Effectiveness of Advertisement by Sintex Company

ACKNOWLEDGMENT
I take this opportunity to express my heartfelt gratitude to SINTEX INDUSTRIES LTD. Kalol, for giving me an opportunity to undertake the project on plastic water storage tanks. I consider it as a great honor to Work for an organization of such high repute.
I am indeed indebted to Mr. Yongendra Paida (Dy. Manager - HRD) who was my project guide besides being a key driving force. His constant encouragement, critical suggestions and words of motivation were of enormous help in the successful completion of the project. Also my sincere thanks to Mr. Sureshbhai Thakkar (Senior Manager PRO),who helped me through out the whole project.
I want to show sincere indebtedness to the personnel department for having facilitated my training and making my stay comfortable. I also wish to record my sincere gratitude to all those who were instrumental for the successful completion of my project.
I am also thankful to Prof. Pooja Kunwar who helped me to pursue my training in such an esteemed organization.
Prasad Varsha J
Idea Institute of Management & Technology
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CERTIFICATE
This is certified that this project report titled Effectiveness Of Advertisement by Sintex Company is the bonafide work of Prasad Varsha Jagdish who carried out the project work under my supervision.
SIGNATURE: HEAD OF THE DEPARTMENT
SIGNATURE: FACULTY IN CHARGE
IDEA INSTITUTE OF MANAGEMENT & TECHNOLOGY 3rd Floor, Kamar Trust Building, Aroma High School, Usmanpura, Ashram Road Ahmedabad-380013
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EXECUTIVE SUMMARY
This project is based on Effectiveness of advertisement by Sintex Company. The need for studying this project is gathering information and theoretical knowledge about employees. The purpose of this study was to determine whether the advertisement campaign by Sintex Company for their consumers are whether effective or not. To understand effectiveness the survey has taken by primary data is collected though questionnaire. The results demonstrated by hypothesis testing. It was also found that as per the result of testing and by data analysis that still there is gap in consumers mind related to advertisement means advertisement by Sintex Company is not very much effective. Since in Ahmedabad there are various medium through they can advertise for there products. And products ranges are very huge which is not known to consumers. According to their age, intersection of their ads, frequency of advertisement, types of ads depends directly to my conclusion of this project report. Through this survey I conclude respondents who are representative of entire population wants to see the advertisement on newspapers, on television, magazine etc. I personally suggested to advertise on television because more effective through visual and audio effect by mentioning their features whom they are king. Sintex is world number one plastic producer and in sales also. They hurdles for company, Sintex itself dont know there is too much competitors of them, which may be competitions with by quality- wise, price- wise. Company should go for survey to analysis the competitive market for them.
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CONTENT
CHAPTER
Chapter-I
TITLE
INTRODUCTION AND OBJECTIVE Introduction Economy Of India Industry Profile Company Profile History Of Sintex About Sintex
PAGE NO.
6-52 7 9 18 21 21 28 31 31 32 33 33 34 35 37 38 52 54-58 55 57 61-65 62 64 66-71 67 70
Landmark Achievements Major Markets Contact Business Vision & Mission Organization Chart Board Of Directors Major Competitors Products Milestones INTRODUCTION ABOUT TOPIC About Advertisement How Sintex Are Advertisement? ANALYSIS SWOT Analysis Porters Five Force Method RESEARCH METHODOLOGY Research Objective Sampling Procedures
CHAPTER II
CHAPTER III
CHAPTER IV
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CHAPTER V
DATA ANALYSIS AND INTERPRETATION Analysis And Findings HYPOTHESIS TESTING Hypothesis Statements Chi-Square Solution Table
72-88 73 89-92 90 91 93-96 94 95 96 97 98 98 102
CHAPTER VI
CHAPTER VII
FINDINGS, RECOMMENDATION, CONCLUSION, & LIMITATIONS Limitations Suggestions Conclusions BIBLIOGRAPHY ANNEXURE Questionnaire Table of Graph & Figure
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CHAPTER I
INTRODUCTION AND OBJECTIVE
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INTRODUCTION
Since inception over 25 years ago, have evolved a very wide range of wonderful products for use in new or old buildings meant for residential, commercial, industrial or social sectors. Made from appropriate grades and formulations of plastics, Sintex products share many common features such as being 100% rust-free & maintenance free, easy to install or work with, hygienic & safe, light weight & strong, elegant & durable. Therefore, with Sintex products, you can complete your projects in required time frame at reasonable cost.
LOCATION
Ahmedabad, one of the fastest-growing cities in western India, is the commercial capital of Gujarat. Located on the banks of the Sabarmati River, it has had a colorful history dating back to antiquity unlike the new metropolitan city. It has numerous fashionable hotels, glittering shopping malls, high-rise business buildings and innumerable vehicles ranging from the latest sleek limousines to three-wheelers. Looking back in 1411, the city now known as 'Ahmedabad' was founded by Sultan Ahmed Shah, who named it after himself. During the Sultanate, the rulers encouraged the merchants, members and crafts in come to Ahmedabad and make it a flourishing commercial and industrial city. An imperial atelier was located here, which produced exquisite textile and other artifacts for the Imperial Court at Delhi. Even in those days, experts contributed to Ahmadabads prosperity. A hilarious Ahmedabad is renowned for his spirit of enterprise.
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Over a hundred years ago, Indian entrepreneurs established textile mills in Ahmedabad. Soon enough, the chimneystacks of these modern composite mills covered almost the entire skyline, giving it the sobriquet 'Manchester of India' over a hundred years. It is no surprise therefore that Ahmedabad continued to grow. With the phenomenal increase in population, the demand for more urban facilities, including accommodation, and the entire infrastructure considered essential to modern life, began putting a tremendous strain on the existing civic amenities. The main characteristic of Ahmedabad is that it continues to remain, as it was in the beginning, a commercial city, and a major center of trade. Today's city, with its teeming millions, its crowded streets, and burgeoning industries reflects some of these changes. As the industrial era comes in picture, it has a great opportunity to communicate them about the company and their products. Well it is being a well known brand for their products with huge ranges they should communicate through the various medium to there end users in order to generate sales and their brand name.
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ECONOMY OF INDIA
India is developing into an open-market economy, yet traces of its past autarkic policies remain. Economic liberalization, including industrial deregulation, privatization of state-owned enterprises, and reduced controls on foreign trade and investment, began in the early 1990s and has served to accelerate the country's growth, which has averaged more than 7% per year since 1997. India's diverse economy encompasses traditional village farming, modern agriculture, handicrafts, a wide range of modern industries, and a multitude of services. Slightly more than half of the work force is in agriculture, but services are the major source of economic growth, accounting for nearly two-thirds of India's output, with less than one-third of its labor force. India has capitalized on its large educated English-speaking population to become a major exporter of information technology services and software workers. In 2010, the Indian economy rebounded robustly from the global financial crisis - in large part because of strong domestic demand - and growth exceeded 8% year-on-year in real terms. However, India's economic growth began slowing in 2011 because of a tight monetary policy, intended to address persistent inflation, and a decline in investment, caused by investor pessimism about domestic economic reforms and about the global situation. High international crude prices have exacerbated the government's fuel subsidy expenditures, contributing to a higher fiscal deficit and a worsening current account deficit. In late 2012, the Indian Government announced reforms and deficit reduction measures to reverse India's slowdown. The outlook India's medium-term growth is positive due to a young population and corresponding low dependency ratio, healthy savings and investment rates, and increasing integration into the global economy. India has many long-term challenges that it has not yet fully addressed, including poverty, inadequate physical and social infrastructure, limited non-agricultural employment opportunities, inadequate availability of quality basic and higher education, and accommodating rural-to-urban migration.
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GDP (purchasing power parity): $4.735 trillion (2012 est.) $4.492 trillion (2011 est.) $4.205 trillion (2010 est.) Note: data are in 2012 US dollars GDP (official exchange rate): $1.947 trillion (2012 est.) GDP - real growth rate 5.4% (2012 est.) 6.8% (2011 est.) 10.1% (2010 est.) GDP - per capita (PPP) $3,900 (2012 est.) $3,700 (2011 est.) $3,500 (2010 est.) Note: Data are in 2012 US dollars GDP - composition by sector Agriculture: 17% Industry: 18% Services: 65% (2011 est.) Population below poverty line: 29.8% (2010 est.) Labor force: 498.4 million (2012 est.)
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Labor force - by occupation Agriculture: 53% Industry: 19% Services: 28% (2011 est.) Unemployment rate 9.9% (2012 est.) 9.8% (2011 est.) Unemployment, youth ages 15-24 Total: 10.5% Male: 10.4% Female: 10.8% (2004) Household income or consumption by percentage share Lowest 10%: 3.6% Highest 10%: 31.1% (2005) Distribution of family income - Gini index 36.8 (2004) 37.8 (1997) Investment (gross fixed): 30% of GDP (2012 est.) Budget Revenues: $171.5 billion expenditures: $281 billion (2012 est.) Taxes and other revenues: 8.8% of GDP (2012 est.)
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Budget surplus (+) or deficit (-): -5.6% of GDP (2012 est.) Public debt 51.9% of GDP (2012 est.) 50.5% of GDP (2011 est.) Note: Data cover central government debt, and exclude debt instruments issued (or owned) by government entities other than the treasury; the data include treasury debt held by foreign entities; the data exclude debt issued by sub national entities, as well as intra-governmental debt; intra-governmental debt consists of treasury borrowings from surpluses in the social funds, such as for retirement, medical care, and unemployment; debt instruments for the social funds are not sold at public auctions Inflation rate (consumer prices) 9.2% (2012 est.) 8.9% (2011 est.) Central bank discount rate 5.5% (31 December 2010 est.) 6% (31 December 2009 est.) Note: the Indian central bank's policy rate - the repurchase rate - was 8% during December 2012 Commercial bank prime lending rate 10.8% (31 December 2012 est.) 10.19% (31 December 2011 est.) Stock of money $278.8 billion (31 December 2009) $239.8 billion (31 December 2008)
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Stock of narrow money $342.3 billion (31 December 2012 est.) $305.7 billion (31 December 2011 est.) Stock of broad money $1.451 trillion (31 December 2012 est.) $1.293 trillion (31 December 2011 est.) Stock of quasi money $853.4 billion (31 December 2009) $687.7 billion (31 December 2008) Stock of domestic credit $1.402 trillion (31 December 2012 est.) $1.249 trillion (31 December 2011 est.) Market value of publicly traded shares $1.015 trillion (31 December 2011) $1.616 trillion (31 December 2010) $1.179 trillion (31 December 2009) Agriculture products: Rice, Wheat, Oilseed, Cotton, Jute, Tea, Sugarcane, Lentils, Onions, Potatoes, Dairy products, Sheep, Goats, Poultry, Fish Industries: Textiles, Chemicals, Food processing, Steel, Transportation equipment, Cement, Mining, Petroleum, Machinery, Software, Pharmaceuticals Industrial production growth rate: 4.8% (2011 est.)
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Current Account Balance -$80.15 billion (2012 est.) -$46.91 billion (2011 est.) Exports $309.1 billion (2012 est.) $305 billion (2011 est.) Exports commodities: Petroleum products, Precious stones, Machinery, Iron and Steel, Chemicals, Vehicles, Apparel Exports partners: UAE 12.7%, US 10.8%, China 6.2%, Singapore 5.3%, Hong Kong 4.1% (2011) Imports $500.3 billion (2012 est.) $490 billion (2011 est.) Imports commodities: Crude oil, Precious stones, Machinery, Fertilizer, Iron and Steel, Chemicals Imports partners: China 11.9%, UAE 7.7%, Switzerland 6.8%, Saudi Arabia 6.1%, US 4.9% (2011) Reserves of foreign exchange and gold $287.2 billion (31 December 2012 est.) $297.9 billion (31 December 2011 est.)
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Debt - external $299.2 billion (31 December 2012 est.) $287.5 billion (31 December 2011 est.) Stock of direct foreign investment - at home $256.6 billion (31 December 2012 est.) $232.7 billion (31 December 2011 est.) Stock of direct foreign investment - abroad $121.3 billion (31 December 2012 est.) $106.3 billion (31 December 2011 est.) Exchange rates: Indian rupees (INR) per US dollar - 53.17 (2012 est.) Fiscal year 1 April - 31 March The history of Indian economy can be broadly divided into three phases: Pre- Colonial, Colonial and Post Colonial.
Pre Colonial: The economic history of India since Indus Valley Civilization to 1700 AD can be categorized under this phase. During Indus Valley Civilization Indian economy was very well developed. It had very good trade relations with other parts of world, which is evident from the coins of various civilizations found at the site of Indus valley.
Before the advent of the East India Company, each village in India was a self sufficient entity and was economically independent as all the economic needs were fulfilled within the village Colonial Indian Economy: The arrival of the East India Company in India caused a huge strain to the Indian economy and there was a two-way depletion of resources. The British would buy raw materials from India at cheaper rates and the finished goods were sold at
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higher than normal price in Indian markets. During this phase India's share of world income declined from 22.3% in 1700 AD to 3.8% in 1952.
Post Colonial Indian Economy: After India got independence from colonial rule in 1947, the process of rebuilding the economy started. For this various policies and schemes were formulated. First five year plan for the development of Indian economy came into implementation in 1952. These Five Year Plans, started by Indian government, focused on the needs of the Indian economy.
To maintain its current status and to achieve the target GDP of 10% for financial year 200607, the Indian economy has to overcome many challenges. Challenges before Indian economy:
Population explosion: The rising population is eating into the success of India. According to 2011 census of India, the population of India has crossed one billion and is growing at a rate of 2.11% approx. Such a vast population puts lots of stress on economic infrastructure of the nation. Thus India has to control its burgeoning population.
Poverty: As per records of National Planning Commission, 36 crore people are living below the poverty line in India in 2012.
Unemployment: The increasing population is pressing hard on economic resources as well as job opportunities. Indian government has started various schemes such as Jawahar Rozgar Yojna, and Self Employment Scheme for Educated Unemployed Youth (SEEUY). But these are proving to be a drop in an ocean.
Rural Urban Divide: It is said that India lies in villages, even today when there is lots of talk going about migration to cities, 70% of the Indian population still lives in villages. There is a very stark difference in pace of rural and urban growth. Unless there isn't a balanced development Indian economy cannot grow.
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These challenges can be overcome by the sustained and planned economic reforms. These include:

