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1 . P r o j e c t s f o r m b a . b l o g s p o t . c o mMa r k e t R e s e a r c h P r o j e c t O n C o m p a r a t i v e S t u d y o f S A V I N G S a / c O f A X I S b a n k , I C I C I b a n k a n d H D F Cb a n k I n d i a n I n s t i t u t e o f P l a n n i n g a n d Ma n a g e m e n t , S a t b a r i 2 . P r o j e c t s f o r m b a . b l o g s p o t . c o mA C K N O WL E D G E ME N T Wi t h g r e a t p l e a s u r e , I e x p r e s s m y h e a r t i e s t t h a n k s t o . . f o r G i v i n g m e a n o p p o r t u n i t y t o w o r k u n d e r h e r g u i d a n c e . S h e g a v e m e t h e g u i d e l i n e s t h a t h e l p e d m e a l o t i n t h e p r e p a r a t i o n o f m y r e s e a r c h r e p o r t . I e x p r e s s m y t h a n k s t o a l l t h e r e s p o n d e n t s t o w h o mI v i s i t e d , f o r t h e i r s u p p o r t a n d v a l u a b l e i n f o r m a t i o n , w h i c h h e l p e d m e i n t h e c o m p l e t i o n o f m y r e s e a r c h p r o j e c t w o r k . I e x p r e s s m y s i n c e r e g r a t i t u d e t o m y p a r e n t s , f r i e n d s a n d a l l o t h e r s w h o h a v e d i r e c t l y o r i n d i r e c t l y i n s p i r e d a n d h e l p e d m e t o c o m p l e t e m y p r o j e c t w i t h u n r e m i t t i n g z e a l a n d e n t h u s i a s m .
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3 . P r o j e c t s f o r m b a . b l o g s p o t . c o mD E C L A R A T I O N I h e r e b y s t a t e t h a t t h i s w o r k i s a r e s u l t o f s t u d y o n t h e C o m p a r a t i v e s t u d y o f S A V I N G S a / c o f A X I S b a n k , I C I C I b a n k a n d H D F Cb a n k . T h e f i n d i n g s &c o n c l u s i o n e x p r e s s e d i n t h i s r e s e a r c h r e p o r t a r e g e n u i n e a n d f o r a c a d e m i c p u r p o s e . I t i s m y o w n a n d i t h a s n e i t h e r b e e n s u b m i t t e d n o r p u b l i s h e d a n y w h e r e b e f o r e a n y r e s e m b l a n c e t o e a r l i e r p r o j e c t o r r e s e a r c h w o r k p u r e l y c o i n c i d e n t a l . I t i s t o t a l l y b a s e d o n m y h a r d w o r k a n d c r e a t i v i t y . 4 . P r o j e c t s f o r m b a . b l o g s p o t . c o mC O N T E N T S 1 ) I n t r o d u c t i o n 2 ) O b j e c t i v e o f t h e s t u d y 3 ) A b o u t t h e o r g a n i z a t i o n 4 ) R e s e a r c h D e s i g n R e s e a r c h D e s i g n S a m p l i n g D a t a C o l l e c t i o n Me t h o d s 5 ) C o m p a r i s o n w i t h C o m p e t i t o r s 6 ) L i m i t a t i o n s a n d F i n d i n g s 7 ) R e c o m m e n d a t i o n s a n d S u g g e s t i o n s 8 ) C o n c l u s i o n
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5 . P r o j e c t s f o r m b a . b l o g s p o t . c o mS U MMA R YO F T H E S T U D Y T h e r e s e a r c h r e p o r t t h r o w s l i g h t o n t h e p r o d u c t s a n d s e r v i c e s o o f f e r e d b y A x i s B a n k . I n c u r r e n t s c e n a r i o c u s t o m e r s a r e v e r y m u c h a w a r e o f t h e i r m o n e y i n v e s t m e n t . T h e y e v a l u a t e a l l t h e a d v a n t a g e s a n d d i s a d v a n t a g e s o f t h e p r o d u c t s a n d s e r v i c e s p r o v i d e d b y t h e b a n k s . A f t e r b e i n g f u l l y s a t i s f i e d o n l y , t h e y i n v e s t t h e i r m o n e y . S o , d u r i n g t h i s R e s e a r c h r e p o r t , I h a v e t r i e d t o s h o wa l l a s