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osupersub\cf1\f2\fs22 Abdi Ioana, Z\u259?rnescu Sorin\par\pard\ql \li3736\sb23\s
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\par\pard\ql \li5100\sb0\sl-322\slmult0 \par\pard\ql\li5100\sb0\sl-322\slmult0
\par\pard\ql\li5100\sb0\sl-322\slmult0 \par\pard\ql\li5100\sb160\sl-322\slmult0
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l \li2214\sb0\sl-322\slmult0 \par\pard\ql\li2214\sb216\sl-322\slmult0 \up0 \expn
dtw0\charscalex108 MIXUL DE MARKETING- DELIMIT\u258?RI CONCEPTUALE \par\pard\qj
\li1441\sb0\sl-413\slmult0 \par\pard\qj\li1441\sb0\sl-413\slmult0 \par\pard\qj\l
i1441\ri1237\sb177\sl-413\slmult0\fi720 \up0 \expndtw0\charscalex103 \ul0\nosupe
rsub\cf9\f10\fs24 Structura concret\u259? a mixului, pozi\u355?ia ocupat\u2
59? de fiecare dintre elementele sale \up0 \expndtw-3\charscalex100 compone
nte depind de posibilit\u259?\u355?ile ntreprinderii \u351?i de solicit\u259?rile
pie\u355?ei; n considera\u355?ie intr\u259?, de \up0 \expndtw0\charscalex100 ase
menea optica decidentului \u351?i capacitatea lui de realizare a celei mai inspi
rate combina\u355?ii de \up0 \expndtw-2\charscalex100 instrumente, corespunz\u2
59?toare condi\u355?iilor concrete n care \u351?i desf\u259?\u351?oar\u259?
activitatea. Num\u259?rul \up0 \expndtw-1\charscalex100 combina\u355?iilor po
sibile, din care urmeaz\u259? a fi re\u355?inut\u259? cea mai potrivit\u259?,
este extrem de mare. \up0 \expndtw-3\charscalex100 Aceasta ntruct cele patru
componente ale mixului nu reprezint\u259? intrumente singulare, ci \up0 \
expndtw-4\charscalex100 adev\u259?rate ansambluri de instrumente, axate pe cte un
element central. \par\pard\qj \li1441\ri1246\sb287\sl-413\slmult0\fi720 \up0 \e
xpndtw-3\charscalex100 Nota caracteristic\u259? a mixului de marketing este dat\
u259? de pia\u355?a in care aceasta ar urma s\u259? se \up0 \expndtw0\charscalex
100 nscrie, s\u259? se aplice practic. De regul\u259?, n cadrul celor patru compon
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l-276\slmult0 \up0 \expndtw0\charscalex108 \ul0\nosupersub\cf5\f6\fs24 Cosmetics
\par\pard\ql \li1981\ri1187\sb250\sl-414\slmult0 \up0 \expndtw-3\charscalex100
\ul0\nosupersub\cf9\f10\fs24 pentru ntreprindere. Efectele acestui demers se
cer evaluate n contextul procesului de \line \up0 \expndtw-3\charscalex100
obsolescen\u355?\u259? a produsului, al cre\u351?terii duratei fazei de cerceta
re-dezvoltare, al unei rate tot \line \up0 \expndtw-2\charscalex100 mai nalte de
e\u351?uare a variantelor de noi produse sau al nivelului sc\u259?zut de noutate
cu care \line \up0 \expndtw-2\charscalex100 se prezint\u259? multe dintre proto
tipurile destinate lans\u259?rii la examenul pie\u355?ei; \line \up0 \expndtw-3\
charscalex100 \ul0\nosupersub\cf14\f15\fs22 \u-3880?\ul0\nosupersub\cf11\f12\fs2
4 modernizarea produselor \ul0\nosupersub\cf9\f10\fs24 introduse pe pia\u355?