Maintaining fiscal discipline Orientation of public expenditure towards sectors in which India is faring badly such as health and education.
Introduction of reforms in labor laws to generate more employment opportunities for the growing population of India.
Reorganization of agricultural sector, introduction of new technology, reducing agriculture's dependence on monsoon by developing means of irrigation.
Introduction of financial reforms including privatization of some public sector banks.
India's GDP rate of last 10 year Financial year

2003-04 2005-06 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 7.5 9 9.2 9.8 3.9 8.2 9.6 6.9
GDP of India at factor cost (in percent)

8.5
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INDUSTRY PROFILE
The consumer durables market is divided into two segments consumer electronics, also known as the brown goods (television, digital camera, audio-video systems, computers, electronic accessories, etc) and consumer appliances or the white goods (air conditioners, refrigerators, microwave ovens, other household appliances, etc.). In its initial years, the sector relied greatly on media and advertising for consumer penetration. Liberalization of markets in late 1990s saw the entry of global players like Samsung and LG and a shift in focus towards product innovation. Accessibility to high-end products was, however, low till mid 2000s. Last few years has seen high end and aspirational products like air conditioners and High Definition TVs gain stronghold in the market. The industry size for consumer durables stands at Rs 350 billion (as on March 2012). The sector rides and relies on the state of the countrys economy. With household incomes in top 20 cities across India expected to grow at 10 percent annually over the next eight years, and concepts of easy loans, equated monthly installment (EMI) charges, availability of credit, etc., become commonplace, the Indian consumer is likely to spend more on both utility and luxury consumer goods. The consumer durables sector is marked by stiff competition between market players to launch newer models and versions of products, discounts and schemes. The key players in the consumer durables sector are MNCs like LG, Samsung, Blue Star, Daikin, Hitachi, Sony, etc. LG and Samsung account for the largest shares of the market, and it is estimated that Indias share in their global revenues will double to 12 per cent in FY15 from 6 per cent in FY10 and similarly from 2.5 per cent to 5 per cent respectively. Growth of the consumer durables sector is poised for growth as disposable incomes grow. Also, increasing electrification of rural areas would augment demand. This sector attracted significant investments even during global recession. Rural markets are expected to grow at a compound annual growth rate (CARG) of 25 percent from US$ 2.1 billion in FY10 to US$ 6.4 billion in FY15.
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100% FDI allowed in the electronics hardware manufacturing sector under the automatic route. The consumer durable market recorded revenues of US$ 7.3 billion in FY11. During FY03-FY11, the industry expanded at a CARG of 12.2 percent. Urban markets account for the major share 65% of total revenues in the consumer durables sector in India. Demand in urban markets is likely to increase for non essential products such as LED TVs, laptops, split ACs and beauty and wellness products. In rural markets durables like refrigerators as well as consumer electronic goods are likely to witness growing demand in the coming years.
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Market trends for the future Estimates provided by Corporate Catalyst India (CCI) indicate that the consumer durables market is expected to double at 14.8 per cent CAGR to USD12.5 billion in FY15 from USD6.3 billion in FY10. Further, demand from rural and semi-urban areas is expected to expand at a CAGR of 25 per cent to USD6.4 billion in FY15 from USD2.1 billion in FY10. All major companies in this sector have elaborate expansion plans for the near future. Japans Panasonic plans to invest USD208 million by 2014 by setting up manufacturing units and an advanced R&D centre. Samsung plans to invest USD94 million to expand capacity by 2012. Market leader LG has outlined around USD292 million for enhancing production capacity and strengthening its LG brand shop network by 2012.
Factors that will drive growth in this sector Increased disposable incomes and greater accessibility to credit is growing the consumer base, especially in the middle and upper sections of the population. Relaxation of tariffs and increased liberalization amid a favorable FDI environment is leading to expansion in India, increased investments and greater R&D. Key players like Whirpool, Hitachi, and Panasonic announced huge investment plans in the year 2011. The sector is characterized by strong growth trends in all domains from rise in affordability factor of Indian population, increased penetration and exponential growth of rural markets, policy support in terms of FDI, to large scale investment plans by corporate. The consumer durables sector is set for an upward graph with numerous opportunities for those involved in it.
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COMPANY PROFILE
Date of Establishment Revenue Market Cap Corporate Address Website Business Operation Total Income
1931 0 ( USD in Millions ) 15733.776495 ( Rs. in Millions ) Kalol (N.g.),,Kalol-382721, Gujarat www.Sintex-plastics.com Plastic Products Rs. 26241.4 Million ( year ending Mar 2012)
Net Profit Company Secretary Auditors
Rs. Million ( year ending Mar 2012) L M Rathod Deloittee Haskins & Sells
HISTORY OF SINTEX
YEAR EVENTS
1931 - The Company was incorporated at Kalol, North Gujarat. The main objective of the company is to manufacture textile goods. The products manufactured are poplins, coatings, shirtings, sarees, dhoties, etc. Counts ranging from 28s to 50s are spun and cloth width ranges from 30 to 56.
1975 - Plastics division was named as Sintex Plastic Containers Division. Products manufactured in Plastics division are large size containers of capacities ranging from 60 litres to 1000 litres and 5000 litres for chemical industry. Items like card cans, pallets and baskets for textile industry.
1976 - 40,000 Bonus Equity shares issued in prop. 1:1.
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1979- 40,000 Bonus Equity shares issued in prop. 1:2 1980 - The company purchased the land, buildings, plant and machinery and the use of the GOPI trade mark of The New Commercial Mills Co., Ltd. and took possession of the mill on 24th November. The Company received a letter of intent for the manufacture of synthetic and cotton sewing threads. An application was made to Government for the approval of foreign collaboration for technical know-how to be supplied by Cousin Freres, France. Owing to recession in the textile industry and also in the economy of the country as a whole, it was decided to proceed slowly on this project. The Company established Chemicals Division for the manufacture of organic intermediates such as chlorobenzenes, nitrochlorobenzenes, nitrotoluenes, phenylene diamines, anisidines, nitroanilines and chloroanilines. It was decided toset up this factory at Olpad near Surat in Gujarat State. BVM Polyster And Chemicals Ltd. became a subsidiary of the company 1981 - 6 new Lakshmi - Rieter ring frames and 2 diesel generating sets of 250 KVA each were installed. By the end of the year about 80% of the looms in Ahmedabad unit were working on synthetic yarn. Consequent upon the acquisition of The New Commercial Mills Co., Ltd. The company was to issue 50,000 equity shares of Rs. 100 each of the Company to the non-management shareholders of The New Commercial Mills Co., Ltd. at a premium of Rs. 275 per share in the proportion of 1 equity share held in of the Company to every 2 equity shares of Rs. 50 each. The New Commercial Co. Ltd. 1982 - Due to subsequent change in the Government, it was required to obtain `Carry in Business' license before establishing the commercial plant. The activities of Chemicals division were suspended for the time being. During July-August the company offered to the public 68,000 - 13 1/2% secured debentures of Rs. 500 each with a right attached thereto to receive offer from the
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Company to subscribe for and to be allotted 68,000 No. of equity shares of Rs. 100each of the company at a premium of Rs. 150 per share in the proportion 1debenture for every equity share held. The funds raised through the issue of debentures were to be utilized to augment the long term resources for working capital requirements Out of the total debentures, the company offered on a preferential basis 30,600debentures to resident Indian shareholders and 5,400 debentures to directors, employees and business associates of the company. The unsubscribed portion of the preferential offer was to be added to the public issue.
1983 - A sum of Rs 165 lakhs was spent at the Ahmedabad Unit on new plant and machinery which included humidification in the spinning and weaving departments, replacement of 100 looms by high speed ME automatic looms, one printing soaper machine with drier, one jet dyeing, two jiggers, shearing and cropping machine, 9newring frames, etc. The Company proposed to enhance the production capacity from 1,200 tonnes to1, 500 tonnes per year. 39,613 Bonus equity shares allotted in the prop. 1:6. 68,000 No. of equity shares allotted to debenture holders at a prem. of Rs. 150 per share.
1985 - Pursuant to the order of High Court of Gujarat, 14,00,000 No. of equity shares were allotted to the promoters at the premium of Rs 50 per share was reduced to 8,84,211 shares by cancelling 5,15,789 No. of equity shares to increase the share premium of Rs 85 per share. Equity capital of Rs 51, 57,890 was transferred to Share Premium Account.
1986 - An agreement was executed on 16th September, for the sale of Ahmedabad Unit to M/s. Pickwick Investments, Ltd. and the possession was also handed over to them on the same date.
1989 - Plastics Division agreed to offer technical collaboration for rotationally moulded products to R.C.C. Industries, Ltd., Singapore. - The company received Rs. 2 crores from
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ICICI by way of advance subscription for the secured non-convertible debentures issued for them on private placement basis. 1992 - During the year, the Textile Division had diversified its product range into100% highly sophisticated cotton export varieties both in prints as well as shirtings. The Plastics Division undertook an expansion project. The company issued 6, 93,238-16% secured partly convertible debentures of Rs.120 each on rights basis. All were taken up. Another 34,700-16% partly convertible debentures were offered to the employees. Altogether 8, 03,274 debentures were allotted. Part A of Rs. 50 of each debenture will be converted into 1 equity share of Rs. 10each at a premium of Rs. 40 per share on 15th April 1993. Part B of Rs. 70 of each debenture will be redeemed in three annual installments commencing on the expiry of 5th year from the date of allotment of debenture. Equity shares sub-divided into Rs. 10 each. 1993 5th phase of expansion-cum-modernization scheme involving an outlay of Rs. 12 crores was being implemented. 39 nos. air jet looms and 24 no. rapier looms along with other balancing equipments were installed.
