Nokia Vs Samsung

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NAME RESHMA BARNES DIGVIJAY HAPPE ROOPA JAGTAP JENNIFER JOSHI LAVINA PUNJABI MEENA THAKUR FLORENCE MARTIS SRIVEENA DHAGAVKAR

ROLL NO 11 31 35 37 69 87 95 98 Page 2

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MOBILE SURVEY

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A BRIEF INTRODUCTION TO THE MOBILE MARKET INDIA

Telecom industry in India Growth in the telecom sector

Fastest growing

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NOKIA
Nokias mission is simple: Connecting People. Goal : build great mobile products Brand selling Design and user-friendly features Wide price range

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SAMSUNG

Samsungs vision for the new decade is, "Inspire the World,

Create the Future.

Increased Sales Wide range of affordable handsets Latest Software Applications

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OBJECTIVES
Our aim for the survey is as follows:

Market Share captured by the Mobile Phone Players

Best Suitable Brand : Nokia v/s Samsung Changing taste of consumers as todays generation are fast

moving and preferences are subject to fast change

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PIE DIAGRAM Question 5 :Which Cell Phone do you use ?

Cell phone Brands
5 1
Nokia

15

Samsung Blackberry Sony Ericsson

28

Mobile Brands Nokia Samsung

Blackberry

Preference 15 28
5
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CRAMERS V Contingency table 2 x 2

KEYPAD QWERTY TOUCH SCREEN Total

(Gender)

Male Female Total

09 08 17

15 17 32

24 25 49

Chi Square Formula: X2 = N(ad-bc)2 (a+b) (a+c) (b+d) (c+d) Cramer's V = SQRT( x2 / (n (k - 1)))
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Question 4 & 6: Which handset(Keypad) do you prefer ?

1. QWERTY 2. TOUCH SCREEN Whether gender and preference of keypad are independent? Chi Square : x2 = 0.16 Cramers V = 0.06

Interpretation Since V = 0.06, there is a weak association between gender and key pad preference

Analysis : Conclude that gender and preference of keypad are independent are not related to each other.

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MODE

Question 8 : Which handset is more affordable ?

1. Nokia 2. Samsung
NOKIA 19 SAMSUNG 30

Analysis : Samsung is more affordable as compared to Nokia

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HYPOTHESIS

Question 12 :Which brand promote its product better?

Test for equality for 2 population proportions. H0:P1=P2
NOKIA SAMSUNG
35

TOTAL
49

Ho:19 P1=P2

Objective - H1: P1 < P2 Z<-Z(Alpha).

The test statistic is, Z = p1 - p2 SQRT( pq(1/n1+1/n2) Where p = n1p1+n2p2 n1+n2
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& q=1-P

Reject Ho When H1:P1<P2 Z<-Z(Alpha)

Z = - 4.2 < - Z0.01 = - 2.33 Therefore reject Ho

Analysis Samsung promotes its product better than Nokia at 1% level of significance.

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FINDINGS
Nokia 23 Samsung 26

Analysis (Q 9) : Samsung handsets are more user friendly

Nokia
10

Samsung
39

Analysis (Q 10) : Samsung gives more choices Nokia 32 Samsung 17

Analysis (Q 11) : Nokia handsets have more battery life Free Powerpoint Templates Page 15

FINDINGS
Nokia 37 Samsung 12

Analysis (Q 13) : Nokia handsets are more durable

Android
38

Symbian
4

Windows
5

iOS
2

Analysis (Q 7) : Operating system preferred is Android Nokia 20 Samsung 29

Analysis (Q 16) : Samsung cell phones are preferred over Nokia

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