\u259? reprezint\u259? sarcina politici de produs prin \line \up0 \expndtw2\charscalex100 care ntreprinderea se preocup\u259? permanent de modelarea presta
\u355?iilor sale n a\u351?a fel nct s\u259? \line \up0 \expndtw-4\charscalex100 r\u
259?spund\u259? ct mai bine modific\u259?rilor survenite n deprinderile de cump\u2
59?rare \u351?i obiceiurile de \line \up0 \expndtw-2\charscalex100 consum, cons
emnate n timp, la grupele \u355?int\u259? de clientel\u259? vizat\u259?
pentru respectivele \line \up0 \expndtw-2\charscalex100 produse. Aceast\u259?
sarcin\u259? solicit\u259? diferen\u355?ieri \u351?i varia\u355?ii n struc
tura gamei de produse, \line \up0 \expndtw0\charscalex100 relans\u259?ri sau
noi pozi\u355?ion\u259?ri ale unor componente ale gamei pentru a r\u259?spunde m
ai bine \line \up0 \expndtw-3\charscalex100 intensific\u259?rii concuren\u355?ei
de pe pie\u355?ele \u355?int\u259?; \par\pard\qj \li1981\ri1189\sb8\sl-412\slmu
lt0 \up0 \expndtw0\charscalex100 \ul0\nosupersub\cf14\f15\fs22 \u-3880?\ul0\nosu
persub\cf11\f12\fs24 eliminarea produselor \u8222?mb\u259?trnite\u8221?\ul0\nosupe
rsub\cf9\f10\fs24 n cazul celor la care acceptan\u355?a clientului este n \up0 \e
xpndtw-3\charscalex100 v\u259?dit\u259? descre\u351?tere \u351?i care nu ma
i posed\u259? factori strategici de succes, se constituie, de \up0 \expn
dtw-3\charscalex100 asemenea, ntr-o sarcin\u259? a politicii de produs, ce
nu trebuie neglijat\u259? de ntreprindere. \up0 \expndtw-2\charscalex100 Ac
easta din urm\u259?, pentru a-\u351?i conserva indicatorii de performan\u355?\u2
59?, trebuie s\u259? promoveze o \up0 \expndtw-4\charscalex100 retragere planifi
cat\u259? a produselor cu obsolescen\u355?\u259? evident\u259? \u351?i s\u259? p
\u259?streze la un nivel ct mai \up0 \expndtw-5\charscalex100 redus costurile ie\
u351?irii lor de pe pia\u355?\u259?. \par\pard\ql \li4467\sb0\sl-299\slmult0 \pa
r\pard\ql\li4467\sb0\sl-299\slmult0 \par\pard\ql\li4467\sb0\sl-299\slmult0 \par\
pard\ql\li4467\sb205\sl-299\slmult0 \up0 \expndtw0\charscalex108 \ul0\nosupersub
\cf10\f11\fs26 1.2. POLITICA DE PRE\u354? \par\pard\ql \li2161\sb0\sl-276\slmult
0 \par\pard\ql\li2161\sb0\sl-276\slmult0 \par\pard\ql\li2161\sb8\sl-276\slmult0
\up0 \expndtw-2\charscalex100 \ul0\nosupersub\cf9\f10\fs24 Pre\u355?ul este unul
dintre cei patru piloni ai mixului de marketing. Importan\u355?a lui n \par\pard
\qj \li1441\ri1285\sb34\sl-410\slmult0 \up0 \expndtw-2\charscalex100 combina\u35
5?ia mixului variaz\u259? n func\u355?ie de mprejur\u259?ri. n unele cazuri, el poa
te avea un rol deciziv \up0 \expndtw-4\charscalex100 n atingerea obiectivelor ntre
prinderii, alteori i revine o contribu\u355?ie minor\u259? sau poate chiar lipsi
\up0 \expndtw-5\charscalex100 cu totul din arsenalul pus n mi\u351?care \par\pard
\qj \li1441\ri1409\sb210\sl-410\slmult0\fi720 \up0 \expndtw-2\charscalex100 Pre\
u355?ul este efectiv folosit ca instrument de marketing, pe baza unor analize co
mplexe \u351?i \up0 \expndtw-2\charscalex100 aprofundate, acestea dovedindu-se u
n element cu implica\u355?ii directe asupra tuturor activit\u259?\u355?ilor \u35
1?i \up0 \expndtw-3\charscalex100 ac\u355?iunilor de marketing ale ntreprinderilo
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7\slmult0\fi0\tx7664 \dn3 \expndtw0\charscalex108 \ul0\nosupersub\cf5\f6\fs24 An
aliza mixului de marketing a firmei Avon\tab \up0 \expndtw0\charscalex108 \ul0\n
osupersub\cf1\f2\fs22 Abdi Ioana, Z\u259?rnescu Sorin\par\pard\ql \li3736\sb23\s
l-276\slmult0 \up0 \expndtw0\charscalex108 \ul0\nosupersub\cf5\f6\fs24 Cosmetics
\par\pard\qj \li1441\ri1189\sb254\sl-410\slmult0\fi720 \up0 \expndtw0\charscale
x100 \ul0\nosupersub\cf11\f12\fs24 A) Strategia pre\u355?ului nalt\ul0\nosuper
sub\cf9\f10\fs24 este menit\u259? s\u259? valorifice existen\u355?a unor
categorii de \up0 \expndtw-3\charscalex100 consumatori care sunt dispu\u351
?i s\u259? pl\u259?teasc\u259? pre\u355?uri mai ridicate dect al\u355?i c
ump\u259?r\u259?tori pentru \up0 \expndtw-4\charscalex100 produse sau servicii
care i intereseaz\u259? n mod deosebit. \par\pard\ql \li2161\sb0\sl-276\slmult0 \p
ar\pard\ql\li2161\sb125\sl-276\slmult0 \up0 \expndtw-2\charscalex100 Aceast\u259
? strategie prezint\u259? avantaje certe, ntre care se num\u259?r\u259? urm\u259?
