IMPORTANT NOTICE TO MEMBERS 9 APRIL 2013

Dear Member, RULINGS OF THE COUNCIL - GUIDELINES: SEARCH ENGINES AND ON THE INTERNET KEYWORD ADVERTISING ON

Council recognises that marketing and advertising takes place through the medium of search terms on a variety of search engines on the internet, the principal one of which is Google. Councils advertising and marketing rules are relevant to such advertising but, in addition to the marketing and advertising rules, Council advises members that members, firms of attorneys and incorporated firms (referred to in this ruling as advertising members) may not make use of the internet or internet search terms, or employ any advertising method, or attempt to attract clients, by means which can reasonably be considered to refer to, or make use of: 1. the name(s) or surname(s) of another attorney, firm of attorneys or incorporated practice, unless those name(s) or surname(s) are reasonably connected to the advertising member(s); any website name of another attorney, firm or incorporated practice; or any phrase or term which is the trademark of another attorney, firm of attorneys or incorporated practice and must cease using any phrase or term when advised in writing that a trademark application is pending in respect thereof.

2. 3.

Members must immediately desist from any of these transgressions upon notice to them by another attorney, firm of attorneys or incorporated practice, or by the Council itself, if any transgression has taken place.

M J S Grobler Director