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41Publishing & Marketing UG, Hummelbergweg 12, 71229 Leonberg, Germany

BML Global 48 B Skyline Drive Nantucket, MA, 02554, USA

Proposal for Downtown article and photo shoot Dear Sean Legion, As discussed, I herewith send you a new proposal for a story with BML Global in Downtown issue #003. Furthermore, we have calculated 3 additional days of production for further stories. With the generated media-output there will be various possibilities for product placement in social media, on the website and the magazine. Products of trade sponsors could appear in stories on the product spread (e.g. p. 20-21, issue #02), as a separate product presentation (e.g. p. 60, issue #02) or as separate article on the website (depending on their contribution). Furthermore, trade sponsors will be listed in Resources (e.g. p. 114, issue #01). Conception The topic of issue #003 will be individuals living their dreams and pushing the limits about visionaries, business punks, and lateral thinkers that break the square rules of society. Be yourself, free yourself is the premise: The BML Liberator is the perfect accessory to the lifestyle of such a person, and wears this idea in its name. The story will consist of a fictive encounter between a woman with a vintage car and man on the BML Liberator in an industrial setting. I look forward to hearing from you soon! Best regards,

contact | Robin Schmitt | rschmitt@downtown-emagazine.com | +34 622 38 02 04

Proposal based on 4 days of production + 2 days of travel (units in man-days) 5 x Photographer, including post-production 1.000 5.000 5 x Assistant / Stylist / Coordination 800 4.000 4 x Conception + Publication in Downtown Magazine 1.200 1 x Covershot, including caption 4 x Buy-outs (including all rights) 700 Total amount Not included: Models Props 2 x 7 x Accomodation 2 x 8 x Provisions 2 x 2 x Flight Local transportation 4.800 1.000 2.800 17.600

The proposal is made upon the current conception of the story and shows the approximate costs. Further work and services will be charged after consultation with the client. All prices exclude taxes. Terms of payment: 1/2 when order is placed, 1/2 after completion.

contact | Robin Schmitt | rschmitt@downtown-emagazine.com | +34 622 38 02 04

#1 People Models will have a very strong individual character with a mix of positive attitude, coolness, and a look of freedom in their eyes having the slight touch of an outlaw!

#2 Style & picture language of the story


The style of the story is imagined as a mix of industrial coolness combined with a feeling of freedom.

Communication & Marketing Services The essential virtue of a high-quality brand is to stand for certain values the customers can identify with; customers may also align themselves with these values to build their own selfimage. The aim is to establish a brand which is authentic in every way the customer gets in touch with it. The best metaphor is to see a brand as a person: The clothes you wear create a certain image that should correspond with your behavior; the promises you give must correspond with your actions, and if possible, be consistent with the place you live in, your surroundings, and yourhistory. In sum, a brand consists of functional and emotional characteristics. The brand is authentic, when there is a correlation between image and reality. For that an interdependet realization of the following three points is very important: #1 Conception of Corporate Identity - Brand Design / Logos - Typographic and Stylistic Characteristics - Outer Appearance #2 Brand strategy - Brand Positioning: definition of the target group / values of the brand - Brand Personality: definition of the brands quality and its characteristics # 3 Communication - Image Campaigns - Slogans / Advertisments - Print Media - Electronic Media - Social Media - Sponsoring Concepts
contact | Robin Schmitt | rschmitt@downtown-emagazine.com | +34 622 38 02 04

Pricelist Communication & Marketing Services #1 Hourly Rate - Consulting service marketing - Consulting service creation - Strategy/Conception - Conceptual design, layout, art direction - Text - Digital Postproduction - Project management / administration - Copy-editing (English) - Production assistance - Media service - Photo direction / art direction #2 Daily Rate: - Consulting service / creation / art direction - Administration 700,00 640,00
All prices exclude taxes.

89,00 89,00 89,00 89,00 89,00 79,00 65,00 79,00 86,00 86,00 89,00

contact | Robin Schmitt | rschmitt@downtown-emagazine.com | +34 622 38 02 04

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