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  • Niche Market: Name-Vikash Kumar Pandey Roll no-12PGP051

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    Vikash Pandey
    18 vizualizări2 pagini
    Organic cotton is a niche market that involves 68594 farmers cultivating the crop on 1.28 lakh hectares of land in semi-arid regions receiving 800mm of rain annually. Conventional cotton farming uses large amounts of pesticides which harm soils and the environment. Demand for organic cotton exceeds supply as awareness of social and environmental impacts grows the market, led by companies like H&M, Nike, and Target. While India is a top global producer, organic cotton farmers face challenges like a lack of specialized markets, difficult certification processes, and initial year yield reductions without support.

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    Organic cotton is a niche market that involves 68594 farmers cultivating the crop on 1.28 lakh hectares of land in semi-arid regions receiving 800mm of rain annually. Conventional cotton farming uses large amounts of pesticides which harm soils and the environment. Demand for organic cotton exceeds supply as awareness of social and environmental impacts grows the market, led by companies like H&M, Nike, and Target. While India is a top global producer, organic cotton farmers face challenges like a lack of specialized markets, difficult certification processes, and initial year yield reductions without support.

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    Attribution Non-Commercial (BY-NC)
    Descărcați ca DOC, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    18 vizualizări2 pagini

    Niche Market: Name-Vikash Kumar Pandey Roll no-12PGP051

    Încărcat de

    Vikash Pandey
    Organic cotton is a niche market that involves 68594 farmers cultivating the crop on 1.28 lakh hectares of land in semi-arid regions receiving 800mm of rain annually. Conventional cotton farming uses large amounts of pesticides which harm soils and the environment. Demand for organic cotton exceeds supply as awareness of social and environmental impacts grows the market, led by companies like H&M, Nike, and Target. While India is a top global producer, organic cotton farmers face challenges like a lack of specialized markets, difficult certification processes, and initial year yield reductions without support.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca DOC, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 2

    Name-Vikash Kumar Pandey Niche Market

    Organic Cotton

    Roll no-12PGP051

    Definition of Niche for Organic cotton


    Area under cultivation- 1.28 lakhs hectare No of farmers involved- 68594 Climatic conditions required - Semi arid climate receiving approx. 800 mm of rain. Demographic - Farmers who are already cultivating cotton.

    About Niche
    In cultivation of cotton maximum amount of pesticides are used around 57%. It harms fertility of soil as well as environment. Increasing awareness for social and environmental issues among consumers and companies has led to strong growth of the organic cotton market over the past decade. The top ten organic cotton users in 2011 has been H&M, C&A, Nike Inc., Zara, Anvil Knitwear, prAna, PUMA, Williams-Sonoma Inc., Target, Otto Group. Studies have shown a minimum of 32% of growth in this market. In 2011 market size of this segment was $6.2bn. India is already top grower and exporter of organic cotton. Madhya Pradesh leads in growing cotton accounting for 57 per cent of the total organic cotton, followed by Maharashtra (20 per cent). If we compare the economies of growing organic cotton, organic cotton production is cheaper than conventional cotton.

    Industry interested in Organic cotton and challenges to this niche


    Demand has outstripped supply in this niche. Textile industry is mainly interested in this niche. Main challenges which this niche is facing in india are,

    1) No specialised market- Because of this both conventional cotton and organic cotton fetch same price in market for small farmers. 2) Getting certified- getting certified as organic producer is not easy and it takes a lot of time. 3) Reduction in production- In initial year of production, yield goes down and there is no support for farmers in those years.

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