become base for next time. But it is not complete study. Further it will be needed more study to get complete task but I hope this research will provide then a guideline.

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Objectives of the Study:

The main objective of this study is to analyze the marketing strategies of Sanmar Properties ltd. The various kinds of objectives are as follows: To detect promotional strategies of Sanmar Properties Ltd To find out selling strategies To realize of creating market value To expose online and social marketing To elaborate segmentation and targeting To note corporate identity Comparing the SPL product with competitors product in terms of marketing strategies Find out that side where Sanmar still dont go or identifying problem.

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Methodology of the Study:

The report has been prepared on the basis of the experience gained during the period of the internship. To prepare the report of internship, I have collected all kinds of related data from the primary and secondary sources. Primary data: For collecting primary data researcher followed interview method. At first questioners were developed. When researcher took interview on the based on questioner then she see some problem in her question paper as revised in later. Researcher talked many personnel in Sanmar properties Ltd (Marketing, Sales, Customer Care, Telemarketing, and Operations), REHAB, RF Builders and Equity Properties Management (Pvt) Ltd Secondary data: For secondary data researcher has gone through different types of publications, website.

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Problem definition, aim, and the added value of the research

There are two types of research problems, viz., those which relate to states of nature and those which relate to relationships between variables. At the very outset the researcher must single out the problem to study, i.e., must decide the general area of interest or aspect of a subject-matter that he/she would like to inquire into. Initially the problem may be stated in a broad general way and then the ambiguities, if any, relating to the problem be resolved. Then, the feasibility of a particular solution has to be considered before a working formulation of the problem can be set up. Sanmar Properties Ltd is representative case company in real estate market of Chittagong .Real estate market is very competitive so company adapt what type of strategies which is negative or positive mood or how much contest with customer demand. Researcher detect research gap of real estate related research and here companies are too much confidential to disclose their strategies. So she tried to seize this topic for minimizing the gap. This research is basically a descriptive one with some characteristics of normative research focusing on the marketing strategies of Sanmar Properties Ltd in Chittagong. At the same time current business condition of Sanmar Properties Ltd has been covered too along with a profile of Sanmars and REHAB viewpoints on real estate business in Chittagong. Therefore the research is aimed at discussing the factors that contributed to the raising value of the Sanmar and how the marketing department is to adopt strategies now. It also focuses on various promotional tools of the Sanmar Properties Ltd. However the research works finally produce a report which is an academic requirement.

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The scope of the research

The scope of the study is limited within property business in Bangladesh. It is also limited within the organization of SANMAR properties Limited. And for that reason information was very much restrictive within the organization as the real estate business is going to be very much competitive. Here researcher discuss with topics related to the strategies of marketing of SPL. In this regard information has been collected from her observation in internship period in the SPL and interview of related person who are familiar with organization. My internship program started from 15 February and end to 15 May.

Limitations of the Study:

Due to time constraints, the study has been conducted only on some specific market integration issues of Sanmar Properties Ltd based on secondary information and some primary data. A macroscopic analysis (aggregate analysis) has been made here for the unavailability of appropriate data in some cases. Real estate business is various types. Some company sell only apartments and some sell only plot another side some sell both. Every company adopts particular strategies however it does not vary in large. Because still real estate marketing is not used right way in Bangladesh. But here researcher tries to show very particular portion of marketing strategies of Sanmar properties Ltd as not representative of overall market. For more accurate analysis, further detail studies are required.

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Real Estate Market in Chittagong

Chittagong: the largest industrial zone of Bangladesh

Chittagong is the main industrial city of Bangladesh and its in the second position among cities based on total population. In Chittagong people speak in a different dialect and they have their own culture. The level of education was not much good until the last couple of years. Though the city has the second largest population, real estate business is not yet seen that much in this region. It might happen as because the level of land scarcity is low till now.

Figure-3.6: Chittagong in the map of Bangladesh

At the same time the city expands in all directions it can which allows people to live in the outskirts of the city while doing jobs or business in the city centre. In fact as the number of industries increase city also expands. One of the mentionable characteristics of the population in Chittagong is that it is comprised of lots of labor class people who come to the city for jobs from different other regions of Bangladesh. These jobs are mostly low paid jobs like jobs in the garments sector. As a result people always look for the cheaper
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houses and they go out of the city area to live. But its also true that there is a significant amount of population in the city who has above average annual income and affords luxury houses. These people are the basic target here in Chittagong market for the real estate firms and therefore there are couples of companies are working here in the real estate sector. Initially there were some small and medium size firms, but now almost all the big firms that mainly operates in Dhaka region, focus on Chittagong market. Now local companies carry large portion of market share. Example, Sanmar properties Ltd, Equity Properties Management (Pvt) ltd are big company which owner are local people. Some have already started housing projects here. In Chittagong division, Bangladesh has two beaches among which one is Coxs Bazaar, the largest beach in the world. Coxs Bazaar is pretty much attractive for the real estate companies especially for the commercial real estate developers because of the large scale tourism activities in this area around the year. In peak season the demand for residence becomes so high that one has to book hotel or rest house well before one plan to go there. At that time price is also very high i.e. almost double or triple of that in off peak season. In reality the market now looks for the quality services and therefore item provides ample opportunities to them who can build the houses or restaurants or hotels with quality through maintaining some pre-defined standards. Therefore chances for the real estate companies in this region are mainly oriented to the high income people. Now many migrant Bangladeshi buy a apartment to invest or resale. Some buy to make legal of black money. Thats what happening here in reality too. One of the major features of this area is that it has beautiful landscapes and proper arrangement of security, a primary concern for the people in this area. In future it is hoped that real estate firms attention will be moved from Dhaka to Chittagong to meet the rising demand of housing in this area. It should be mentioned here that the demand rises normally because of the high pace of industrialization in this area.

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Company at a glance

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Corporate Background
Sanmar has grown over the years from a specialist shipping company established in 1994, into a corporate business house. Today, SANMAR HOLDINGS is the parent company of the group that unfolded its business involvements in the port city of Chittagong in 1999. With acquisition and diversification, the business arms of SANMAR HOLDINGS rapidly extended to areas like Residential, Commercial & Land Development, Real Estate Investment, Construction of Multistoried Residential, Commercial, Schools and Hospitals, Architects & Design, Property Management, International Shipping Agency, Port Related Business, Agro Business, International Trading, Capital Management and Indoor Amusement. Real Estate building and development is the core business of the company. Sanmar today is the leading provider of luxury projects and the name behind some of the most acclaimed residential and commercial developments that includes gated community township for all customer segments.

Sanmar Properties Limited (SPL)

SPL is the core property development arm of Sanmar Holdings. Established in 1999, SPL today has grown into one of the most successful real estate builder and developer. SPL projects are built on joint venture land sharing basis as well as on companys self owned property. SPLs product portfolio comprises mainly of residential apartments in prestigious and sought-after locations of Chittagong and also includes shops and commercial office space. The company is also involved in multi-tower gated community projects at the city out skirts of Chittagong. Sanmar Ocean City, the largest modern shopping mall of the port city is built by SPL.

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Company Profile: PROFILE OF SANMAR PROPERTIES LIMITED Descriptions

Sanmar Properties Limited Sanmar Holdings Limited 2000
M A Kalam & Company Ltd Rainbow & Shamim Traders Limited Sanmar Capital Management Limited, SCML Sanmar Agro & Plantations Sanmar Grain Sanmar Land Development limited, SLDL Sanmar Construction Limited Sanmar Architects Limited

Particulars
Name Parents Company Established year Sister Companies

Chairman of the Sanmar Properties Ltd Address

Mashuk Huck

Sanmar Ocean City 7th floor 997, CDA East Nasirabad Chittagong Website WWW. mysanmar.com Telephone 2553401-10 Fax 255341 Authorized Capital 10,00,000 * 100 Paid up Capital 1,00,000 * 100 Ongoing project in Chittagong 14 Ongoing Projects in Dhaka 2 Upcoming Project 13 Handed over Project 30 Contractual Project 3 Product Residential and Commercial Projects Sanmar is the first real estate company in Chittagong to be awarded ISO 9001 Certification

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Vision of SPL:
The company envisages being one of the most valuable lifestyle developers in the country and placing its corporate identity somewhere beyond mere real estate development. It aims to have development schemes in the most desirable and exclusive locations and to build such schemes to a high quality specification that would become synonymous with the group. The company aspires to be one of the most sought after
lifestyle developer in the country by offering housing and commercial projects at the most desirable and exclusive locations built to exacting quality standard.

Mission of SPL:
The company aims to have development projects that would be treated as true icons, reference points for creativity and ingenuity and take its corporate responsibility to a new level in the real estate development sector of the country.The Companys mission is to provide innovative solutions in developing the real estate sector in the country.