toarele: \par\pard\ql \li2521\sb0\sl-276\slmult0 \par\pard\ql\li2521\sb148\sl-27
6\slmult0\tx2881 \up0 \expndtw-3\charscalex100 \ul0\nosupersub\cf14\f15\fs22 \u3880? \tab \up0 \expndtw0\charscalex100 \ul0\nosupersub\cf9\f10\fs24 Valorific\u
259? unicitatea unor produse sau servicii a c\u259?ror atractivitate pe
ntru \par\pard\qj \li2881\ri1245\sb6\sl-420\slmult0 \up0 \expndtw0\charscalex100
consumatori face ca cererea s\u259? fie pu\u355?in elastic\u259?, iar pre\u355?
ul perceput ca avnd o \up0 \expndtw-3\charscalex100 mic\u259? nsemn\u259?tate. \pa
r\pard\ql \li2521\sb119\sl-276\slmult0\tx2881 \up0 \expndtw-3\charscalex100 \ul0
\nosupersub\cf14\f15\fs22 \u-3880? \tab \up0 \expndtw-2\charscalex100 \ul0\nosup
ersub\cf9\f10\fs24 Poate conduce la segmentarea pie\u355?ei n func\u355?ie
de criterii strict economice \u351?i \par\pard\qj \li2881\ri1250\sb34\sl-41
0\slmult0 \up0 \expndtw-3\charscalex100 controlabile, respectiv veniturile co
nsumatorilor \u351?i puterea lor de cump\u259?rare. \line \up0 \expndtw0\ch
arscalex104 Segmentul cel mai important este cel al consumatorilor care,
pe curba \line \up0 \expndtw0\charscalex102 sensibilit\u259?\u355?ii la pre\u
355?, se plaseaz\u259? pe ramura rigid\u259?, adic\u259? insensibil la pre\u355?
\u351?i cu \par\pard\ql \li2521\ri1249\sb10\sl-410\slmult0\fi359\tx2881 \up0 \e
xpndtw-2\charscalex100 reac\u355?ie pozitiv\u259? fa\u355?\u259? de caracterul d
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Analiza mixului de marketing a firmei Avon\tab \up0 \expndtw0\charscalex108 \ul0
\nosupersub\cf1\f2\fs22 Abdi Ioana, Z\u259?rnescu Sorin\par\pard\ql \li3736\sb23
\sl-276\slmult0 \up0 \expndtw0\charscalex108 \ul0\nosupersub\cf5\f6\fs24 Cosmeti
cs \par\pard\qj \li2161\ri1246\sb262\sl-400\slmult0 \up0 \expndtw-3\charscalex10
0 \ul0\nosupersub\cf9\f10\fs24 \u355?inta vnz\u259?rilor unui distribuitor \u351?
i poten\u355?ialul de profitabilitate a acestuia peste un num\u259?r \up0 \expnd
tw-4\charscalex100 de ani \u351?i de asemenea, profiturile estimate pentru Avon.
