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  • Nestle

    Încărcat de

    Raju Mahato
    60 vizualizări2 pagini
    Nestle travelled to rural areas of Uttar Pradesh and Bihar to promote Maggi noodles, launching new affordable products and using traditional advertising methods to create a powerful impact on rural customers. Nestle's distribution network, including distribution centers with vans transporting goods to small retailers, was key to the campaign's success in ensuring customers could easily purchase Maggi noodles when they remembered the experience.

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    Nestle travelled to rural areas of Uttar Pradesh and Bihar to promote Maggi noodles, launching new affordable products and using traditional advertising methods to create a powerful impact on rural customers. Nestle's distribution network, including distribution centers with vans transporting goods to small retailers, was key to the campaign's success in ensuring customers could easily purchase Maggi noodles when they remembered the experience.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    60 vizualizări2 pagini

    Nestle

    Încărcat de

    Raju Mahato
    Nestle travelled to rural areas of Uttar Pradesh and Bihar to promote Maggi noodles, launching new affordable products and using traditional advertising methods to create a powerful impact on rural customers. Nestle's distribution network, including distribution centers with vans transporting goods to small retailers, was key to the campaign's success in ensuring customers could easily purchase Maggi noodles when they remembered the experience.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 2

    To promote maggi noodles, nestle travelled to rural areas of U.P. & Bihar.

    Maggi has launched Maggi Masala Magic & Maggi Rasile Chow for Rs 2 & Rs 4. Main motive was to create powerful impact on the rural customers. Nestle choose traditional form of advertising through hoardings, distributing pamphlets or advertising on radio. Nestle has been success in the campaign, whenever the customers go to retail shops they remember the experience regarding maggi noodles.

    Distribution plays an important role for the success of the organization.


    Organization may fail if the necessary product would not reach the customers at a reasonable time. Nestle has its own distribution network equipped with all necessary transportation facilities.

    Distribution centres have their own vans who sell and transport goods to the small retailers.
    Suppliers Manufaturer Distributors Stockist RetailerConsumer.

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