Business Philosophy of SPL:

Strictly adhere to control measures that ensure quality products with focus on delivering the highest level of customer satisfaction through employing the best human resource available in the country. Right from the construction worker at site to the management personnel at the top brass, Sanmar believes in developing people for today and tomorrow; our employees are our most important asset. Sanmar hires top class talent. Our people are the passion behind everything we do. We treat our employee as customer, providing highest level of working environment and feel them proud to work at Sanmar.

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Value pillars:
Adhere strictly to quality control measures Ensure the highest level of customer satisfaction Employ the best human resource Create a high standard of working environment

Sanmar prides in:

Uncompromising product quality Flawless, Exquisite designs Service excellences

Sanmar Believe: Customer satisfaction is stimulus for growth Sanmar has a thriving portfolio:
Plots, Residential apartments and commercial projects in the most prestigious and prime locations of Chittagong and Dhaka. The largest and the most modern shopping mall of Chittagong is Sanmar Ocean City with Sanmar Amusement Park (the only amusement park in the city is a testament to Sanmars vision and contemporary approach). With a track record of initiating multi tower gated community projects in the outskirts of the port city. Commercial complex at Gulsan 2, Dhaka (under construction) Residential complex at Baridhara Diplomatic Zone, Dhaka (under construction) Sanmar doesnt only offer Customer a home, Sanmar offer customer leisures in a perfect home

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Organizational Objectives of Sanmar:

The company has a lot of minor and major objectives out of which few are mentioned below: To provide standard flat To capture a good market. To earn a handsome profit. To market the flat at a logical cost. Overall to provide the best service. Used modern technology in construction process. To maintain quality. To gain customer satisfaction Lead the market

Organogram:

CM

DMD

Director

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DMD

HRM

Accounts

SCM

Admin

Inventory

Audit

IT

GM

DGM

DGM

AGM

Senior Manager

Manager Deputy Manager

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Director

Engineering

Sales

Marketing

Customer care

DGM (CTG)

DGM (Dhaka)

AGM

AGM

AGM

Project of SPL:
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Sanmar Properties Ltd has 16 ongoing projects in Chittagong and 4 projects in Dhaka. In the below, some are point out:

Serial No
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

Project Name
Grand Karim Sorrento Azams Elanza Eldorado Palm Grove Garden Grove Tasnim RL Park View Santino Mhfuj Monor Elvera Sovana Monica Casilda Sanmar Tower Manjano

Project address
Road#3, Khulshi Hills R/A, Chittagong Road#3, Khulshi Hills R/A, Chittagong Nasirabad Housing Society, Road#1, Chittagong Panchlaish R/A, Chittagong Nasirabad Housing Society, Road#2, Chittagong Road#3, O.R. Nizam Road R/A, Chittagong O.R. Nizam Road R/A, Chittagong Zakir Hossen Road, Opposite of AB Bank, Chittagong Devpahar, Chittagong Mehedibag, Chittagong 14, S.S. Khaled Road, Kazir Dewri, Chittagong Nandan kanon, Chittagong Bangshal Road, patharghata 924, East Nasirabad, Chittagong Gulshan 2, Dhaka Baridhara, Dhaka

Ongoing Project

Serial No
1 2 3 4 5 6 7 8 9 10 11 12 13

Project Name
Mahanagar Greenpark Avenue tower Terra Nova Sardinia Residence & Country Club Hyde park Meher Manaar Ocean Front Momena Monor Royal Ridge Beverly House Florentina Unnamed

Project address
Jalalabad, Bayzid Bostami, Chittagong East Nasirabad, CDA Avenue, Chittagong 205, Chanmari road, Lalkhan Bazar, Chittagong Forestry, Dankan Hill, Chittagong Forestry, Dankan Hill, Chittagong Hill top, Road # 4, Khulshi, Chittagong Love Lane, Chittagong Fouzdarhat, Chittagong Love Lane, Chittagong South Khulshi Panchlaish, Chittagong 113/A, S.S. Khaled Road, Kazir Dewri, Chittagong Arakan Road, Chandgoan, Chittagong

Upcoming Project

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Serial No
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 1 2 3

Project Name
Hand Over Project
Bonanto Minerva 5th Avenue Park Avenue Park Valley Silvano Vellone Malvariva Montoro Signoria Riveria Florina Aventino Mandira Casablanca Spring garden Vinings Astoria Lelanta Rabeya Spring vellay Valencia Terimakshi Silver Spring May Fair Magnolia Monabi Ocean City Amadora Amaranta

Project address
Khulshi, Chittagong Khulshi, Chittagong Khulshi, Chittagong Khulshi, Chittagong Khulshi, Chittagong Nasirabad, Chittagong Nasirabad, Chittagong Nasirabad, Chittagong Nasirabad, Chittagong Nasirabad, Chittagong O.R. Nizam Road R/A, Chittagong Rabeya Rahman Lane, Chittagong Love Lane, Chittagong Patharghata, Chittagong College Road, Chittagong Jamal Khan Road, Chittagong Enayet Bazar, Chittagong Nandan kanon, Chittagong Devpahar, Chittagong Sirajuddallah Road, Chittagong Zakir Hossen Road, Chittagong Sarson Road, Chittagong Nasirabad, Chittagong Mehedibag, Chittagong Khulshi, Chittagong Jamal Khan Road, Chittagong Khulshi, Chittagong East Nasirabad, Chittagong Rahamatgonj, Chittagong Nasirabad, Chittagong

Contractual Project

Maa O Shishu Hospital City Park lane Asgor Ali General Hospital

Agrabad, Chittagong 19, Shahid Najrul Islam Road, Dhaka Gandaria, Dhaka

Some projects demonstrate are shown in the following:

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Ongoing Commercial Projects

Location: Chittagong Size: 2487 sft Completion time: 30 September, 2015 (expected)

Location: Gulshan 2, Dhaka Size: 2600 sft (Average) per floor sft Completion time: 01-Aug-2012 (expected)

Ongoing Residential Projects

Location: 14, S.S. Khaled Road Chittagong Size: 1450, 1500, 1375, 1400 sft Completion time: 30 Jun, 2015 (expected)

Location: Nandankanon, Chittagong Size: 2100 - 2200 sft Completion time: 30 Jun, 2014 (expected)

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Location: Nasirabad H/S. Road # 2, Chittagong Size: 1895, 3190,1940 and 1880 sft Completion time: 30 April, 2014 (expected)

Location: Patherghata Chittagong Size: 1400, 1350 & 1275 sft Completion time: 31 January, 2014 (expected)

Location: 88 Park Road, Baridhara, Dhaka Size: 3200 sft Completion time: 30-Jun-2013 (expected)

Location: O. R. Nizam Road, Chittagong Size: 1825, 1710, 1740 sft. Completion time: 29-Feb-2012 (expected)

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Location: Nasirabad H/S, Road # 1, Chittagong Size: 2415, 2425, 2975 sft. Completion time: 30-Jun-2012 (expected)

Location: 33 Mehedibagh, Chittagong Size: 1765, 1740, 1385, 1490, 1500, 1685, 1810, 1575, 1610, 1675, 1655 & 1690 sft. Completion time: 31-May-2013 (expected)

Location: Panchlaish, Chittagong. Size: 2625, 2655 sft. Completion time: 31-Dec-2012 (expected)

Location: Zakir Hossain Road, Opposite of AB Bank, Chittagong. Size: 1650, 1575, 1560, 1635 sft. Completion time: 31-Aug-2012 (expected)

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Marketing Strategies Analysis

Marketing outline:
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Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. (Philip Kotler). Real estate marketing does not have to be complicated, expensive, or sophisticated. Marketing real estate starts with great services and creative ideas. "Marketing of Real Estate" is a social and managerial process by which individuals and groups obtain what they need and want through offering and exchanging land and creating, offering and exchanging buildings directly and indirectly to others Sanmar Properties Ltd. is the largest real estate company in Chittagong and they operate marketing operations as usual other company but in modified way. BTI is the oldest real estate company in Bangladesh and they are highly structured company but Assets Housing Ltd at Dhaka is the pioneer of modern real estate marketing in Bangladesh. Now most of the companies practice it because market is very competitive.

From REHAB catalog

REHAB is established in 1992 and continuing their operations in Chittagong from 2006. 83 local companies and 50 Dhaka based companies be present enlisted in REHAB, Chittagong (about 250 developers and real estate companies are operated in Chittagong).
REHAB, CHITTAGONG

Total enlisted company Total handed over and ongoing projects Total apartments Sanmar Properties Ltd Market share of SPL

133 250 5500 44 17.6%

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Marketing Objectives of Sanmar Properties Limited:

Primary objectives of Marketing Department in Sanmar properties Ltd is: Develop a solid, corporate identity in our specified targeted market area. To establish good working relationships and begin working as a team, promoting communication and suggestions from all participants. Realize a positive return on investment within least time. Ultimate objective is to increase sales. Gross margin higher than 50%. To maintain SPLs advertising costs low by conducting simple marketing strategies. Other common objectives are discussed in the following. Improve customer loyalty Increase brand awareness Create reference Gain new client Achieve high level of customer satisfaction Reduce marketing cost

Improve Customer Loyalty: Sanmar try to get more benefit from existing customer
by improving customer loyalty. They knock their existing customer in every occasion. Card, flower and sweets are sent to more loyal customer. They collect client review as seen in their website. Sometimes customers dont know how feedbacks are taken from them.

