Mars, formerly known as` Mar-O-Bar company, was launched in 1920 in Minnesota by Frank and his wife Ethel

By the end of the 1920's, the Mars family was very successful, and they were on their way to becoming a world leader in chocolate snack bars In 1932, Forrest, Franks son started Mars Limited in the United Kingdom

 Snickers was the name of Franks favorite horses Snickers was invented in 1930 and was a big hit
Over 80 years later, it continues to be a big hit

Snickers was formerly called "Marathon" in the UK

In 1990, the name was changed to Snickers worldwide

 Snickers targets both male and female, young and old Many products were produced over the years Some of them are not produced anymore, like
Snickers Munch and Snickers Duo

Some only sold in specific countries, like

Snickers The Lot (Crispy pieces in a thick cream, caramel, sprinkled with a large amount of nuts, covered in chocolate) it is only available in Australia and New Zealand

 Having an average price per unit: $1.04 Around $424 million in sales per year Snickers is the most popular chocolate in U.S. and worldwide More than 15 million Snickers are produced each day Snickers also dominates the snack size category
It sells more than 48 million units in 52 weeks

 Snickers has a significant international presence in more than 73 countries Supporting the development of diverse suppliers by partnering with advocacy groups These organizations provide diverse
businesses with access to capital, markets, training and mentoring opportunities

At a market level, Snickers support regional organizations

 Working with diverse suppliers at both tier-1 and tier-2 levels

Tier-1 suppliers are those which sell to Mars directly Tier-2 suppliers are companies that sell to Snickers' main suppliers

 Snickers is a convenience product

It is sold in all the supermarkets and grocery stores

 In recent years the brand has been backed by major media investments They use the hunger basic need as the leverage point
'You're Not You When You're Hungry' is their value proposition

 Snickers wanted the message to appeal to many audiences in different countries

The objective of this campaign was to give Snickers a truly global brand idea

Snickers knew they had to promote their brand as the most salient, successful brand in the market

 The overall goal was to grow value sales every year and to increase the reach of their message Snickers had an 'unwritten' objective for the United States
Through research Snickers found a consistent theme regarding the male psyche When guys get hungry, they're simply not themselves

 Snickers showed the brand attributes as fulfilling, nutritional, and a convenient snack These attributes lead the consumer to their desired state Personal values include comfortable and pleasure

 Snickers main appeal in this campaign was humor

Humor causes the audience to watch, laugh, and most importantly remember the ad

Created brand recall which lead to brand awareness

 Snickers used older iconic celebrities for their ads All had very similar characteristics including likeability Celebrities were in place to show the audience that you're not yourself when you're hungry

 Snickers chose to deliver their campaign through a variety of media channels The marketing analysis allowed them to become a strong local brand They scheduled their campaign to debut during the first commercial break in the 2010 Super Bowl
It costs between $2 and $5 million

 The debut ad starring Betty White rated number one on the USA Admeter The campaign increased their volume sales by 8%, while single Snickers volume increased by 13.4% Snickers won the 2011 Effie Global Gold Award They used a simple idea that united 43 markets across 5 regions

 Having an average price per unit: $1.09

Around $417 million in sales per year Around 384 unit sales. M&Ms are the second-most popular chocolate candy in U.S.

M&Ms are the second-most popular chocolate candy in U.S. The candy has achieved many milestones, including being the first candy to be sent into outer space
M&M is also produced by Mars

 Having an average price per unit: $1.21

Around $420 million in sales per year Around 347 unit sales

Reeses is now the third most-popular chocolate

 Having an average price per unit: $1.05

Around $261 million in sales per year Around 249 unit sales

Hersheys is the fourth most popular chocolate candy

 Having an average price per unit: $1.09 Around $210 million in sales per year
Around 192 unit sales

Kit Kat is the fifth most popular chocolate candy

 Mars Inc., the manufacturer of Snickers and many other convenience store treats, has decided to phase out chocolate products that exceed 250 calories per portion
Mars is implementing the 250-calorie threshold as part of an agreement with Partnership for a Healthier America (a non-profit organization that aims to broker meaningful commitments from commercial food manufacturers like Mars to end childhood obesity) The new Snickers calorie cap is also notable for the way in which it illuminates the way anti-obesity advocates tend to view the world

 A fun-size Snickers bar contains 80 calories. A Snickers Mini contains 42.5 calories In the case of Mars candy bar purges and calorie caps
making the healthy choice the easy choice is achieved not by expanding choices but rather by narrowing them

This tactic may improve corporate profits and help the most avid Snickers eaters shed a few pounds

 Mars is also announcing that it will be implementing a set of actions in the short, medium, and long-term that will help Mars Chocolate and the cocoa industry evaluate and strengthen their current programs to ensure that women are able to fully contribute to and benefit from development programs in cocoa

 Mars recognizes that the most effective way to address socioeconomic challenges in cocoa communities around the world is to work comprehensively and holistically