GMI Global Panel Book

GMI GLOBAL PANEL BOOK
Q1 2013
Proprietary Information. Copyright 2012 GMI-Lightspeed Research
TABLE OF CONTENTS
INTRODUCTION
About Us Worldwide Panels Consumer Panels Panel Attributes 5 6 8 10
PANELS BY COUNTRY
Australia Austria Belgium Brazil Canada China Czech Republic Denmark Finland France Germany Greece Hong Kong India Indonesia Ireland Italy Japan Malaysia Mexico 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 55 Netherlands New Zealand Norway Philippines Poland Portugal Russia Singapore South Africa South Korea Spain Sweden Switzerland Taiwan Thailand Turkey UAE UK USA Vietnam 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53
CONTACT US
www.gmi-mr.com | info@gmi-mr.com
ABOUT US
GMI EMPOWERS INSIGHTS.
Quality-seeking researchers, marketers and brands choose GMI as their trusted global partner for digital data collection. Our innovative technology, proven sampling methodologies and operational excellence facilitate a deep understanding of consumer opinions and behavior. From intelligent sampling to award-winning survey engagement to sample management and custom reporting, GMI adds value at every stage of the research process. GMI delivers access to online research respondents with unparalleled quality, capacity and targeting for every budget. Our solutions include GMI Interactive, innovative online survey design to engage respondents and provide more insightful data, GMI Mainstream, which accesses high-quality, representative respondents in real-time; GlobalTestMarket and MySurvey online research panels, which have millions of deeply profiled double optin panelists across 40 proprietary panels throughout the Americas, Europe, the Middle East, and Asia Pacific; and GMI Pinnacle, which creates balanced datasets while eliminating respondent source biases. These, along with a full suite of data collection services including specialty panels, custom panels and communities, mobile surveys, and observed digital behavior and ad tracking, provide the industrys most complete and highest-quality portfolio for conducting online research. Founded in 1999 with global headquarters in Bellevue, Washington, GMI has operations throughout America, Europe and Asia Pacific and serves some 4,000 customers in more than 70 countries. GMI is part of Lightspeed Research, the leading provider of technology-enabled solutions and online respondents for global market research. For more information, visit www.gmi-mr.com and www.gmi-mrblog.com.
WORLDWIDE PANELS
THE AMERICAS
Brazil Canada Mexico United States
EUROPE, MIDDLE EAST, AFRICA

Austria Belgium Czech Republic Denmark Finland France Germany Greece Ireland Italy Netherlands Norway Poland Portugal Russia South Africa Spain Sweden Switzerland Turkey United Arab Emirates United Kingdom
ASIA PACIFIC
Australia China Hong Kong India Indonesia Japan Malaysia New Zealand Phillapines Singapore South Korea Taiwan Thailand Vietnam
7
CONSUMER PANELS
The Americas
GMI
Brazil Canada Mexico United States 91K 219K 61K 1,309K
Europe, Middle East and Africa