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Increase brand awareness: Sanmar properties Ltd try to increase brand awareness by
using particular logo, slogan in billboard, neon sign, calendar, diary, pad, personnel card, visiting card, invitation card, wishing card etc. And they promote their project and company at corporate level by maintains special relationships.

Create reference: Habitually customer when decide to purchase expensive property

they want to get suggest from well-informed person. Due to this reason, Sanmar Properties Ltd maintains relationships with such types of customer who are not potential buyer just maintain to create reference. However they had already bought a flat from Sanmar or other company but Sanmar informed them for ongoing projects or upcoming projects. Because if somebody wants advise from them, they easily suggest to buy a flat from Sanmar Properties Ltd.

Gain new client: Gain new client is common objectives of Sanmar properties Ltd like
other real estate company. They adopt marketing strategies to attract new customer as rise their ultimate selling.

Achieve high level of customer satisfaction: Usually in advancement customer

satisfaction is very difficult. Another side, real estate customer is superior customer because they pay premium price for product. Sanmar properties Ltd develop customer care to ensure elevated customer service and well decorated hospitality space to welcome.

Reduce marketing cost: A lot of people think that marketing cost is unnecessary and
added extra cost to product. Sanmar properties Ltd try to minimize their marketing cost but operate in effective level.

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Marketing Strategies of Sanmar Properties Ltd:

Marketing strategy is an action plan which directed by company to promote their product, company and increasing brand awareness. In real estate marketing strategies it is very critical to adopt because product is almost same and companies are representative. Most of the leading company offer usually same types of apartment but demand and market share are varied for their promotion and differentiations of structural design, interior, get up and places. Sanmar properties ltd is also carry out same task to maintain market value of Sanmar. Their marketing strategies are as different with competitors as easily understood when customer visit their project or office.

As a well established company Sanmar Properties ltd has significant marketing strategies as ensure their identity in the market. In fact in Bangladesh and also in Chittagong real estate market is now very competitive. Due to reasons Sanmar Properties Ltd adopt particular marketing strategies which provide backup in the market. Sanmar Properties Ltd is the case company in this report and however their strategies is not representative for all companies but provide idea about real estate marketing strategies in Bangladesh. It is interesting to say marketing strategies of Sanmar properties Ltd is performed not only based on marketing department but also depend on sales, customer care, administration and supply chain management (operation) department. In the following, pointed out marketing strategies of Sanmar Properties Ltd.

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1. Marketing Strategies to design departmental structure 2. Marketing strategy to create market value 3. Market segmentation strategy 4. Target marketing strategies 5. corporate branding or create corporate identity 6. Promotional strategies 7. Selling strategies 8. Social Marketing strategies 9. Online Marketing strategies 10. Services strategies 11. Strategic group map 12. Agreement with Bank (HSBC & BRAC Bank) 13. Other identifiable strategies

Strategy no 1
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Marketing Strategies to design Departmental structure:

Sanmar properties Ltd is large company in port city Chittagong (17.6% market share source: REHAB). Departmental structure developed is one kind of strategies because cost and performance highly depend on departmental design. But when we see department of Sanmar Properties Ltd, we are much socked because only one assistant manager works in the corporate office of Sanmar in Chittagong. And one assistant general manager works in the Dhaka office. About 5-6 agency works for Sanmar Properties Ltd. Sanmar do not perform in house operations because they want to get best idea from add and promotion expert. However Sanmar Properties Ltd give basic idea to add agencies and agencies provide vast outlook of these idea on the based of Sanmars basic theme. Sanmar related with several add agencies and printing agencies: Add agencies are ----------------------------------

Studio Dixine Core One Communication Spas taw Communication Prochito Communication Cozito Communication Line

Printing agencies are -------------------------------

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Akota offset Press Trust advertising Batik raw printing Precession Digital printing agencies are ---------------------Classic billboard Open sign Digital sign lane Department of Marketing is directed by director of Sanmar Properties Ltd. And Assistant general manager is head of Marketing Department. Organogram of Marketing Department is shown in the following:

Chairman M Masuk Huck

Director Hoque Atika

AGM Mahbubur Rahman

Asst. Manager (MKTG) Ujjal Sirazul Islam

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Strategy no 2
Strategy to create market Value
Sanmar properties ltd adopts some specific strategies as create market value than competitors. Actually it are not marketing related but marketing department promote this to raise their market share and try to show their differentiations against competitors. Some determinants were found out in Sanmar properties Ltd which increase their market value but it is done by supply chain department, architecture or other department. In the following discussed it.

Determinants:
Location The architectural style of assets Size Duration Materials Special relationships

Location: Sanmar is very efficient to choice location. They select such types of location
that concluded particular feature of prime location as create more market value of company. Features of prime location are in the following.

Easy communication

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Well infrastructure Calm and quite residential area Large size of land Particular community based Familiar business area for commercial projects As a result when customers want a flat in prime location of Chittagong then they firstly select Sanmar Properties ltd.

The architectural style of assets: Sanmar Properties Ltd assigns best architectural
firms to design their project. Therefore customer usually attracted to Sanmars project. But Sanmar make sure some criteria when architecture designs the apartment.

Space are properly used On the house to air movement Free from shadows Security and privacy maintain Like at sight Opportunity to customer option are implied

Sometimes internal outlay be changed on the based on customer demand.

Size: Sanmar Properties Ltd. makes their flat as usually based on area and customer
preferences. Because customers choice diverge area from area. Example, commercial project of Sanmar Properties Ltd are Avenue Tower at Nasirabad in Chittagong --- 2487 sft and Gulshan Tower at Gulshan in Dhaka ---- 2600 sft. Another side, residential project of SPL are Manjano at Baridhara in Dhaka 3200 sft, size of project at Nasirabad and JEC area in generally 1800 2000 sft, Nandan Kanon 2200 2300 sft, Khulshi 2200 2500 sft and Panchlaish & Mehedibag 1300-1600 sft.
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Duration: Actually customers are very sensitive to get in time their flat. Most of the real
estate companies try to uphold project durations or handover in time. But customers often claim that they dont get their flat in time. Sanmar Properties Ltd also tries to hand over flat within expected duration.

Materials: Sanmar properties Ltd uses quality raw materials from market leader
companies. They collect angle from BSRM and KSRM, uses Ruby cement from Heidelberg, sand from Sylhet, Dolu and local, use A One Polymer products from Anowar Group, BRB Cables, Asian Paints, Berger Paints and other related quality products. When a customer buys a flat then he/she will pay premium price for that.

Special relationships: Sanmar maintain relationships among corporate level,

administrations, local and national political leader, financial institutions to get credit, legal and political benefit.

Strategy no 3
Market Segmentation Strategy:
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The main types of segmentation strategies of Sanmar Properties Ltd are as follows: But basic segmentation of Sanmar Properties Ltd is Residential project Commercial project Geographic segmentation: Segmenting customers based on geographic area such as city, country, metropolitan etc. Sanmar Properties basically choice their project location on the based on Prime location Chittagong city area Easy communication Well infrastructure High demand Popular residential area for residential project and busy commercial place for commercial project Location segmentation: The market of Sanmar properties limited is highly segmented. This segmentation is mainly based on the location, price of the land, and size of the apartments.

The segmented areas are: In Chittagong City

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Segmentation/location I : Khulshi Segmentation/location II : GEC, O.R. Nizam Road Segmentation/location III : Nasirabad Society (1, 2, 3, 4, 5) Segmentation/location - IV : Panchlaish, Agrabad, Zakir Hossen Road, Mehedibag etc Segmentation/location - V : Debpahar, Patharghata, Rahamotgong, Nandon Kanon etc (specially for Hindu Community) Profession based segmentation: They segment their potential customer depend on Renowned person Highly qualified person Professional ( doctor, engineer, corporate etc) Business person Work out Bangladesh Psychological segmentation: Individualism Raising broken family Increasing unit family Mentally disappoint to build own building etc In Dhaka City: Sanmar Properties Limited have 4 ongoing projects as will make for superior customer. As a cause, these projects are in Gulshan, Baridhara of Dhaka.

Strategy no 4
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Target Marketing Strategies:

Sanmar Properties Ltd targets their market on the way..