1994 - The working of Textile division showed significant improvement. Margins were under pressure due to steep increase in prices of cotton, wages, D.A. power, fuel and other inputs. New products like types of doors, sliding windows are the wood substitute product were well accepted in the market. The company established a joint venture company for marketing of fabric and plastics products in Dubai, the name of Sintex Middle East, LLC in Dubai. 14, 00,000 shares were allotted to promoters.
1995 - Several new varieties were introduced and supplied to the garment manufactures in a regular manner. Plastics division registered good performance in items of sales and profits. The Plastic division introduced pallets, planters, insulated boxes and garbage bins
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and chaukthas & sliding windows. In Blow Moulding, new full open mouth drums of 200 & 230 litres capacity. Company proposed to increase its thermoplastic processing capacity in its plastics division to 14,076 TPA with a view to introducing new products like pallets &cables spools. It was also proposed to set up a plant for manufacture of Woven Fusible Interlining fabrics with a capacity of 10.08 million metres p.a. In the textile division, the company proposed to increase its weaving capacity by importing 28 nos. rapier looms and certain other indigenous equipments. The captive power plant of 3.8 MW capacity. For requirement of electricity both the Plastic and Chemical division, company proposed to install; captive power plant. The company installed five NEPC MICON Wind turbines generators of 225 KW each totaling 1-125 MW at Patelka in Gujarat state. Paid-Up share capital reduced in lieu of cancellation of 5, 15,789 No. of equity shares as per Order of Gujarat High Court Under Section 100 of the Companies Act. 1956.
1996 - The company installed 21 picanol air jet looms for the manufacture of high quality value cotton shirtings and high fashion corduroy fabrics. The Plastics division developed insulated False Ceilings, SMC products for electrical sector and various specialty molded articles such as Grain Storage Gins, Garbage bins etc.
1997 - Textile division was able to position itself for up market segment and maintain its presence in the ready made market segments by maintaining its projected growth and through expansion and special emphasis on exports. The Plastics division introduced a new brand of tanks under the brand name `Reno' to cover the price conscious customer range. The company proposed to put more energy on the product range of industrial containers where pallets, bins, baskets. It was also proposed to offer a number of electrical products through the plastics division. As large sized single piece moulding involves high transportation costs, the Company proposed to set up a new unit at Bangalore for manufacture of this product and to cater to the needs of Southern India.
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14, 91,130 bonus shares issued in prop. 1:3.
1998 - Sintex Ind. launches energy-saving windows, which they claim would save energy consumption by nearly 30 per cent. Sintex forays Into Pharmaceutical sector.
1999 - SINTEX International Limited (SIL) gets United States Food and Drug Administration (FDA) approval to sell its range of homeopathic medicines in that country.
2000 - The company has completed the expansion project by upgrading its process house in its Textile Division to have continuous process from the batch process at present by installing new imported processing machinery.
2002 - Sintex Industries Ltd has informed that Mr. Kirtikant S Nanavati has resigned from the Directorship of the Company. Mr. Ashwin Lalbhai Shah has been appointed as an additional Director to hold the office till the conclusion of next AGM of the Company. Mr. Anil Ahuja and Mr. Anurag Mathur also resigned from the Board of the Directors of the Company and Mr. P S Chhabra and Mr. Girish Baliga are appointed as Directors of the company. Sintex Industries suspends trading in its NCD series-U3 2003 Mr. Bipinchandra P Patel resigns from the directorship of the company and Smt Indira J Parikh appointed as Director of the company in casual vacancy caused due to the resignation of Mr. Bipinchandra P Patel .
2004 - Sintex Industries signs agreement with Containment Solutions.
2005 - Sintex Industries signs MOU for strategic acquisition in Zepplin Mobile System.
2006 - Sintex Industries Ltd has informed that Mr. Niten Malhan has been appointed as a nominee director of the Board of Directors of the Company in place of Mr.Pulak Chandan Prasad, in terms of the Shareholders Agreement, dated January 29, 2005 entered by
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the Company with Lightwood Investment Ltd Mauritius, with effect from November 30, 2006. 2007 -Sintex Industries acquires the automotive products business of Bright Brothers Ltd in an all cash transaction valued at INR 1 Wausaukee Composites mc, USA (WCI), a downstream subsidiary of Gujarat-based Sintex Industries, has purchase Nero Plastic Inc.
2008 - Sintex takes over Digvijay Communication. 2009 - Sintex Industries Ltd. Wins the Dun & Bradstreet Rolta Corporate Adward 2009.
2010- Sintex Industries has signed a definitive agreement with Durha Constructions to acquire 30% ownership of the company. Company has splits its Face value from Rs 2 to Re 1. 2011- Sintex launched coffee table book titled: SAXHINDIA capturing the most awesome moments of India winning the World Cup 2011. Sintex receives: Amity corporate excellence award for highest focus on quality and safety.
2012 - Sintex Industries Ltd has recommended Dividend Rs. 0.65 per equity share.
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ABOUT SINTEX
Seven Decades of Success: Established in the year 1931, SINTEX INDUSTRIES LIMITED, initially operated on a very modest scale at Kalol, a town 30 Km in North of Ahmedabad (India). In 1956, the present management took over. The technology, style, outlook just about everything was revamped.
There was an infusion of motivation an enduring commitment to excellence. Since then, there has been no looking back. It has grown into 50 million US$ group turnover with a dedicated work force of 1600 people in the SINTEX INDUSTRIES LIMITED. Today, SINTEX INDUSTERIES LIMITED is a vertically integrated plant having its own finishing facilities. SINTEX INDUSTRIES LIMITED has been the undisputed leader in varied product mix for the last 70 years with a continuous expansion of its product range. Since last 20 years it has established a name in global market with its PLASTICS PRODUCT. Sintex Industries Limited (Earlier known as The Bharat Vijay Mills Ltd) has two divisions Textiles and Plastics. In the area of textiles, Sintex has been pioneers in high value fabrics. Plastics Division started in the year 1975 and today Sintex is having most diversified manufacturing capabilities in plastic processing in the world, with 10 plants spread across the country, more than twelve manufacturing processes under one roof, having more than 500,000 Sq. meter area and a more than 1000 strong work force. Sintex has also created extensive finishing, assembling, metal fabrication and concrete products facilities. Combination of such varied capabilities along with our state-of-the-art design and tool room facilities enables us to give vast array of products and solutions Sintex has an effective network of 10 manufacturing plants, 12 branch offices, over 500distributors and around 10,000 retailers spread across India. In the textile division, the company manufactures high-value, yarn-dyed structured fabrics, corduroy and items relating to home textiles. In the plastic division, the company manufactures the following: storage solutions for water, oil and fuel; prefabricated structures,
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monolithic structures, industrial custom moulded products, consumer custom moulded products and interiors products. The company is having eight manufacturing facilities located at Kalol, Kolkata, Daman, Bangalore, Nagpur, Baddi, Salem and Bhachau in India. The company is headquartered in Kalol in Gujarat with 13 branch offices across India. They are having a strong presence in the European, American, African, and Asian markets including countries like France, Germany and USA. The company is aiming to change its earlier image of a seller of hardcore industry products and water tank manufacturers and turn its attention to marketing its range of more `retainable' products. The company is, therefore, coordinating with its distributors and dealers across the country to achieve high sales of products with `low price' tags. The company has also proposed to extend its marketing network beyond the distributorships by engaging dealers for the first time. In addition to 350 distributors, it will have 25-30 dealers under each distributor. The Rs. 120-crore Sintex Industries has identified multi-purpose bins made of reengineered ESC (Environmental Stress Crack) resistant plastic material as its thrust area. These bins are being projected as the company's `millennium products' in key marketing centers across the country. The bins and storage cans are targeted at those engaged in agriculture, dairy, fishery and food processing sectors, besides civic authorities, hospitals and households. The bins and containers are intended to replace the aluminum and steel ones. Company officials claim these bins are one-third the cost of aluminum cans and in the same price bracket of steel ones. ``We consider wastage handling containers and multi-utility bins to be the upcoming markets in the area of storage containers. This will be so because of the insistence by civic authorities, households and environment groups on cleanliness and hazardous wastes
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disposal,'' said Mr. S. M. Anerao, General Manager (Marketing), Sintex Industries Ltd (Plastic division). With Sintex's stress on international standards for storage containers, it has found favor with several civic administrations for its range of waste collection storage bins, said Mr. Anerao. An important market revamp, chalked out by Sintex Industries, Mr. Anerao said, is the focus on eight or 10 specific plastic products. The products to be covered under this market thrust are factory-made single piece PVC doors and windows, pallets, multi- cans and waste bins and containers, insulated boxes and electrical meter boxes. Mr. C. R. Chandrasekhar, Chennai-based southern regional head of Sintex Industries Ltd, said there was a great demand for insulated seamless milk cans, introduced by the company recently to capture the dairy sector's demands, as well as industrial storag e products. The additional production capacity created in the four Sintex plants _ Kalol, Bangalore, Daman and Calcutta _ has helped the company offer cost-effective solutions to its marketing ventures, he added. The aggressive marketing backed by higher production c apacity has also helped the company lower the price. ``We will now be able to bring in products at prices lower than Rs. 800. We now have plastic ice-crates at Rs. 150,'' claimed Mr. Anerao. Member of:
*Association of Roto Molders, USA *European Pultrusion Technology Association Size Of The Unit: Large-scale unit
Form Of Organization: Public limited company