GMI
Austria Belgium Czech Republic Denmark Finland France Germany 6K 43K 3K 8K 4K 295K 161K 13K 30K 160K 66K 6K 28K 2K 88K 9K 145K 23K 6K 21K 6K 463K
Asia Pacific
GMI
Australia China Hong Kong India Indonesia Japan Malaysia New Zealand Philippines Singapore South Korea Taiwan Thailand Vietnam
8
Greece Ireland Italy Netherlands Norway Poland Portugal Russia South Africa Spain Sweden Switzerland Turkey UAE UK
181K 354K 33K 97K 41K 41K 56K 23K 24K 35K 37K 11K 52K 6K
The panel size is grounded by the International Organization for Standardization (ISO) definition which states, An active panel member is one who has participated in at least one survey, or has updated his/her profile data, or has registered to join the panel within the last 12 months. Proprietary Information. Copyright 2012 GMI-Lightspeed Research
PANEL ATTRIBUTES
BASIC
AGE GENDER ETHNICITY Caucasian African (African-American) Asian (non Pacific Islander) Pacific Islander (including Hawaiian) Central Asian Chinese Middle Eastern/North African Mixed racial heritage from Caribbean Islands Native American, Eskimo, Aleutian Other (please specify) HISPANIC ORIGIN Mexico Puerto Rico Cuba Central or South America Spain Caribbean Other Hispanic origin Year Hispanic ancestors immigrated to USA Mixed racial ancestry SEXUAL ORIENTATION Heterosexual Homosexual Bisexual Prefer not to answer MARITAL STATUS Never married Married Divorced Widower Separated CHILDREN OR GRANDCHILDREN AGE AND GENDER OF CHILDREN COUNTRY OF BIRTH PREFERRED LANGUAGE EDUCATION PRIMARY DECISION MAKER Groceries Wine/beer New automobiles Used automobiles Computer hardware/ software Financial services/ investment Insurance Small household appliances Large household appliances Communication services Home electronics Internet connection Real estate Home improvement None of the above
EMPLOYMENT
EMPLOYED Self-employed (part-time) Self-employed (full-time) A paid employee (part-time) A paid employee (full-time) Unemployed POSITION Professional (e.g. doctor, lawyer, accountant, architect) General management (executive, vice president, director, manager) Middle management (department or branch head, junior manager) Other non-manual employee Manual worker POSITION LEVEL Managers and senior officials Professional occupations Associate professional and technical Administrative and secretarial Skilled trade occupations Personal service occupations Sales and customer service occupations Process plant, and machine operatives unskilled or elementary occupations NUMBER OF EMPLOYEES SUPERVISED WORK ENVIRONMENT INDUSTRY OCCUPATIONAL CATEGORY EMPLOYEES IN COMPANY 19 10 19 20 49 50 99 100 199 200 499 500 999 1,000 4,999 5,000 + ANNUAL COMPANY REVENUE $0-$1 million $2-$5 million $6-$10 million $11-$50 million $51-$100 million $101-$500 million $500+ million Unsure YEARS COMPANY IN BUSINESS ROLE IN PURCHASING DECISIONS TECHNOLOGY USAGE
HOUSEHOLD
PRIMARY DECISION MAKER OWN OR RENT RESIDENCE TYPE OF RESIDENCE Free-standing house Mixed-use apartment building Dedicated apartment building MEALS CONSUMED OUTSIDE RESIDENCE PER WEEK LANGUAGES SPOKEN IN HOUSEHOLD PETS Dog(s) Cat(s) Fish Bird(s) Horse(s) Rodents and small animals (rabbits, hamsters, mice, etc.) Amphibians (toads, frogs, etc.) Reptiles (snakes, turtles, lizards, etc.) No pets
TECHNOLOGY
TYPE OF COMPUTER Laptop Desktop Handheld/tablet Other (please specify) HOME INTERNET CONNECTION Local Area Network Dial-up Broadband Other (please specify) ONLINE ACTIVITIES Shop Pay bills Trade stocks Read email Chat Purchase airline tickets Conduct business Read news Other (please specify) WIRELESS PHONE PROVIDER BRAND OF CELL PHONE CELL PHONE ACTIVITIES Game playing Web browsing Email Instant messaging None of the above TELEVISION BRAND DIGITAL CAMERA BRAND
10
11
PANEL ATTRIBUTES (CONTINUED)

