Circular w/ tearCircular Letters off slip Reply-paid cards Sales letters

Presented by: & Joemari Kristine Dimaunahan

Soriano

Circular Letters

What is a

Circular Letter?
Sent out to many people at the same time Prepared once then duplicated Could be personalized, look original

Why write a Circular Letter? (Examples)

Announce opening of a new office/branch Inform staff of new policy matters Introduce new product lines Announce restructuring Advertise special offers

Guidelines in Circular Letter writing a

Keep it brief (it may not be read) Informative and direct All Use individual terms of you You

* Reference and date (month and

* Use singular expressions here

* Use individual expressions in the

* Yours sincerely can also be use

Circular with Tear-off slip

Whats with Tear-off slips?

To ensure that the sender receives the required reply from everyone (the receivers) Tear-off slips are completed and returned to you the sender.

e of hyphens and scissors symbol separa n text from tear-off portion

* Include date for return and name/address details

* Heading will probably be the same main document

* Keep it simple and precise

* Use double heading for the sectio completed

* Use this footnote when appropriate

Reply-Paid Cards

What is a

Reply-paid card?
Other names: Freepost, Business Reply Mail Postage free for recipients; Pre-paid by company Charges will be made for returned actual cards

Why use a

Reply-paid card?
Increased responses to your communications Build goodwill to customers

When do companies

Use reply-paid?
Marketing purposes (generating sales leads, marketplace research) Encouraging prompt payments, Fund raising Building databases Requesting information

Sales Letters

What is a

Sales Letter?
A form of direct mail: advertiser sends a letter to a potential customer Aims to sell companys good or services; Or to persuade readers

A sales letter

Must

Ai d A

A sales letter

Must

Attention

Ai d A

Strong headline

A sales letter

Must
interest

Ai d A

Provide some relevant Let them know how you facts a solution to their Offer can help problem

A sales letter

Must
desire

Ai d A

A sales letter

Must
Action

Ai d A

Guidelines in sales Letter writing a

1.

Try to get on the same wavelength as your reader in the opening paragraph.

Guidelines in sales Letter writing a

2.

Present the advantages of the product or service showing relevance to the reader.

Guidelines in sales Letter writing a

3.

Write in a positive, convincing style without being aggressive.

Guidelines in sales Letter writing a Encourage the reader to respond

4.

by placing an order, completing a reply form or card, requesting further details.

Use singularsI know Dear everyone will rather than Customers appreciate Dear Customer plurals. this product I know you will
5.
appreciate this product

Guidelines in sales Letter writing a

Whats wrong in This sales letter? (identifying errors)

Dear Valued Client

You

you at this hotel

Thank you For listening!