Production Type: Wholly Owned
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LANDMARK ACHIEVEMENTS
Over 20 lakh meter boxes in use for consumer metering. Over 50,000 number of energy accounting meter boxes on DTS. 2000 kms of cross arms of HT overhead lines. Over 10,000 distribution boxes. Over 50,000 chequered plates as replacement of rubber matting. Over 100 kms of FRP cable trays in industries and substations Asia's only Integrated Plant for Thermoplastics (TP) and Thermosetting Plastics (TS). 10 Different Manufacturing Locations
MAJOR MARKETS

Australia/NZ Caribbean North Africa East Europe Central America Middle East South/West Europe Indian Subcontinent East/Middle Africa
South/West Africa East Asia
North Europe South America South East Asia
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CONTACT
Company Head Office / Quarters: Sintex Industries Ltd., Near Seven Garnala Plastics Division Kalol, North Gujarat - 382 721 INDIA Phone : +91-2764-224301/2/3/4/5 Fax : 91-2764-253100/222868 E-mail : plastic@Sintex.co.in info@Sintex.co.in bvm@Sintex.co.in Web : http://www.Sintex.in www.Sintex-plastic.com
Registrars: Sharepro Services India Pvt Lt Devnandan Mega Mall Office No 416-420 4th Floor Ashram Rd Ahmedabad-380006
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BUSINESSES
Plastic- Sintex manufactures wide range of plastic products catering to various segments like construction, interiors, Industries and consumers. It manufactures products like tanks, PVC Pipes, Doors, window panels, kitchen cabinets, furniture, shelters, pallets, insulated boxes, chemical tanks, meter boxes, bins, solar water heating system etc. Core business being plastic products, it is also into manufacturing of plastic moulds customised according the industries requirements. Fabrics- It manufactures wide range of Mens and Ladies apparels and furnishing.
VISION & MISSION

Vision
To achieve global presence in Plastic Business, through continuous product and technological innovation, customer orientation and a focus on cost effectiveness, quality and services.
Mission
Believe in strong customer orientation. We know that one is known by the company he keeps, and we value your company
Purpose of Enterprise
The important purpose is the export of the machinery. Enterprise also wanted to increase the employment opportunity in our country.
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ORGANIZATIONAL CHART
CHAIRMAN
General Manager
General Manager (Production)
Marketing Manager
Personal Manager
Finance Manager
General Dispatch Storage
Production manager
Sales Officer
Market Officer
Advertising Officer
Chief Accountant
Chief Auditor
Purchase Administrator
Labor Welfare
Time Keeping
Security Officer
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BOARD OF DIRECTORS
NAME Dinesh B Patel Arun P Patel L M Rathod Rahul A Patel Amit D Patel S B Dangayach Ramnikbhai H Ambani Ashwin Lalbhai Shah Rooshikumar V Pandya Indira J Parikh Rajesh B Parikh Lavkumar Kantilal DESIGNATION Chairman Vice Chairman Company Secretary Managing Director Managing Director Managing Director Independent Non-Executive Director Independent Non-Executive Director Independent Non-Executive Director Independent Non-Executive Director Independent Non-Executive Director Independent Non-Executive Director
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MANAGEMENT TEAM
NAME
Shri Rahul A. Patel Shri Amit D. Patel Shri S.B. Dangayach Shri L.M. Rathod
DESIGNATION
Managing Director Managing Director Managing Director President Corporate Finance & Com. Sec President Opr (Plastic Div.) President Fin. & Acc. (Plastic Div.) Vice President Marketing (Plastic Div.) Vice President Marketing (Plastic Div.) Vice President Marketing (Plastic Div.) Vice President Marketing (Plastic Div.) President Opr. (Textile Div.) President Admn. (Textile Div.) President Proc. Textile Div.) President Marketing. (Textile Div.)
Shri S. Vekatachalam
Shri B.R. Jayswal
Shri Rajan Gulabani
Shri Rajan Gulabani
Shri S.M.Anerao
Shri A.C.Saxena
Shri Ashoke Maitra
Shri A. Vaitheeswaran
Shri R.A. Sharma
Shri Shashidhar B.C
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MAJOR COMPETITORS
1. National 2. Purvi 3. Dharti 4. Dhara 5. Vimco Gold 6. Narmada 7. Suntex 8. Omtex 9. Assotex 10. Paramount 11. Riddhi 12. Krishna 13. Somtex 14. Reliance
Other Private Player Abhay Fabricators, Kalol Vishwa Enterprise, Ahmedabad Pooja Engineering, Ahmedabad Pushti Pipe Industries, Vadodara Abhinav Polymers, Ahmedabad Shree Momai Rotocast Containers Pvt Ltd., Vadodara Plastic World, Ahmedabad Eco Polymers, Ahmedabad Jet Fibre Pumps & Equipments Private Limited, Ahmedabad
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PRODUCTS
BUILDING & CONSTRUCTION
They are engaged in offering a finest quality range of Building & Construction Products. Our product range is in line with the prevailing international standards, and is available at economical prices.
SINTEX WATER TANKS

