Alladin Group of Companies

Board of Management

Chairman Allahdin Group Of Comapnies

Ch. Iftakhar Nazir

(Chairman)

Cheif Executive

Haji Atta-ur-Rehman
(Member)

General Manager Agro

Abdul Hameed

(Member & Co-ordinator)

Alladin Group of Companies

Business Development Committee

Haji Atta-ur-Rehman (Chief Executive)

General Manager Agro

Abdul Hameed

(Member & Co-ordinator)

National Sales Manager

Arshad Latif
(Member)

Production & Quality Manager

Sultan Ali Bhatti

(Member)

Group Manager Accounts

Syed Salman Haider

(Member)

Business Manager South

Abdul Razaaq Ch
(Member)

Alladin Group of Companies

Business Manager North

Shair Muhammad Shaheen

(Member)

Technical Manager

Muhammad Shakil Ahmad

(Member)

Group Manager Marketing

Nadeem Zaffar
(Member)

Business Manager Agrivillage

Bilal Fazal
(Member)

Alladin Group of Companies

Introduction:
Allah din group of companies is well known agro- chemical company in Pakistan. They are the second largest company in field of pesticide and micro- nutrients. Pesticides are those chemicals and medicines used just for the protection of plants and crops, while micronutrients are those substances which are used to increase the production and fertility of land. Their peak seasons are from May to august. Allah din group of companies is one of the famous pesticides group in Pakistan. They work nationally with like-minded groups and individuals concerned with Subsequently the Company diversified into agro pesticides to meet the requirements of agriculture sector, and has grown manifold, with a turnover of 1148 million rupees in 200102. Company has also entered into the field of safe and eco-friendly botanical and biopesticides for public health and plant protection. It has seven groups:

Alladin Group of Companies

Our Mission:
Allah Din Group Of Companies is a group of national companies with highest sales in agro business more than 1200 employees and access to many sectors, strengthening the national economy.

Our Vision:
To be a top-tier global Corporation providing diversified agricultural and industrial products and services in a manner that maximizes growth in shareholder value.

Company History:
Being the pioneer in import and manufacturing of quality agro-chemicals and pesticides for more than a decade, Allah din Group of Companies is ruling over the agro-chemicals market as the No.1 largest and rapidly growing business concern. Allah din Group of Companies proudly acclaims itself a Key-partner in the prosperity of Pakistan by the fusion of professional expertise and cutting edge technology. We are accomplishing the mission of manufacturing, marketing and R & D services on the domestic front. Our commitment to excellence and dedication for economic, social development and the trail-blazing series of accomplishments induced Allah din Group of Companies.

ISO Certification:
Allah din Group of Companies is certified with international standard of organization ISO 9001 and ISO 2000.

Alladin Group of Companies

Major Product List

Insecticides

Abamectin (Abamectin 1.8% EC) Trust (Acetamaprid 20% SP) Magic (Acetamaprid 20% SL) Turbo (Betacyfluthrin 2.5% EC) Treasure (Emamectin 1.9% EC) Glitter (Imidacloprid 20% SL) Action (Imidacloprid 25% WP) Super Lambda (Lambdacyhalathrin 10% EC) Hasper (Lambdacyhalathrin 2.5% EC) Bruce (Pyriproxyfen) Stake (Triazophos 40EC) King (Triazophos 40EC) Falcon (Tebufenazide)

Cyper + Profeno 440 EC Cypermethrin 10% EC Surpass (Deltamethrin 2.5 EC) Super Delta (Deltamethrin 10 EC) Luminar (Diafenthiuron 50 SC) Polite (Diafenthiuron 50 SC) Canvas (Dimethoate 40 % EC) Casper (Dimethoate 40 % EC) Generic (Endosulfan 36% EC) Emamectin 5 % WDG Esfenverlate 5% EC Imidacloprid 70% WS Jasper (Nitenepyram)

Fungicides

Cover (Propineb 70% WP) Copper Oxychloride 50% WP Sinofos (Fostyl Al 80% WP) Jungingqing (Fostyl Al 45% Mancozeb 25%) Vendure (Kresoxim methyl 30% WP)