HEALTH
SMOKING Cigarettes Non-smoker NUMBER OF ALCOHOLIC DRINKS PER WEEK MEDICAL CONDITIONS IN HOUSEHOLD VISION CORRECTION Glasses Contact lenses LASIK surgery No vision correction PHYSICAL ACTIVITY
TRAVEL
AIRLINES USED RENTED VEHICLES CAR RENTAL COMPANIES USED RENTED HOTEL ROOM BUSINESS TRAVEL Trips per year Overnight via air Overnight via auto LEISURE TRAVEL Overnight via air Overnight via auto INTERNATIONAL TRAVEL Regions SPECIFIC COUNTRIES
AUTOMOTIVE
NUMBER OF HOUSEHOLD VEHICLES MAKE, MODEL AND YEAR OF VEHICLES CATEGORY OF VEHICLE Economy Compact Intermediate Standard Full-size Premium Luxury Minivan Sports utility Pickup truck Cargo van NEXT VEHICLE PURCHASE PRIMARY DECISION MAKER FOR VEHICLE PURCHASE INSURANCE PROVIDER OTHER VEHICLES OWNED Motor home Street motorcycle Off-road motorcycle Snowmobile All-terrain vehicle Trailer/camper None of the above OWN RV OWN MOTORCYCLE Make and model of motorcycle OWN BOAT
FINANCE
NUMBER OF CREDIT CARDS AVERAGE CREDIT CARD BALANCE NUMBER OF DEBIT CARDS TYPE OF HOUSEHOLD ACCOUNTS Savings Checking Money market FULL-SERVICE BROKERAGE Discount brokerage Self-directed retirement Mutual funds Other (please specify) HOME INSURANCE PROVIDER HOME MORTGAGE MORTGAGE COMPANY
12
13
AUSTRALIA
PANEL SIZE: 181,000 CENSUS POPULATION SIZE: 22,015,576* INTERNET PENETRATION RATE: 90%**
AUSTRIA
GENDER
PANEL Male Female 33% 67% CENSUS 49% 51%
HOUSEHOLD INCOME
(Annually, AUD)
GENDER
HOUSEHOLD INCOME
(Monthly, Euro)
PANEL 55% 45%
CENSUS 55% 45%
PANEL 49% 51%
CENSUS 59% 41%
Less than $40,000 More than $40,000
Less than 2,000 More than 2,000
AGE
PANEL 18-24 25-34 35-44 45-54 55+ 20% 25% 19% 17% 19% CENSUS 13% 20% 20% 18% 28% ACT (Canberra) NSW (Sydney) NT (Darwin) QLD (Brisbane) SA (Adelaide) TAS (Hobart) VIC(Melbourne) WA (Broome)
AGE REGION
PANEL 2% 33% 1% 23% 9% 3% 28% 2% CENSUS 2% 32% 1% 20% 8% 2% 25% 10% PANEL 18-24 25-34 35-44 45-54 55+ 24% 30% 21% 16% 8% CENSUS 11% 16% 21% 17% 35%
REGION
PANEL Vienna East West North South 28% 14% 14% 22% 22% CENSUS 20% 17% 19% 21% 23%
14
*CIA The World Factbook **InternetWorldStats.com
15
BELGIUM
BRAZIL
GENDER
HOUSEHOLD INCOME
(Monthly, Euro)
GENDER
HOUSEHOLD INCOME
(Monthly, Reais)
PANEL 28% 72%
CENSUS 46% 54%
PANEL 32% 62%
CENSUS 43% 57%
AGE
PANEL 18-24 25-34 35-44 45-54 55+ 18% 25% 21% 18% 17% CENSUS 11% 16% 19% 18% 36%
AGE
PANEL PANEL CENSUS 11% 32% 24% 17% 16% 18-24 25-34 35-44 45-54 55+ 24% 36% 20% 11% 4% CENSUS 19% 25% 21% 16% 18% North Northeast Southeast South Centre-West
REGION
Brussels North East North West South East South West 9% 33% 25% 17% 16%
REGION
PANEL 2% 11% 53% 13% 5% CENSUS 8% 28% 42% 15% 7%
16
17
CANADA
CHINA
PANEL SIZE: 354,000 CENSUS POPULATION SIZE: 1,343,239,923* INTERNET PENETRATION RATE: 38%**