These tanks in several capacities ranging from 200 litres to 25,000 litres or above as per the requirements. Salient Features: Light weight and durable Maintenance free Rust proof Hygienic
RENO WATER TANK

Sintex hold expertise in offering a quality proven range of Water Tanks, which is marketed under the brand name Reno. Their product range has accurate dimensions, and is precisely developed in customized designed to suit the varied requirements of our clients.
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SINTEX LOFT TANKS

These products are offered in black & white color at reasonable prices.

Rust proof Hygienic Light weight and durable Maintenance-free
RENO LOFT TANKS

Unique Features: Leak proof & rustproof No maintenance required Light weight Durable
FRP UNDERGROUND WATER STORAGE TANKS

Salient Features:

Durable Rust proof and leak proof Impermeable to roots of trees Hygienic and suitable for potable water Lightweight and easy to install/transport Structurally strong Computerized strength. design for excellent
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UNDERGROUND WATER STORAGE TANKS (SUMPS)

Salient Features:
Non-porous and does not allow contamination of water kept in the tank
Hygienic and suitable for potable water
Lightweight and easy to transport Impermeable to roots of trees Rust proof and leak proof Durable and economical Easy to install
WATER TANKERS
They bring forth an exceptional quality range of Water Tankers, which is precisely manufactured at our vendors premises.
Available in various dimensions, our product range has gained immense popularity across the globe. These tankers are durable in construction, and are primarily used for various agricultural and irrigation applications.
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SINTEX HORIZONTAL CYLINDRICAL TANKS
These tanks are sturdily constructed, hygienic, and are highly cost-effective. Unique Features:

Rust proof Maintenance-free Light weight and durable
DRINKING WATER FACILITY

It is a perfect solution for drinkable water for educational institutions such as aanganwadis, nurseries, schools and colleges. These products are also used in villages, tribal areas, remote places, housing societies, colonies, hilly areas, army & field operations, hospitals, cooperative societies and water kiosks. Furthermore, the facility also helps purify water without losing its essential natural salts and minerals. These products do not even have any risk of overdose. Our drinking water facilities include the following:

Drinking Water Facility with Purifier Drinking Water Facility (Standard Model) Drinking Water Facility with Purifier, Hand pump & Small PV Module
Drinking Water Facility is available with the following optional features:

PV Module Hand pump Water Purifier
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Drinking Water Facility (Standard Model) comprises the following:

Pipeline arrangement Hand pump (optional) Taps for drinking water Underground tank (optional) Moulded polyethylene water storage tank Accessories & fittings like taps, pipelines for interconnection and hand pumps Super structure consisting of base support for the tank is made of SMC Chequered plates with MS structure. The roof is made of UV stabilized moulded polyethylene with four slopes
Salient features:

Flow rate 8 liters per minute Low maintenance Output water conforms to ISI standards It purifies water without using any chemicals Can be operated by giving electric supply (A/C/ 230V) & solar power
Our advanced water purification system makes use of the principle of ultraviolet treatment
The system consists of overhead tank and cabin to house mega water purifier & taps to provide purified water
The
Ultraviolet
system
is
completely
enclosed, ensuring instantaneous disinfection of water at its point of use
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NESTABLE TANKS
Tested and approved by enormous laboratories, our range of Nestable Tanks is highly demanded amongst our widespread client base. Unique Features:

Light in weight Maintenance-free Rust proof & hygienic Longer functional life
HOUSEHOLD DRUMS (CYLINDRICAL)

Besides, these drums are stringently tested and approved by various leading laboratories. Unique Features:

Hygienic Light weight Maintenance-freed E
SMC Lids
Unique Features: Strong & durable construction Excellent strength to weight ratio Tight fitting type and hence do not allow dust/dirt 100% resistance to water, acids, alkalies & chemicals
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HOUSEHOLD DRUMS (HEXAGONAL)

They have capability of custom designing these drums as per the specifications provided by our clients. Unique Features:

Rust proof Light in weight and durable Hygienic & maintenance-free
SMC PANEL TANKS

Unique Features:

Easy to increase or decrease the size Weather, water, moisture & rot-proof Easy to dismantle and shift in case of change in site
Easy to installation with the help of conventional tools
Easy to assemble in any size at the respective destination.
RAINWATER HARVESTING SYSTEM FOR DRINKING WATER

This system is very durable, and is economically priced to meet the budgetary constraints of our clients. Unique Features:

Easy to install Provides self-sufficiency Almost maintenance free
Ensures pure drinking water
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SEPTIC TANKS
Unique Features: Eco-friendly Easy to install Light weight and easy to transport
PACKAGE TYPE WASTEWATER TREATMENT SYSTEM (PWTS)

Unique Features:

Rust proof Leak proof Light weight Easy to install & dismantle
PVC PIPES
Unique Features:

Flexible Non toxic Chemical resistant Smooth inside bore Non-biodegradable Low installation cost
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PVC SWR PIPES

They two types of pipe, which are as follows:
Type A: Recommended for the use in ventilation pipe work and rain water application
Type B: Recommended for use in soil and waste discharge system
FMD Doors
Accurately manufactured, these products are recommended for toilet, bathroom and kitchen door. Other Information: Options of single & multi panel door Available in all standard shades of 'Sintex'
ROYAL DOORS
These doors are perfectly designed for ensuring stability and versatility. Hence, these alluring doors are amazingly beautiful and durable.
Unique Features: Extremely elegant Rot proof & termite pro 100% water proof & weather proof
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DECORA DOORS
These doors can be customized in all the sizes (10mm from each side) to suit the
requirements of our clients. Highly costeffective, these stunning doors have PVC edge beading. Unique Features:

Maintenance free 100% water proof Real wood texture effect No need to paint or polish
ENDURA DOORS
These doors are developed using advanced techniques, and are widely demanded amongst our valued clients. Unique Features: Extremely strong Core of door filled with polyurethane foam (PUF) No effect of cigarettes & beedies, have best fire rating as per UL-94-VO
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FRONTURA DOORS
Suitable for external as well as internal
applications, our range is developed to withstand the test of time. These doors are easy to install & maintain, and are offered at reasonable prices. Other Information Extremely strong and durable Made by combining FRP sheets on both sides Core of door filled with polyurethane foam (PUF)
DOOR FRAMES (CHOUKHATS)

Sintex door frames are available with customized finishes as per the specifications given by our clients. Highly cost-effective, these door frames are durable, sturdy and accurate in dimensions.
OPENABLE WINDOWS These products do not require painting or powder coating that eventually saves the recurring cost. Unique Features: Water-proof & weather-proof Termite-proof, rot-proof & borer-proof If desired, these products can be easily painted to contrast/matching color to wall
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SLIDING WINDOWS
Unique Features: Rust-proof Enduring elegance Extremely durable Better insulation properties Water-proof & weather-proof Termite-proof, rot-proof & borer-proof Considerable savings in recurring cost of painting/powder coating
ENERGY SAVING WINDOWS

Intricately designed, our range of Energy Saving Windows helps in saving up to 30% on the electricity bill. Our product range is perfectly designed in order to accommodate elastomeric gaskets. Moreover, these heat, dust and sound insulating windows are widely demanded in national and international market.
SINTEX LOUVERED VENTILATORS

Unique Features: Made by combining variety of plastics, steel & PUF Suitable for all weather conditions Strong & durable Easy to erect
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CONTINUOUS SANDWICH PANEL

Unique Features: Light weight and easy to install Virtually zero maintenance throughout life Varieties of finishes available to match aesthetic needs Much thinner than traditional walls and increase floor space Cost effective and bring down life cycle cost for any built environment Great energy saver and hence
indispensable in air-conditioned, cooled and heated buildings Reduce steel framework and load bearing foundation economical Facing made of top quality metallic color coated sheets and guaranteed for long life considerably, hence, very
DISCONTINUOUS SANDWICH PANELS