\par\pard\ql \li1801\ri1244\sb210\sl-413\slmult0\tx2161\tx2161\tx2161 \up0 \exp
ndtw0\charscalex102 \ul0\nosupersub\cf14\f15\fs22 \u-3880?\ul0\nosupersub\cf4\f5
\fs22 DEPARTAMENTUL OPERA\u354?IONAL a\ul0\nosupersub\cf9\f10\fs24 re respo
nsabilitatea de a stabili de ce are \line\tab \up0 \expndtw-2\charscalex10
0 nevoie structura opera\u355?ional\u259? pentru distribu\u355?ia pe fiecare pia
\u355?\u259? \u351?i ajut\u259? la implementarea \line\tab \up0 \expndtw0\charsc
alex102 sistemului. Prelucreaz\u259? comenzile distribuitorilor pentru prod
use \u351?i coordoneaz\u259? \line\tab \up0 \expndtw-3\charscalex100 transport
ul. \par\pard\ql \li1801\sb121\sl-276\slmult0 \up0 \expndtw0\charscalex103 \ul0\
nosupersub\cf14\f15\fs22 \u-3880?\ul0\nosupersub\cf4\f5\fs22 DEPARTAMENTUL DE
VNZ\u258?RI e\ul0\nosupersub\cf9\f10\fs24 ste responsabil cu acordarea celor mai
bune \par\pard\qj \li2161\ri1325\sb26\sl-420\slmult0 \up0 \expndtw-2\charscalex1
00 sfaturi pentru vnzarea pe o nou\u259? pia\u355?\u259? \u351?i asistarea la act
ivit\u259?\u355?ile de recrutare a for\u355?elor de \up0 \expndtw-5\charscalex10
0 vnzare; supravegheaz\u259? preg\u259?tirea for\u355?elor de vnzare. \par\pard\ql
\li1801\ri1244\sb209\sl-410\slmult0\tx2161\tx2161\tx2161\tx2161 \up0 \expndtw0\
charscalex104 \ul0\nosupersub\cf14\f15\fs22 \u-3880?\ul0\nosupersub\cf4\f5\fs22
DEPARTAMENTUL DE FINAN\u354?E \ul0\nosupersub\cf9\f10\fs24 furnizeaz\u259? su
portul financiar pentru a se asigura \line\tab \up0 \expndtw-4\charscalex100 c\u
259? ac\u355?iunile filialelor sunt orientate c\u259?tre atingerea obiectivelor
de afaceri. Implementeaz\u259? \line\tab \up0 \expndtw-2\charscalex100 toate pla
nurile financiare, previziuni \u351?i rapoarte. Monitorizeaz\u259? constant rezu
ltatele care \line\tab \up0 \expndtw-2\charscalex100 au contrazis planurile \u35
1?i \u355?in sub observa\u355?ie evenimentele, pentru a minimiza riscurile \u351
?i a \line\tab \up0 \expndtw-3\charscalex100 maximiza oportunit\u259?\u355?ile.
\par\pard\ql \li1731\sb0\sl-320\slmult0 \par\pard\ql\li1731\sb0\sl-320\slmult0 \
par\pard\ql\li1731\sb0\sl-320\slmult0 \par\pard\ql\li1731\ri1506\sb145\sl-320\sl
mult0\tx4630 \up0 \expndtw0\charscalex106 \ul0\nosupersub\cf6\f7\fs28 CAPITOLUL
III POLITICA DE MARKETING A FIRMEI AVON \line\tab \up0 \expndtw0\charscalex107
COSMETICS ROMANIA \par\pard\qj \li1441\ri1254\sb162\sl-415\slmult0\fi720 \up0 \e
xpndtw-2\charscalex100 \ul0\nosupersub\cf9\f10\fs24 n baza analizei politicii
de marketing a firmei Avon Cosmetics Romnia se va ar\u259?ta \up0 \expndtw-2\c
harscalex100 strategiile pe care compania Avon Cosmetics Romnia le adopt\u259?
