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PT - Examen MK International

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Adelin Barbieru

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PT - Examen MK International

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De invatat pentru examen la marketing international

1.definirea conceptului de mk international 2.locul activitatii de mk international in cadrul firmei 3.trasaturile caracteristice ale mk international 4.functiile mk international 5.mediul socio-cultural 6. mediul publice 7.Riscul si incertitudinile pe pietele internationale 8.pietele internationale 9.alegerea oportunista a pietelor internationale 10.alegerea sist. a pietelor internationale 11.segmentarea pietelor internationale Studiu de caz

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