GENDER
AGE
PANEL 18-24 25-34 35-44 45-54 55+ 21% 24% 18% 18% 19% CENSUS 12% 16% 17% 20% 35%
GENDER
HOUSEHOLD INCOME
(Annually, Yuan)
PANEL 31% 69%
CENSUS 53% 47%
HOUSEHOLD INCOME
(Annually, CAD)
AGE
PANEL CENSUS 14% 23% 23% 22% 10% Tier 1 City Tier 2 City Tier 3 Tier 4 Tier 5 18-24 25-34 35-44 45-54 55+ 42% 42% 13% 3% 1%
PANEL 18% 17% 13% 13% 18% 11% 8% 3%
CENSUS 15% 11% 11% 9% 19% 13% 14% 8%
Under $20,000 $20,000 $29,999 $30,000 $39,999 $40,000 $49,999 $50,000 $74,999 $75,000 $99,999 $100,000 $149,999 $150,000+
REGION
PANEL 27% 33% 20% 9% 12% CENSUS 10% 9% 11% 19% 51%
REGION
PANEL Alberta British Columbia Manitoba New Brunswick Newfoundland Nova Scotia Ontario Prince Edward Island Quebec Saskatchewan 10% 12% 3% 3% 1% 3% 39% 0% 25% 3% CENSUS 11% 13% 3% 2% 2% 3% 38% 0.42% 24% 3%
18
19
CZECH REPUBLIC
DENMARK
GENDER
HOUSEHOLD INCOME
(Annually, Koruna)
GENDER
HOUSEHOLD INCOME
(Annually, DKK)
PANEL 57% 41%
CENSUS 78% 22%
PANEL 42% 58%
CENSUS 47% 53%
Less than K 20,000 More than K 20,000
Less than kr 299,999 More than kr 299,999
AGE
PANEL 18-24 25-34 35-44 45-54 55+ 16% 33% 22% 14% 14% CENSUS 11% 21% 17% 17% 34% Prague Central Bohemia South Bohemia West Bohemia North Bohemia East Bohemia South Moravia North Moravia
AGE REGION
PANEL 14% 10% 2% 10% 12% 12% 13% 21% CENSUS 11% 11% 7% 8% 12% 12% 20% 19% PANEL 18-24 25-34 35-44 45-54 55+ 29% 24% 19% 15% 13% CENSUS 10% 17% 19% 17% 36%
20
21
FINLAND
FRANCE
GENDER
HOUSEHOLD INCOME
(Annually, Euro)
GENDER
REGION
PANEL Ile-de-France (Central) North West North East Centre 38% 25% 0% 13% 24% CENSUS 19% 19% 19% 22% 21%
PANEL 54% 39%
CENSUS 50% 38% 12%
AGE
PANEL 18-24 25-34 35-44 45-54 55+ 21% 24% 19% 16% 13% CENSUS 11% 15% 17% 19% 37%
Prefer not to state 7%
AGE
PANEL 18-24 25-34 35-44 45-54 55+ 16% 27% 25% 18% 15% CENSUS 12% 17% 18% 18% 36%
South
22
23
GERMANY
GREECE
GENDER
HOUSEHOLD INCOME
(Monthly, Euro)
GENDER
HOUSEHOLD INCOME
(Annually, Euro)
PANEL 41% 59%
CENSUS 55% 45%
PANEL 59% 41%
CENSUS 69% 32%
AGE
PANEL 18-24 25-34 35-44 45-54 55+ 21% 31% 20% 17% 12% CENSUS 10% 15% 20% 18% 37%
AGE
PANEL PANEL CENSUS 17% 21% 42% 20% 18-24 25-34 35-44 45-54 55+ 13% 44% 31% 9% 2% CENSUS 10% 19% 18% 16% 36%
REGION
North West South East 17% 22% 37% 24%
REGION
PANEL Attiki North Centre Islands 65% 16% 13% 7% CENSUS 34% 25% 28% 12%
24
25
HONG KONG
INDIA
PANEL SIZE: 97,000 CENSUS POPULATION SIZE: 1,205,073,612* INTERNET PENETRATION RATE: 10%**
GENDER
HOUSEHOLD INCOME
(Annually, HKD)
GENDER
HOUSEHOLD INCOME
(Annually, Rupee)
PANEL 32% 68%
CENSUS 57% 43%
PANEL 80% 15%
CENSUS 58% 42%
Less than 1,672,400 More than 1,672,401
AGE
PANEL 18-24 25-34 35-44 45-54 55+ 30% 38% 20% 9% 3% CENSUS 11% 19% 23% 21% 26%