pentru atingerea obiectivelor \up0 \expndtw0\charscalex100 propuse. n acest sens,
un rol important l prezint\u259? strategia de pia\u355?\u259? a firmei Avon Cosm
etics \up0 \expndtw-1\charscalex100 Romnia, n jurul c\u259?reia se afl\u259? eleme
ntele mixului de marketing, respectiv politica de produs, \up0 \expndtw-3\charsc
alex100 politica de pre\u355?, politica de distribu\u355?ie \u351?i politica de
promovare. \par\pard\qj \li1441\ri1254\sb290\sl-410\slmult0\fi720 \up0 \expndtw-
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cf8\f9\fs22 P a g e
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Analiza mixului de marketing a firmei Avon\tab \up0 \expndtw0\charscalex108 \ul0
\nosupersub\cf1\f2\fs22 Abdi Ioana, Z\u259?rnescu Sorin\par\pard\ql \li3736\sb23
\sl-276\slmult0 \up0 \expndtw0\charscalex108 \ul0\nosupersub\cf5\f6\fs24 Cosmeti
cs \par\pard\qj \li1441\ri1247\sb250\sl-415\slmult0\fi720 \up0 \expndtw-3\charsc
alex100 \ul0\nosupersub\cf9\f10\fs24 Avon Cosmetics Romnia ncearc\u259? s\u259? tr
ateze corespunz\u259?tor aspectul referitor la pre\u355?urile \line \up0 \expndt
w-4\charscalex100 practicate, avndu-se n vedere \u351?i corelarea acestora cu elem
entele mixului de marketing. Decizia \line \up0 \expndtw-2\charscalex100 de cump
\u259?rare, cre\u351?terea vnz\u259?rilor, ob\u355?inerea de profit sunt influen\
u355?ate, n principal, de pre\u355?urile \line \up0 \expndtw0\charscalex102 de vn
zare, dar rezultatele sunt vizibil superioare dac\u259? se realizeaz\u25
9? o ntrep\u259?trundere \line \up0 \expndtw-2\charscalex100 armonioas\u259? ntr
e toate componentele mixului de marketing (produs, distribu\u355?ie, promovare).
\par\pard\qj \li1441\ri1238\sb265\sl-416\slmult0\fi720 \up0 \expndtw-2\charscal
ex100 Avon Cosmetics Romnia a stabilit pre\u355?urile de vnzare pentru produsele c
omercializate \line \up0 \expndtw-2\charscalex100 astfel nct acestea sa reflec
te calitatea \u351?i pozi\u355?ionarea pe pia\u355?\u259?. Pentru stabili
rea unui pre\u355? \line \up0 \expndtw-3\charscalex100 corespunz\u259?tor, au
fost efectuate analize am\u259?nun\u355?ite pe pia\u355?\u259?, astfel, fiind de
termina\u355?i factorii care \line \up0 \expndtw0\charscalex100 ar putea influen
\u355?a evolu\u355?ia pre\u355?urilor pe piata romneasc\u259?, precum \u351?i com
portamentul (reac\u355?ia) \line \up0 \expndtw-3\charscalex100 cump\u259?r\u259?
torilor la diferitele niveluri ale pre\u355?urilor. n stabilirea pre\u355
?urilor s-a \u355?inut cont de \line \up0 \expndtw-4\charscalex100 urmatoare
le aspecte; \par\pard\qj \li1801\ri1253\sb261\sl-420\slmult0 \up0 \expndtw-3\cha
rscalex100 - produsele Avon Cosmetics comercializate n Romnia nu sunt fabricate l
a noi n \u355?ara, ci n \line \up0 \expndtw-1\charscalex100 alte tari din Europa,
cum ar fi: Germania, Ungaria, Polonia, Marea Britanie, Italia, Fran\u355?a \line
\up0 \expndtw-4\charscalex100 etc. Din totalitatea produselor pe care Avon Cosm
etics le produce la nivel mondial, exper\u355?ii \par\pard\qj \li1981\ri1187\sb7
\sl-412\slmult0 \up0 \expndtw-3\charscalex100 companiei au selectat pentru R
omnia acele produse care au corespuns caracteristicilor \up0 \expndtw0\chars
calex100 pie\u355?ei de la noi din tar\u259? din punctul de vedere al cererii,
al propriet\u259?\u355?ilor produselor, al \up0 \expndtw-1\charscalex100 cost