These panels are available in up to 6 meters.of length, and up to 4o to 150 mm. thicknesses. Unique Features: Maintenance free High thermal efficiency Relocatable-modular design High strength to weight ratio Light in weight and easy to assemble
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SHADE CARDS
These shade cards represents the true color and texture. Having various options to choose from, these shades cards greatly help to clients to select the material as per their individual requirements.
OTHER PRODUCTS
Sintex Dustbin
Cabin Modular
Bin & Vats
Triple Layer Tank
Water Tank
Sliding Window
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MILESTONES
1975 Moulded Polyethylene Industrial Containers and Tanks of sizes up to 10,000 liters
1977 Material Handling Containers for Industries and Institutions 1978 Water Tank 1985 Plastic Sections for Conversion into Partitions, Ceilings, Wall Panellings, Cabins, Cabinets, Furniture etc.
1988 Plastic Doors, Windows and Frames 1989 Insulated Containers, Sandwich Panels, Agri Containers and Biogas Holders 1990 SMC and SMC Moulded Products, Pultruded Products, Resin Transfer Moulded (RTM) Products, Blow Moulded Products, Injection Moulded Products etc.
1995 Water Filters cum Purifiers 2000 Solar Water Heaters 2001 Prefabs 2002 Turnkey Blow Moulding & Profile Extrusion Plants 2004 FRP Underground Storage Tanks 2005 ISO 9001 Certification, Monolithic Concrete Construction Technology 2006 UL Listed for FRP Underground Petroleum Tanks 2008 Sandwich Panels 2010 Package Sewage Treatment Plants (PSTP) & Manholes 2011 Prefab Homes, Gloria Siding Panels
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SINTEX Creates Chair for Sustainable/Green Building Materials & Technologies at CEPT University, Ahmedabad CEPT University, Ahmedabad is considered as the leader in architecture, building science & technology, town planning and interior decoration. Sintex has been continuously working on several green products and solutions. Sintex has now teamed up with CEPT University and created chair for sustainable/green building materials and technologies, which will be essentially working on: Waste utilization
Energy audit and management Energy conservation in design and maintenance, particularly the emerging area of green buildings and sustainable design Environment planning and management
SINTEX NOW A SUPERBRAND
Super stardom does not come easy. And neither is it easy to enter the elite dub of countrys super brands where household brand names rub shoulders. For a name that was once synonymous with water tank known to adorn rooftops, Sintex has gone much beyond. The name is now a super brand, as per the second Business Super brands series issued by the Super brands Council of India.
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CHAPTER II
INTRODUCTION ABOUT TOPIC
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ABOUT ADVERTISEMENT
Advertising easily is the most popular element of the promotion mix. This represents paid promotional placement of a product. Advertisements come in a wide range of types, from print advertisement to television commercials, web page banners and more. These usually are targeted to a specific audience. Advertising is a 'paid for' communication. It is used to develop attitudes, create awareness, and transmit information in order to gain a response from the target market. There are many advertising 'media' such as newspapers (local, national, free, trade), magazines and journals, television (local, national, terrestrial, satellite) cinema, outdoor advertising (such as posters, bus sides) Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. Characteristics of Advertising (a) Use of a Variety of Techniques (b) Advertising as a Strategic Move (c) Creative Concept (d) Publicize Ideas of Products or Services (e) Demonstrate Value (f) Focus on client requirement (g) Paid Form of Presentation (h) Non Personal Message (i) Identified Sponsor
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Advertising Objectives (a) To create Awareness b) To Remind the Customers (c) To Persuade Customers (d) To Retain Existing Customers (e) To Neutralize Competition
Fig. AIDA MODEL OF ADVERTISING COMMUNICATION
Fig. HIERARCHY -OF -EFFECTS MODEL OF ADVERTISING COMMUNICATION
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HOW SINTEX ARE ADVERTISEMENT?
Sintex company, which is in kalol manufacturing unit and they are not advertising for their products, the major reason that they are in impression of their brand name as itself a brand. So there is no such ad agency or creative department. Still there are many advertisement of Sintex, because their subsidiary which in all over in India are advertising for Sintex products. Even their dealers and distributors are doing advertisements for Sintex. Modes of advertisement for Sintex in Ahmedabad can be in 18 newspapers including the leading brands of Gujarat Samachar, Sandesh, Div bhaskar, Times of India, etc. 6 leading radio station and through magazine, pamphlets, hooding, near abou10 television channels (only private channels).
It is a Television advertisement of few year ago were Satish Shah endorse this advertisement in 2009.
There is one more ad recently launch 5 month ago.
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NEWSPAPERS ADS
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MAGAZINE ADS
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CHAPTER III
ANALYSIS
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SWOT ANALYSIS
STRENGHTS Strong base in polymer Low cost labor High percentage of recycled plastic. It is Gujarats largest WATERTANK PRODCTION. SINTEX PLASTIC has created one image as trustable brand in customers. Company posses and good reputation in the market. Company provides value of money to its customers. It provides high quality product. It has strong distribution channels. Super active organization work.
WEAKNESS Low scale production. High cost of plastic for end-use application. Obsolete machinery. Poor industry image. Industry not focused on exports No replacement for the spoiled product given to the retailers. Fewer margins in the TANKS. No promotional scheme being offered to customers. Non availability of SINTEX PLASTIC is the main reasons for customer for purchase of alternative who actually wants to purchase SINTEX PLASTIC The delivery of SINTEX PLASTIC o is uncertain and not at proper time. At the time of season there creates shortage of SINTEX PLASTIC Company cannot solve problems of the customers.
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OPPORTUNITIES Opportunity on account of plasticulture which is at a nascent stage in India. Opportunity to tap higher value processed plastic exports where India has no presence Potential demand by growth of sun-rise industries such as Retail. Company having reputed brand name so it can easily capture large market. Many areas still uncovered by the firm. The goodwill created by the firm as SINTEX PLASTIC is very helpful to the company to increase its sales and market share.
THREATS Competitors are highly promoting their product with different scheme given to the dealers are willing to keep stock and promote the sales. Competition from large competitors. Lost sale may be major problem in future. Competitors provide fast and connivance service and create loyalty to retailers. Rising crude oil prices Threat of polymer import from middle east Strong processing industries in neighboring countries Environmental concern with plastic packaging leading to substitution
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PORTERS FIVE FORCE MODEL
The Likelihood of New Entry The likelihood of new entry in this industry is high. More and more industries trying to enter in this due to high demand in plastic Government policies in this industry facilitates new entry Existing brands in plastic industry like Sintex, reliance, IOC etc have high loyalty Existing firms may react aggressively to new entrants Existing firms like Sintex, reliance etc have strong control on supplies.
The Power of Buyer The stronger the power of buyers in an industry the more likely it is that they will be able to force down prices and reduce the profits of firms that provide the product. Buyer power will be higher in plastic industry if: Sintex industries have limited big buyers so each one is very important to firm, So buyers can easily switch over to Sintexs competitors if Sintexs price is high.
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The Power of Suppliers The stronger the power of suppliers in an industry the more difficult it is for firms within that sector to make a profit because suppliers can determine the terms and conditions on which business is conducted. Suppliers are not that powerful. As more number of suppliers in this industry so can easily switch over to others Switching to another suppliers is not that difficult
The Degree of Rivalry This measures the degree of competition between existing firms. The higher the degree of rivalry the more difficult it is for existing firms to generate high profits. High rivalry as high number of similar sized firms Plastic industry requires high investment so cost of leaving the industry is high. High capacity utilization by this industry so competitive in nature the market is shrinking, so firms are fighting for their share of falling sales Brand loyalty in this industry is low so customers can easily switch over to others
The Substitute Threat This measures the ease with which buyers can switch to another product that does the same thing. The ease of switching depends on what costs would be involved and
how similar customers perceive the alternatives to be. In this industry customers can easily switch over to others and perceived effect is same not much difference. So substitute threat is high in this industry.
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CHAPTER IV
RESEARCH METHODOLOGY
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OBJECTIVE OF THE STUDY