AGE REGION
PANEL Hong Kong Island Kowloon New Territories 18% 31% 51% CENSUS 20% 30% 50% PANEL 18-24 25-34 35-44 45-54 55+ 33% 44% 14% 5% 3% CENSUS 24% 25% 20% 14% 17%
REGION
PANEL Mumbai Delhi Bangalore Kolkata Chennai Ahmedabad Hyderabad Pune Other 7% 4% 7% 3% 6% 1% 5% 3% 64% CENSUS 12% 14% 12% 4% 14% 2% 10% 5% 27%
26
27
INDONESIA
IRELAND
GENDER
HOUSEHOLD INCOME
PANEL Low Medium High 51% 34% 9% CENSUS 40% 40% 20%
GENDER
HOUSEHOLD INCOME
(Monthly, Euro)
PANEL 59% 41%
CENSUS 44% 56%
AGE
PANEL 18-24 25-34 35-44 45-54 55+ 27% 42% 22% 6% 2% CENSUS 20% 27% 21% 15% 17%
AGE
PANEL 18-24 25-34 35-44 45-54 55+ 23% 34% 23% 13% 7% CENSUS 16% 21% 19% 16% 27%
REGION
PANEL Dublin City & County Rest of Leinster Munster Conn & Part of Ulster 39% 17% 33% 11% CENSUS 29% 25% 28% 18%
28
29
ITALY
JAPAN
GENDER
HOUSEHOLD INCOME
(Monthly, Euro)
GENDER
HOUSEHOLD INCOME
(Annually, Yen)
PANEL 38% 62%
CENSUS 45% 55%
PANEL 56% 44%
CENSUS 51% 49%
Less than 6m More than 6m
AGE
PANEL 18-24 25-34 35-44 45-54 55+ 14% 31% 28% 16% 10% CENSUS 9% 18% 19% 16% 38%
AGE
REGION
PANEL Chubu Chugoku Hokaido Kanto Kinki Kyushu Shikoku Tohoku 16% 6% 6% 53% 23% 10% 3% 6% CENSUS 17% 6% 4% 33% 18% 11% 4% 7%
REGION
North West North East Centre South & Islands 30% 16% 20% 34%
30
31
MALAYSIA
MEXICO
GENDER
HOUSEHOLD INCOME
(Annually, RM)
GENDER
HOUSEHOLD INCOME
(Monthly, Peso)
PANEL 29% 32% 30% 9% 0% 0%
CENSUS 27% 27% 26% 10% 5% 5% 18-24 25-34 35-44 45-54 55+
PANEL 35% 60%
CENSUS 88% 12%
0-25,800 25,801 51,600 51,601 102,996
AGE
PANEL 18-24 25-34 35-44 45-54 55+ 33% 43% 16% 6% 2% CENSUS 21% 25% 21% 16% 17%
AGE
PANEL 25% 31% 23% 13% 6% CENSUS 22% 27% 21% 14% 16%
102,997 154,800 154,801 206,004 206,005+
REGION
PANEL Distrito Federal Mxico Nuevo Len Jalisco Veracruz Puebla Baja California Guanajuato Chihuahua Tamaulipas Otros 5% 5% 4% 6% 4% 3% 3% 3% 3% 3% 61% CENSUS 8% 14% 4% 7% 7% 5% 4% 5% 3% 3% 40%
REGION
PANEL Central North East South East Malaysia 46% 20% 8% 17% 9% CENSUS 29% 23% 15% 15% 18%
32
33
NETHERLANDS
NEW ZEALAND
GENDER
HOUSEHOLD INCOME
(Monthly, Euro)
GENDER
HOUSEHOLD INCOME
(Annually, NZD)
PANEL 40% 60%
CENSUS 52% 48%
PANEL 65% 35%
CENSUS 64% 36%
Less than $70,000 More than $70,000
AGE
PANEL 18-24 25-34 35-44 45-54 55+ 21% 24% 20% 18% 17% CENSUS 11% 17% 21% 18% 34%
AGE
REGION
West North East South 28% 16% 27% 29%
34
35
NORWAY
PHILIPPINES
GENDER
HOUSEHOLD INCOME
(Annually, NKR)
GENDER
REGION
PANEL Luzon Visayas Mindanao 75% 10% 10% CENSUS 11% 19% 17%
PANEL 15% 34% 45%
CENSUS 19% 65% 16%
Less than kr 150,000 kr 150,000 kr 499,999 More than kr 500,000
AGE
PANEL 18-24 25-34 35-44 45-54 55+ 33% 25% 16% 8% 7% CENSUS 11% 18% 19% 17% 34%
AGE