They target so much rich people because each flat cost is minimum 1 crore taka. Ventosa, Sovana, Mahanagar Green Park, Azam Elanza & eldorado are built to target high medium family or professionals.

Sardinia, Residence & Country Club & Manjano will become for higher income earning group.

Their some of the project included 24 to 30 so they targeted such customer who ensure premium price but want to live calm and quietly.

Mahfuj Monor has 91 flat as usual it is targeted to high medium family but they dont think about other crucial factor in residence area, they are happy to buy a only flat. Price is comparatively less then luxury project.

Monica is made for only Hindu religious customer that means they show community interest.

Some are made in Khulshi & Dankan Hill areas which are for high rich family. Some are made in Nasirabad area which is for rich or medium family and they feel comfortable to live in because Nasirabad

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Society is near place with good English Medium School, Shopping mall or other necessary place.

Sanmar properties ltd made their some project at Rahamatgonj, Devbahar, Loveline as specially target for Hindu Community because customer of such area are rich but they dont want change their living place. Especially they are committed to such place. So Sanmar made flat to target these customer.

Mahanagor Green Park will be come in next that structure is 3 building formation. About 300 apartments will be made. It is design for middle class family.

Sanmar collect employee database from several large company e.i; Barger, BSRM, RSRM, GPH, Asia Paint, Heidelberg and justify their salary structure. And then targeted some designation for promoting to sell flat.

They collect data from particular club to target affluent prospect.

When they applied personal selling they target such customers who like to live individually or in unique family. Because in Chittagong joint family is available. And many people like to joint family. They dont respect apartment idea.

Strategy no 5
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Corporate branding or create corporate identity:

Corporate branding means create identity in corporate level. Actually establishing relationship with strong companies to get suspect of ultimate seller and raise alternative source of supplier. In real estate business, supplier play important roll because they provide raw materials on time. If they fail to ensure goods then project cant completed with during time as harm for company reputation. Strong suppliers create market value to Real Estate Company. As a cause Sanmar Properties Ltd focuses this site. We see customer easily purchase apartment from Sanmar because they use BSRM steel. BSRM has strong identity in market. Sanmar properties ltd executes some assignment to raise corporate identity as seen in the following Series of Corporate agreement signing with countries reputed brands. Arranging Sanmar Partners Night. Jointly organizing Technical Seminars with reputed Brands such as Berger, Heidelberg, and BSRM etc. Organizing Sanmar Quality Seminar Extensive study on quality of competing brands Establish well equipped sample room Internal quality seminar in every three months Introduce Material Complaint Register Propagating the philosophy of Continuous Improvement

Strategy no 6
Promotional strategies:
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Sanmars message is able to have Attention, Hold Interest and obtain action. The theme they use for desire response is Rational and Emotional. Their slogan is Live in Excellencies & Fusion of Life. The message structure is letting buyer come to own conclusion. For business promotion they use billboard, neon sign, personally inform, create reference, agreement, paper advertisement, using customer relationship management and attending rehab fair, home loan fair etc. Media advertising Project Promotion Outdoor Promotion Corporate Promotion & Printing Mailing Overseas promotions Sponsorship Public relations Event management Corporate night Others

Media Advertising: Sanmar Properties Limited publishes Corporate Ads / Project Ads
in National, Local Daily Newspapers, and Foreign Weekly Bengali Newspapers. Purbokone, Azadi, Prothom Alo, Daily Star are commonly used in paper ad of SPL.

Project Promotion

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On Going: Sanmar Properties Ltd has 16 nos. ongoing Projects at various prime location in Chittagong and Dhaka respectively. These projects play a vital role increase their brand image. To promote Project, SPL do
SPL is going to introduce new fencing design for all upcoming projects. SPL may re-fabricate their ongoing projects priority basis. SPL will monitor PVIF (Project Visitors Info Card) card distribution from ongoing projects to get maximum benefit in this regard. Also to keep Fencing fabrication neat & clean, SPL will keep Daily Project Monitoring System As part of SPL development program they are working to develop new site board design for prime ongoing projects

Expected Fencing Plan: Sanmar Monica Sanmar Ventossa Sanmar Royal Ridge
Sanmar Momena Manor

Handed Over: Sanmar Properties Ltd has already handed over 30 nos projects to the customers. As part of their development program they may renovate their old projects corporate logo as well project logo subject to management decision. They have renovated 8 projects in last 6 months. They plan is to renovate their corporate logo and land escaping in Sanmars all handed over projects phase by phase.

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Upcoming Project promotion: Sanmar Properties Ltd has 3 nos. special upcoming projects in Chittagong including one Condominium, one resort etc. Project wise promotions are as follow:
1. Mahanagar Greenpark: Brochure Mailing Use of Media (local newspaper) Temporary Billboard Office decorate and entertainment Information booth 2. Beach Resort:

Brochure Mailing Use of Media (national & local newspaper, radio & TV) Temporary Billboard Office decorate and entertainment Information booth
3. Sanmar Avenue Tower: 3D Animation Media (national newspaper) Brochure

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Outdoor Promotions To develop Sanmar Properties ltds brand equity, they can present day in and day out, words, graphics and symbols which are related to their business. As per plan 13 billboards to be displayed in which Chittagong 7, Dhaka 4, Sylhet 1 and Jessore 1 Achievements a. Sanmar Properties Ltd has been maintaining 2 hired billboards and 1neon sign at Chittagong another one for Dhaka. b. They had also hired 1 at Gulshan Circle but as per management decision we closed the agreement after 6 month display. c. Jessore Airport and sylhet billboard decision still in under observations. d. Besides they have additionally done Alankar more police box neon, Ocean City signage and backlit, Collage road billboard 7 billboards/neon at Chittagong: They have 6 nos outdoor display in CTG and we proposed 01 more in Airport Chittagong. Details are as follow: GEC, Prabartak, Dampara College Gate, Alongkar Ocean City Front Airport ( Proposed) 2 billboards/neon at Dhaka: They have one outdoor display in DHK and proposed one more in Dhanmondi or Banani

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Corporate Promotions and Printing:

Well-designed, Quality and Cost Effective Wall & Desk Calendar, Diary Printing and distribution can create a good image to the prospects. They will prepare Desk Calendar and Diary for 2012. Calendar design focuses sanmar creativity and features. Corporate promotions are included Yearly Calendar Yearly Diary Corporate Stationeries ID Card (New Design) Business Card Ad published in various souvenirs Inner wheel club Fire service & Civil defense Santaran Art Organization Vatiary Golf Club City Post Office Bangladesh Society of Pharmaceutical BGMEA Directory Premier University Mirersorai Mukti Joddha Porishod Chittagong Cooperative Housing Society

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Mailing
Mailing is the common promotional tools of Sanmar Properties Ltd. Particular types of mailing are used in Sanmar Properties Ltd which are shown in the following A. Corporate folder mailing B. Project Card Mailing C. Greetings Card Mailing D. Career Card Mail E. Eid Card Mailing F. New Year / Noboborsho Card mailing Reasons: To inform about projects to new customer To upgrade about projects to existing customer To wish in every occasions to exclusive customer To maintain corporate relations To get effective human resources Achievements: To implement the required man power, achieve prospect and satisfy previous customer Through mailing Sanmar properties Ltd get 10 nos hot prospect from Manjano mail card mailing Sanmar Properties ltd mail Eid card & Boishakhi card to exclusive customer. SPL mail careers Card depend on HRD requirements.

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Overseas Promotions They publish Project Ads & Fair Ads in Foreign Weekly Bengali Newspapers, ENewspapers and which will be displayed to the prospective reader group in Abroad. It will act as the part of National and International branding for company.
a. Foreign Weekly Newspapers in USA, UK, Canada, Australia, Middle East

Weekly Thikana, USA Weekly Jonomot, UK Weekly Bangladesh Canada

b. E-newspaper (i.e. eAzadi)

c. Web Special Note for overseas promotion: Now economic crisis are seen in world and also Bangladesh as affected in real estate business. Some scenarios are point out in the following: Real estate ads are reducing in surprising way in daily newspaper. Project sell is comparatively slow then previous. Prospect are related with other business so overall impact is affected on them. And due to reason like other real estate companies Sanmar Properties Ltd focus their promotion on non resident Bangladeshi, migrant or such people who never live in Bangladesh but buy a apartment to resell that means to invest.

Sponsorship
Sanmar Properties ltd dont more sponsor of cultural program or any other type of program. Before 2-3 years they were sponsor of LALON MELA in DC hill.

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Public Relations
Like other business Sanmar Properties Ltd maintain relation with local administrations, politicians, newspaper, police department, other business and etc

Event Managements:
Sanmar properties ltd. manages several events to promote their product and raise their corporate identity. They attend fair to promote company and introduce new or upcoming project. And they get benefit from celebrating New Year, Eid or other program. This benefit is mainly to retain existing customer and attracting new customer or building strong relation with other cooperating partner. Some event details are shown in the following.