The main objective of research is to analyze the Effectiveness of the Advertising by the Sintex Company, kalol over the consumers and users user mind in the market. To find out the awareness, perception, satisfaction and acceptance level of the advertisement by them.
DESCRIPTIVE STUDIES
Descriptive studies are under taken in many circumstances. When the researcher is interested in knowing the characteristics of certain group such as age, sex, educational level or income, a descriptive study may be necessary. Other cases when a descriptive study could be taken up are when he is interested in knowing the proportion of people in a given population who have behaved in a particular manner, making projection of certain thing; or determining the relationship between two or more variables. The objective of such a study is to answer the who, what, when, where and how of the subject under investigation. It is fact finding investigation with adequate interpretation. It aims at identifying the various characteristics of a community or institution or problem under study and also aims at a classification of the range of elements comprising the subject matter of study. There is a general feeling that descriptive studies are factual and are very simple. This is not necessarily true. Descriptive study can be complex, demanding a high degree of scientific skill on the part other researcher.
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RESEARCH DESIGN
Research design is a plan, structure and strategy of investigation conceived so as to obtain answer to research question and to control variance. The definition consists of three important terms plans, structure, and strategy. The plan is an outline of the research scheme on which the researcher is to work. The structure of research is a more specific outline or the scheme and the strategy shows how the research will be carried out, specifying the method to be used in the collection and analysis of data. The research design must make enough provision for provision against bias and must maximize reliability.
DATA SOURCES
Once the researcher has decided the research design, the next job is of data collection. For data to be useful, our observation needs to be organized so that we can get some patterns and come to logical conclusions. The quality of data will greatly affect the conclusion and hence, utmost importance must be given to this process and every possible precaution should be taken to ensure accuracy, while gathering and collection data. Depending upon the resources utilized. Whether the data has come from actual observation or from records that are kept for normal purpose, statistical data can be classified in to categories: Primary and secondary.
Primary data is used in this research. Primary data sources: Questionnaire Primary data is one which is collected by the investigator himself for the purpose of specific inquiry or study. Such data is original in a character and is generated by surveys conducted by individuals or research institutions. Secondary data source: Company Web-Site, Internet
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RESEARCH APPROACH
Basically, there are two approaches in collection of primary data. Observation Survey
But I have done survey but Personal Interview, Mail Survey, and also in Social Networking. In short data collected from the consumer through internet and personal face-toface meeting with consumer.
RESEARCH INSTRUMENT
The questionnaire which is used in this survey is Structured Questionnaire. Questionnaire constitutes the most prevailing method of information method among the communication method used. Both structured and unstructured questionnaire is used in marketing research. Different scale of measurement cam be constructed and used to capture appropriately the strength of audience response. A structured questionnaire is a formal list of questions framed so as to get the fact. The interviewer asks the question strictly in accordance with a pre arranged order. If, for example, the market researcher is interested in working the amount of expenditure incurred on different type of clothing i.e. cotton woolen or synthetic, by different households classified according to their incomes, he may frame a set of questions seeking this factual information. If the marketing researcher appoints some interviewer to collect information on his behalf, the interviewers are expected to adhere to the same order in asking the question as contained in the questionnaire. Structured questionnaire is one where the listing of questions is in a prearranged order and where the object of inquiry is revealed to the respondent.
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SAMPLING PROCEDURE
It is the procedure required right from the defining the population to the actual selection of sample elements. The decision process of sampling is complicated one. The researcher has to first identify the limiting factor or factors and must judiciously balance the conflicting factors. The various criteria governing the choice of the sampling technique:
DEFINING THE POPULATION

It is the aggregate of all the elements defined prior to selection of the sample. It is necessary to define the population in terms of (I) Elements, (ii) Sampling units, (iii) Extent, and (iv) Time. So the survey conducts on bases of these criteria: 1. Element: Entire population as respondents (more specifically in Ahmedabad). 2. Sample units: Respondents who are aware of multimedia means above 18 years people. 3. Extent: Ahmedabad district. 4. Time: 2 month (April 2013 to June 2013)
FRAME IDENTIFYING THE SAMPLING

The sampling frame should be so selected which consist of almost all the sampling units. Though it is not possible to have one to one correspondence between frame unit and sampling unit, however, we should choose a sampling frame which yield unbiased estimates with variance as how as possible. Specifically under the consideration of the frame for sampling is chosen as Urban and areas of Ahmedabad District as my sampling frame viz.
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SAMPLING UNITS
Respondents who are aware of multimedia for advertisement, means he/she should above 18 year.
SAMPLING METHOD
The sampling method indicates how the sample units are selected. The most important decision in this regard is to determine which of the two probability or non probability sample is to be chosen. I have used Non Probability Convenience Sampling. Non- probability sampling is not based on the theory of probability. This sampling does not provide a chance of selection to each population element. Convenience Sampling means selecting sample unit in a just hit & miss, E.g. interviewing people whom we happen to meet.
SAMPLE SIZE
One has to decide how many elements of the target population are to be chosen. I have chosen a sample size of 100 respondents.
SAMPLING PLAN
This means that one should indicate how decision made so far is to be implemented. All expected pertinent issue in sampling survey must be answered by the sampling plan. This is the final step in the sampling process. Because it is a convenience method for survey it will be quite simple by taken their response by even a causal meeting. However it depends mainly upon the sampling plan and sample size required.
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CHAPTER V
DATA ANALYSIS
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2. Are you aware of the brand name of Water Tank that you are currently?
37 63 yes no
Interpretation:
From above graph, among the entire population only 63% peoples are aware of the brand name of tank they are using currently. And still 37% of populations are no aware with even brand name. This means still there is gap in customers mind about the brand name of water tank. They even bought with the brand name.
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3. Customers are aware of these company names. 40 35 30 25 20 15 10 5 0 Aqua National

4 27 33 36
Purvi
Other
Interpretation:
From the above graph 33% which is huge response of consumers are using water tank of National brand. And 27% of people are using Aqua which is quite similar to National data respondent. Only few of them 4% are Puri user. So it means it is a tough competition is in between Aqua and National. Similarly they are greater competitors for Sintex because in other 36% there is may be Sintex users.and other includes Dhara, Paramount, Vimco, Reliance, Riddhi etc.
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4.
Are you satisfied with the water tank that you are currently using?
52
48
Yes
No
Interpretation:
The consumers for water tank are still is not very much satisfied. From this chart it is easy to identify less than 50% of peoples are satisfied with their current water tank. Rest, 52% of respondents which are representing the entire population of water tank users are still not happy with their water tank.
Page 75
5. How much you are satisfied?
42 24 34 Highly satisfied Satisfied Low satisfied
Interpretation:
From above chart, 34% are highly satisfied with their current water tank. And 42% are not satisfied, simultaneously 24 are not satisfied. So it is easy to switch though 24% of population and even 42% is also can switch, which is a huge population of user.
Page 76
6. Have you heard about the Sintex tank?
86 14 Yes No
Interpretation:
This chart is representing that 86% of population are aware of Sintex brand name for water tank. Because Sintex Plastic under the Sintex Industry having a wide ranges of water tank of different size and shapes. It is good for company health for goodwill. Similarly, 14% are still unaware. The reason behind this is that Company is hardly advertising for their products.
Page 77
7. What is your perception about Sintex brand?
7 21 46
Excellent
Very good
26
Good Poor
Interpretation:
This pie-chart represents the data of consumers perception regard the Sintex water tank. And according to which 46% of respondents are having a good image, which is a opportunity for company. Thats the reason company is not advertising for their products because they know Sintex the name is itself a huge Brand. 26% of respondents are response as very good and 21% of respondents have a good perception, which is directly in favor of Company.
Page 78
8. Do you remember any advertisement of Sintex tank?
27
73
Yes No
Interpretation:
From above chart, 73% of population has not seen any advertisement of Sintex in multimedia. This multimedia includes newspaper, magazine, television, radio etc. Other 27% are seen advertisement. The reason behind this is because the Sintex itself is a huge brand. As per data I having with me then there are only 2 advertisements on television. And few time the are advertising on newspaper and magazine.
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9. If yes, then in which multimedia you have seen the ad?
45 40 35 30 25 20 15 10 5
42
13
Television Newspaper
5
Magazine Other
Interpretation:
From this graph, 42% of populations has seen advertisement on newspaper, 13% were seen on television. Because there are only 2 advertisement on television till now and company dealers are generally advertising on newspaper. 5% seen advertisement on magazine because they are doing there ad on magazine. 4% of them has seen ad either on hooding, pamphlets, or brochures.
Page 80
10.Which of the following medias that you would prefer for Advertisement of Sintex Water Tank?
60 50 40 30 20 10 0 Television Newspaper Magazine
58 49 12
14
Other
Interpretation:
From this graph, we can understand what is lacking behind in advertisement and were population wants to see advertisement. So 49% of population likes to watch advertisement of Sintex brand on television because visuals advertisements are more effective. Another 58% wants on newspaper because Sintex water tank or any of Sintex products are majorly for builders or dealers, so it is more effective because they are who face the end users and suggested then to increase the brand name and share. Rests 12% and 14% are use to prefer on either and pamphlets, hooding etc.
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11. Which of the following products Advertisement you have seen on multimedia?
70 60 50 40 64
30
20 10 0 4 6 3 2 1
Interpretation:
From above graph, 64% of them has seen ad of water tank in multimedia whether company is not advertising for their products in multimedia. Because other products are directly not used by end users means they are pursing or using by other recommendation like retailers, dealers, constructors etc.
Page 82
12. Are you a Sintex user?
62
38
Yes
No
Interpretation:
From this pie-chart only are Sintex users because there are many competitors of water tank and the major reason that not people use to prefer cement tank. Generally in flats there is always cement tank on roofs. And other related to solar panels and other products are must costly, while their dust bin are 1/3rd of aluminum buckets and bins.
Page 83
13.Which brands come in youre to mind when you think of water tank?
25
20
15
10
8 25 19 2 15 15
0 National Super Riddhi Aqua Reliance Other
Interpretation:
From above graph, this is related to know about the private players share in Ahmedabad market of water tank. So, 19% are thinking for National, 8% for super and 25% for aqua which is a huge market cover by them in competition. 15% is thinking for Reliance and other for 15% which may includes Sintex also.
Page 84
14. Which attributes you would consider when you are buying water tank?
60 50 40 30 20 10 0 Quality Price Qunatity Brand 44 37 26 51
Interpretation:
From the above graph, majority of population i.e. 51% are more focus on the price. But even 44% are care for their quality also. In case of water tank the quality is more important. At the same time few of them are buy tank by taking consideration of brand and quantity. Quantity depends on their user at that time when they do actual purchase.
Page 85
15.Which of the following types of water tank you know of Sintex brand?
60 50 40 30 20
56 38 13 1 0
Triple layer tank Infra water tank
10
0
2
Sarita water tank Sintex loft tank Sintex onground & overhead tank
5
Underground water storage tank
Renotuf blow moulded tank
Interpretation:
From the graph, we can make out why consumers are not aware of the products range of Sintex. Sintex have a wide range of products where many of them are not mention over here but only few of products are known to the consumers. 38% are aware about Sintex loft tank. And 56% are aware of Sintex overhead and onground tank which is a quite good.
Page 86
16. Are you aware of the newly launch triple layer tank of Sintex?
83 Yes 17 No
Interpretation:
From the above pie chart, only 17% of population has seen advertising of triple layer water tank. Otherwise 83% are still not seen that advertisement. The reason is recently a new ad which is now available on television.
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17.At what capacity you will be ready to purchase triple layer tank?
35 30 25 34 23 5 19 19
20
15 10 5 0
500
1000
2000
3000
5000
Interpretation:
In this graph, the choice of consumer is given so if in future they buy this triple layer tank to the capacity will be in such a way. 34% population will purchase at the capacity of 3000litre, 19% for both 2000 & 5000 litre.
Page 88
CHAPTER VI
HYPOTHESIS TESTING
Page 89
Hypothesis testing: it is about making inference about a population from only a small sample. NULL HYPOTHESIS: It is an assumption which we wish to test is called the null hypothesis and is symbolized by H. ALTERNATIVE HYPOTHESIS: Whenever we reject the hypothesis, the conclusion we do accept is accept is called the alternative hypothesis and symbolized H1 (H sub-one).
TESTING OF HYPOTHESIS BY USING CHI- SQUARE METHOD