Meta + Mancozeb 72% WP Thiophanate Methyl 70% WP Difenoconazole 25% EC State (Tricyclazole 75% WP) Baoke (Metalaxyl 15% Propemcarb 10%) Mancozeb (Mancozeb 80% WP)

Granules Insecticides

Decent (Monomehypo 5% G) Carbofuran 3 G Lord (Cartap 4 % G) Wel Tap (Cartap 8 % G)

Almas (Monomehypo 10% G) Wel Hypo (Dimehypo 8 % G) Fipronil 0.4 G (Fipronil .4G) Weldex(Cartap Hydrochloride)

Alladin Group of Companies

PGR's & Micronutrients

Foliaral OK (B:20%, K:20%) Wealth (Boron 5%) Energizer (Humic Acid 50% G) Power Humus (Humic Acid 8% L) Jugla Humus (Humic Acid 8% L) Kissan Zinc (Kissan Zinc 21%) Striker Bounce (NPK 8:8:6 L) Delta Green (NPK 20:20:20) Hi - Yield (NPK 20:20:20)

Sparkle (Zn+ CU + Mn + Fe) Wel Plus (Zn+ CU + Mn + Fe) Shinning Zn (Zn 10% Liquid) Hit Zinc (Zn 10% Liquid) Tower (Zn 6% Chelated) Organo Power (Organic Matter 25%) Premium Zn (Zn 5% G) Riger (OM 65%) Amino Plex (Amino Acids 16%)

Miticides

Mortal (Azocyclotin 25% WP) Cornazine (Hexythiozox 10% WP)

Dicofol Weltoxin (Weltoxin 56 %) Pyredaben 15% EC

Seeds

Bt 121 Deliented (5 KG) Bt 121 fuzzy (20 KG) Bt A-One Fuzzy (20 KG) Bt A-One Delinted (5 KG) Happy Cow (20 KG) Maize (White 10 kg) Maize (Yellow 10 kg)

Rice Course (20 kg) Rice Hybrid (5Kg) Super Basmati (20 KG) Sweet Sorghum (10 kg)

Fertilizers

Super Kissan(Single Super Phosphite)

Full Fruit (SOP)

Alladin Group of Companies

SWOT analysis:
1-Strength Company Image Product Range Availability of Product in time. Dealers convention. Sales team support, Motivation and Training. Flexibility in policies. Team work.

2-Weakness 80% new team. All territories are disturbed (Issues of old team). Some Products issues e.g. (Bupro, Diafenthron, Thiophnate, Packing etc.) Supply problem in some territories in season & off season. Policy complicated to understand ( to dealers). Same product names in both companies.

3- Opportunities Addition of new product range. Simple policy. Large farmer meetings at territory level. Net net rate segment. Wall chacking Maximum used F.M Services, K.B & Daewoo. Cover ignored pockets Focus warble dealer Add more cash dealer Increase number of dealers in all category Seed business

4-Threat Flood was unexpected which effect 50% of the region. Lose new sales with previous sales return. Problems in wheat sowing in flood affected areas. Minimum sale of wheat seed because Govt. support in seed fertilizer & weedicide. Maximum developed brands are registered by second company of AGC.

Alladin Group of Companies

PEST analysis:
a)Political:
The Allah Din group of Pakistan has to establish the new plant and also many new projects but due to the incident of Beinzeer Bhutto and many other political issues they have to later on their project after that crisis. That new plant and projects gives the whole instruction about the crops and soil. And every govt. has it own polices to run the country, they have different polices about business.

b)Social:
Allah Din Group Pakistan has also social climate. They provide allowances to their employees on many occasions like, marriage ceremony of his/her son or daughter etc, enviers of dear ones. They are also donating many institutes likes schools and hospitals etc.

c)Economical:
Allah Din is largest selling brand of agricultural and earning a huge amount, on this amount it has to pay interest. Which is playing a vital roal in the economy of Pakistan. If we see the other aspect of economy climate in past two years there was a big inflation in whole world due to this they also have fired their employees. There was another cause of decrease of economy, due to inflation the farmers was not in condition to buy agriculture chemical and there cotton and water of cannels was not reached properly. But now, the firm is going his maturity stage by the growing stage.

d)Technological:
Company has technological environment because they produced their chemical himself; In Lahore plant and Dada Jee corporation (djc) where they produced the finished products. So, it has technological climate.

