Business Plan

Hamm Photography

1234 Emerald Elm St Plain City OH, 45866 (614) 987-6543

Table of Contents
Executive Summary A. Vision Statement B. Goals and Objectives. C. Keys to Success. Company Summary A. Company Background B. Resources, Facilities and Equipment C. Marketing Methods D. Management and Organization E. Ownership Structure F. Social Responsibility G. Internal Analysis Products and/or Services 3

Executive Summary
A. Vision Statement
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Hamm Photography has a unique goal of Capturing Footsteps, as our companys motto, we look forward in doing that with our products. As a company we are dedicated to our clients wants and needs, in doing so, we will make anything possible for our clients. Capturing Footsteps is not only our companys motto but its what we strive for when doing shoots with our clients. We want our clients to be treated as family, and as equals. Each of our luxury portrait photographers has their unique individuality in style, we seek clients needs by matching their personal wants and style with our photographers.

B. Goals and Objectives

Hamm Photographys goals are set high, we have set goals to getting clients products finished and edited within a timely manner, also we will provide a unique experience for each customer. Financially, we will meet all of our deadlines that will be due from the bank.

C. Keys to Success
1. Achieving Goals. 2. Watching finances. 3. Following through with rules/regulations of company. 4. Building relationships with photographers to create a tight-knit family within the company. 5. Building a large client base.

Company Summary
A. Company Background
Our company creates an opportunity for our customers to receive high end pictures for a very reasonable price. Founder of Hamm Photography is Haylee Hamm, she has been in the process of creating and organizing this business for about 2 years. Important milestones for the company has been when we gained 2 new assistant photographers to this company, as well as having our new building.

B. Resources, Facilities and Equipment

In our company we use all Apple Products, for editing, for our cameras and lens we use Canon. For our printing we have a specific room, we have different kinds as well as specific kinds of printers. Our building that has just been opened to the public has been such an accomplishment within our company.

C. Marketing Methods
Using our marketing to our full potential is vital to our company. We like to create a vast amount of marketing pieces each month,we use internet, social media and printing pieces to display our marketing pieces.

D. Management and Organization

On our management team we have Haylee Hamm for our founder and CEO of the company, we have 4 assistant photographers, Casey Pollock, Sam Johnson, Camryn Longworth, and Taylor Walker. They each have their individual styles and techniques of creating their work, and they each have a different way of composing a picture. All of the photographers have different responsibilities that have been divided between each of them including newborn pictures, senior pictures, family pictures, or basic secretary jobs. Our employees salaries depends on their weekly shoots, they have a base salary and then commission with each client. Educational background for our employees have to have a basic and masters in photography, they have to have a large portfolio of excellent work thats approved by the CEO.

E. Ownership Structure
Ownership is within two people, our CEO and our co- CEO. Legally only our CEO owns Hamm Photography and only shares the main profit with the co- CEO. We dont need special permits for our business, because everything in the building is up to code.

F. Social Responsibility
Our business plays a big role in schools locally. We go to high schools sport games, like Football, Soccer, Swimming, Baseball, Volleyball, Basketball, Softball and Tennis. Hamm Photography is responsible for pictures in which the families of the team members can buy the pictures of them. In detail, we sponsor Hilliard Davidsons school, with pictures along with graphic design.

G. Internal Analysis
Strengths in Hamm Photography include, photography skills, editing, teamwork, and availability for customers. Weaknesses within our company has to be the liability for the customers. Our main product that we offer that is popular is portraits, thats mainly what our company is best at. Productivity is what we strive for when getting the products to the customer.

Products and/or Services

At Hamm Photography we provide a large amount of products to choose from, there is portraits, seniors, newborns, family or any other shoots, graduation announcements, invitations, canvas sized pictures, along with many other products. We provide these because we want our customer to never feel like they dont have enough options to choose from. Hamm Photography realizes in this economy that buying pictures may seem like a luxury, but our point of view is we see it as an opportunity to take time to cherish life and remember the good ole days.