Rehab Fair, Chittagong 2011: Sanmar properties limited had successfully participated in rehab fair 2011 as Co-sponsor

Venue Date End time Prospect Generation Booklet Distribution Campaign by billboard Press Ad

Chittagong Club January 27-29, 2011 11:30 PM 397 800 3 nos. 2 insertion

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HSBC Home Loan fair 2011: Sanmar Properties Limited had successfully participated in HSBC Home loan fair 2011
HSBC HOME LOAN FAIR IN CHITTAGONG

The Hong Kong and Shanghai Banking Corporation (HSBC) Limited in Bangladesh is organizing a three-day long Home Loan Fair in Chittagong, for the very first time, in association with some of the leading real estate companies. The fair will be held at Engineers Institute from 21 to 23 April 2011. Mr. Sanjay Prakash, CEO of HSBC Bangladesh, will inaugurate the fair on 21 April 2011 at 3.00pm. The fair would remain open from 10.00am to 9.00pm, for the next two days. Through this fair, HSBC is giving customers the opportunity to discover some of the best deals from the leading developers of Chittagong, a new revised home loan rate and many more exciting offers.

Venue Date End time Prospect Generation Booklet Distribution Campaign by billboard Press Ad

Engineering institute April 21-23, 2011 11:30 PM 59 300 2 nos. 2 insertion

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Pohela Boishakh 1419: Sanmar Properties Limited had made an exclusive sweet box and distributed to the valued 114 customer

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Corporate Event
The company believes exchange of views and ideas with the social elites and business intelligential is an effective way to remain abstract of customer need and requirements and to equip its service tools and techniques for better focus on trends of the industry. With this end in view, Sanmar arranges regular congregation of leading social and trade personalities of the city. The executive management of the company shares their thoughts with such personalities in such gatherings. Sanmar partner night was such type of event which main objective is: Build a good relationship with supplier ( sanmar called business partner) Getting good feedback Achieving efficiency in procurement process Gain in negotiation time Motivated customer Trade promotions Motivated employee Increase sales Sanmar arrange different types of corporate event. Such as: Business partner night Employee night Allotment program Arranging sports program etc

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Arranging corporate night is a imperative marketing strategy which designed by Sanmar marketing department because it motivate employee, customer and partner to ensure their best performance. It is used for internal marketing also.

Venue Date Start time End time PPT Presentation Photographs DJ

Ambrosia, Chittagong January 05, 2011 7:30 PM 11:30 PM

Banner Deign & Venue decoration

SANMER PARTNER NIGHT IN AMBROSHIA

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Allotment handover related program:

Sanmar customer care arranges allotment program to give key of flat at familiar hotel or restaurant. In generally, most of the companies hand over key in common way. Just customers come to the office and take their key. But Sanmar organizes allotment program to honor customer. And they give key within picky box.

Others
Recently SPL has introduced to the project Address plate & To-let board

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Strategy no 7
Selling Strategies:
Selling strategies is very common in Sanmar properties Ltd like other real estate companies. Personally communicate or communicate through telephone. As well as it is done by sales executives who identify suspect, prospect then customer. Sanmar sales executive is very smart and they work in the field level to implement selling strategies. Personal selling Telemarketing

Personal Selling: Actually sales executive of Sanmar Properties ltd directly

communicate with customer to inform about new project of Sanmar Properties Limited. At first they select target prospect on the base of suspect, local culture, area demand and overall customer characteristics. Sometimes Sanmar to do job not only sales but also remind or create reference. About 6-7 sales executives work in this department. They naturally go in prospect office and discuss about new project. Their main target to achieve new client by motivating such way (Sanmar Sales Executive tone):

What do you think about to buy a new apartment in prime location of Chittagong? Sanmar will give this opportunity to choice you at favorable location? With our luxurious apartment in prime location, we ensure bank loan facility, security, safety, better customer care, customer favorable installment etc.

Telemarketing for Sanmar Professionals:

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A telephone sale, or telemarketing, is a widespread, efficient and effective method for making contact with prospects and closing sales. Telemarketing is also an effective method for selling new or additional and services to existing customers. Today's telemarketer, however, has to break through more "communication clutter" than ever before. Sanmar is not only competing with messages from other telemarketers for prospects' attention, but also with advertising, news broadcasts and a myriad of other marketing communications tactics. By its very nature, telemarketing creates a unique selling environment. Sanmar telemarketing department collecting phone directory from _________________ Chittagong Chambers of commerce Chittagong club Golf club Different types of association where renown person are involved District association Phone number of high qualified professional or businessperson
Benefits of Telemarketing

Increases sales territory of Sanmar Properties Limited while reducing the cost of "sales visits."

Sanmar uses telemarketing to Increase business efficiency because it can reach more prospects per hour, day and week by phone than sale person can with inperson sales calls.

Provides an effective way to perform relationship marketing. Sanmar use the phone to stay in touch with existing customers, introduce new products to them and make additional sales and creates references.

Sanmar use telemarketing to create demand over time.

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Sanmar is using telemarketing of reminding. It is a cost effective way. So Sanmar use its to achieve cost efficiency.

Sanmar telemarketing department to do their job by performing Colleting phone directory Phone to prospect when project is approved Inform potential customer about upcoming project Arranging sales related event such allotment program Entry price related data in ERP software They are not directly involved in sales but assist to sales department.

Strategy no 8
Social marketing:

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This neon is sponsored by Sanmar. It is 99 years Agreement contract. Long time it was damaged. Police box were made by Sanmar. Sanmar operate awareness based billboard as involved in social marketing. Example: Save Water, Gas & Electricity. A social marketing strategy is new strategies in Sanmar Properties Ltd which was adopted due to raise acceptability. It is continued to sustain in over competitive market. Many people are concerned in this concept.

Strategy no 9

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Online marketing has the powerful advantage of Sanmar Properties Limited:

The Power of Online Real of reaching an immense readership, made up from a captive audience that accesses the internet daily. Simply customers know about Sanmar and apply for apartment through Sanmars website. Sanmar Maintaining web site ad in www.dailyazadi.net, Maintaining their domain www.mysanmar.com

The fundamentals of online marketing of Sanmar Properties Limited: Determine Sanmar target markets who commonly affected by online way. Identify how Sanmar are perceived, then increase the perceived value of their services. What brand image and perception can really resonate with Sanmar audiences and potential customers? How can Sanmar position their self to be different and better? Where and how to get new business

Strategy no 10
Service Strategies:

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Service of Sanmar Properties ltd

1. Sanmar Properties Ltd informs their Customer about financial support in three stages: Sending Formal letter: After getting Application from Sales Department, Customer Care will send a formal letter to each and every customer to inform about the financial support. Verbally at the time of Allotment Ceremony: At the time of Allotment hand over program the customer will inform by customer care executive about the whole procedure of financial support. Through Web site: A details comparative statement and loan procedure will available in our Company website. By this a customer can get all kind of information about the financial support. 2. When the interested customer of home loan visit in their corporate office one of executive from loan facility cell will attain the customer on priority basis. 3. They also arrange to introduce the interested customer about home loan with financial company through a tri party meeting. 4. They provide customer the brochure of different financial institution stating their facility to choose the best possible source of financial support for the customer. 5. After getting the sanction letter from the bank they arrange all the relevant documents for the bank with help of Legal & Engineering department. 6. They persuade the bank for disbursement at a regular basis after providing all the legal documents. 7. Sanmar arrange to ensure optimum facility for our customer through signing of Memorandum of Understanding with different financial institute.

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Sanmar Customer Service:

Regardless of how busy you are, its important that your customers be able to reach you. With real estate customer service from CMS, you can provide clients with courteous, responsive support around the clock, without sacrificing your freedom.

The main objective of Customer Care of SPL:

Service creates trust Sanmar transactions involve huge amounts of money and its critical that customers trust those theyre doing business with. By sending all of calls to voicemail and not reacting to clients concerns, risk losing business and harming companys reputation. Sanmars customer service call center is the answer to this critical communication problem, giving agents, investors and brokers the constant availability that lets their customers know they care. Only paying for the time spent managing your calls, real estate customer service from CMS is a cost-effective solution. Sanmar customer service professionals work as an extension of their real estate operation, assisting customers with their concerns and providing them the information theyre looking for.

Integrating with business A key feature of Sanmar customer service call center is that they are able to integrate directly with their business, utilizing web portals and client databases that they use on a daily basis. By doing so, theyre able to provide customers with up-to-date and accurate information without interrupting their busy work day.