PANEL 18-24 25-34 35-44 45-54 55+ 27% 43% 17% 8% 3% CENSUS 23% 26% 20% 14% 16%
36
37
POLAND
PORTUGAL
GENDER
HOUSEHOLD INCOME
(Monthly, Zloty)
GENDER
HOUSEHOLD INCOME
(Monthly, Euro)
PANEL 25% 75%
CENSUS 60% 41%
PANEL 42% 53%
CENSUS 67% 33%
Less than z 2,000 More than z 2,000
AGE
PANEL 18-24 25-34 35-44 45-54 55+ 24% 38% 20% 11% 7% CENSUS 14% 19% 16% 20% 30% Lower Silesian KuyavianPomeranian Lublin Other d Lesser Poland Masovian Subcarpathian Silesian Greater Poland
AGE REGION
PANEL 12% 8% 7% 0% 9% 9% 21% 5% 19% 11% CENSUS 8% 5% 6% 23% 7% 9% 15% 5% 13% 9% PANEL 18-24 25-34 35-44 45-54 55+ 23% 37% 24% 10% 4% CENSUS 11% 19% 18% 17% 35%
38
39
RUSSIA
SINGAPORE
GENDER
REGION
PANEL Far Eastern Federal Volga Federal District Northwestern Federal Siberian Federal Urals Federal District Central Federal 3% 24% 11% 16% 10% 26% CENSUS 5% 23% 10% 15% 9% 28% 10%
GENDER
HOUSEHOLD INCOME
(Monthly, SGD)
PANEL 56% 44%
CENSUS 60% 40%
AGE
PANEL 18-24 25-34 35-44 45-54 55+ 29% 40% 19% 8% 3% CENSUS 15% 18% 18% 20% 28%
AGE
PANEL 18-24 25-34 35-44 45-54 55+ 26% 38% 23% 9% 4% CENSUS 12% 21% 24% 21% 22%
Southern Federal 9%
40
41
SOUTH AFRICA
SOUTH KOREA
GENDER
HOUSEHOLD INCOME
(Monthly, Rand)
GENDER
HOUSEHOLD INCOME
(Annually, Won)
PANEL 17% 79%
CENSUS 58% 42%
PANEL 40% 60%
CENSUS 59% 41%
AGE
PANEL 18-24 25-34 35-44 45-54 55+ 17% 34% 24% 14% 10% CENSUS 23% 27% 20% 15% 15%
AGE
PANEL 18-24 25-34 35-44 45-54 55+ 18% 40% 28% 11% 4% CENSUS 13% 22% 23% 19% 23%
REGION
PANEL Seoul Gyeonggi Gangwon Gyeongsang Jeju Jeonra Chungcheong 32% 28% 2% 23% 1% 6% 8% CENSUS 31% 25% 2% 23% 1% 9% 8%
42
43
SPAIN
SWEDEN
GENDER
HOUSEHOLD INCOME
(Monthly, Euro)
GENDER
HOUSEHOLD INCOME
(Annually, SKR)
PANEL 67% 33%
CENSUS 57% 43%
PANEL 72% 28%
CENSUS 52% 48%
Less than kr 500,000 More than kr 500,000
AGE
PANEL 18-24 25-34 35-44 45-54 55+ 18% 32% 29% 15% 6% CENSUS 10% 21% 20% 16% 33%
AGE
PANEL PANEL CENSUS 36% 36% 28% 18-24 25-34 35-44 45-54 55+ 26% 25% 19% 16% 13% CENSUS 11% 16% 18% 16% 39% North Middle East West South-East South
REGION
North Central South 37% 40% 23%
REGION
PANEL 15% 9% 28% 19% 12% 17% CENSUS 11% 17% 26% 18% 18% 11%
44
45
SWITZERLAND
TAIWAN
GENDER
HOUSEHOLD INCOME
(Monthly, Franc)
GENDER
AGE
PANEL 18-24 25-34 35-44 45-54 55+ 36% 29% 16% 7% 3% CENSUS 14% 22% 22% 19% 23%
PANEL 58% 42%
CENSUS 40% 60%
Less than Fr 6,000 More than Fr 6,000
AGE
PANEL 18-24 25-34 35-44 45-54 55+ 22% 29% 23% 15% 10% CENSUS 10% 16% 21% 18% 35%
REGION
PANEL French Speaking Region Alps & Pre-Alps Plateau West Plateau East 41% 16% 19% 24% CENSUS 25% 24% 23% 29%
46
47
THAILAND
TURKEY
GENDER
AGE
PANEL 18-24 25-34 35-44 45-54 55+ 38% 41% 16% 4% 1% CENSUS 16% 24% 21% 17% 21%
GENDER
REGION
