RURAL MARKETING

SUBMITTED BY: RAHUL SHARMA

61-MBA-07
MBA 4TH SEM
THE BUSSINESS
SCHOOL
BHADERWAH CAMPUS
JAMMU UNIVERSITY
SUBMITTED TO: Mr. RAJEEV SHARMA
TBS/BC/JU 1
 TOPICS FOR
PRESENTATION
 CLASSIFICATION OF AGRICULTURAL
MARKETING

 PROBLEMSOF AGRICULTURAL
MARKETING

TBS/BC/JU 2
DEFINITION: According to national
commission on agricultural
“agricultural marketing is a process
which starts with a decision to
produce a saleable farm commodity
and it involves all aspects of market
structure or system both functional
and institutional based in technical
and economic consideration and
include pre and post harvest
operations
TBS/BC/JU 3
 CLASSIFICATION
Economists have divided market in
different manners based on the
frequency with which they are held,
the type of product traded the scale
of transportation and the kind of
marketing functions performed
On the basis of frequency:
 Daily market
 Weekly market
TBS/BC/JU 4

 Monthly market
Based on type of product:
 Grain market

 Fish market

 Fruit market

 Vegetable market

TBS/BC/JU 5
Based on the marketing functions
performs:
 Assembling

 Wholesale

 Retail

TBS/BC/JU 6
On the basis of location:
 Local market

 Primary market

 Secondary market

 Terminal market

TBS/BC/JU 7
 Problems of agricultural
marketing
 Defective crop planning
 Lack of organization among
cultivators
 Forced sales
 Inadequate storage facility
 Inadequate means of transport
 Lack of market information
 Insufficient grading and
standardizationTBS/BC/JU 8
 CONTD…..

 Multiplicity of market changes

 Malpractices in the market

TBS/BC/JU 9
 References:
Rural marketing by:
Anjali saxena
page no:198-203

Rural marketing in india by:

K.S.Habbeb-ur-rehman
page no: 113-119

TBS/BC/JU 10