geographic (j-grfk) also geographical (--kl) adj. 1. Of or relating to geography. 2. Concerning the topography of a specific region.

personality (prs-nl-t) n. pl. personalities 1. The quality or condition of being a person. 2. The totality of qualities and traits, as of character or behavior, that are p eculiar to a specific person. 3. The pattern of collective character, behavioral, temperamental, emotional, an d mental traits of a person: Though their personalities differed, they got along as friends. 4. Distinctive qualities of a person, especially those distinguishing personal c haracteristics that make one socially appealing: won the election more on person ality than on capability. See Synonyms at disposition. 5. a. A person as the embodiment of distinctive traits of mind and behavior. b. A person of prominence or notoriety: television personalities. 6. An offensively personal remark. Often used in the plural: Let's not engage in personalities. 7. The distinctive characteristics of a place or situation: furnishings that giv e a room personality. demographic (dm-grfk, dm-) adj. also demographical (--kl) Of or relating to demography. n. A portion of a population, especially considered as consumers.