PANEL Aegean Region Central Anatolia 17% 10% 3% Black Sea Region 7% Eastern Anatolia Region CENSUS 13% 9% 18% 7% 32% 12% 9%
HOUSEHOLD INCOME
(Annually, Baht)
AGE
PANEL CENSUS 19% 27% 20% 15% 18% 18-24 26% 44% 21% 6% 2% 25-34 35-44 45-54 55+
PANEL 5% 11% 24% 24% 10% 19% 8%
CENSUS 8% 15% 34% 22% 9% 9% 3% Bangkok Pattaya-Chon Buri Chiang Mai Hat YaiSongkhla Nakhon Ratchasima
Marmara Region 53% Mediterranean Region Southeastern Anatolia Region 6% 4%
Below 72,000 72,001 120,000 120,001 240,000 240,001 420,000 420,001 600,000 600,001 1,200,000 Above 1,200,000
REGION
PANEL 45% 22% 12% 6% 14% CENSUS 78% 8% 6% 5% 3%
SOCIAL CLASS
PANEL AB C1 C2 DE 41% 29% 19% 11% CENSUS 14% 24% 31% 31%
48
49
UAE
UK
GENDER
AGE
PANEL 18-24 25-34 35-44 45-54 55+ 17% 43% 22% 10% 5% CENSUS 15% 39% 30% 12% 4%
GENDER
HOUSEHOLD INCOME
(Annually, GBP)
PANEL 60% 40%
CENSUS 52% 48%
AGE
PANEL 18-24 25-34 35-44 45-54 55+ 22% 28% 20% 15% 14% CENSUS 12% 17% 20% 16% 35% England Scotland Wales Northern Ireland
REGION
PANEL 85% 8% 5% 2% CENSUS 84% 9% 5% 3%
50
51
USA
PANEL SIZE: 1,309,000 CENSUS POPULATION SIZE: 313,847,465* INTERNET PENETRATION RATE: 78%**
VIETNAM
GENDER
PANEL
Male Female 32% 68%
HOUSEHOLD INCOME
CENSUS
49% 51%
(Annually, USD)
GENDER
HOUSEHOLD INCOME
(Annually, ong)
PANEL
32% 15% 12% 10% 15% 8% 5% 1% 1%
CENSUS
20% 12% 10% 9% 18% 11% 12% 4% 4%
PANEL 54% 46%
CENSUS 98% 2%
Under $20,000 $20,000-$29,999 $30,000-$39,999 $40,000-$49,999
AGE
PANEL
18-24 25-34 35-44 45-54 55+ 27% 25% 17% 15% 16%
CENSUS
13% 18% 17% 19% 33%
$50,000-$74,999 $75,000-$99,999 $100,000-149,999 $150,000-199,999 Above $200,000
AGE
PANEL 18-24 25-34 35-44 45-54 55+ 42% 43% 8% 2% 1% CENSUS 22% 27% 22% 14% 15%
REGION
PANEL CENSUS
15% 6% 13% 7% 5% 16% 19% 7% 11% East North Central East South Central Middle Atlantic Mountain New England Pacific South Atlantic West North Central West South Central 16% 6% 12% 7% 4% 13% 22% 7% 11%
ETHNICITY
PANEL
AfricanAmerican Indian/ Eskimo/Aleut Asian Hispanic or Latino Other White 52 15% 1% 3% 11% 2% 68%
CENSUS
12% 1% 5% 14% 1% 68%
53
CONTACT US
For more information about GMIs capabilities visit www.gmi-mr.com or contact us at info@gmi-mr.com. You can also contact one of our offices:
THE AMERICAS
SEATTLE, WA 1100 112th Avenue NE South Building, Suite 200 Bellevue, WA 98004 +1 206-315-9300 BOSTON, MA 313 Boston Post Road W Suite 175 Marlborough, MA 01752 +1 508-503-3655 CHICAGO, USA +1 843-422-4633 LOS ANGELES, CA 2425 Olympic Boulevard Suite 2000-W Santa Monica, CA 90404 +1 310-309-8180 MINNEAPOLIS, MN 1011 First Street South Suite 350 Hopkins, MN 55343 +1 952-945-6049 VANCOUVER, CANADA 221 West Esplanade Ave Suite 405 North Vancouver, BC Canada V7M 3J3 +1 778-327-5704
EUROPE, MIDDLE EAST, & AFRICA

