1. Grove fresh organic A marketing management case study on grove fresh Ltd-marketing organic juice 2.

Road map to GFL case study About case study Marketing Grove juice Product Price Distribution Advertisement Promotion Controversial Statement Challenges STP Analysis 4Ps Analysis Pest Analysis SWOT Analysis Conclusion 3. Background of Grove Fresh LTd(GFL) 1994: GFL established by jphn Taylor in UK 1996: GFL became first company to market organic juices in UK 1998: Entered Non-Organic juice market by acquiring German company Frische 2000: Acquired Fruity King and achieved sales growth of 185% & saw a profit of U.S $ 0.9 million 2001: UFI(a GFL holding ) ranked 3 rd in Fast Track 100 survey 2003: GFL registered 52% year on year growth in profit 2005: Ranked 68th in the Fast Track 100 survey 2006: Continued to dominate UK organic juice market with market share Exceeding 60% But encountered problems like slowing market growth, mounting competition, supply shortage. 6. Marketing Grove Fresh GFL marketed organic juice under Grove Fresh brand Targeted middle-aged people and youth PRODUCT Contained only juice from fruits and vegetables Used organic farming technique Health oriented marketing strategy