FRACHISE OF

LEVI’S

NILOTPAL MAITY (08DR051)

IMIS, Bhubaneswar
 HISTORY
Levi Strauss & Co. (LS&CO) is a privately held clothing
company known worldwide for its Levi's brand of denim
jeans. It was founded in 1853 when Levi Strauss came from
Bavaria, Germany to San Francisco, California to open a west
coast branch of his brothers' New York dry goods business.
Although the company began producing denim overalls in the
1870s, modern jeans were not produced until the 1920s. The
company briefly experimented (in the 1970s) with employee
ownership and a public stock listing, but remains owned and
controlled by descendants and relatives of Levi Strauss' four
nephews.
DETAILS OF FRANCHISE

Lev is
Ve rti ca l:
Clothi ng
Requi re d Ca pi tal :
Rs 50 Lak h to Rs 5 cro re depe nd ing on
loc ation
Co nta ct :
011 32638 433
No. o f Fr anch ise Outlet :
200+
Industry Cate go ry :
Clo thi ng
UNIT

INVESTMENT Rs 50lakh to 1 crore

MASTER FRANCHISE

INVESTMENT NIL

COUNTRIES AVAILABLE

MULTI UNITS 5 CRORE AND ABOVE

INVESTMENT

COUNTRIES AVAILABLE INDIA

WHAT AREAS ARE AVAILABLE FOR

UNIT FRANCHISE NATIONWIDE
CONTD…
franchise fee included in Yet not disclosed
this figure Is there
How much working 15-20 LACS
capital is required in
multi unit franchise
addition to this
Is there exclusive No
territorial rights given to
a unit franchise?
Are any performance No
guarantees given to a
unit franchise
What is the anticipated 12%-24%
percentage return on
franchise?
PROPERTY DETAIL
WHAT TYPE OF PROPERTY IS
REQUIRED FOR COMMERCIAL
THIS FRANCHISE
OPPORTUNITY?
FLOOR AREA REQUIREMENT 1000-5000sqft

Preferred location of unit HIGH FOOT FALL AREA

franchised outlet
BUSINESS PLAN AND MODEL

 Retail space of 42000 sqft and planning to add

more than 1 lakh sqft in the next 3 yr.
 Planning to open large format retail store ranging
between 1500-4000 sqft
 Expanding along with retail chain like shopper
stop, lifestyle, and pyramid.
 Campaign like “Dangerously” also to get more
women customer who now account for 30%of the
sale.
TARGET CITIES
FRANCHISEE RELATION
•Free consultant.
•Store location.
•Analyzing the market.
•Financial support.
•Store layout plan.
•Trained worker.
•Marketing, human
resources,
• inventory procurement,
and
• professional services.
FRANCHISEE SUPPORT

1. Newsletter,
2. Meetings,
3. Toll-free phone line,
4. Grand opening,
5. Internet, Security/safety
procedures,
6. Field
operations/evaluations,
7. Purchasing
cooperatives
 ADVERTISING AND
BRANDING
 The iconic status and
brand salience as Levi's.
 The unique image of the
Levi's brand.
 expensive competitors.
 Worldwide Levi's is
accepted as an American
icon.
 Re-designing the
marketplace and raising
the benchmark for quality
and satisfying consumers'
needs.
International Opportunities

 Levi's, Dockers, and Levi

Strauss Signature names in
more than 110 countries.
 Global Sourcing and Operating
Guidelines.
 World class Master Franchisee.
 In India, 160 stores in all main
cities.
 Levi’s is also sponsoring a
project called Gen next.
 World’s 2nd largest store in
Bangalore.
 World class quality.
 SOURCES.

 www.franchising.com
 www.franchiseindia.com
 http://eu.levi.com
 www.indianretailer.com