Null hypothesis: Advertisement by the Sintex Company is very much effective. Alternate hypothesis: Advertisement by the Sintex Company is not effective.
OBSERVED FREQUENCY (O) TABLE

Factor Yes No Total People who watch advertisement 17 83 100 Exposure 83 17 100 Total 100 100 200
EXPECTED FREQUENCY (E) TABLE
Factor Yes No Total
Diversification 50 50 100
Remain 50 50 100
Total 100 100 200
Page 90
CHI-SQUARE SOLUTION TABLE

Observed and expected value of data that respondents are those has seen advertisement on multimedia. Sr. No Observed Frequency O 1 2 3 4 Total 17 83 83 17 Expected Frequency E 50 50 50 50 1089 1089 1089 1089 64.05 13.12 13.12 64.05 = 154.34 (O-E)^2 ( OE)^2/E
Degree of Freedom= (No. Of Row-1) * (No. Of Column-1) = (c-1)*(r-1) = (2-1)*(2-1) =1 Now, test statistically by placing the values in this formula,
(O-E)^ 2
2 = --------------E
= 154.34 (calculated by chi- square method)
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STATISTICAL CONCLUSION
Since, x^2(calc.) = 154.34 is greater than x^2 (tab.) = 3.84, so null hypothesis is rejected. CONCLUSION Since null hypothesis is rejected, it means alternative hypothesis is accepted. Hence, by whole survey over the 100 respondents who are the representatives of the entire population the outcome is Advertisement by the Sintex Company is not effective. The reason behind that is there are only 2 advertisement on television & there are only few adds on newspaper, were are most of advertisement are given by dealers. They are also advertisement on magazine also but which are very few advertising. Thats why the result comes is effectiveness of advertisement by Sintex company is not very much effective.
Page 92
CHAPTER VII
LIMITATIONS, SUGGESTION & CONCLUSION
Page 93
LIMITATION
Any things have its own limitation so this project has also little limitation which is as under. One and big limitation of the project is that I am taken a very few sample for the research and also it is on the particular specified area only. I have taken sample from the KALOL research purpose so it is not enough for taking any decision so it is limitation for that. The objective of survey is effectiveness of the advertisement, and major limitation is company under which I have done project is a manufacturing unit where they are not doing advertisement. They do not having any ad agency or any creative agency in their company. They are more focus on there manufacturing only. Here time limit is also fixed and I have done late in project due to delay in appointment with company so it is one limitation of the project. I assume that all respondents gives the answer is right but in some time it is wrong even so it be as a limitation also of the projects. To whom I have to report were serious and hospitalize that makes delayed in appointment and delay in submission of topic to college. The sample chose for the research by the method of non probability sampling so there are not equal chance for the selection as a sample so some time it is be as a limitation. And convenience sampling method means interviewing people whom we happen to meet. The limitation is that may be they are not intension to reply. There wrong intension even chance their answers. Because of limitation of time and delay in project, I have done survey on social networking means on Facebook which may be reflect a very casual response. Due to limitation of time a get a few of response and under the pressure respondents which I taken were not under my criteria means one and two of them are under 18.
Page 94
SUGGESTION
Sintex Company the name is itself a huge brand that what we had seen in survey but still they are not ready to purchase there product. The major problem comes that there are various brands in Ahmedabad nearly more than 20 brands are available in market with are directly competing with Sintex. As it is a well known brand so consumers having mindset of cost effective in them Because it is India people are thinking of cost benefits. Sintex in not only in business of plastic they are in business of building and construction, in textiles business, and they are even in retail business. So it is bit tougher for them to maintain all of them. Project is done in kalol, where they are famous for only manufacturing plant. They are not advertising for there brand because they thin people will recall their brand name. Company have to focus on advertisement over television and newspapers even on hooding, so it will more effective for them in sales increase They have to focus on their content of advertisement so consumers can understand the advertisement. Features and durability should be mention because they are more powerful. And there positive point is their brand name. Similarly not only for their water tank, they have to focus on others products which are in huge range. The major problem is in case of construction, contracts to builders for construction that time we dont know what they are using of which brand.
Page 95
CONCLUSION
Finally at last I conclude that: Consumers are not aware of the advertisement by the Sintex Company, reason there are only few ads. Company should focus on more and more advertisement because ultimately consumers are end users so they must aware with the features of the products. Sintex are in business of not only in plastic also in textile, construction and building. So they must focus on those businesses also.
Maximum numbers of respondents who participate in the survey have a family size less then 4 members and they are most potential customers of Sintex, this is because they are user of Sintex products so they must known . The target respondents are of more than 18 years which are young, they prefer quality more than price and they particularly focused on service and quality which is offered by Sintex.
Peoples majority are effected by advertisement which grabs attention very quickly and they response on bases of their interest according to AIDA rule of advertisement. Company should advertise on various multimedia like newspapers, mainly on television or on hooding, pamphlets, magazine etc Because there are various media but they are utilizing very few media, which is not may be known to consumers who are target and end consumers for the company They should provide some discounts or offers to retailers and distributors so they directly insist the end consumer to use By providing discounts it increases sales and also good word of mouth.
Page 96
BIBLIOGRAPHY
Website
www.Sintex-plastics.com www.Sintex.in
http://en.wikipedia.org
www.Sintexplasticsindia.com www.info.shine.com
http://www.cci.in
www.gcbe.us www.studymode.com
Books
Marketing Management by Philip Kotler.
Page 97
ANNEXURE
Questionnaire on Effectiveness of the advertising and Brand Awareness of Sintex Company

Name: Age: Occupation: Phone no:
1. Are you aware of the brand name of Water Tank that you are currently using? a. Yes b. No
2. If yes, then mention the name.
3. Are you satisfied with the water tank that you are currently using? a. Yes b. No
Page 98
4. How much you are satisfied? a. Highly satisfied b. Satisfied c. Low satisfied 5. Have you heard about the Sintex tank? a. Yes b. No
6. What is your perception about Sintex brand?

a. Excellent b. Very good c. Good d. Poor
7. Do you remember any advertisement of Sintex tank? a. Yes b. No
8. If yes, then in which multimedia you have seen the ad? a. Television b. Newspaper c. Magazine d. Other
Page 99
9. Which of the following medias that you would prefer for Advertisement of Sintex Water Tank? a. Television b. Newspaper c. Magazine d. Other
10.Which of the following products Advertisement you have seen on multimedia? a. PVC Gate b. Water Tank c. Solar Panel d. Window e. Interior f. Other
11.Are you a Sintex user? a. Yes b. No
12.Which brands come in youre to mind when you think of water tank? a. National b. Super c. Riddhi d. Sawan e. Reliance f. Other
Page 100
13.Which attributes you would consider when you are buying water tank? a. Quality b. Price c. Quantity d. Brand 14.Which of the following types of water tank you know of Sintex brand? a. b. c. d. e. f. g. Renotuf blow moulded tank Triple layer Infra water tank Sarita water tank Sintex loft tank Sintex onground & overhead tank Underground water storage tank
15.Are you aware of the newly launch triple layer tank of Sintex? a. Yes b. No
16.At what capacity you will be ready to purchase triple layer tank? a. 500 b. 1000 c. 2000 d. 3000 e. 5000
Page 101
TABLE OF CHARTS & FIGURES
TITLE India's GDP Rate Of Last 10 Year Categories Of Goods Organizational Chart Competitive Analysis With Sintex Competitors Products (Figures) AIDA Model Of Advertisement Communication Hierarchy -Of -Effects Model Of Advertising Communication Television Ads Newspapers Ads Magazine Ads Porter Five Force Model Data Analysis Chi-Square Solution Table
PAGE NO. 17 19 34 37 38-51 56 56
57 58 59-60 64 73-88 91
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ACKNOWLEDGMENT

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Shri B.R. Jayswal

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SINTEX WATER TANKS