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GMI GLOBAL PANEL BOOK

Proprietary Information. Copyright 2012 GMI-Lightspeed Research

Proprietary Information. Copyright 2012 GMI-Lightspeed Research

Proprietary Information. Copyright 2012 GMI-Lightspeed Research

EUROPE, MIDDLE EAST, AFRICA

Proprietary Information. Copyright 2012 GMI-Lightspeed Research

Europe, Middle East and Africa

Proprietary Information. Copyright 2012 GMI-Lightspeed Research

PANEL ATTRIBUTES (CONTINUED)

Proprietary Information. Copyright 2012 GMI-Lightspeed Research

PANEL 55% 45%

CENSUS 55% 45%

PANEL 49% 51%

CENSUS 59% 41%

Less than $40,000 More than $40,000

Less than 2,000 More than 2,000

*CIA The World Factbook **InternetWorldStats.com

*CIA The World Factbook **InternetWorldStats.com

Proprietary Information. Copyright 2012 GMI-Lightspeed Research

PANEL 28% 72%

CENSUS 46% 54%

PANEL 32% 62%

CENSUS 43% 57%

Less than 1,500 More than 1,500

Less than 1,000 More than 1,000

*CIA The World Factbook **InternetWorldStats.com

*CIA The World Factbook **InternetWorldStats.com

Proprietary Information. Copyright 2012 GMI-Lightspeed Research

PANEL 31% 69%

CENSUS 53% 47%

Less than 40,000 More than 40,000

PANEL 18% 17% 13% 13% 18% 11% 8% 3%

CENSUS 15% 11% 11% 9% 19% 13% 14% 8%

*CIA The World Factbook **InternetWorldStats.com

*CIA The World Factbook **InternetWorldStats.com

Proprietary Information. Copyright 2012 GMI-Lightspeed Research

PANEL 57% 41%

CENSUS 78% 22%

PANEL 42% 58%

CENSUS 47% 53%

Less than K 20,000 More than K 20,000

Less than kr 299,999 More than kr 299,999

*CIA The World Factbook **InternetWorldStats.com

*CIA The World Factbook **InternetWorldStats.com

Proprietary Information. Copyright 2012 GMI-Lightspeed Research

PANEL 54% 39%

CENSUS 50% 38% 12%

Less than 50,000 More than 50,001

Prefer not to state 7%

*CIA The World Factbook **InternetWorldStats.com

*CIA The World Factbook **InternetWorldStats.com

Proprietary Information. Copyright 2012 GMI-Lightspeed Research

PANEL 41% 59%

CENSUS 55% 45%

PANEL 59% 41%

CENSUS 69% 32%

Less than 2,000 More than 2,000

Less than 20,000 More than 20,000

*CIA The World Factbook **InternetWorldStats.com

*CIA The World Factbook **InternetWorldStats.com

Proprietary Information. Copyright 2012 GMI-Lightspeed Research

PANEL 32% 68%

CENSUS 57% 43%

PANEL 80% 15%