p e c t s w h i c h c u s t o m e r s k e e p i n m i n d w h i l e c h o o s i n g a b a n k a n d i t s p r o d u c t s o r s e r v i c e s ; a n d w h a t t h e y w a n t f r o mt h e s i d e o f t h e b a n k . T h e m a i n p o i n t s i n c l u d e d w i t h i n t h e p r o j e c t a r e : 1 ) H i s t o r y a n d p e r f o r m a n c e o f t h e b a n k 2 ) P r o d u c t s a n d s e r v i c e s o f f e r e d b y t h e b a n k 3 ) P o t e n t i a l o f b a n k i n t h e m a r k e t i . e . i t s r e c o g n i t i o n b y t h e c u s t o m e r s 4 ) A s p e c t s c o n s i d e r e d b y t h e c u s t o m e r s w h i l e e s t a b l i s h i n g a n y r e l a t i o n s h i p w i t h t h e b a n k O B J E C T I V E S O F T H E S T U D Y 6 . P r o j e c t s f o r m b a . b l o g s p o t . c o m T o k n o wa b o u t R e t a i l b a n k i n g T o k n o w a b o u t t h e s c o p e o f R e t a i l b a n k i n g T o k n o wa b o u t t h e p r o d u c t s i n R e t a i l b a n k i n g T o C o m p a r e t h e p r o d u c t s o f c o m p e t i t o r b a n k s A B O U TT H E
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O R G A N I Z A T I O N
7 . P r o j e c t s f o r m b a . b l o g s p o t . c o m WH A TI S B A N K I N G ? T h e r e i s n o u n a n i m i t y a m o n g t h e e c o n o m i s t s a b o u t t h e o r i g i n o f t h e w o r d B A N K I N G . T h e w o r d B A N K i s i t s e l f d e r i v e d f r o mt h e G r e e k w o r d B A N Q U E i . e . a b e n c h . T h e G e r m a n w o r d B A N C m e a n s a j o i n t s t o c k f i r m . I n m o d e r n t i m e s , c o m m e r c i a l b a n k i n g o c c u p i e s q u i t e a n i m p o r t a n t p l a c e i n t h e f r a m e w o r k o f e v e r y e c o n o m y b e c a u s e o f t h e c o n t i n u i n g c h a l l e n g e i t p r e s e n t s t o t h o s e w h o a r e r e s p o n s i b l e f o r m a n a g i n g t h e a f f a i r s o f t h e n a t i o n s b a n k s a n d t o t h o s e w h o o b s e r v e a n d s t u d y t h e i r p e r f o r m a n c e . E V O L U T I O NO F C O MME R C I A L B A N K I N G A s p u b l i c e n t e r p r i s e , b a n k i n g , a s w e k n o wi t t o d a y , m a d e i t s f i r s t b e g i n n i n g a r o u n d t h e m i d d l e o f t h e t w e l f t h c e n t u r y i n I t a l y . T h e B a n k o f V e n i c e ( 1 1 5 7 ) w a s t h e f i s t p u b l i c b a n k i n g i n s t i t u t i o n . F o l l o w i n g i t s e s t a b l i s h m e n t , w e r e e s t a b l i s h e d B a n k o f B a r c e l o n a ( 1 4 0 1 ) , B a n k o f G e n e v a ( 1 4 0 7 ) . T h e f a m o u s B a n k o f A m s t e r d a mw a s f o u n d e d i n 1 6 0 9 . I t w a s a s p o p u l a r a s B a n k o f E n g l a n d n o w . N o t w i t h s t a n d i n g t h e e s t a b l i s h m e n t o f t h e B a n k o f E n g l a n d ( 1 6 9 4 ) , t h e d e v e l o p m e n t o f m o d e r n c o m m e r c i a l b a n k i n g i n s t i t u t i o n s h a s t o w a i t f o r a n o t h e r c e n t u r y a n d f o u r d e c a d e s u n t i l t h e p a s s a g e o f t h e B A N K I N GA C T , 1 8 3 3 w h i c h p r o v i d e d f o r t h e e s t a b l i s h m e n t o f t h e j o i n t S t o c k B a n k s . I t w a s t h e f i r s t b a n k i n g r e g u l a t i o n a c t i n t r o d u c e d b y t h e s t a t e . C O MME R C I A L B A N K I N GI N I N D I A T h e C a l c u t t a B e n g a l B a n k ( 1 8 3 8 ) w a s t h e f i r s t b a n k o f I n d i a , w h i c h w a s r e n a m e d a s P r