Alladin Group of Companies

Introduction and Functions of Marketing department in WARBLE:

Marketing department of WARBLE is responsible for marketing strategy, advertising, researching, promoting, conducting customer surveys, branding, public relations and creating of corporate style. All these responsibilities can be gathered in several main functions of this marketing department. These functions are as follows:

Development of marketing goals and strategy Conducting marketing researches and monitoring customer needs Promotion and advertisement

These are some major marketing functions that the marketing department of Alla din Group of companies is performing effectively. 1. Managing customer relations 2. Concentrating on customers 3. Identifying customers needs 4. Analyzing customers reaction to advertizing 5. Specifying target audiences or market segments 6. Getting feedback from target audience 7. Researching new markets 8. Managing vendors 9. Tracking competitors activity 10. Conducting advertizing campaigns 11. Preparing sales presentation materials 12. Making marketing schedules 13. Measuring effectiveness of marketing promotion 14. Developing company and product brand 15. Forecasting sales 16. Planning sales 17. Analyzing sales 18. Reporting sales 19. Analyzing price 20. Developing price strategy 21. Developing product and package design 22. Online promotion

10

Alladin Group of Companies

Hierarchy of Marketing Department in WARBLE :

11

Alladin Group of Companies

FRANCHISEE MANAGER GENERAL MARKETING Sr MARKETING OFFICER MARKETING OFFICER CREATIVE DESIGNER 1 CREATIVE & DESIGNING CELL GROUP MARKETING MANAGER Sr MARKETING OFFICER CREATIVE DESIGNER 2 TELE MARKETING OFFICER 1 TELE MARKETING OFFICER 2

TELEMARKETING

TELE MARKETING OFFICER 3

FINANCIAL DATA ANALYSIS

DATA ANALYST

6.2. LEARNING AS A STUDENT:

There are following learning points for me in the WARBLE Private Ltd. 6.2.1. Duties
12

Alladin Group of Companies

In my first week in WARBLE (Pvt), they assign me worked in marketing department. Marketing manager Mr. Nadeem Zaffar sends me to Marketing Officer Mr. Athar Baig. Mr. Athar Baig trained me very nicely and I learned lot of things in this department. They introduced me with the whole department members and also tell me that how these different members are working and what kinds of activities they have. The arrangement of marketing department in WARBLE Pvt, according to their activities in a way.
CHAIRMAN

CEO

GM AGRO

GROUP MARKETING MANAGER

GENERAL MARKETING

CREATIVE & DESIGNING CELL

TELE MARKETING

FINANCIAL DATA ANALYSIS

FRANCHISEE MANAGER

SR. MARKETING OFFICER

TELEMARKETING OFFICER 1

DATA ANALYST

SR. MARKETING OFFICER

CREATIVE DESIGNER 1

TELEMARKETING OFFICER 2

MARKETING OFFICER

CREATIVE DESIGNER 2

TELEMARKETING OFFICER 2

I am full award now in this particular department and their activities. I serve many tasks in this week. How to design the different products packaging? How to design the labels of different products? In second week I perform following tasks relating to the Marketing department.

13

Alladin Group of Companies

In this week Mr. Athar told me about the process flow chart that how the Marketing department works to finalizing their product campaigns from start to end in WARBLE. Through this I have learn that how a product design, campaigns and product labels finalized.

Designi ng Campai gns & Labels

Sources

Proces s

Designi ng

Printin Distribut ion g

Feedb ack

Improvem ents

Market Urge

Collecti on of Technic al Info

Concept & Theme Proofing

Product Range

Positioni ng

To Sales Team & Manage ment

Questio nnaire

As Per Justified Suggesti ons

Market Demand
Segment ation

Design with GMM Technic al dpt Training & Dev dpt GM Agro

Farmers Outsour ced Field Staff Franchis ees Farmers Oral with Manage ment

Sales Team Higher Manage ment

Competi tors Analysis

Sales Teams

At the last day of second week Mr. Nadeem Zaffar assign me to submit an assignment (for next two weeks) on marketing research about pesticide market that how many pesticides franchises and how many open dealers are working in the city of Chowk Azam. In this research major focus will be on these things Business Volume, major products, major competitors and total business volume of pesticide market in Chowk Azam city.