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In addition, every aspect of service is customizable, so they can personalize the way calls are answered and how different situations are handled. Their system can be designed to mirror, or even improve upon, their existing workflow. Build a better relationship The ultimate benefit of Sanmar customer service call center is the enhanced relationship itll be able to build with their clients. Even when customer cant speak to directly, they will know that business is within reach. When they need assistance after hours or in the midst of a hectic work day, theyll be there to answer their calls. Regardless of what the situation may be, theyre always there to bridge the gap and make sure remain connected.

After Sales Service

Right from the day of sale, the customer is regularly informed of the progress of various phases of the project construction. Confirmation of apartment layout and selection of fittings and fixtures are done after due consultation with the customer. Customized requirements of buyers are also accommodated within a practical limit. From the date of project hand over, the company provides a 6 (six) months maintenance warranty for all sorts of civil, plumbing, tiles and electrical works. Standard service warranty from the

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suppliers of all common installations of the project, like lift, generator, sub station, CCTV and any other electro mechanical equipment is also arranged. Customer care to do 1. Allotment handover 2. Credit collection 3. Modification related work 4. Finishing materials selection 5. Project handover and A/c settlement 6. key handover to client 7. Association formation 8. Customer complain feedback 9. Registration and ownership transfer 10. Interior works ( optional ) a) Allotment
Allotment will be made on first come first serve basis. Upon acceptance of Application, Down Payment and other necessary papers. SPL will issue an Allotment Letter in favor of the Applicant. This will include the Payment Schedule, which the buyer should follow on receiving the Allotment Letter Buyer(s) willing to make one time payment will be rewarded with substantial rebate. The buyer is not entitled to transfer the Apartment to Third Party till the Apartment is handed over him/he

b) Mode of Payment and credit collection FOR APARTMENT & COMMERCIAL SPACE Customers are at liberty to effect payment by A/C payee cheque, Bank Draft or Pay Order issued in favor of Sanmar Properties Limited. Customers residing abroad can arrange payment by wire transfer or DD. Standard sale term is payment of 30% of the agreed price of apartment with car park as down payment. Balance amount of the agreed price is to be paid in equal monthly
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installments with the last installment having to be cleared at least one month before the project hand over time Customers may also opt for clearing the balance payment in equal quarterly installments for their convenience. Terms and conditions are discussed in the following: Application Interested client(s) will submit application in prescribed form by Sanmar Properties Limited (SPI.) duly signed by the Buyer(s) along with down payment and other necessary documents. The company has the right to accept or reject any application without assigning any reason whatsoever.

Payment All payments should be made by A/C payee cheque or Bank Draft issued in favor of Sanmar Properties Limited (SPL). Buyers residing aboard may remit payments by wire transfer to designated Bank account of SPL. Cash payments are generally discouraged. All buyers must strictly adhere to the agreed payment terms and schedule of payment. In case of default in payment of the installment amount within the due date as per agreed payment schedule, 2% delay charge per month shall be charged on the default installment amount. If the payment of the due installment is delayed beyond 60 days, the company shall have the right to cancel the allotments without serving any notice to the Allottee. In such event, the amount paid by the allottee will be refunded after deducting 10% of total agreed price of apartment along with Car Park(s). Such refund shall be made only after sale of the Apartment to a new buyer and collection of at least the equivalent amount from
the new Buyer If the Allottee decides to surrender the allotment the same penalty shall apply and the refund process shall also be the same. CASH transaction is strictly prohibited and Sanmar is not liable for any transactions made by CASH.

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SPLS Right The company has the right to accept or reject any Application for Allotment. It also reserves the right to make minor changes in both architectural and structural design of the project. Limited change can be made in specifications for overall interest of the project. Utility Connection Connection Fees, Security Deposit for WASA. s. Electricity. Deep tube well and incidental costs are not included in the Apartment Price. SPL makes these payments directly to the concerned authorities and the buyer shall reimburse the amount to SPL. Transfer of Ownership Proportionate share of indivisible land as well as Apartment will be registered in favor of each Buyers as per the current rules and regulations of the government. Transfer Cost All costs related to transfer of ownership like Stamp duty, Registration cost. Apartment VAT Government tax, VAT Documentation charges. Incidental expenses will be borne by the Buyer.
c) Modification related work:

If customer want modified their apartment then customer care modified it on the based on customer choices. Actually basic design is not changed but internal design to be changed as made on order by customer. That means we say that customer care of Sanmar Properties ltd act as customizations.

d) Finishing materials selections:

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Finishing materials means color, tiles, light, light shade etc. Customer care give some types of sample in display room and customer choice from its. If they dont like anyone then they advice or order for other materials as they like or they will do it after getting their apartment.

e) Project handover and A/c settlement

After completing credit collection, customer care settlement customer account. Sometimes company get money from customer due to arrangement higher standard finishing materials based on customer choice. Or customer gets money because he/she doesnt take finishing materials from company. So they get back money. When customer account becomes zero balance, and then projects to be handover.
f) Key handover to client

Customer Care arranges key handover program to give key to customer. Especially it is approved to honor and make happy to customers.

g) Association formation

Customer care of SPL builds association from apartment owner for every project. They take tk 25000 from each customer to layout association. The main objective of association formation is to maintain project properly.
h) Customer complain feedback

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If any customer complains adjacent to any side of projects as at first handled by Sanmar Customer Care. A strong team of Sanmar professionals quickly feedback to customer if they complain.
i) Registration and ownership transfer

Sometimes ownership of apartment to be transferred in favor of family member or sell other person then registration must be done by customer. If transfer to family member then it is free but it is sold then sum money to be charged for registration.
j) Interior works (optional)

If any customer wants they will accomplished interior works by SPL, then customer care do its. But customer pays extra money for its.

Strategy no 11
Strategic Group Map

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High Sanmar Properties Ltd

Price /

Quality

Low

Few
Market segment served

Many

Figure: Strategic Group Map in Chittagong Region

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High

Sanmar

Properties
Ltd Price /

Quality

Low

Few
Market segment served

Many

Figure: Strategic Group Map in Dhaka Region

Strategy no 12
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Agreement with Bank (HSBC & BRAC Bank)

Every bank has many sticks to provide loan. Home lone is such types of loan. To promote housing loan Bank sign agreement with Developer Company. Sanmar properties Ltd contacted in agreement with HSBC & BRAC bank. Due to agreement HSBC & BRAC Bank will profitable to gain new client and Sanmar properties Ltd is profitable through Gain new client Get entire money at a time Gain such type of client who earn handsome but unable to provide 30% down payment at a time Increasing corporate relation Financially profitable Improving customer relationships to introduce customer with HSBC Attending HSBC home loan fair at noticeable manner

Strategy no 13
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Other Identifiable Marketing Strategies

Well decorated office Good looking appearance for personnel Clear formation of authority Friendly working environment Nice looking hospitality box to welcome customer Enough and efficient employee Maintain relationships and networking Show leadership attitude with competitors and public Employee are highly motivated Hunting is seen in Sanmar properties Ltd. Example, Head of Marketing Assistant General Manager Mahbubur Rahman has been coming from Assets Properties Ltd. at Dhaka. Because Assets are pioneer of modern marketing of real estate in Bangladesh. Like other company Sanmar is the member of REHAB. But they dont show available REHAB sign because they think Sanmar familiar among customer throw own brand not REHAB member. Commonly use of BSRM, RSRM signboard in real estate projects as not seen in SPLs Projects. Because Sanmar properties Ltd think we are client of them, not they. Sanmar properties Ltd keep a sweet and remarkable project name to attract customer.

Competitive Analysis with marketing strategies:

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But there is no entry barrier to the market and the market is open to anyone to invest. Its not an oligopoly too. Above all there is a large market segment remaining yet to penetrate followed by ample opportunities for the potential investors to invest in the market. From SPL point of view:
(a) Market characteristics: Sanmar properties ltd considered real estate market to see

some characteristics. Such as Market size and growth rate by Chittagong region or sales territory Market forecast & industry forecast History of market Industry structure Level of competition, presence of conglomerates, noticeable past failures, new trend of entry.

(b) Trends and drives: Real estate market is not constant due to social mobility. Like other company Sanmar Properties Ltd recognize this trends and drives in market and try to match. Sanmar considers--- Major drivers of change Changes in living standards New categories of flat buyers based on income level, education level and professional level Based on psychographics such as benefits, desired, habits, values, attitudes, lifestyle, behavior, and opinion. Social mobility Individualism Raising broken family and breaking unit family
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(c) Socio cultural factors: society becomes changes quickly such as lifestyle, socio cultural changes, environmental concern, changing living condition and level of social mobility.
(d) Key players

SPL identity main sources of competition such as direct competition, indirect competition, substitutes, potential entrants and evaluate relative intensity of competition arising from each sources. They identify major competition and lesser competitions and list them in competition based on source type. Sanmar justify the factors that give power to competitor such as marketing strategies, superior idea, established company, strong financial power or relationship with key industry member.

