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  • Public Relations Assignment 1

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    Amar Chotai
    865 vizualizări1 pagină
    Public relations involves managing communication between an organization and its publics to build awareness, image, and goodwill. It plays several roles, including building favorable media coverage, managing crises, organizing community events, and monitoring media for comments about the company. The advantages of public relations are that it establishes value through third party endorsements seen as unbiased by media audiences. A single story can spread through many additional outlets, exposing the target market to more detailed information than other promotional methods. Public relations managers are also well-positioned to advise management as experts familiar with the organization.

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    public relations question and answer

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    Public relations involves managing communication between an organization and its publics to build awareness, image, and goodwill. It plays several roles, including building favorable media coverage, managing crises, organizing community events, and monitoring media for comments about the company. The advantages of public relations are that it establishes value through third party endorsements seen as unbiased by media audiences. A single story can spread through many additional outlets, exposing the target market to more detailed information than other promotional methods. Public relations managers are also well-positioned to advise management as experts familiar with the organization.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca DOC, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    865 vizualizări1 pagină

    Public Relations Assignment 1

    Încărcat de

    Amar Chotai
    Public relations involves managing communication between an organization and its publics to build awareness, image, and goodwill. It plays several roles, including building favorable media coverage, managing crises, organizing community events, and monitoring media for comments about the company. The advantages of public relations are that it establishes value through third party endorsements seen as unbiased by media audiences. A single story can spread through many additional outlets, exposing the target market to more detailed information than other promotional methods. Public relations managers are also well-positioned to advise management as experts familiar with the organization.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca DOC, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 1

    PUBLIC RELATIONS ASSIGNMENT 1

    QUESTION 1
    Define Public Relations and discuss its various roles:
    Is the practice of managing communication between an organization and its publics. The roles public relations plays are:-To build awareness and favorable image for a company or client within stories and articles found in relevant media outlets. -Managing crisis that threatens the company or product image. -Building goodwill among an organizations target market through community philanthropic and special programs and events. -Closely monitoring numerous media channels for public comments about a company and its -Representation of the company at trade association meetings -Training public relations staff.

    QUESTION 2
    Outline the advantages of Public Relations:
    -It helps to establish value for a product, company or person in the minds of targeted customer groups by capitalizing on the influence of a third party. The media audiences view many media outlets as independent party sources that are unbiast in their coverage such that the decision to include the name of the company and the views expressed about the company is not based on payments but on the media outlets judgment on what is important. -Depending on the media outlets a story mentioning a company may be picked up by a large number of additional media thus spreading a single story to many locations. -A well structured public relations campaign can result in the target market being exposed to more detailed information than they receive with other forms of promotion. Meaning that media sources often provide more space and time for explanation of products -The public relations manager is in a strong position to give management day to day advice. -The public relations manager is familiar with his or her organization.

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