14

Alladin Group of Companies

In third & fourth week I have worked on my given assignment. Some highlights of that research as given.

Main pesticide franchises that are working In Chowk Azam (city): Agro mart Naya severa Tarzan Target (Allahdin group, Warble) (Syngenta) (4 Brothers) (Ali Akbar group)

Total Business Volume of Franchises and open dealers in Pesticide market of Chowk Azam:
Franchises Business volume: (2 millions/fiscal year)+(8.7million/fiscal year)+(10million/fiscal year)+(7.7million/fiscal year) = 28.4million/fiscal year Open market Business volume: (estimated) (3.5million/fiscal year)(55) = 122.5million/fiscal year Total Business Volume: (28.4million/fiscal year)+(122.5million/fiscal year) = 150.9million/fiscal year So 151 million is total business volume of Chowk Azam pesticide market. (Franchises) 29 million/20% (Open) 123 million/80%

15

Alladin Group of Companies

Major Seasonal Pesticides (Brands) Of Chowk Azam:

Confidence 25% SL Tycon 1.9% EC Drone 5% EC Hunter 2.5% EC Silk 10% EC Stock 24% EC Folibor Bloom plus Caster 50% EC Cleanup 48% SL Coast 10.8% EC Asteno 75% SP Foundation plus Foundation Vimix 20% SL

Imidacloprid 20SL Forward 5% EC Pro-Fit 1.9% EC (Emmamactin) Bifenthrin 10 EC Cholorpyrifos 40% EC Pendimethalin 33% EC Imidacloprid 70% WS Acephate 75 WP Acetamaprid 20 SL Buprofezin 25 WP Emmamactin 1.9 EC Imidacloparid 20% SL Leufenuron 5 EC Glyphosate 48 SL Manager 20% SL

After this research in 5th week another marketing research was assign to me about field survey collect the information about crops & land (Cultivated & non Cultivated) in the zone of Chowk Azam City. Some highlights of this research as given.

Total Agriculture (cultivated/non cultivated) area of chowk Azam.

There are five union councils that come under the city of Chowk Azam.
16

Alladin Group of Companies

Serial no. 1

UC name Chowk Azam (city), Bhagal, Basti Cheena Layyah thal clann Jamal chapri Dhori wala Chak # 464/TDA Olakh Thal Clann

Cultivated area(Acer) 8625 9665 4767 16176 382813 18315 15746 26101 482208

Non-cultivated area(Acer) 7481 5671 6206 4047 14914 7541 2605 19113 67578

Total area (Acer) 16106 15336 10973 20223 397727 25856 18351 45214 549786

2 3 4

5 Total

Current Corps:
There are some major crops that has been cultivated in this area.

Crop Name Cotton Mongi Bajra Sugar Cane Rice Til Baagh Others

Area (Acer) 14000 to 15000 3000 to 4000 3500 to 4500 2000 to 2500 500 to 1000 400 to 500 3000 to 3500 1000

In 6th & 7th week they assign me with Tele Marketing Officer Ms. Huma Khan. She handled the activities relating to the franchises, field officer, sales person and customer; check the working of all field officers and make calls to the sales person and major customers about their new business plan, strategy, campaigns and products.
17

Alladin Group of Companies

She gave me official computer. In these weeks I type so many (Fos) data in which the name of major land lard their addresses, contact numbers and their land, for example;

Name

AREA MIAN Ijaz Number dar CHANU MIAN Zafar Iqbal CHANU MIAN Abdul Jabaar CHANU MIAN Muhammad Ashrif CHANU Malik Ashrif MIAN Dogar CHANU MIAN Rana Shoukat CHANU MIAN Chodhray Zahoor CHANU Master Muhammad MIAN Sarwar CHANU MIAN Doctor Haroon CHANU Chodhray MIAN Muhammad Rafiq CHANU Chodhray Sagheer MIAN Ahmed CHANU