In the following, the list of real estate Companies in Chittagong city area are shown. According to Sanmar Properties Ltd Equity Properties Management (pvt) Ltd is the main competitor of them. However, BTI (oldest real estate company), ANZ Properties, Concord play well.

Serial no 1

Company name Achiya- Rahman Properties Dev (PVT) ltd, Agrabad

Serial no 25

Company name Dalan kotha

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2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 23 24 48 49

Airbell Development Technologies ltd Al Haj Mostofa Hakim housing & real estate ltd Alpha real estate ltd Assort housing & engineering ltd ABC real estate ltd ANZ properties Afford development (PVT) ltd Al rajee properties ltd Aerial Properties Limited AFSANA Property Management Ltd Amanat Holdings (Pvt) Ltd Apple Holdings (Pvt) Ltd. Accord Holdings Ltd Apex Housing & Development Ltd. Al- Ittehad Properties(Pvt) Ltd. Al-Fesani Design & Development Ltd Ambia Holdings Ltd Bay tech properties ltd Baghdad properties ltd Bangle holding ltd Building technologies & ideas ltd BOSHUDA Builders Ltd Bkh holdings(Pvt) Ltd. Beacon Real Estate ltd.

26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 75 76

Desh Properties Dream Touch Housing Ltd. Dreamtech Properties Ltd. Epic properties ltd Equity property mgt (PVT) ltd Eternal design & development Ehsan Propeties Ltd. Excel Living Ltd. Elegance Developments Exclusive Property Management Ltd. Elite Land Ltd Eden Holdings(Pvt)Ltd. Green delta housing & development ltd Green Assets Ltd Ground Tech (Pvt) Ltd. Gladstone Holdings (Pvt)Ltd Graceland Properties & Builders Ltd Green view Property Management Ltd Green Castle Properties Ltd. Golden Living & Development Ltd. HBS Associates (PVT) ltd HIRAJHEEL Property Dev. (Pvt).Co.Ltd. HOLY Development (Pvt).Ltd Hamdan Properties Management (Pvt) Limited

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50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 121 122 123

Binimoy Builders Ltd. CA properties ltd Chowdhury properties ltd Concord real development ltd estate &

77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 112 113 114 115 116 117 118 119 120 137 138 139

Hopewell Properties (Pvt) Ltd. Home Art Builders Ltd Hitans Properties Ltd IMPULSE Properties Ltd. IDEAL Home Builders Ltd. RANKs FC Properties Ltd. RUPAYAN Housing Estate Ltd. Ratul Properties Ltd RNJ Properties Ltd Rangs Property Ltd RF Properties Ltd. Rich Properties Ltd Sustain Development Ltd. Standard living & Development ltd. Sea Pearl Beach Resort Spa Ltd. Shamim Real Estate Surma Property Development Spire Properties (Pvt) Ltd System Properties Ltd Skytech Builders & Developers Ltd. Smrity Properties & Builders(Pvt) Ltd. Share & Care developers Ltd. RANKs FC Properties Ltd. RUPAYAN Housing Estate Ltd. Ratul Properties Ltd Sahara city housing Shah Amanat properties Suboshoti properties ltd

Chittagong Property Management IMPERIAL Development Technology IKON Property Management Ltd. Illuminate Properties & Developer IIUC Tower Innate Properties Ltd. J.S Builders Ltd Jevco Property KEARI Ltd. Knight Frank Development Ltd. KDS Properties Ltd K.K Foundation Ltd. Karnaphuli Properties Ltd Lea Properties Ltd Loveland Housing (BD) Ltd Mismak development (PVT) ltd MOULANA Development Company Ltd. Moha Nagar Property Ltd Metro Homes Ltd Mohamuni Properties Mega Builders Ltd. Meem Land Developers Mazada Landmark Limited Nusrat Trading Co Builders &

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Developer 124 125 126 127 128 129 130 131 132 133 134 135 136 NORTHERN Foundation Ltd. NAVANA Real Estate Ltd. Orchid Wadi Consortium Ltd. Oyster Holdings Ltd OKM Builders Ltd. Predial Asset Management Ltd Purity Properties Ltd Peacefair Properties Pearl Homes Ltd OKM Builders Ltd. Predial Asset Management Ltd RF properties ltd RAHAT Properties & Developer 140 141 142 143 144 145 146 147 148 149 150 151 152 SAF Holdings Ltd. Sea view Resort & Developer Ltd. TECHNO BUILDERS Ltd. Term Builders Ltd. Turben Properties Management Ltd. Tamanna Builders (Pvt) Ltd. Uni village Assets Ltd. US Bangla Group Vertex builder VISION Housing Ltd WADI Propertiy Development(Pvt).Ltd. Wall Makers Ltd. Zaman Property Development Ltd

Source: (chittagonggreenbook.com)

Briefly analyze the following elements and compare with competitors in Sanmar Service offerings (characteristics, feature, benefits) Size ( In terms of sales, market share, infrastructure, and customer base) Objectives Strength and weakness Customer loyalty, brand image Marketing strategies ( positioning, branding, advertising, media expenditure) Efficiencies in cost Vertical integration Strong of management

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Comparison among Sanmar properties lid, Equity properties ltd and RF builders
Sanmar Properties ltd Equity Properties mgt (Pvt) Ltd Projects in Chittagong 44 (ongoing & handed over) & upcoming - 13 Dhaka 2 Cox bazaar 0 REHAB catalog 17.6% Projects in Chittagong 44 (ongoing & handed over) & upcoming - 13 Dhaka 1 Cox bazaar 7 Cox bazaar 0 Projects in Chittagong 3 (ongoing & handed over) Dhaka 1 RF Builders

Market Share on the base on Market Share on the base on Market Share on the base on REHAB catalog 17.6% REHAB catalog 1.2% Supplier RSRM, GPH, Confidence cement etc

Supplier BSRM, KSRM, , Supplier BSRM, KSRM, , Heidelberg, BRB Cables, Heidelberg, BRB Cables, Berger etc Alit paints etc

Setting premium price for Setting premium price for product Sanmar is the product largest Equity is the 2nd large company in Chittagong. Actually it has no basic difference from Sanmar Properties Ltd. Sanmar Properties Ltd has Equity Properties no projects in Cox Bazaar Management (pvt) Ltd has no projects in Cox Bazaar

Comparatively price is less than Sanmar. Running from 2009. So it is raising company.

company in Chittagong.

RF Builders actually lead in Cox bazaar.

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They attend in REHAB They attend in only REHAB They also attend in several Fair, HOME LONE fair etc Fair, in Chittagong and Dhaka. fair and they also arranges district wise fair. Recently a same type of Fair was held at Narayangong. 26

apartments were sold. Sanmar has well decorated Comparatively its not. office. Promotional tools Promotional tools Promotional tools Comparatively its not.

Billboard, Neon sign, Paper Billboard, Neon sign, Paper add, attending REHAB fair add, attending REHAB fair, etc. add in local channel CCL etc. ISO Certified Company. Place OR Nizam road, Nasirabad, Khulshi, Panchlaish, Meedibag. Quality is extremely controlled. ISO Certified Company. Place OR Nizam road, Nasirabad, Khulshi, Probottak, Meedibag. TQM & green building management practicing company. Overseas promotion to be Overseas promotion to be

Billboard, Neon sign, Paper add, attending REHAB fair, district wise fair etc.

Its not. Mehedibag.

Quality is maintained within least cost.

Overseas promotion to be made Resort migratory for Coxs to Bazar attracted

made to attracted migratory. made to attracted migratory

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Live in Excellence & Fusion of Life Financially strong.

Better than the best.

Researcher doesnt found out.

Financially strong.

New company so still it is comparatively weak.

Sanmar make apartment for

Equity also makes for rich

Target groups are medium family so apartments are for price and

rich and high middle family. and high middle apartments Equitys project concluded maximum 40 apartments and minimum 11 apartments. So its are different from Sanmar that their projects has minimum number of apartment as show suitable residential environment.

Their projects are concluded which large and medium but similar medium size and large size apartment. (90 apartments are seen again below 20 apartments are seen also project wise)

customer but projects in Coxs bazar (resort) are made for rich family who invest and earn from tourist.

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Sanmar marketing skill to implement marketing strategies

Marketing Skill #1: Prospecting The prospecting methods utilize will determine level of success... or level of failure. A clear and definitive real estate marketing plan for online as well as offline prospecting can lead to incredible results in sanmar prospecting efforts. Marketing Skill #2: Negotiating Negotiating a sale is not always about price. Understanding the needs of both parties in the sanmar negotiation process is an important part of sales evolution. Each party is generally looking to gain a specific advantage from the other. Knowing how to properly evaluate and understand the needs and desires of both parties in this process can help. Compromise is a significant key in negotiating of sanmar properties ltd. Marketing Skill #3: Selling Real Estate Are customers getting tired of being tarred with the argument of "Real Estate Agents are all the same."? Do salesmen of sanmar know agents who have 'separated' themselves from the 'same old, same old' pattern of selling real estate? This site has a variety of marketing strategies for getting listings, advertising and selling real estate which maintained by sanmar sales department.