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{\shp {\*\shpinst\shpleft1440\shptop14578\shpright10800\shpbottom14598\shpfhdr0\
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63}}{\sp{\sn fLine}{\sv 0}}{\sp{\sn lineType}{\sv 0}}{\sp{\sn fArrowheadsOK}{\sv
1}}{\sp{\sn fBehindDocument}{\sv 1}}{\sp{\sn lineColor}{\sv 0}}
}}\par\pard\sect\sectd\fs24\paperw12240\paperh15840\pard\sb0\sl-240{\bkmkstart P
g20}{\bkmkend Pg20}\par\pard\li1760\sb0\sl-287\slmult0\par\pard\li1760\sb215\sl287\slmult0\fi0\tx7664 \dn3 \expndtw0\charscalex108 \ul0\nosupersub\cf5\f6\fs24
Analiza mixului de marketing a firmei Avon\tab \up0 \expndtw0\charscalex108 \ul0
\nosupersub\cf1\f2\fs22 Abdi Ioana, Z\u259?rnescu Sorin\par\pard\ql \li3736\sb23
\sl-276\slmult0 \up0 \expndtw0\charscalex108 \ul0\nosupersub\cf5\f6\fs24 Cosmeti
cs \par\pard\ql \li2692\sb0\sl-380\slmult0 \par\pard\ql\li2692\sb0\sl-380\slmult
0 \par\pard\ql\li2692\sb0\sl-380\slmult0 \par\pard\ql\li2692\ri1790\sb359\sl-380
\slmult0\tx5532 \up0 \expndtw0\charscalex108 \ul0\nosupersub\cf18\f19\fs22 3.2.3
. POLITICA DE DISTRIBU\u354?IE A FIRMEI AVON COSMETICS \line\tab \up0 \expndtw
0\charscalex109 ROMNIA \par\pard\qj \li1441\sb0\sl-415\slmult0 \par\pard\qj\li144
1\sb0\sl-415\slmult0 \par\pard\qj\li1441\ri1222\sb142\sl-415\slmult0\fi720 \up0
\expndtw0\charscalex100 \ul0\nosupersub\cf9\f10\fs24 Factorul principal care det
ermin\u259? \u351?i caracterizeaz\u259? politica de distribu\u355?ie a firmei Av
on \line \up0 \expndtw0\charscalex100 Cosmetics Romnia este acela c\u259?, compan
ia func\u355?ioneaz\u259? n sistemul vnz\u259?rior directe. Acest \line \up0 \expn
}}
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g22}{\bkmkend Pg22}\par\pard\li1760\sb0\sl-287\slmult0\par\pard\li1760\sb215\sl287\slmult0\fi0\tx7664 \dn3 \expndtw0\charscalex108 \ul0\nosupersub\cf5\f6\fs24
Analiza mixului de marketing a firmei Avon\tab \up0 \expndtw0\charscalex108 \ul0
\nosupersub\cf1\f2\fs22 Abdi Ioana, Z\u259?rnescu Sorin\par\pard\ql \li3736\sb23
\sl-276\slmult0 \up0 \expndtw0\charscalex108 \ul0\nosupersub\cf5\f6\fs24 Cosmeti
cs \par\pard\qj \li1441\ri1247\sb251\sl-413\slmult0\fi720 \up0 \expndtw0\charsca
lex100 \ul0\nosupersub\cf9\f10\fs24 Referitor la gradul de control asupra
distribu\u355?iei, mai exact asupra condi\u355?iilor de \line \up0 \expndtw
-3\charscalex100 depozitare, a condi\u355?iilor de transport, a volumului
stocurilor, a nivelului pre\u355?urilor, asupra \line \up0 \expndtw-3\chars
calex100 con\u355?inutului \u351?i amploarei publicit\u259?\u355?ii etc., A
von Cosmetics Romnia manifest\u259? un \ul0\nosupersub\cf17\f18\fs24 control
\line \up0 \expndtw-5\charscalex100 ridicat\ul0\nosupersub\cf9\f10\fs24 . \par\
pard\qj \li1441\ri1187\sb287\sl-413\slmult0\fi720 \up0 \expndtw0\charscalex106 n
legatur\u259? cu logistica m\u259?rfurilor, succesiunea activita\u355?ilo
r este urmatoarea: \line \up0 \expndtw-2\charscalex100 Reprezentantul adun\u25
9? comenzi de la clien\u355?ii pe care i-a contactat \u351?i care s-au ar\u259?t
at interesa\u355?i de \line \up0 \expndtw-3\charscalex100 produsele firmei; form
ularul de comand\u259? este depus de c\u259?tre Reprezentant la centrul de colec
tare \line \up0 \expndtw-2\charscalex100 al comenzilor, respectiv la sediul zone
i de care apartine sau pe internet unde \u351?i palseaza singur \line \up0 \expnd
tw-1\charscalex100 comanda on line; formularele colectate sau comenziile on line