e s i d e n c y B a n k l a t e r o n . T h e E n g l i s h m a n a g e d i t . N o wi t i s r e n a m e d a s S t a t e b a n k o f I n d i a . T h e f i r s t o f l i m i t e d l i a b i l i t y m a n a g e d b y I n d i a n s w a s O u d h C o m m e r c i a l B a n k f o u n d e d i n 1 8 8 1 . S u b s e q u e n t l y , t h e P u n j a b N a t i o n a l B a n k w a s e s t a b l i s h e d i n 1 8 9 4 . S w a d e s h i m o v e m e n t , w h i c h b e g a n i n 1 9 0 6 , e n c o u r a g e d t h e f o r m a t i o n o f a n u m b e r o f c o m m e r c i a l b a n k s . B u t b a n k i n g c r i s i s d u r i n g 1 9 1 3 1 9 1 7 a n d f a i l u r e o f 5 8 8 b a n k s i n v a r i o u s s t a t e s 8 . P r o j e c t s f o r m b a . b l o g s p o t . c o m d u r i n g t h e d e c a d e e n d i n g i n 1 9 4 9 u n d e r l i n e d t h e n e e d f o r r e g u l a t i n g a n d c o n t r o l l i n g c o m m e r c i a l b a n k s . T h e B a n k i n g C o m p a n i e s ( I n s p e c t i o n O r d i n a n c e ) w a s i s s u e d i n J a n u a r y 1 9 4 6 . T h e B a n k i n g C o m p a n i e s ( R e s t r i c t i o n o f B r a n c h e s ) A c t w a s p a s s e d i n F e b r u a r y 1 9 4 9 , w h i c h w a s s u b s e q u e n t l y a m e n d e d t o r e a d B a n k i n g R e g u l a t i o n A c t . T h e R E S E R V E B A N KO F I N D I Aw a s e s t a b l i s h e d u n d e r R B I A c t , 1 9 3 4 a n d n a t i o n a l i z e d o n 0 1 / 0 1 / 1 9 4 9 . S T A T E B A N KO F I N D I Ai s t h e I n d i a s b i g g e s t b a n k a n d t h e l a r g e s t b a n k i n t h e w o r l d b y t h e n u m b e r o f b r a n c h e s ( m o r e t h a n 6 8 0 0 0 b r a n c h e s i n I n d i a a n d o v e r s e a s ) . A s p e r a r e p o r t o f D e c e m b e r 2 0 0 1 i n I n d i a c o n s i s t s o f 2 9 4 s c h e d u l e d b a n k s ( i n c l u d i n g f o r e i g n b a n k s ) o u t o f w h i c h 2 2 3 a r e i n p u b l i c s e c t o r o f w h i c h 1 9 6 a r e r e g i o n a l r u r a l b a n k s . A t e n d o f J u n e , 1 9 6 9 d e p o s i t s o f t h e s e b a n k s a g g r e g a t e d R s . 4 , 6 4 6 c r o r e . I n D e c e m b e r 2 0 0 1 , t h i s h a d i n c r e a s e d t o R s . 8 8 2 , 3 7 3 c r o r e s . S e c t o r h a d o p e r a t i o n o v e r s e a s w i t h 9 2 b r a n c h e s ( i n c l u d i n g 5 5 o f f s h o r e u n i t s ) , 4 j o i n t v e n t u r e s a n d 1 2 s u b s i d i a r i e s a n d 1 4 r e p r e s e n t a t i v e o f f i c e s . C U R R E N TS C E N A R I O T h e i n d u s t r y c u r r e n t l y i s i n a t r a n s i t i o n p h a s e . O n t h e o n e h a n d t h e P S B s ( P u b l i c S e c t o r B a n k ) w h i c h a r e m a i n s t a y o f I n d i a n B a n k i n g S y s t e m , a r e i n t h e p r o c e s s o f s h e d d i n g t h e i r f l a b i n t e r m s o f e x c e s s i v e m a n p o w e r , e x c e s s i v e N o n P e r f o r m i n g A s s e t s ( N P A s ) a n d e x c e s s i v e g o v e r n m e n t a l e q u i t y , w h i l e o n t h e o t h e r h a n d P r i v a t e S e c t o r B a n k s a r e c o n s o l i d a t i n g t h e m s e l v e s a l t h o u g h m e r g e r a n d a c q u i s i t i o n s . P S B s w h i c h c u r r e n t l y a c c o u n t e d f o r m o r e t h a n 7 8 %o f t o t a l b a n k i n g i n d u s t r y a s s e t s a r e s a d d l e d w i t h N P A s ( a m i n d b o g g l i n g R s . 8 3 0 b i l l i o n i n 2 0 0 0 ) , f a i l i n g
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