Bibliografie curs Introducere in Publicitate/Strategii publicitare Nivelul 1:

1.

Petre D., Nicola M. (2004), Introducere in Publicitate, Bucuresti: comunicare.ro.

Nivelul 2:
2. 3.

Petre D., Iliescu D. (2005), Psihologia Reclamei, Bucuresti: comunicare.ro. Iliescu D., Petre D. (2004), Psihologia Consumatorului, Bucuresti: comunicare.ro.

Nivelul 3:
4. 5. 6.

Russel J. T., Lane, R. W. (2002), Manual de Publicitate, Bucuresti: Teora. Kotler P. (1998), Managementul marketingului, Bucuresti: Teora. Kotler P. (1999), Principiile marketingului, Bucuresti: Teora.

Nivelul 4:
7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28.

Ogilvy D. (1999), Ogilvy despre publicitate, Bucuresti: Ogilvy&Mather. Marcenac L., Milon A., Saint Michel S.H., Strategii publicitare. De la studiul de marketing la alegerea diferitelor media, Bucuresti: Polirom. Ries A., Trout J. (2004), Pozitionarea, Bucuresti: Brandbuilders Grup. Ries A., Ries L. (2006), Cele 22 de legi imuabile ale brandingului, Bucuresti: Brandbuilders Grup. Schultz D.E, Robinson W.A., Petrison L.A. (2006), Esentialul despre promotii, Bucuresti: Brandbuilders Grup. John Steel J. (2005), Adevar, minciuni si advertising, Bucuresti: Brandbuilders Grup. Newman N. (2006), Salturi creative, Bucuresti: Brandbuilders Grup. Aaker D. (2005), Managementul capitalului unui brand, Bucuresti: Brandbuilders Grup. Aaker D. (2006), Strategia portofoliului de brand, Bucuresti: Brandbuilders Grup. Sullivan L. (2004), Hei, Whipple, incearca asta!, Bucuresti: Brandbuilders Grup. Ollins W. (2004), Noul ghid de identitate, Bucuresti: comunicare.ro. Ollins W. (2006), despre brand, Bucuresti: comunicare.ro. Heilbrunn B. (2002), Logo, Bucuresti: comunicare.ro. Atkinson J. (2006), Inovatie in advertising, Bucuresti: comunicare.ro. Kapferer J. N. (2002), Caile Persuasiunii, Bucuresti: comunicare.ro. Cialdini R. B. (2004), Psihologia persuasiunii, Bucuresti: Business Tech International Press. Larson C. U. (2003), Persuasiunea. Receptare si responsabilitate, Iasi: Polirom. Brune F. (2003), Fericirea ca obligatie, Bucuresti: Trei. Bonnange C.; Thomas C. (1999), Don Juan sau Pavlov? Eseu despre comunicarea publicitara, Bucuresti: Trei. Jefkins F. (2000), Cum sa stapnesti reclama la perfectie, Bucuresti: Rentrop&Straton. Levinson J.C. (2002), Guerilla Advertising, Bucuresti: All. Levinson J.C. (2002), Guerilla Creativity, Bucuresti: All.

29.

Datculescu P. (2005), Cercetarea de marketing, Bucuresti: Brandbuilders Grup.

Nivelul 5:
30.

O'Guinn T., Allen T., Semenik R. (1998), Advertising, Cincinatti: South Western College Publishing.

31. Bove L. C., Arens F. W. (1986), Contemporary Advertising, Illinois: Irwin Homewood.
32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45.

Baker M. J. (1998), Macmillan Dictionary of Marketing & Advertising, London: Macmillan Business. Bogart L. (1996), Strategy in Advertising - Matching Media and Messages to Markets and Motivations, Lincolnwood: NTC Bussiness Books. Tellis G. J. (1998), Advertising and Sales Promotion Strategy, Massechusetts: AddisonWesley. Butterfield L. (ed.) (2003), Excellence in Advertising, New York: Butterworth Heinemann. Engel J. F., Warshaw M. R., Kinnear T. C. (1997), Promotional Strategy: Managing The Marketing Communications Process, Boston: Homewood. Jewler J.A., Drewniany L. B. (1998), Creative Strategy in Advertising, Columbia: Wadsworth Publishing Company. Keding A., Bivins T. (1996), How to produce Creative Advertising, Illinois: NTC Business Books. Higgins D. (1996), The Art of Writing, Conversations with masters of the Craft,Illinois: NTC Business Books. Ogilvy D. (1997), An Autobiography, USA: John Wiley & Sons Inc. Russel J. T., Lane, R. W. (1996), Klepner's Advertising Procedure, New Jersey: Prentice Hall International Editions. Barthes R. (1997), Mitologii, Iasi: Institutul European. Dncu V. S. (1999), Comunicarea Simbolica. Arhitectura discursului publicitar, Cluj Napoca: Dacia. Goddard A. (2002), Limbajul publicitatii, Bucuresti: Polirom. Haineault R. (2004), Publicitate si Psihanaliza, Bucuresti: Trei.