n ziua de comand\u259? sunt predate \line \up0 \expndtw-2\charscalex100 operator
ilor care vor verifica datele nscrise pe formulare \u351?i vor centraliza comenzi
le; urmatorul \line \up0 \expndtw-1\charscalex100 pas este reprezentat de trans
miterea datelor centralizate c\u259?tre Centrul Operational din Tunari, \line
\up0 \expndtw-4\charscalex100 unde func\u355?ioneaz\u259? un depozit \u351?i
o linie de ambalare; aici, produsele comandate de fiecare \line \up0 \
expndtw0\charscalex100 Reprezentant vor fi ambalate n colete ce vor fi transporta
te la domiciliul Reprezentan\u355?ilor de \line \up0 \expndtw-2\charscalex100 c\
u259?tre o firm\u259? angajat\u259? de companie pentru acest serviciu; n continua
re, fiecare Reprezentant va \line \up0 \expndtw0\charscalex100 avea grija ca pro
dusele s\u259? ajung\u259? la clien\u355?ii care le-au comandat \u351?i pentru
care vor trebui s\u259? \line \up0 \expndtw-2\charscalex100 pl\u259?teasc\u25
9? pre\u355?ul corespunz\u259?tor, odat\u259? cu produsele comandate, n colet, Re
prezentantul primeste \line \up0 \expndtw-2\charscalex100 \u351?i factura nso\u35
5?it\u259? de anun\u355?ul de sold, calculul sumei de achitat, alte informa\u355
?ii necesare, precum \line \up0 \expndtw0\charscalex100 \u351?i un ordin de plat
\u259? dup\u259? ce va ncasa sumele de bani de la clienti, Reprezentantul va achi
ta n \line \up0 \expndtw-2\charscalex100 contul companiei Avon Cosmetics Romnia
suma nscrisa n ordinul de plat\u259?, suma care nu \line \up0 \expndtw-4\char
scalex100 con\u355?ine \u351?i comisionul cuvenit Reprezentantului. Timpul
care trece de la lansarea comenzii \u351?i \line \up0 \expndtw-2\charscalex10
0 pn\u259? la livrarea coletului la domiciliul Reprezentantului este de aproximat
iv 3-5 zile. n cazul n \line \up0 \expndtw-1\charscalex100 care un client este nem
ul\u355?umit de calitatea unui produs, din orice motiv, acesta l poate returna \l
ine \up0 \expndtw-3\charscalex100 Reprezentantului, care la rndul lui l va
returna la sediul firmei, urmnd ca la urmatoarea \line \up0 \expndtw-4\cha
rscalex100 comand\u259? s\u259? fie sc\u259?zut\u259? suma platit\u259? pentru p
rodusul respectiv. \par\pard\ql \li9585\sb0\sl-253\slmult0 \par\pard\ql\li9585\s
b0\sl-253\slmult0 \par\pard\ql\li9585\sb0\sl-253\slmult0 \par\pard\ql\li9585\sb0
\sl-253\slmult0 \par\pard\ql\li9585\sb0\sl-253\slmult0 \par\pard\ql\li9585\sb0\s
l-253\slmult0 \par\pard\ql\li9585\sb0\sl-253\slmult0 \par\pard\ql\li9585\sb0\sl253\slmult0 \par\pard\ql\li9585\sb0\sl-253\slmult0 \par\pard\ql\li9585\sb0\sl-25
3\slmult0 \par\pard\ql\li9585\sb0\sl-253\slmult0 \par\pard\ql\li9585\sb17\sl-253
\slmult0 \up0 \expndtw0\charscalex103 \ul0\nosupersub\cf1\f2\fs22 22 | \ul0\nosu
persub\cf8\f9\fs22 P a g e
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{\sp{\sn fFillOK}{\sv 1}}{\sp{\sn fFilled}{\sv 1}}{\sp{\sn fillColor}{\sv 835571
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}}
{\shp {\*\shpinst\shpleft1326\shptop1423\shpright7380\shpbottom1443\shpfhdr0\shp
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{\sp{\sn shapeType}{\sv 0}}{\sp{\sn fFlipH}{\sv 0}}{\sp{\sn fFlipV}{\sv 0}}{\sp{
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}}
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{\sp{\sn pVerticies}{\sv 8;5;(0,0);(3536,0);(3536,20);(0,20);(0,0)}}
{\sp{\sn pSegmentInfo}{\sv 2;11;16384;45824;1;45824;1;45824;1;45824;1;45824;3276