ADDRESS Kot Korai Tebba Sultan Pur Tehsil Mian Chanu Dist Khaniwal P/O 13/8AR Tehsil Mian Chanu Dist Khaniwal P/O 13/8AR Tehsil Mian Chanu Dist Khaniwal P/O 13/8AR Tehsil Mian Chanu Dist Khaniwal P/O 13/8AR Tehsil Mian Chanu Dist Khaniwal P/O 11/8AR Tehsil Mian Chanu Dist Khaniwal P/O 11/8AR Tehsil Mian Chanu Dist Khaniwal P/O 132/16 Tehsil Mian Chanu Dist Khaniwal P/O 132/16 Tehsil Mian Chanu Dist Khaniwal P/O 132/16 Tehsil Mian Chanu Dist Khaniwal P/O 14/8AR

CELL # 03006589884 03457393891 03438751909 03457386807 03457386808 03457398927 03457470531 03457473540 03007895132 03457475115 03457385832

ACERS 20 18 20 18 20 45 25

CROPS

Cotton Cotton Cotton Cotton Cotton Cotton Cotton

12 15 40

Cotton Cotton Cotton

18

Alladin Group of Companies

Application of Classroom Learning

Teamwork: In Warble company the element of team work is also there all the members which belong from different cells like designing cell, creative cell, process cell and printing cell all these cell work together like a team. If they face any problem in any cell they solve this problem as a team. Job Satisfaction: The employees are much satisfied because the salary package for employees was very good, convince, free cellular calls and company has also provided them cars and incentive on achieving their target sales etc. Code of Ethics: In Warble the employees strictly follow the rule and regulation like to reach in their working place at time and the follow up polices. In marketing department once a employee make an absent without informing to the higher authority next day he was insulted by the marketing manager. Employees and Management Relationship: In Warble there is good relationship between employees and management. In Marketing Department the manager treat their subordinates in friendly manners. Centralization: In this organization there is no clear concept of centralization. In marketing department the employees can take decisions and give the suggestions to the management. So the concept of decentralization is prevailing here. Business life cycle: All the organizations are at different stage of business life cycle. This organization is working from 15 years and this company was also at their maturity stage. Reward and compensation: In Warble company the employees are rewarded at their performance for example if sales person achieve their sales target he was rewarded in shape of monetary and non monetary benefits like shields , certificates and bounces. Training: Here training programs are also conducted to train the new employees. The marketing department tries to enhance their interpersonal skills. Employees commitment:
19

Alladin Group of Companies

In Warble the employees of marketing and sales department are highly committed to their job and organization. They work dawn to dusk to achieve their sales target. This shows their commitment with the organization. Innovation: Innovation is key to success of any organization and the Warble company is failure in innovation because this company is not research based. The company import the formulas for the products from abroad.

20

Alladin Group of Companies

Recommendations:

WARBLE Pvt Limited should also allocate a healthy budget for the advertising of its products. The co-operation among the different departments of WARBLE should also improve it will lessen the bureaucratic cost and increase the efficiency of the company. The activities like customer satisfaction day should be performed on regular basis so the company should know about the feedback of the customers regarding the products and image of the company. To enhance empowering employees company should adopt decentralization. Company should give rewards and incentives to employees for building the trust. They should provide training sessions and seminars to employees for improving their performance. As organization is focusing on quality, it is ignoring discount factor. It should offer discounts to increase its customers. It should focus on marketing. Although it paying attention towards marketing but it needs even more. Company should introduce some promotional packages. All the Agro Chemical companies use research through the foreign companies of Australia and China. It has a high cost. So the WARBLE should partner in the agro chemical and spends money in research & development. This will reduce the cost and customer satisfaction will increase. WARBLE should make partnership in importing the chemicals in bulk which ultimately results in the reduction of production cost. WARBLE should make partnership in the marketing & supply chain field.
WARBLE should make partnership to decrease the competitive rivalry and in order to

reduce their advertisement expenses.

21

Alladin Group of Companies

22