LAUREN

KRAFT
EXPERIENCE

Social Media Content Marketing Media Relations Digital Marketing Strategy

217.891.1534 lmkraft2@gmail.com www.laurenkraft.com @laurenMkraft

Life Fitness Jan 2012 Present Social Media and Public Relations Specialist Manage day-to-day activities on all corporate social media properties including Facebook, Twitter, LinkedIn and Pinterest Produce global social media training and support, launching eight local country Facebook pages in the programs first year Manage social and blog editorial calendar, working with 28 bloggers around the world to publish three blog posts per week Increased blog traffic from 16,000 UMV to 29,000 UMV over one year by producing content valuable to the companys B2B audience and marketing that content through integrated marketing campaigns Coordinate with public relations and creative agencies to execute media relations campaigns and produce multi-media marketing content Power Public Relations Jan 2011 Dec 2011 Publicist Managed social media for several clients, executing special promotions and growing audience through content creation and customer engagement Created media lists, pitching schedules and coverage reports Garnered local and national media placements for clients through strategic pitching and media relationship building Southwest Airlines Jan 2011 April 2011 Communications Intern Drafted press releases and media alerts for various company events Wrote more than twenty external and internal blog posts Authored Star of the Month article for in-flight Spirit magazine Created a media training program and presentation that is used today for training of senior management and executives Urbana Park District Public Relations Intern Drafted monthly newsletters, press releases and publicity materials Acted as spokesperson in live TV interviews with local news affiliates Built the park districts social media presence by managing the UPD blog and Facebook page LEADERSHIP University of Illinois Admissions Student Admissions Representative Provided campus tours to prospective students and their families Participated in student panel sessions, answering questions about university life in front of 300+ attendees Phi Mu Fraternity Executive Board, Recruitment Director Coordinated four large, formal recruitment events, leading 100 chapter members in a week long training and event execution RELEVANT SKILLS Microsoft Office Suite Webinar production and marketing Facebook, Twitter and LinkedIn advertising Google Analytics analysis and reporting Writing for social, web, email and media Ongoing passion for discovering the latest marketing tools and learning new skills EDUCATION University of Illinois, Urbana-Champaign Bachelor of Arts, Communication Minor, Business Cumulative GPA: 3.74/4.0 Jul 2010 Dec 2010