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}}
{\shp {\*\shpinst\shpleft7380\shptop1423\shpright10915\shpbottom1443\shpfhdr0\sh
pbxpage\shpbypage\shpwr3\shpwrk0\shpfblwtxt1\shpz24\shplid3
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{\sp{\sn fFillOK}{\sv 1}}{\sp{\sn fFilled}{\sv 0}}{\sp{\sn lineWidth}{\sv 1128}}
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{\shp {\*\shpinst\shpleft7372\shptop728\shpright7390\shpbottom1424\shpfhdr0\shpb
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{\sp{\sn shapeType}{\sv 0}}{\sp{\sn fFlipH}{\sv 0}}{\sp{\sn fFlipV}{\sv 0}}{\sp{
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g23}{\bkmkend Pg23}\par\pard\li1760\sb0\sl-287\slmult0\par\pard\li1760\sb215\sl287\slmult0\fi0\tx7664 \dn3 \expndtw0\charscalex108 \ul0\nosupersub\cf5\f6\fs24
Analiza mixului de marketing a firmei Avon\tab \up0 \expndtw0\charscalex108 \ul0
8}}
{\sp{\sn fFillOK}{\sv 1}}{\sp{\sn fFilled}{\sv 1}}{\sp{\sn fillColor}{\sv 835571
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{\shp {\*\shpinst\shpleft1326\shptop1423\shpright7380\shpbottom1443\shpfhdr0\shp
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{\sp{\sn shapeType}{\sv 0}}{\sp{\sn fFlipH}{\sv 0}}{\sp{\sn fFlipV}{\sv 0}}{\sp{
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{\shp {\*\shpinst\shpleft7380\shptop1424\shpright10916\shpbottom1444\shpfhdr0\sh
pbxpage\shpbypage\shpwr3\shpwrk0\shpfblwtxt1\shpz24\shplid2
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Analiza mixului de marketing a firmei Avon\tab \up0 \expndtw0\charscalex108 \ul0
\nosupersub\cf1\f2\fs22 Abdi Ioana, Z\u259?rnescu Sorin\par\pard\ql \li3736\sb23
\sl-276\slmult0 \up0 \expndtw0\charscalex108 \ul0\nosupersub\cf5\f6\fs24 Cosmeti
cs \par\pard\ql \li2161\ri1246\sb254\sl-410\slmult0\tx2431\tx2431 \up0 \expndtw0
\charscalex102 \ul0\nosupersub\cf12\f13\fs22 \u-3913?\ul0\nosupersub\cf11\f12\fs
24 Organizarea activit\u259?\u355?ii promo\u355?ionale prin intermediul in
stitu\u355?iilor specializate \line\tab \up0 \expndtw0\charscalex104 \ul0\nosup
ersub\cf9\f10\fs24 prezint\u259? avantajul c\u259? profesionalismul n cadrul
acestor institu\u355?ii garanteaz\u259? \line\tab \up0 \expndtw-3\charscalex
100 elaborearea unor solu\u355?ii de cel mai nalt nivel. \par\pard\qj \li1441\ri1
246\sb286\sl-416\slmult0\fi780 \up0 \expndtw0\charscalex100 Reprezentan\u355?ii
sunt cei prin intermediul c\u259?rora se propag\u259? cantitatea cea mai mare de
\up0 \expndtw-3\charscalex100 informa\u355?ii referitoare la companie \u351?i
la produsele pe care aceasta le ofer\u259?, reprezentan\u355?ii sunt cei \up0 \e
xpndtw-2\charscalex100 care men\u355?in rela\u355?ia cu actualii consumatori \u3
51?i realizeaz\u259? contactul cu poten\u355?ialii consumatorii, \u351?i \up0 \e
xpndtw0\charscalex100 sunt cei care realizeaz\u259? activitatea cea mai sus\u355
?inut\u259? de publicitate n favoarea companiei; dar \up0 \expndtw-2\charscalex10
0 munca acestora este dublat\u259? de eforturile companiei n vederea form\u259?ri
i pe pia\u355?\u259? a unei imagini \up0 \expndtw-3\charscalex100 reale \u351?i
pozitive cu privire la activitatea \u351?i produsele firmei. \par\pard\ql \li958
5\sb0\sl-253\slmult0 \par\pard\ql\li9585\sb0\sl-253\slmult0 \par\pard\ql\li9585\
sb0\sl-253\slmult0 \par\pard\ql\li9585\sb0\sl-253\slmult0 \par\pard\ql\li9585\sb
0\sl-253\slmult0 \par\pard\ql\li9585\sb0\sl-253\slmult0 \par\pard\ql\li9585\sb0\