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Problems detect in Sanmar Properties Ltd

Challenges of Sanmar Properties Ltd

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Now financial crisis is seen in whole world. In Bangladesh, Bank faces liquidity problem. Business reduces their market. All things are affected in real estate business also Sanmar Properties Ltd. It is very difficult to survive in market better then previous. Sanmar Properties ltd faces challenges from new competitor like Equity, CPDL, and ANZ Properties etc. Price of raw materials is very hiking. All of things are related to adopt, implement and successful marketing strategies. So their ultimate challenge of all

successful real estate agents is being able to continue their marketing strategies and efforts when the business they already have, takes all time and attention. To end the roller coaster ride of wildly fluctuating income, marketing consistently is an ABSOLUTE MUST. At the end of a 12-14 hour mind numbing cyclone of a day, the last thing feel like doing is picking up the phone and connecting with existing client base. But how do find the time to do marketing when its are working longer and harder to keep even the easiest deals together? Presently the real estate market is the most experimental market. Every now and then the issues related to raw materials and others becoming vulnerable. Many new companies will launch operations in this industry with huge investment. This can create great challenges to others company. Some challenges are shown in the below ___________________

They face difficulties from govt. rules and regulations Gas facility will be not ensured in upcoming projects as decreasing selling prices of per square fit. Cost of raw materials are hiking Many competitors Financial crisis in whole economy

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Bangladesh faces many natural disasters especially in earthquake and it would be happened in any situation. So Sanmar Properties Ltd like other real estate business takes challenges to guarantee their project resistance. Customers are very conscious about quality.

There are a few drawbacks to marketing:

1. Marketing department is not strong because only one assistant manager works in the corporate office like executive. 2. Sanmar properties Ltd dont more attention in improving branding. They are too much confident about their position but other competitor like Equity properties always challenges them to capture market however they ignore it.

3. Like other company still Sanmar properties Ltd cant minimizing customer complain that customer dont want appropriate size of apartment. That means Sanmars professionals cant properly managed customer about cutting common area. 4. TV ad is common tool to reach customer. But Sanmar Properties Ltd doesnt give add in TV media. But we see available TV add of other big company such Bosundhara, Concord etc.

5. Sanmar is not much promoting their projects in out of Chittagong but many local people of Chittagong live in other district.

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6. Without Sanmar Ocean City, Sanmar has no any residential project as easily recognized to common people that it was built by Sanmar Properties Ltd.

7. Earthquake is a common natural disaster as related to real estate business. But I dont know any content of Sanmar Marketing strategies which ensure customers that Sanmar apartment is risk free in earthquake.

8. Sanmar properties Ltd promote their projects on the based on luxurious, attractiveness etc but safety and security dont get more attention in promotional concept.

9. Sanmar Holdings ltd has domain website but Sanmar properties ltd has no domain website but SPL is main business spot of Sanmar. Existing website cant fulfill require demand of customer.

10. Sanmar talk about luxurious apartments but their most projects are included huge number of apartments as not make sure to customer about friendly environment of live another side Equity maintain its. 11. Green technology are used or our projects are environment friendly such types of promotion are not seen in Sanmar Banner however they used slogan Live in Green 12. Sanmar cant major differentiate in project design with competitors. Most real estate companies design their apartment almost same. Sometimes internal design to be slightly changed if customers want. However it does not big matter that Sanmar bequest to customers highly differentiate apartment. Example: like other

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competitors apartment, Sanmar given maid toilet with a side of kitch en but its not hygienic.

13. Sanmar promoted their hand over projects to ensure beautification, to late, name plate etc but any projects has no emergency number list such fair service number, hospitals number, ambulance number etc but it shows accountability of company.

There are also a few drawbacks to telemarketing:

1. This is not to say, however, that it's not a worthwhile way to gain customers!

2. Once a novel way of selling, telemarketing has unfortunately moved into the category of a nuisance to many consumers.

3. Sanmar telemarketing professional collect number from Chittagong Club, Golf club etc. But very professional or traditionally rich person are member of these club who have already apartment or house own self. We see many newly rich people who still not member of these place but able to buy a flat so they dont informed from Sanmar telemarketing professional

4. According to telemarketing professional of SPL, the main objectives of telemarketing is not to sell, just informed to prospect as create demand over time but demand is also changing with time. Today customer what want, in future their want may be different. So todays project may not to be able to meet customer future demand.

5. Telemarketing is not accepted to all. Because some customer disturbed to get such types of call.

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Limitations for Customer Care:

1. Sanmar Properties Ltd provided customer service for 1 year but Equity Properties Management (pvt) ltd provide for longevity so it created negative impact to customer.

2. Sanmar has no special fire service force as quickly sent to projects when any accident is occurred.

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Conclusion and Recommendations

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Recommendations:
Sanmar properties ltd should make some things as ensure their leader position. In the following it is point out ----------------

1. Marketing department should be strong. 2. More invest to improve branding as create strong positioning to customer mind. 3. Use national and local TV adds to easily recognize to customer.

4. District wise fair should be arranged where customers of outside Chittagong easily purchase apparent. (Many people who born in Chittagong, live in other district but come back Chittagong at the end of service or business). 5. Customer should be made sure about safety of Sanmars apartments. Sanmar declares that they use quality materials. But in their project promotion, I didnt find out declaration of minimum risk in earthquake. So it must be kept up in promotion as raises customer contentment and reliability.

6. While target customer is very rich then number of apartment should be minimized because many people dont live in gathering. 7. Management should be concerned about customer complain that customer cant get appropriate size of apartment but pay for whole size. So Sanmar should be cut minimum portion of common place as shown their integrity. And salesperson must understand to customer why some areas are cutting for common place.

8. Not only signboard of live in green, promote also their product under green perspective.
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9. Marketing strategies should be updated at the change of time. 10. Most of the time customers dont go in project. So information of construction state should be sent to client via mail, phone etc.

11. In telemarketing, database should be made not only club basis, but also it is made of depend on corporate relationships, associations of professions or such types of prospect who are able to pay for apartment. Whatever they noble or not.

12. Customer care must be providing service long life. 1 year customer service is not sufficient for achieving customer satisfaction.

Conclusion on the basis of findings:

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There is a good fighting between Sanmar Properties Ltd & Equity Management Properties (pvt) Ltd in real estate market. Long experience, better customer service, technological superiority, quality materials, prime location, qualified personnel etc. helped Sanmar Properties Ltd to capture the leader position.

SPL has strong customer relationship with a local image and always sensitive about quality. They maintain strong relationships with their business partner.

Customer service is better in the real estate industry. Schedule failure occurs occasionally, and the customer service is quick enough to solve the trouble.

Their promotional level is better as continue in whole year but tightly maintained when any project is approved.

Sanmar Properties Ltd uses many types of promotional tools to gain new customer and sustain existing customer.

Sanmar strong side is to select location and company reputation.

Sanmar Properties Ltd may long last in real estate market if they maintain and update their strong side, improve customer service, find out weakness and improve it. As a result it will be a strategically advancement for Sanmar properties Ltd.

Bibliography:

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Interview with Tulu Ush Shams, Deputy General Manager, Operations, Sanmar Holdings Ltd Interview with Md. Saiful Houque, Deputy General Manager, RF Builders Ltd Interview with Mohammad Mahbubur Rahman, Assistant General Manager, Marketing, Sanmar Properties Ltd Interview with Kazi Faisal Ahmed, Sr. Manager, Supply Chain Management, Sanmar Properties Ltd Interview with Bernard B. Baroi (Babul), Manager, Chittagong Chapter, REHAB Interview with Amatul Khair Shetu, Manager, Customer Care, Equity properties Management (Pvt) Ltd. Interview with Noushad Md. Siddique, Manager, Human resource Management, Sanmar Properties Ltd Interview with Mirana Momtaj, Deputy Manager, Customer Care, Sanmar Properties Ltd Interview with Sirazul Islam Ujjal, Assistant manager, Marketing, Senior Executive, Telemarketing, Sanmar Properties Ltd Interview with Shahidul Islam, Assistant manager, Supply chain Management, Sanmar Properties Ltd Interview with Mr. Tapas Shaha, Assistant manager, Supply chain Management, Sanmar Properties Ltd Interview with Rumi Chowdhury Mili, Senior Executive, Telemarketing, Sanmar Properties Ltd Interview with Mohammad Imran, Senior Executive, Sales, Sanmar Properties Ltd Sanmar website: www.mysanmar.com

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